letters-内容英语书信的写作格式与范文.ppt

Chapter2EnglishLetterWriting,TheLayoutofEnglishLetterWriting,1.BlockFormat（齐头式）2.Paragraph-indentedFormat（缩行式）3.ModifiedBlockFormat（混合式）,BlockFormat,_(Letterhead)_(Date)_(InsideAddress)_(Salutation)_(BodyofLetter)_(ComplimentaryClose)_(Signature),DepartmentofEnglishXianForeignLanguageUniversityXian,Shaanxi710061China10February,1998Mr.RonaldPurvisDepartmentofEducationMichiganStateUniversityEastLansing,MI48824USA-Yourssincerely,(Signature),BlockFormat,Paragraph-indentedFormat,_(Letterhead)_(Date)_(InsideAddress)_(Salutation)_(BodyofLetter)_(ComplimentaryClose)_(Signature),DepartmentofEnglishXianForeignLanguageUniversityXian,Shaanxi710061China10February,1998Mr.RonaldPurvisDepartmentofEducationMichiganStateUniversityEastLansing,MI48824USA-Yourssincerely,(Signature),Paragraph-indentedFormat,ModifiedBlockFormat,_(Letterhead)_(Date)_(InsideAddress)_(Salutation)_(BodyofLetter)_(ComplimentaryClose)_(Signature),DepartmentofEnglishXianForeignLanguageUniversityXian,Shaanxi710061China10February,1998Mr.RonaldPurvisDepartmentofEducationMichiganStateUniversityEastLansing,MI48824USA-Yourssincerely,(Signature),ModifiedBlockFormat,TheFormatoftheEnvelop,LiMing689BeijingRoadShanghai,213509ChinaMs.HelenSmith32RoseAvenueNewYork,N.Y.100101U.S.A.,TheFormatoftheEnvelop,LiMing689BeijingRoadShanghai,213509ChinaMs.HelenSmith32RoseAvenueNewYork,N.Y.100101U.S.A.,TheFormatoftheEnvelop,SongLiNo.1MiddleSchoolNantong,226000JiangsuLiMingC/OLiNaPekingUniversityBeijing,100871,TheFormatoftheEnvelop,SongLiPresent,TheelementsofsociallettersTheelementsofbusinessletters,TheElementsofEnglishLetterWriting,TheElementsofSocialLetters,SalutationBodyComplimentarycloseSignature,Heading/Letterhead(发信日期及写信人地址)Date(写信日期)InsideAddress(收信人姓名职称机构及地址)Salutation(称呼)Body(正文)ComplimentaryClose(结尾敬词)Signature(写信人署名签字)Enclosure/Enc.(附件)Postscript/P.S.(附言)CarbonCopy/cc.(抄送),TheElementsofBusinessLetters,Heading/Letterhead,ThenameofthefirmItsaddressandpostalcodesTelephonenumberFaxnumberInternetaddressE-mailaddressTelegraphicandtelexaddressAtrademarkorabriefslogan,etc.,Example,EASTERNTEXTILESIMP.5.Expresswishesforthemtowritebackandestablishtraderelations.,LettersofEstablishingBusinessRelations,Outline:1.告知获得对方信息的途径及对对方的了解；2.简要介绍所能提供的服务，及我方的业务范围、合作优势等基本情况；3.简要说明对对方合作领域的了解；4.请求对方提供所买卖商品的具体信息，以便作出回应；5.希望对方回函，确立贸易关系。,LettersofEstablishingBusinessRelations,Sample,Jan.9,2007DearSir/Madam,WehaveseenyournameinvarioustrademagazinesandweunderstandthatyouhavebeensupplyingSTYLUSprintersofthebestqualitytoallplacesoverChinaforthesefiveyears.,Sample,Accordingtoourmarketinvestigationreport,thereisalargedemandforofficeappliancesinChina.Weshouldliketoofferyouourserviceasatradingfirmofofficeappliances,andwehaveofficesorrepresentativesinalmostallmajorcitiesinEastChina.Inaddition,weoperateourownadvertisingagency.,Therefore,weshouldbeobligedifyouwouldadviseuswhetheryouhaveamindestablishingbusinessrelationswithusbyreturnmail.Yourssincerely,CarlBlackSalesManager,1.AsyournameandaddressappearonYangtzeEveningPost,wearewritingtoyouwithadesiretoestablishbusinessrelationswithyou.我们在扬子晚报上看到贵公司的名称和地址，非常希望与贵方建立贸易关系。2.Weareenjoyinganexcellentreputationandweshouldliketoofferyouourservice.本公司享有良好的信誉，愿意向贵方提供服务。3.WedliketobetheexclusiveexportagencyforyourcompanyinnorthwestChina.我们希望成为贵公司在中国西北地区的独家出口代理商。4.Ouragreementswithleadingmanufacturersenableustosupplyyouatthemostattractiveprices.由于我方与主要生产商达成协议，我方能以最优价格向贵方供货。5.Wecanassureyouthatallyourorderswillreceiveourimmediateandcarefulattention.我方保证对贵方所有订单予以及时、仔细的处理。,UsefulExpressions&SentencePatterns,FillinginBlanks,371SouthAvenueLosAngeles,LA31209U.S.AApril15,2008NantongUnitedTextilesImport&ExportCorp.75HongqiaoStreetNantong226000,JiangsuP.R.C.,Dearmanager,YouwererecommendedtoourcompanybytheBankofChina,NewYorkBranch.Theyinformedusthat_(1.贵公司出口纺织品)andcottonpiecegoods.Ourcompany_(2.进口各种商品).Wehavebeeninbusinesssince1980,andtherefore_(3.在经营的各项业务方面具有丰富的经验).,FillinginBlanks,OurbankersarePudongDevelopmentBankandtheHongkong&ShanghaiBankingCorporation.Theycanprovideyouinformationaboutour_(4.业务和财政状况).Pleaseinformusofyourtradetermsand_(5.寄送产品手册和样品).Welookforwardtoaproductivetrade.,FillinginBlanks,Sincerelyyours,(signaturehere)ZhuLiManager,FillinginBlanks,LettersofSales,BriefIntroduction:Thesalesletterisusedtopromotetheproductsinthebusinessactivities.Itspurposeistointroducetothenewandexistingcustomersproductsperformanceandquality,thecompanysreputationandafter-salesservicetoattractcustomersattentionandarousetheirdesiretopurchase.Salesletterlanguageshouldbesimpleandconcise,appropriate,persuasive,avoidinglengthyandflowery.,LettersofSales,BriefIntroduction:销售函用于在商务活动中推销产品。其目的是通过向新老客户介绍产品的性能和质量、公司的信誉和售后服务等，吸引顾客的注意，激发其购买欲望。销售函的语言应简洁精练、措辞得体、具有说服力，切忌冗长、华而不实。,LettersofSales,Outline:1.Introducethecompanyaboutthegoodreputationandadvantages2.Introducethepromotedproductsperformance,quality,etc.3.Showthegoodtendencyonsalesofproductmarketing4.Raisedthepreferentialtermsontheaspectsofprice,serviceandothers5.Expresswishestotheotherpartytobuyourproductsandlookforwardtoanearlyreply.,LettersofSales,Outline:1.介绍公司良好信誉及优势；2.介绍所推销产品的性能、质量等；3.展示产品市场销售的良好势头；4.提出价格、售后服务等方面的优惠条件；5.希望购买本公司产品，期盼早日回复。,Sample1,E&ACompany主要经营电器产品，请你以该公司销售经理的身份写一封销售函推销公司产品。,Sample1,DearSir/Madam,Wearepleasedtosendyouwiththisletteracopyofourcatalogforourelectricalappliances.Thehighqualityofourproductsiswell-knownanduniversallyacknowledged.Andweareconfidentthatatrialorderwouldconvinceyouthatthegoodsareexcellentvalueformoney.,Sample1,Inordertopopularizetheseproducts,allthecatalogpricesaresubjectedtoaspecialdiscountof10%duringthismonthonly.Weareofferingyougoodsoftheveryhighestqualityonunusuallygeneroustermsandwouldwelcomeyourearliestorders.,Sample1,Enclosedpleasefindaninstructionofourporduct,hopingitwouldhelpinmakingyourchoice.Respectfullyyours,(signaturehere)LiMingSalesManager,1.Thisitem,superiorinqualityandmoderateinprice,issuretobesalableinyourmarket.本产品质量上乘，价格适中，在你方市场一定有销路。2.Weexpectyoutotryourproductsandaresurethatyouwouldbepleasedwith.希望贵公司试用我方产品，相信贵方对.定会感到满意。3.Inordertopopularizetheseproducts,allthecatalogpricesaresubjectedtoaspecialdiscountof10%duringthismonth.为了推广这些产品，本月在目录价格的基础上9折销售。4.Enclosedisacopyofourlatestcalalogwithpricelist.附上我们最新的产品目录和价目表。,UsefulExpressions&SentencePatterns,DocumentMakers2398RedStreetSalem,MA34588March10,2001ThomasR.SmithDriversCo.3489GreeneAve.Olympia,WA98502,Sample2,DearMr.Smith:Areyouhavingtroublegettingyourimportantdocumentsformattedcorrectly?Ifyouarelikemostbusinessowners,youhavetroublefindingthetimetoeconomicallyproducegood-lookingdocuments.Thisiswhyitisimportanttohaveaspecialisttakecareofyourmostimportantdocuments.,Sample2,AtDocumentsMakers,wehavetheskillsandexperiencetocomeinandhelpyoumakethebestpossibleimpression.MaywestopbyandofferyouaFREEestimateofhowmuchitwouldcosttogetyourdocumentslookinggreat?Ifso,giveusacallat*andsetupandappointmentwithoneofyourfriendlyoperators.,Sample2,Sincerely,(signaturehere)RichardBrownPresident,Sample2,Areyouhavingtrouble.Thisiswhyitisimportanttohave.AtX,wehavetheskillsandexperienceto.MaywestopbyandofferyouaFREEestimateofhowmuchitwouldcostto.Ifso,giveusacallatXandsetupandappointmentwithoneofyourfriendlyoperators.,UsefulExpressions&SentencePatterns,FillinginBlanks,DearSir/Madam,WelearnfromtheBankofChinathatyouare_(1.澳大利亚最大的服装进出口公司之一).Wearegladtoinformyouthatweareanold-fashionedfirm_(2.专做针织服装)withahistoryofmorethan120years.Ourknitwearisexcellentfor_(3.轻巧、优雅、美观).,_(4.我们已经建立了业务关系)withalotofcorporationsinEurope.Ourclothessellinmanycountriesand_(5.深受国内外顾客的欢迎).Ifyouwishtogetmoreinformation,pleasevisitourwebsite:,FillinginBlanks,Sincerelyyours,(Signaturehere)ZhuNaMarketingManager,FillinginBlanks,LettersofInquiry,BriefIntroductionBusinessbuyersandsellersoftenreachadealafterrepeatedconsultationswitheachotherthroughcorrespondenceorothermeanstonegotiate,communicate,exchangeviewsandconductinquiryandoffer.Ainquiryletterisusedwhenabuyerwantstoestablishtraderelations,intendstopurchasethesellersgoods,andinquiresaboutcommoditypricesandotherinformation.Inquiryletterlanguageshouldnotbetoopolite,butappropriate,specific,simple.,LettersofInquiry,BriefIntroduction商业活动中买卖双方为达成一笔交易常常需要经过反复磋商，通过函电或其他方式相互洽谈、沟通、交换意见，进行询盘与报盘，从而达成一致。询盘函用于当买方希望建立贸易关系，有意于购买卖方的商品时，询问商品价格及其他信息。询盘函不需要写得过分客气，但需要注意措词得体，内容具体，简洁。,LettersofInquiry,Outline:1.Informtheaccesstothesourcesofcompanyinformation,statetheinquirysidespurchaseintention2.Requesttheotherpartytoprovidedetailedproductcatalog,pricelists,serviceitems,samples,etc.3.Illustratetheinquirypartysbusiness,size,reputationandsalesprospects4.Providespecificrequest,andlookforwardtoanearlyreply.,LettersofInquiry,Outline:1.告知获得对方公司信息的来源，陈述询价方购买意向；2.希望对方提供详细的产品目录、价格表、服务项目、样品等；3.说明询价方经营的业务、规模、信誉及商品销售前景；4.提出具体要求，盼望早日回复。,Sample,DearSir/Madam,DonghuaTradingCo.,Ltd.hasinformedusthatyouareexportersofwaterproofgarments.Wouldyoupleasesendusdetailsofyourvariousranges,includingsizes,colors,andprices,andalsosamplesofdifferentqualitiesofmaterialused?,Sample,Couldyoupleasealsosendusdetailsofthetermsofpaymentanddiscountsyouallowonpurchasesofquantitiesofnolessthantengrossofindividualitems?Yoursfaithfully,LiMingPurchasingManager,1.Weareinterestedinthisproduct.Pleasequoteusimmediately.本公司对这一产品很感兴趣。请速报价。2.Idliketoplaceanorderforsometeawithyou.我想从贵公司订购一些茶叶。3.Pleasesendusyourcurrentillustratedcatalogandapricelist.请贵方寄一份最新的附图产品目录和价目表。4.Ifyousupplygoodsofthetypeandqualityrequired,wemayplaceregularordersforlargequantities.如贵方提供型号、质量与要求相符的货物，我方将考虑定期大量订货。5.Whenreplying,pleasestatetermsofpaymentanddiscountsyouallow.回复时，请说明付款方式及贵方允许的折扣。6.Pleasefaxyourofferfor3000grossJialuDentalCream.请电传3000罗嘉露牙膏的报价。（一罗等于12打或144只）,UsefulExpressions&SentencePatterns,February27,2010Gentlemen,Subj:WPS2003OfficeSoftwareWeprovideeditorialandpublishingserviceforbookpublishers.MostofourworkisdoneonOFFICEwordprocessorsystem.WereadfromComputerWorldthatyousupplyWPS2003_(1.文字处理办公软件),FillingintheBlanks,WeneedtoknowhowitworksonOFFICEequipment,and_(2.尤其是),whatitwilldoforus.Wewillbegratefulifyoumail_(3.一份产品目录),withdetailsofyourpricesand_(4.付款方式).Ifyouhavedoneallthese,_(5.我方将考虑订货).,FillingintheBlanks,Sincerelyyours,(Signaturehere)WangHuaPurchasingManager,FillingintheBlanks,WritingPractice,询价信：1.发信人：Mr.DavidJohnson2.收信人：Mr.PeterKevil3.发信日期：2010年11月29日4.内容：Mr.DavidJohnson欲购买Mr.PeterKevil所在的HP公司生产的激光打印机（jetprinter）,写信了解有关价格以及售后服务情况。,LettersofComplaints&Claims,Outline:1.Adirectstatementofcomplaineditems,events,citingdissatisfactionwiththefacts,reasonsandtheadverseconsequences2.Detailthereasonsandcontentofthecomplaint,thelossspecifically3.Requiretheotherpartytogiveaclearanswer,andtakeremedialmeasures,ordirectlyputforwardyourownremedialmeasures4.Expresstheconfidencethattheotherpartywouldhaveafairandreasonablesolutiontotheproblem,andexpressastrongdesiretosolvetheproblemassoonaspossible.,LettersofComplaints&Claims,Outline:1.直接陈述投诉的物品、事件、列举不满的事实、理由以及造成的不良后果；2.详细说明投诉的原因和内容，具体阐述遭受损失情况；3.要求对方给予明确答复，并采取补救措施，或直截了当地提出自己要求的补救措施；4.表示相信对方能够公正合理地解决问题，并表达希望尽快解决问题的强烈愿望。,Lettersofcomplaintusuallyincludethefollowingstages:,BackgroundProblem-causeandeffectSolutionWarning(optional)Closing,Background,Iamwritingtoinformyouthatthegoodsweorderedfromyourcompanyhavenotbeensuppliedcorrectly.IamwritingtoinformyouofmydissatisfactionwiththefoodanddrinksattheEuropeanRestauranton18Januarythisyear.,Problem,Cause:1.On4March2011weplacedanorderwithyourfirmfor12,000superlong-lifebatteries.Theconsignmentarrivedyesterdaybutcontainedonly1,200batteries.2.Firstly,Ihaddifficultyinregisteringtoattendtheevent.Yousetupanon-lineregistrationfacility,butIfoundthefacilitytotallyunworkable.3.Yousentusaninvoicefor$10,532,butdidnotdeductourusual10%discount.4.Wehavefound16spellingerrorsand2mis-labelleddiagramsinthesamplebook.,Problem,Effect:1.Thiserrorputourfirminadifficultposition,aswehadtomakesomeemergencypurchasestofulfilourcommitmentstoallourcustomers.Thiscausedusconsiderableinconvenience.2.Evenafterspendingseveralwastedhourstryingtoregisterinthisway,thecomputerwouldnotacceptmyapplication.3.Iamthereforereturningtheinvoicetoyouforcorrection.4.Thislargenumberoferrorsisunacceptabletoourcustomers,andwearethereforeunabletosellthesebooks.,Solution,1.Iamwritingtoaskyoutopleasemakeuptheshortfallimmediatelyandtoensurethatsucherrorsdonothappenagain.2.CouldIpleaseaskyoutolookintothesematters.3.Pleasesendusacorrectedinvoicefor$9,4794.Iencloseacopyofthebookwiththeerrorshighlighted.Pleasere-printthebookandsendittousbynextFriday.,Warning(optional),1.Otherwise,wemayhavetolookelsewhereforoursupplies.2.Imafraidthatiftheseconditionsarenotmet,wemaybeforcedtotakelegalaction.3.IftheoutstandingfeesarenotpaidbyMonday,21March2011,youwillincura10%latepaymentfee.,Closing,1.Ilookforwardtoreceivingyourexplanationofthesematters.2.Ilookforwardtoreceivingyourpayment.3.Ilookforwardtohearingfromyoushortly.,FortuneGoods317OrchardRoadSingapore11March2011Attn:MrDavidChoiSalesManagerEverlongBatteries171ChoiHungRoadHungHomHongKong,Sample,Sample,DearMrChoiRe.OrderNo.768197Iamwritingtoinformyouthatthegoodsweorderedfromyourcompanyhavenotbeensuppliedcorrectly.On4March2011weplacedanorderwithyourfirmfor12,000ultrasuperlong-lifebatteries.Theconsignmentarrivedyesterdaybutcontainedonly1,200batteries.,Thiserrorputourfirminadifficultposition,aswehadtomakesomeemergencypurchasestofulfilourcommitmentstoallourcustomers.Thiscausedusconsiderableinconvenience.Iamwritingtoaskyoutopleasemakeuptheshortfallimmediatelyandtoensurethatsucherrorsdonothappenagain.Otherwise,wemayhavetolookelsewhereforoursupplies.Ilookforwardtohearingfromyoubyreturn.,Sample,YourssincerelyJ.WongJ.WongPurchasingOfficer,Sample,Sample2,Nov.10,2003DearManager:Muchtomyregret,Iwritethistoplaceacomplaintagainstyourhaddeliveryserviceinyourcompany.TheSamsungtaperecordermodelnumberJB/4073whichIorderedfromyourcompanyonNov.1,arrivedyesterday.Theserialnumberofthemachineis47030461.Iamsorrytoreportthattherecorderhasbeenhardlydamaged.Therewasnounusualdamagetothepackingcase,butwhenIopenedit,Ifoundthattherecorderhadbeencrackedandthatt