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Chapter11Pointsofview,Pointofview-opinion,Todayweregoingtotalkaboutyourpointsofviewaboutadvertisements.(广告)advertisement-ad.Peoplewhomakeadvertisementsarecalledadvertiser.(广告商)Advertisersadvertisethings.(advertisev.),WhenadvertisementsareputonTV,theyarecalledTVcommercials.电视广告WhoaretheseTVcommericalsaimedat?beaimedat:瞄准FinishPartA,childrentravellerspetownersmusiclovers,WhodoyouthinkmostTVcommercialsareaimedat?,AreTVcommercialsforchildrengoodorbad?Readthissectionfromanewspaperwhichincludesanarticleandthreereaderslettersofopinions.,Children,PartA,Readandanswer:WhatisPartAprobablyabout?Whataregettingsmallerandwealthier?Whodocommericalsusetogettheattentionoftheyoungviewers?Whyarecommercialsmoreeffective?Whatdoeducatorsbelieve?Whatdidtwentypercentofthechildreninthesurveywantmostinlife?Whataregovernmentstakingactionstodo?,richer,thingswhichproducestheresultwhichwasintended.,cationaladj.,ReadPartAandanswer:WhatisPartAprobablyabout?Whataregettingsmallerandwealthier?Whodocommericalsusetogettheattentionoftheyoungviewers?Whyarecommercialsmoreeffective?,ItisaboutTVcommercialsandchildren.,Asianfamiliesaregettingsmallerandwealthier.,Theyusechildactors.,Becausethekidscanidentifywithsomeonefromtheirownagegroup.,identifywith:feelthatyoucanunderstandandsharesomeoneelsesfeelings.与产生共鸣,Whatdoeducatorsbelieve?Whatdidtwentypercentofthechildreninthesurveywantmostinlife?Whataregovernmentstakingactionstodo?,TheybelievechidrenwhowatchmanyTVcommercialswillbecomemorematerialistic.(贪图享乐的),Theywantedmoneyorpossessions(财产)most.,Theyaretakingactionstoprotectchildren.,Numbertheparagraphsandsumupthemainideaforeachpart:,Paragraph1Paragraph2-3Paragraph4Paragraph5,ChildrenhavebecomeimportanttargetforTVadvertisers.,Childrenactorsareusedtoattractchildren.,Someeducatorsthinkthisismakingyoungsterstoomaterialistic.,Televisionauthoritiesusuallywillnotallowsometypesofadvertising.,1.spend-spenderLittlespendersarebigspenders-:youngspendersspendalotofmoney.2.thelatesttargetforsth.最新的目标3.consumer:peoplewhobuythings消费者consumev.消费4.wealthmoney;valuablethingsn.财富-wealthyhavingmuchwealthadj.=veryrich,Paragraph1,Paragrahp2-3,youngviewers=youngaudiencechildactors名词修饰名词时,第一个名词用原形(man官方取缔广告forcesb.todosth.,weathy(名词)_possession(动词)_education(形容词)_consumer(动词)_government(动词)_effect(形容词)_view(名词)_,weath,possess,educational,consume,govern,effective,viewer,Thet_forTVcommercialsischildren.Heisagreenc_.Heneverusesplasticbags.Asianfamiliesaregettingw_.Heisonlythree.Heisac_actor.Icani_withtheactorinthefilm.Readingaloudise_.Heisverym_.Heonlylovesmoney.Weshouldb_himfromdriving.,arget,onsumer,ealthier,hild,dentify,ffective,aterialistic,an,drills,paraphrase,Somecommercialsputtoomuchpressureonchildrentobuythings.(force)Togettheattractionoftheseyoungviewers,commercialsusechildactors.(togettheattentionof)Noteveryoneishappytoseechildrenbecomeconsumers.(someunhappy)Asianfamiliesaregettingsmallerandwealthier,butlifeinAsiaisalsobecomingmoreexpensive.(ontheonehand),Somecommericalsforcechildrentobuythings.,Commericalsusechildactorstogettheattentionoftheseyoungviewers.,Somepeopleareunhappytoseechildrenbecomeconsumers.,Ontheonehand,Asianfamiliesarebecomingsmallerandwealthier;ontheotherhand,lifeinAsiaisbecomingmoreexpensive.,C1apersonalopinionaboutsomething_apersonwhospendsmoney_veryrich_apersonwhowatchesTV_getmoneyforworkthatyoudo_,pointofview,spender,wealthy,viewer,earn,identifywithadvertiserpossessionstakeactionputpressureon,thethingsthatonehasorownsdosomethingtochangeacertainsituationapersonorcompanythatmakesadvertisementsunderstandandsharethefeelingsofsomeoneelseforceortrytopersuade(someonetodosomething),C2,D1Choosethebestanswer:Paragraph1tellsusofanincreaseinthe_AsizeofAsianfamiliesB.amountofmoneyAsianfamiliesspendC.timeAsianchildrenspendinwatchingTVD.numberofAsianadvertisers,2Paragraph2and3tellusthattheTVadvertisementsareeffectivebecausethey_.A.encouragechildrentospendmoneyB.makechildrenhappyC.trainchildrentobeactorsD.givealotofmoneytochildactors3.ThesurveymentionedinParagraph4wasprobablyencouragingto_.A.educatorsB.consumersC.advertisersD.children,Somethingproducestheresultthatwasintended,4.AccordingtoParagraph5,whatkindofcommercialsmaybebannedbygoverments?A.promotetoysC.forcechildrentobuythingsB.arenoteffectiveD.arenotyetbannedbythegovernment5.Thetitleofthearticlemeans_.A.advertisersarespendingmoremoneythanbeforeB.olderchildrenhavemoremoneytospendthanyoungerchildrenC.AsianfamiliesaregettingsmallerandricherD.youngchildrenhavelotsofmoneytobuythingswith,Tosayofficaillythatpeoplemustnotdo,sell,orusesomething.,Retellitaccordingtothegivenwords:,retell,thelatesttargetfor.ischildren.BecauseAsianfamiliessmallerandwealthierchildrenmoreTVTogettheattentionofusechildactorsbecauseidentifywithmoreeffectiveSomeeducatorsbelievebecomematerialistic.AJapanesesurveyshowedtwentypercenttakeactiontelevisionauthoritiesban,Period2,Revision,Childrenarethelatestt_forTVc_becauseAsianchildrenarewatchingmoreTV.Togetthea_oftheseyoungv_,theyusechilda_becausekidscani_withsomeonefromtheirownagegroup.Somee_believethatchildrenwhowatchmanyTVcommercialswillbecomemorem_.AJapaneses_showedthattwentypercentofchildrenwantedmoneyorp_mostinlife.Sog_aretakinga_toprotectchildren.Televisiona_mayb_somecommercials.,arget,ommercials,ttention,iewers,ctors,dentify,ducators,aterialistic,urvey,ossessions,overnments,ction,uthorities,an,part,B,Readandanswer:HowdoesthewriterofBfeelaboutchildrenthatareusedinTVcommercials?Whatisillegalforchildrentodo,accordingtoMrHu?,HethinkschildrenshouldnotbeusedasactorsinTVcommercials.,Itisillegaltoworkinfactories.,Itisillegalforsb.todosth.对某人来说做某事是不合法的.,在英国喝醉了酒开车是违法的InBritain,itisillegaltodrivewhenyouaredrunk.,allowsb.todosth.允许某人做某事,孩子们不准在这块草地上玩耍。Thechildrenarenotallowedtoplayonthislawn.我能用一用这架打字机吗?MayIbeallowedtousetypewriter?,PartB,legal合法的-illegal不合法的,WhatwillchildrendobecauseofadvertisingaccordingtoC?,Theywillasktheirparentsformoneytobuysillythings.,2.Whatdomanytoysdo,accordingtoPatsyLiang?,Theyencourageviolence.,C,advertisingtochildren对孩子做广告,makethemasktheirparentsformoney使他们向父母要钱,makesb.dosth.使某人做某事asksb.forsth.向某人要某物,PartC,少自我宣传了。Stopadvertisingyourself.,advertisev.宣传;广告,advertisingn.anadvertisingagency广告公司;广告代理商,Inaddition,manytoysthatareadvertisedaresillyandencourageviolence.定语从句,encourageviolence鼓励暴力,Achildwhobuysthesetoyswilllearnnothing.定语从句,Inaddition另外also,Inaddition,Ipaid100yuan.另外我又付了一百元。,inadditiontosth.=besidessth.aswellassth.除了还有(包括在内)InadditiontoEnglish,welearn4othersubjects.,WhatdoesthewriterofDthinkofadvertisingtochildren?,Hedoesntthinktheyarebad.,2.Whydochildrenbuytoys,accordingtoLiuPing?,Tohavefunwith.,D,PartD,Idisagreewiththearticlewhichsayscommercialsarebadforchildren.定语从句,disagreewithsb.不同意某人的观点bebadforsb.对某人有害,Whatiswrongwithchildrenwhoearnmoneyorasktheirparentstobuythingsforthem?,earnmoney赚钱buysth.forsb.为某人买某物,furthermore此外(inaddition),toystohavefunwith定语,havefunwithsth.玩某物玩得开心,Thisiswhatkidswant.这就是孩子想要的.表语从句.,事实就是他在这里.Thefactisthatheishere.,PartD,retell,Mr.Huthinksthatchildrenshouldnot_Itisillegalforthemto_PatsyLiangthinksthatadvertisingtochildrenis_becauseitmakesthem_Inaddition,manytoysare_Andtheyencourage_LiuPingthinkscommercials_areOK.Hethinksitisallrightforchildrento_,_.,beusedasactors,work,wrong,theirparentsformoney,ask,silly,violence,forchildren,earnmoney,asktheirparentsformoney,WhatsyouropiniononTVcommercials?WhatsyourpointofviewonTVcommercials?Whodoyouagreewith?Why?Discussinpairsandthenreportit.,pairshare,Speakup(Makeupaninterviewbyusingthefollowingquestions)HaveyoueverboughtsomethingbecauseofaTVcommercial?DoyouenjoywatchingTVcommercials?WhatarethebenefitsofhavingTVcommercials?IsisrighttobansomeproductsfromTVcommercials?Ifyouagree,whichofthefollowingthingsshouldbebanned?cigarettes;alcoholicdrinks;expensivetoys;sweetsanddrinksforchildren;anyothers?5.Doyouthinkthatallcommercialsshouldbebanned?,alcoholn.,advantages,C3advertisingillegaleducatorInadditioncommercialsbanned,D2FactOpinionFactOpinionOpinionOpinion,Listening,Listentothethreeradioadvertisementsontherecording.Foreachone,writedownthenameoftheproduct,itsspecialfeature(s)andtheprice.Listenforthemainpointsonly.,feature特征,Wendy,thetalkingdoll,JuniorFitnessClub,HappyChair,Shesays20things.HelpyourchildlearnEnglish.,40yuan,Willmakeyourkidfit.Kidsenjoyit.,30yuananhour,Forpeoplewithbackproblems.Verycomfortable.,About500yuan,PartBForayounggirl.Theyareatriskofdevelopingheartdisease.Manydoctors.,attheriskof冒的险,Language,-Relativeclauses,Relativeclausesusuallystartwithrelativepronouns(who,whom,which,that,etc.).Who,whomandthatrefertopeople.(referto指的是)A关系代词能用作从句中的主语,SomeeducatorsbelievechildrenwhowatchmanyTVcommercialswillbecomemorematerialistic.Televisionauthoritiesmaybanacommercialwhichputstoomuchpressureonchilldrentobuythings.Inaddition,manytoysthatareadvertisedaresillyandencourageviolence.Idisagreewiththearticlewhichsayscommercialsarebadfrochildren.,Workinpairsandmakeupanewoneaccordingtothesentencesintheboxabove.A:Ithinkchildrenwillbecomemorematerialistic.B:Whatkindofchildren?A:ChildrenwhowatchmanyTVcommercials.B:Oh,Isee.YoumeanchildrenwhowatchmanyTVcommercialswillbecomemorematerialistic.,B关系代词在从句中当宾语who,which,that,whom(whom只能当宾语)注:whom在口语中常被whothat所代替),workinpairsandfinsihS2sstatements.2.Isee.TheproductwhichtheyputintheTVadvertisementisharmfultotheenvironment.3.Isee.Thelecturethatweattendedwasaboutadvertising.4.Isee.TheladythatISpoketoisanadvertiser.5.Isee.Thecommercialwhichwesawlastweekhasbeenbanned.,Crelativeclauseswithoutrelativepronouns没有关系代词的定语从句Wecanleaveoutrelativepronounsthataretheobjectsofrelativeclauses.Weoftendothis,especiallyinspeech.Wecannotleaveoutwho,whichorthatwhentheyarethesubjectsofrelativeclauses.,Writing,WritingopinionsOpinionsarealwaysstrongerwhentheyaresupportedbyfacts,figures,examplesorreasons.Agoodparagraphoftenbeginswithonesentencethatcontainsyouropinion,followedbyseveralsentencesthatsupportit.,Completethesentencesbychoosingthewordsorphrasesinthebracketswhichbestgiveyouropinion.Thenwriteonesupportingsentence.Youcanuseyourownidea,orchooseasupportingsentenceintheboxbelow.,IbelievethattherearetoomanycommercialsonTV.Theyareboringandinterruptprogrammes.,2.IthinkthattherearenotenoughcartoonsonTV.Theyareamusingandhelpusrelax.IthinkthattherearetoomanycartoonsonTV.Theydonotteachusaboutreallife.3.Inmyopinion,moremoneyshouldbespentonservicesforelderlypeople.Therearemoreelderlypeopleintheworldtoday.Inmyopinion,moremoneyshouldbespentonservicesforchildren.Therearenotenoughprivatechildcareservices,andtheyareusuallyexpensive.,4.IfeelthatweneedmoreexamsatschoolExamsencouragestudentstoworkharder.Ifeelthatweneedfewerexamsatschool.Examscausestudentstoworrytoomuch.5.Inmyview,weshouldclosemanyofourcitysstreetstocartraffic.Therewillbelesspollution.Inmyview,weshouldnotcloseanyofourcitysstreetstocartraffic.Itwillcauseinconveniencetocarowners.,inmyopinion=inmyviewservicen.服务servev.servesb.withsth.用招待某人servethepeopleheartandsoul全心全意为人民服务elderlypeople老年人interruptV.打断private私人的(反)publicchildcareservices照顾小孩的服务amusing有趣的amused感到有趣的amusementn.娱乐causeinconveniencetosb.为某人带来不便convenience方便n.convenientadj.inconveniencen.不方便inconvenientadj.,ChooseoneofthetopicsaboveandwritealetteronittotheeditoroftheCityDailyNews,POBox5151.Addressitfromyourschool.,ShenzhenForeignLauguagesSchoolBranchRongchaoRoadBujiDec.19th,2008ThecityDailyNewsPOBox5151DearEditor,Iamwritingtoexpressmyviewsonthetopicof,DearEditor,Iamwritingtoexpressmyviewsonthetopicofclosingsomeofourcitysstreetstocartraffic.Manyofourcitysstreetsarenarrow.Thereisnoroomforlargenumbersofpeopleandalotoftraffic.Atthetimeswhenmostpeopleareout,itisonyfairthatpedestrainsshouldhavethefreedomofthestreets.Today,moreandmorepeoplearebuyingcars.Peopleneedtobediscouragedfromowningprivatecars.Publictransportshouldbekeptcheapandefficient,andsomeroadsclosedforuseonlybypedestrians.Carsbringairpollution.Forourownhealth,weneedtokeepstreetsthatarecrowdedwithpeopleasclearoftrafficaspossible.Weneedmorepedestrianzonesforthispurpose.,example,Ihopereaderswillagreewithme,andthatthegovernmentwillthinkaboutmyideas.SincerelyLouisChen,Morepractice,SinceTVcommercialsareveryeffective,theysometimesputmuchpressureonyoutobuythings.Youmayeasilyspendyourmoney.Howtosavemoneybecomesveryimportant.Whatisthekeytoabetterlife?,Educationandmoneymanagementskillsarethekeytoabetterlife.,Howshouldwesaveeachdollar?Youcanspend25centsonwhatyouwantorreadnow,thenput25centsawayforabiggeritemlater,andsaveorinvesttherest.,bankerhandleonesmoneymoneymanagementskillsthekeytodevelopahabitvisibleapiggybankputaway,银行家管好某人的钱管钱技能。的关键养成一种习惯可视的储钱罐储存,PartAtipputawayvisibleapiggybankbankerinvestbuildup,PartBThekeysentenceinthepassageis:“Educationandmoneymanagementskillsarethekeytoabetterlife.”No.Itisnottrue.Accordingtothepassage,weshouldstartdevelopingoursavinghabitwhenwearestillyoungbecausemoneymanagementskillsarethekeytoabetterlife.,UsingEnglish,ANo,DebbiesunclehasajobatthenewCentralGardenShoppingMallasasecurityguard.Themanageraskshimtowriteasetofrulestoputonthemallsnoticeboards.Readwhatthemanagersaysbelowandcompletetherules.,asecurityguard保安asetofrules一套规则noticeboard布告栏topermit=toallownottoallow=toban=toprohibit=toforbit,litterpermitsb.todosth.permitdoingsth.gamblegambleawaysth.gamblewithsth.hawkbegbegsb.todosth.begforsth.,乱丢垃圾允许某人做某事允许做某事赌博输掉某物拿某物去冒险兜售,(沿街)叫卖,散播乞讨请求某人做某事乞求要某物,NolitteringNoplayinggamesNocycling.Nogambling.NopetsNohawking.Nosmoking.NoplayinginthefountainsNosleepingonthebenches.10.Nobegging.,CentralGardenShoppingMallPleaseobeyourrulesandmakeyourvisitpleasantandsafeforeveryone.,obeyourrules遵守规则,Wecanalsoexpressrulesasdosanddonts.,LibraryRulesDowrokquietlyreturnthebooksyouhaveread,Donteatfooddamagethebooks,Workingroupstomakefiveorsixdosanddontsrulesonthefollowingtopics.1.Familytomakefamilylifemorepleasant.2.Publictransporttomaketravellingfasterandmorepleasant.3.School-tomakeschoollifemorepleasant.,SchoolrulesDokeepyourclassroomtidyasklotsofquestionshelpeachotherDontshoutandscreamdroplitterusebadlanguage,Language:非谓语动词,句子一定要有谓语,谓语一定是动词,一个简单句一定只有一个谓语,有第二个谓语的时候一定会有连词连接,例如andHereadaletter.Hereadandwrotealetter.但是句子里除了谓语动词还会有其它的动词-非谓语动词Hewantstoremembertheletter.Heenjoyssingingsongs.,非谓语动词的形式:todo(或省略to的不定式)doingdone(以后再讲)什么时候用todo什么时候用doing做宾语时由谓语动词决定Heenjoyssinging.主语谓语宾语,有些谓语动词后面只能接todo如:want,plan,hope,decide,wish,pretend,promise,offer,refuse,expect,manage,agreeWouldlike,fail,learn,choose,afford,有些动词后面只能接doing如:enjoy,finish,mind,practise,suggest,miss,keep,admit,avoid,imagine,feellikeCanthelpdoing忍不住做某事,有些动词后面可以接todo,也可接doing,意思相差不大如:Like,hate,begin,start,有些动词后面可以接todo也可接doing意思完全不同Stoptodo停下来,开始做某事Stopdoing停止做某事Forgettodo忘记去做Forgetdoing忘记做过Remembertodo记得去做Rememberdoing记得做过,goontodo继续做另一件事goondoing继续做同一件事regrettosay遗憾要说=besorrytodoregretdoing后悔做过=besorryfordoingMeantodo有意做某事Meandoing意味着Canthelpdoing.Help(to)do,Prefertodo想做某事,宁愿做某事Preferdoingtodoing想做某事而不是某事needtodo需要做needdoing需要被做Theflowerneedswatering.鲜花需要被浇水,介词后面要接名词或动名词(doing)to后面有时是do有时是介词,后接名词,动名词接doing的to如下:lookforwardtodoingpreferdoingtodoingpayattentiontodoingbeusedtodoingthekeytoleadingagoodlife,练习:Iwanted_(help)himbuthekept_(say)“no”Iregret_(tell)youthatwefailed_(win)thegame.Iremember_(see)himbeforebecausehelooksfamiliar(熟悉)tome.Hedidntremember_(close)thewindowwhenheleftsohehadtogobackandclosedit.,tohelpsayingtotelltowinseeingtoclose,5.Heforgot_(post)theletterandhewoulddoitagain.6.Heisnothonest.Itseemsthathealwaysforgets_(borrow)othersmoneyandrefuses_(return)it.7.Myuncleoffered_(drive)metopractise_(sing).8.Whateverhappens,Iwontmiss_(see)thefilm.,topostborrowingtoreturntodrivesingingseeing,9.Youdontevenhavetocall.Justpretend_(call),itwillscare(吓)yourdad.10.Myfatherpromised_(buy)meabikebuthedidntremember_(buy)itforme.11.Wouldyoumindnot_(smoke)here?12.Wouldlike_(have)adrink?,tocalltobuytobuysmokingtohave,13.Wavingyourhandsmeans_(say)goodbye.14.Imeant_(help)himbutIdidnthavetime.15.Whenheheardthebadnews,hecouldnthelp_(cry).16.Thanksfor_(help)me.17.Goodhealthisthekeyto_(lead)agoodlife.18.Iamnotusedto_(get)upearly.,saying

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