商务英语写作第一章.ppt

商务英语写作,_ChapteroneAnoverviewofbusinesswriting,课程简介,本课程是国际商务从业人员必备的核心业务课程之一。通过介绍公司商务活动中各种英文业务函件的写作格式和内容，使学生在相对真实的商务环境中提高英语水平。熟练掌握商务活动中常用的基本术语及表达技能，培养和提高业务工作能力.,课程内容,本课程主要学习信例，尤其是学习商务运作环节中有代表性的信例。为了适应国际写作趋势的变化及满足商务环境的需要，将教授包括备忘录、销售信、邀请信、投诉、理赔、申请信、报告、英文简历、合同等在内的多种形式的信函写作。,学习方法,商务英语写作是一门实践操作性很强的课程。也就是说，要达到正确拟写商务信函及各种商务公函的目的，仅有理论是远远不够的。还必须通过理论联系实际的方法，大量练习书写商务活动中各种有代表性的信函，才能深入体会何为七个“CS”写作的基础理论知识。更重要的是通过学习信例，熟悉各类信函中所包括的词汇、短语、句型以及习惯表达方式等等，以求达到掌握并熟练使用的目的。,沟通无处不在,PlanProducts,Hire,Training,Motive,Coordinate,Persuade,Bill,BuildGoodwill,沟通的形式,VerbalCommunication1.facetoface2.Phoneconversations3.Informalmeetings4.Emailmessages5.Letters6.Memos7.Reports,沟通的形式,Nonverbalcommunication1.Pictures2.Logo3.Thesizeofoffice4.Facialexpressions5.Eyecontact6.Gestures7.Bodylanguage,沟通的七个要素,SourceAudienceGoalContextMessageMediaFeedback,小案例：入乡随俗,美国统一联合有限公司，认为时机已经成熟，该把它在国内销售给两代人的精美产品推广到全世界了。它派副总裁哈里到欧洲去开拓市场。哈里的第一站是伦敦，他和银行家做了简短会谈通过电话。他同样轻松地与巴黎人打交道：在银色之旅宾馆订了午餐，他这样招呼他的客人，某工业工程公司的总裁：“雅克，叫我哈里好了。”在德国，哈里先生像一个发电站。他快速的做了一个长篇的、像艺术作品一样的营销讲话，并辅以图表和视听材料，以显示来自佐治亚的他知道如何做生意。,小案例：入乡随俗,在去米兰的飞机上，他与邻座的日本商人开始交谈。他把名片扔在对方的托盘上，当他们告别时，他与对方热情握手并抓住了对方的右臂。后来，在他与一位意大利包装设计公司的所有与会者见面的时候，哈里先生穿着他舒适的条形灯心绒运动外衣、卡其布裤子和帆布鞋。人人都知道意大利人是逗趣和放松的人，不是吗？错了，六个月过去了，统一联合公司除了收到一堆帐单以外，在这次旅行中未获任何成果。在欧洲，没有人对哈里着迷。,小案例：入乡随俗,英国：通常不用电话做生意。商业招待往往在午餐时进行，而不是在晚餐时。法国：法国人对陌生人非常正规，不喜欢太快的亲近，不愿意被陌生人直呼其名。德国：他们不喜欢夸张和卖弄。喜欢和内敛沉稳的商人做生意。日本：日本属于“无碰触文化”，随意的碰触会被认为是失礼和狂妄自大。意大利：对时装非常敏感。他们穿着漂亮并崇尚创造，对别人俗丽或不得体的服装感到吃惊。,Agreatdealofbusinessistransactedinwriting.Effectivebusinesswriterscanusetheirskilltohelpincreasetheircompanyssalesandprofits.Proficiencyinwritinggivesthepersoninbusinessapersonaladvantage.,1.Whytheabilitytowriteisabusinessasset?,2.WritingPrinciplesofbusinessLetters,Five-stepsPreparingObjective,Reader,ScopeFormattingLayoutofthedocument3)OrganizingGatheringinformation,sortingdetails,andmakingoutlines.,2.WritingPrinciplesofbusinessLetters,Five-steps4)DraftingStartwhereyoufeelthemostcomfortable.DontworryaboutpossiblemistakesFocusontheideasyouwanttopresent.5)RevisingCheckontheoveralltoneandformat.Askforadvicefromcolleagues.,Directions:RevisingBox,Doesmywritingincludeeveryelementofabusinessletter?AmIclearaboutmywritingpurpose?HaveImadeeffectiveuseoflayoutandwhitespaceintheletter?HaveIsortedoutthefactsappropriately?HaveIorganizedthecontendlogically?HaveIwrittenitconciselyandpolitely?HaveIcheckedeverythingincludinggrammar,punctuationandspelling?,2.WritingPrinciplesofbusinessLetters,7“C”Courtesy礼貌Treatingpeoplewithrespectandfriendlyhumanconcern.2)Consideration体谅Considerthereadersdesires,problems,circumstances,emotionsandreactions.,2.WritingPrinciplesofbusinessLetters,3)Correctness正确Choosingthecorrectleveloflanguageandusingaccurateinformationanddata.Conciseness简洁Towriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.,2.WritingPrinciplesofbusinessLetters,5)Clarity清楚Shortfamiliarwordsandsimpleshortsentencesarebetterforthispurpose.Concreteness具体Givevivid,specificanddefiniteinformation.7)Completeness完整Includeallthenecessaryinformationanddatainthemessagetohelpsendersgetreceiversresponse.,Threewaystoachieve7Cs,YouAttitudePositiveToneAvoidingOldLanguageofBusiness,3.YouAttitude,Puttheaudiencefirst:“Itsallaboutthem.”FocusonwhattheyreceiveorcandoStresswhattheywanttoknowXIhavenegotiatedanagreementwithApexRenta-carthatgivesyouadiscountonrentalcars.AsaSunstrandemployee,youcannowgeta20%discountwhenyourentacarfromApex.,Becarefulwiththeuseof“feeling”words.OmityourfeelingsinmostbusinesssituationsOmitaudiencesfeelingsorreactionXWearehappytoextendyouacreditlineof$5,000.Youcannowchargeupto$5,000onyourVisacard.,3.YouAttitude,Use“you”moreoftenthan“I”inpositivesituations.avoid“you”innegativesituations.Innegativesituations,usePassiveverbsImpersonalexpressions,3.YouAttitude,3.YouAttitude,XYoumadenoallowanceforinflationinyourestimate.Noallowanceforinflationhasbeenmadeinthisestimate.(passive)Thisestimatemakesnoallowanceforinflation.(impersonal),UsewordsaspositivelyaspossibleXNeverfailtobackupyourdisks.Alwaysbackupyourdisks.XYourbalanceof$800isdelinquent.Yourbalanceof$800ispastdue.,4.PositiveTone,LookatsituationswithanoptimisticoutlookXWewillnotallowyoutochargemorethan$1,500onyourVISAaccount.Youcancharge$1,500onyournewVISAcard.,4.PositiveTone,XAwaitingthefavorofyourearlyresponse.Ilookforwardtohearingfromyousoon.XPleasebegoodenoughtoadviseus.Pleasetellus.XWebegtoinformyou.Ianwritingtoinformyou.,5.AvoidingOldLanguageofBusiness,6.Exercises-ReviseSentences,XUnfortunately,yourordercannotbesentuntilnextweek.Yourordercanonlybesentnextweek.XYournegligenceinthismattercausedthedamagetotheequipment.Ifyouhadtakenpropercareoftheequipment,itwouldhavebeeninagoodcondition.XSmokingisnotpermittedanywhereexceptinthelobby.Smokingisallowedonlyinthelobby.,6.Exercises-ReviseSentences,XWeregrettoinformyouthatwemustdenyyourrequestforcredit.Forthetimebeing,wecanserveyouonlyonacashbasis.XWewillbepleasedtodeliveryourorderbythe16th.Yourorderwillbedeliverbythe16th.XWehaveworkedfor20yearstodevelopthebestmodelcarforourcustomers.Ourcustomerswillfindthebestmodelcarwhichwehavespent20yearstobuild.,6.Exercises-ReviseSentences,XWehavereceivedyourletterofMay16.Thankyouforyourletterofmay16.XWehavebeenquitetolerantofyourpast-dueaccountandmustnowdemandpayment.Ifyouaretocontinuetoenjoythebenefitsofcreditbuying,youmustclearyouraccountnow.XWecansellatdiscountprices,butwecannotpermitreturnsofmerchandise.Thoughreturnsofmerchandiseareunpermissable,youcangetdiscountprices.,DearSir:Weareinreceipt