美国通用电气公司的战略管理模式.ppt

Foundedin1878byThomasAlvaEdisonMergerin1892TheEdisonGeneralElectricCompanyTheThomson-HoustonCompanyOneofthe12stocksthatmadeupthefirstDJIAindexin1896.Inthelistcontinuouslysince1907,TheHeritage,美国通用电气公司的战略管理模式（GE）,TodaysBasics,Revenue:$125.7BDomestic:Foreign2:1NetIncome$13.7BMarketCapitalization:$244BEmployees:310,00013majorbusinessesMorethan100countries,CompareandContrast,TheThreeFamilies,Long-CycleBusinesses,GE,Short-CycleBusinesses,FinancialServices,Long-CycleBusinesses,Long-CycleBusinesses,AircraftEngines,PowerSystems,MedicalSystems,TransportationSystems,Short-CycleBusinesses,Short-CycleBusinesses,ConsumerAppliances,IndustrialSystems,SpecialtyMaterials,NBC,Plastics,FinancialServices,FinancialServices,CommercialFinance,ConsumerFinance,EquipmentManagement,InsuranceBusiness,ASummaryofBusinessFinances,TheShareofthePie,TheShareofthePie,TheEra:HowtheMarketValuedit,CompareAutomatingworkflowandleveragingtheinternetiscrucialtothefuturesuccessofGEMakingGEfaster,leanerandsmarterevenasGEbecomebigger.Results:$7billionworthofgoodsandservicesweresoldoverthenetin2000.$6billionwasconductedononlineauctions$1.5billiongeneratedbyGEinoperatingmarginimprovementsin2001,E-business/Digitization,Thisisthequoteoftheday.fromJeffsanalystmeetingafterSep11th2001GEisbuilttooutperform,saidImmelt,whoalsopredicteddouble-digitgrowthin2002.Iwaschairmanfortwodays,andthenIhadjetswithmyengineshitabuildingIinsuredwhichwascoveredbyanetworkIowned,andwestillgrew(2001)earningsby11percent.Ithinkwereinprettygoodshape.,Appendix,GEE-BusinessInternetStrategies,Strategy,Definition,Whatisit?,Examples,Visual,Disintermediation,Aggregation,CommunityPortal,PermeatetheCustomersSpace,Customer-SpecifiedProductsandTerms,DynamicPricing,Takeoverorremembercustomersdataandremembertheirprocessesorpreferences,Getbetweenthebuyerandseller,Createacommunityofbuyersandsellers,TakeouttheMiddleMan,Letthecustomerintodesigndataandprocesses,CreateaMarket,GEAppliancesPurchasingappliancesonlineisavailableforcustomersalongwithsparesandaccessories,DirectSelling,Provideabroadrangeofproductinformation,GELightingDetailedandvisualproductinformationcategorizedforhome,businessorautomotiveuse,GESupplyCreatesnetworkforcommunicationbetweenallsuppliers,Provideproductsandservicestomembers,Rememberthecustomerspreferences,paymentmethods,recentpurchases,etc.,GEFinancialNetworkProvidesOnlineinsuranceQuotesandpaymentfacility.Also,updatescustomersofnewoffers,Customerdesigns/configurestheirownproduct,GELightingThereissoftwaretodownloadthathelpsdecidetheperfectlight,Auctions,GEXchangeElectronicExchangethatallowscustomerstonametheirownprices,Co-MarketingRelationships,ServicePartnership,Extendserviceintothecustomersorganization,Sharecustomerstocreateamorecompellingproduct,GEMedicalSystemsOtherconsumableDiagnosticproductsofsupplierscanbepurchasedalongwithCTscanspares,DirectSellingandAdvertising,Ensuringthatthecustomerneedsaremet,GEAircraftEngineswouldkeepaninventoryofenginesinstocktomeetrequire-mentsandneeds.,Equity/Warrants:GEistryingtosecureeitherequityorwarrantsfromallthevendorsthatitisworkingwithtodevelopitse-businessstrategies,E-businessVendorGoals:Securevaluablerevenues(internetcompaniestradeatsalesmultiples)GetinstantaneouscredibilitywithmarketplacethroughGEreference/endorsement,GEBusinessesGoals:Recoverconsulting/licensecostsBroadenpartneringrelationshipsSecureequityupsideopportunitywithhighgrowth,emerginge-businesscompanies,GEEquityGoals:PutmoneytoworkandmaximizeROISupportGEbusinessesbyinvestinginstrategiccompanies,Equity:thedirectownershipinacompany,Mutuallybeneficialrelationship:,Warrant:aninstrumentthatgivestheholdertherighttoacquireacertainnumberofsharesofthecapitalstockofacompanyonorbeforeacertaindateforacertainprice,GEE-BusinessInternetStrategies,ServiceExtensions:RevenueGrowth,Innovation,ObjectiveapproachtowardsthecustomerLookfortechnologyplatformsCreategamechangingtechnologies-remotediagnosticscapabilitySolveGEscrticaltechnicalchallengesLowNoxemmissionsSharetechnologiesacrossbusinessesSourcetechnologyworldwideDeveloptechnicalhumanresourceForexample,GEresearchersdevelopedductiletungsten,manynewtypesofengineeringplastics,man-madediamond,andmajorimprovementsincomputedtomographyandmagneticresonanceimaging.GE90engine-theworldsmostpowerful,efficientandquietengine.Oneofthemajortechnologyadvancesinvolvedinthisprogramisacompositefanblademadeofapolymer-basedmaterialthatistwiceasstrongassteelathalftheweight.,1997PerformixX-rayTube1998LightSpeedCTSmallMotorproductsUltem1285SpectraGasRange1999SpectraElectricRangeAdvantiumSpeedOvenTritonDishwasherCeramicMetalHalideLampsT5FluorescentLampSignaOpenSpeedMROQ1050CforCompactDiscAC6000Locomotive,2000orlaterNewDesigns5000ProjectsfocusedonNew6SigmaTechnology&NewProcessestotheGEBusinesses,AllofGEProductsDesignedforSixSigma,Productsfrom6Sigma,CustomerIssueAssemblyLineEfficiency,CustomerResultsOutputfrom450800Units/DayWIP85%$1MMCostOut,FloorCareManufacturerPlastics,SixSigmatheCustomerSixSigmaApproachidentifiesFactorsimpactingWorkFlow,GEResults2MMlb.ShareShift$1.5MMGrowthProgram,Efficiency,17Days4Days2Days,GESilicones-DeliverytoRequest,CustomerResponsiveness,SalesDoubleDigitVolumeGrowthInternetWebSalesBoomingSalesForceMoreTimetoSellvs.ChasingOrderStatusOpMarginUp20+%,On-timeReliabilitygivesCustomer45daysmoreElectricitySales,GEPowerSystems-OEE,CustomersRevenueImpactedByVariation,Quality,Sizeofcirclecorrespondstonumberofqualifiedworkersavailable,CapabilitiesofworkersForeignlanguages(PrimarilyEnglish)Qualityofwork&workethicCostdifferential,LocationAttractivenessInfrastructureCommunicationBasicInfrastructureCountryrisks&FDIIncentivesAttractiveIncentivesPoliticalenvironmentTimeZoneattractiveness,Singapore,Hongkong,China,Holland,Ireland,Australia,UK,India,Philippines,Mexico,High,High,Low,Low,MigrationStrategy,SelectOrganizationToBenchmark,PrepareForTheVisit,VisitTheOrganization,Debrief&DevelopAnActionPlan,RetainAndCommunicate,IdentifyProcessToBenchmark,Benchmarking:ASixStepProcess,SelectprocessanddefinedefectandopportunitiesMeasurecurrentprocesscapabilityandestablishgoalUnderstanddetailedprocesswhichneedsimprovementOutlineindustries/functionswhichperformyourprocessFormulatelistofworldclassperformersContacttheorganizationandnetworkthroughthekeycontactResearchtheorganizationandgroundyourselfintheirprocessesDevelopadetailedquestionnairetoobtaindesiredinformationSetuplogisticsandsendpreliminarydocumentstoorganizationFeelcomfortablewithandconfidentaboutyourhomeworkFostertherightatmospheretomaximizeresultsConcludeinthankingorganizationandensurefollow-upifnecessaryReviewteamobservationsandcompilereportofvisitCompilelistofbestpracticesandmatchtoimprovementneedsStructureactionitems,identifyowners&moveintoimprovephaseReportouttobusinessmanagement&6sleadersPostfindingsand/orvisitreportonlocalserver/6sbulletinboardEnterinformationonGEIntranetbenchmarkingprojectdatabase,Benchmarking-TheProc