《企业宣传资料翻译》PPT课件.ppt

企业宣传资料翻译（TranslationofCorporatePromotionalMaterial）,1.汉英企业宣传资料的差异及翻译原则,WhoWeAre（公司概括）WhatWeDo（主营业务）HowWeDoIt（业务流程）OurPeople（公司员工）OurClient（主要客户）OurCultureandMission（公司宗旨与文化）OurGoalandCommitment（奋斗目标）,2.翻译要点,1)套用英语习见结构陈述句：ThingsgobetterwithCoca-Cola.畅饮可口可乐，保您万事如意。Ifyoucandreamit,wecanmakeithappen.您能梦想到的，我们都能使之成真。,祈使句Justdoit.想做就做Takeabettercar.买辆好车Gowiththeflow.紧随潮流（时尚）DontmissthelargestInternetand因特网暨万维网World-WideWebconferenceandexhibition规模史无前例，良机切莫错过Exploreyourworld.探索您的世界,Beginyourowntradition.代代相传，由您开始。Thinkdifferent(Apple)不同凡“想”TakeyourdatanetworktothenextlevelwithSTEPSTEP电脑在手，数据网更进一步Dontjustgetontoit,getintoit.不仅仅是登陆互联网，而是真正畅游其中。,疑问句Isyourdatapilingup?您的资料是否堆积如山？HaveyoudrivenaFordlately?您最近开过福特车吗？Areyougoinggreytooearly?您的乌发是否过早变白？Howcansomethingsosmallbesosmart?体积虽小，功效惊人？,名词短语Ideasforlife(Panasonic)实现您的梦想WorldMoney旅游必备，全球通用HumanTechnology(Nokia)科技以人为本Advancementthroughtechnology突破科技，启迪未来Thetimelessfibrethatsmoremodernthanever.无论任何时代都引导时尚的纺织品料,形容词短语EasyInandEasyOut-swivelcushion旋转坐垫，进出自由Toogoodtoeatjustone(LAYS)吃了还想吃Fresh,clean,crisp,nevertoosweet.新鲜、干净、脆香、含糖量低Bestforfamilyuse,closetoschools.最适合家庭居住，就读方便介词短语InTouchwithTomorrow(Toshiba)沟通未来，超越时空,汉语广告,绿色好心情Feelitnow.一生相伴。Itsforalifetime.因材施教，祝您迈向美好明天。The“JustRight”studylevelwillhelpyouontheroadtoabrighterfuture.购买500元以上奖100元Wanttoearnabonus?100yuanbonusonpurchasesover500yuan.印刷服务，一步到位Theone-stepprintingdestination.,肌肤姣好，年年岁岁Betterskinyearafteryear.没有最好，只有更好Tomakethebestevenbetter.绝对质量保证，12年独家享有Anexclusive12yearsnonon-senseguarantee.追求美的真谛，创造美的事业，奉献美的至诚，共建美的世界（丝宝集团）Challenge,Creation,Contribution,cooperation使用安全，操作简便，高效便捷，乐在其中Safe,easy,quick,enjoyable,2)修辞手段在英语广告中的应用,双关pun如：TwogetherImMoresatisfied.OICGoldenSealThecoatsforeverywear,everywhere.,夸张hyperboleTheresnoplacelikeSpiegel.Thereisnoplacelikehometoshop.Thebestamancanget.(Gillette)Arthritispains?AllyouneedisBayerAspirin.EnjoytheflavouroftheworldsNo.1.Toogoodtoforget.,隐喻metaphorEARFOODGivealistentoSanyosnewestCDplayers.Theyremoveablefeastsformusic-hungryears.Tastethatbeatstheothercolds.（Pepsi）,排比antithesisAlegendaryStar.ATimelessClassic.MyFairLadyTheCORDIA:Shapedbythewind;bornfortheroad.TheMilkChocolatemeltsinyourmonthnotinyourhand.头韵alliterationChoosymotherschooseJiff.尾韵rhymeCompactimpactFreshupwithSeven-Up.,仿拟parodyOnemansdisasterisanothermansdelight.TheSaleisnowon.AMarsadaykeepsyouwork,restandplay.Ifyouarewhatyoueat,avisittoNorthCarolinacouldmakeyouaveryinterestingperson.,重复repetitionGiveyourselfaNIKKAXandseewhatitgivesyou.AnybarthatservesRemyMartinXOisnotjustanybar.Stopsstaticbeforestaticstopsyou.(Bounce)HomeawayfromhomeCleanyourbreathwhileitcleansyourteeth.反衬contrastOneStopShoppingForAllYourPartyNeedsOthelloisagamethattakesonlyaminutetolearnbutalifetimetomaster.,“顶尖之夏”展销会2000年5月7日至9日伦敦，伯爵府2号大厦“顶尖之夏”展销会是今年夏季最大的时尚家用饰品和个人珍藏礼品展销会。我们不断关注着市场，寻找符合“顶尖”展销会高水准的公司和高质量的产品。,5月里连续3天，伯爵府2号大厦将成为创造力的中心，欧洲最具创新精神的550家参展商将在这里展示为其博得声望的各种创意。参展的每一家公司都在才华和原创力方面经过精心挑选。150多家参展商将首次在“顶尖之夏”展销会上亮相，它将为客户提供独特机会，结识有望在未来成为媒体关注焦点的成功商家。,不论是夏季或是秋季展销会都吸引了英国和国际上的高水准的2万家客户，他们踊跃前来参观，是因为了解“顶尖”展销会将为他们提供新颖有趣的产品。对客户来说，这是一个重要的能使他们在竞争中处于领先地位的展销会。你舍得放弃这个展示自己的绝好机会吗？,新奇士牌开心果,古往今来，香脆可口的开心果以其令人难忘的口味作为坚果中的深受人们喜爱。如今，新奇士牌开心果诚邀您亲身体验新鲜一流的加利福利亚开心果。它们生长在我们自家的果园，在树上成熟并自然开裂，从而以最佳状态获得新奇士的特有风味。新鲜带壳的新奇士牌开心果，是您选择的最佳美味。无论何时何地，新奇士牌开心果是您健康、美味的伙伴。,3)修辞手段在汉语广告中的应用,仿拟随身携带，有备无患。随身携带，有惊无险。（速效救心丸）Aheartrelieverinneedisaheartrelieverindeed.谁跑到最后，谁笑得最好。Hewholaughsbestwhorunslongest.远离喧嚣，幽静宜人。FARFROMTHEMADDINGCROWD真诚到永远。Sincerityisforever.,夸张喝一杯即饮柠檬茶令你怡神醒脑！Forrefreshment?AllyouneedisaglassofInstantLemonTea!明喻轻柔绵软，呵护体贴。（内衣广告）Lightasabreeze,softasacloud.隐喻清除皱纹，马到成功（化妆品广告）Aprovenchallengetowrinkles.,排比当代经典，永久计时（手表广告）Acontemporaryclassic.Atimelesstimepiece.实为创业之本，达则兼善天下（实达电脑）Honestyiskeytosuccess.Agreatbusinesswinstheworldbymerits.拟人一册在手，纵览全球（环球杂志）TheGlobebringsyoutheworldinasinglecopy.,双关能够成为一流ABLEtobethebest.不求今日拥有，但求天长地久（电视）Chooseoneandchooseforgood.头韵长思枣味道好Choillseisthebestchoice.,尾韵享有称心满意的服务，全凭此“优质”标记。Shopanddinewithpeaceofmindwhereveryouseethissign.衣食住行，有龙则灵。（龙卡）WithaLONGCard,yourlifewillnotbesohard.看得越清，就越觉得我们与众不同。Thecleareryousee,themoreoutstandingwellbe.,4)本土化策略,美国宝洁公司(ProcterWerepartofyourlife,学纯正英语，做国际人才（21世纪少年英文报）SpeakingBilinguallyThinkGlobally(21CenturyTeensKidsEdition)长城电扇，电扇长城AfanisnocomparisontotheGreatWall,buttheGreatWallFanisjustascool.在家靠自己，出国靠国旅Athomeyoureyourownboss.InChinayourAladdinsLampisatCITS.,删减,公司概况EDS公司为国际上最富经验的外包服务公司，该公司通过其低成本、高质量的服务模式，为客户提供超级回报。EDS的核心业务组合包括信息技术、外包服务业务流程，以及信息技术转化服务。EDS旗下的A.T.Kearney公司，是全球领先的高价值管理顾问公司之一。公司为世界上60个国家的知名大企业和政府机构提供服务。以下是公司的几组数字：员工数：超过120002003年收入：215亿美元财富500强排名：第80位,删减策略的应用,公司拥有雄厚的技术力量，大中专毕业以上的技术、管理人才占公司总数的30%以上。Thecompanyboaststremendoustechnologicalstrengthswithawell-qualifiedmanagementandstaff.,团结湖北京烤鸭店为全聚德挂炉烤鸭。为保证宾客品尝精美风味，全部现吃现烤。精选纯北京白鸭，以果木挂炉烤制，只需40分钟就能品尝到为您特别烤制的色泽枣红，香酥脆嫩，浓香四溢的正宗烤鸭。TuanjiehuBeijingRoastDuckRestaurantusesonlythefinestBeijingDuckswhichareonlyroastedafteryouplaceyourorder.Preparationtakes40minutesafterwhichwewillserveyouwithadelicious,goldenredBeijingDuckwithcrunchyskin.,译例分析,CAACINFLIGHTMAGAZINECHINASKIESTHEFIRSTINFLIGHTMAGAZINEINCHINA,CirculatedinallmajorairlinesOndomesticandinternationalflightsinChinaOver40millionpassengersin199460,000seats200,000copies,every2monthsAuditedcirculation,THESOLETARGETEDMEDIAINCHINAToreachBusinessanddecisionmakersAtnationallevelBestcosteffectivemediaForthecoverageofalltheairlinesinChina,MAKEYOURADVERTISINGCAMPAIGNSTAKEOFFINCHINAWITHCAACINFLIGHTMAGAZINECHINASKIES,ShenghuaElectricKettle,Shenghuaelectrickettleisthemostup-to-datehouseholdappliancetoboilwaterandmakehotdrinksfastathomeorintheoffice.Safeandclean,itisyourbestchoicewithitsexcellentdesign,perfectworkmanship,highthermalefficiency,lowpowerconsumption,aswellasreliableperformance.,CautionsCheckthecapacityofthepowersupplybeforeuse.Donotleavethesocketortheplugwetordampincaseofaleakage;neversubmergethekettleinwater.Neverusethekettlewithlittleornowaterinittoavoiddamageoftheelectricheater.Bewareofthespilling-overofthewaterwhenitboilstoavoidaleakageofelectricity.Neverusethekettleonfire.Toensuresafety,neverusethekettlewithoutgrounding.,BEIJINGINTERNATIONALTOURISMEXPO2004,Venue:BeijingExhibitionCenterShowDates:22Julyto24July2004OpeningHours:10:00amto5pmon22July2004(OpentoTradeVisitorsonly)9:00amto5:3