外文翻译-交互式多媒体课件《盐韵》的开发制作.doc

盐城师范学院毕业设计外文资料翻译学 院： 信息工程学院 专业班级： 教育技术学12（1）班 学生姓名： 学 号： 指导教师： 外文出处：(外文) Based on Form Means of the Exhibition Design Visual Communication Research附 件：1.外文资料翻译译文； 2.外文原文 指导教师评语： 工作态度认真，英文资料选择合理，与毕业论文相关度高。能在规定的时间内完成翻译任务，工作量饱满；语言较为通顺，专业术语表述较为准确。签名： 2015年10月14日1外文资料翻译译文基于形式的展览设计视觉传达研究摘 要从设计师的角度来看，最终作品的展览设计是一件艺术品。展览设计艺术中缺少的一种就是产生形式上的艺术感。从形式的角度出发，论述了“有意义的形式”的整体形态，认为“有意义的形式”是展览设计中的视觉感受的灵魂。设计师应充分发挥“形式”的作用，并将形式与意义、形态与心理、形态与生命的关系联系起来，展现形式的无穷魅力。 【关键词】展览设计，形式手段，视觉传达1. 引言随着会展业的发展，会展设计越来越受到人们的关注。虽然前期工作，如展览策划、邀请、出席及服务在整个展览活动中更为重要，最后的展览形式的设计是至关重要的。在大型展会上，参展单位已经放弃了标准展位，如房地产交易会、国际汽车展、中国动漫展等，根据企业形象和商品展示需求，进行了专门的设计和装修。它正试图获得更多的视觉传达效果，并重视企业品牌形象。2. 展览设计与形式展览设计是一种综合的设计艺术，它是一种可见的展览活动。展览设计作为展览的重要组成部分，通过视觉、听觉、触觉、嗅觉、味觉、触觉等全方位设计向观众传递信息。设计中特别强调了人的潜能和需要提供感受美、观众接收信息的支持。由于种种原因，创意性的一些展览设计都忽视了设计形式，这就不能很好地突出产品和品牌形象的艺术水平。从某种程度上说，展览设计的形式已经直接关系到展示效果。整个审美展览可以启动装饰、色彩和整体布局等消费心理体验，设计师应以审美形式设计原则，选择恰当的展示形式来表达参展商要传达给观众的信息。展览设计将被设计师们视为一件艺术品，而不仅仅是简单地堆积了一些创意，这是一个完美的作品，这是一个非常有创意的艺术方法，根据他们对产品的深识别和参展商的意愿。作为一个艺术品，展示形式的设计将震撼人们，创造一个和谐的氛围。克莱夫贝尔在他的著作艺术中指出：“艺术的基本性质是其有意义的形式”；“有意义的形式是所有视觉艺术的共同本质”。因此，我认为，有意义的形式是视觉意义上的灵魂，在展览设计。设计师应充分发挥“形式”的作用，并将形式与意义、形态与心理、形态与生命的关系联系起来，展现形式的无穷魅力。克莱夫贝尔说：线条和色彩结合成以一种特殊的方式或形式的关系，激起我们的审美情感。的线条和色彩的关系与组合，审美情感的形式，这就是我们所说的“有意味的形式”。”意义形态“包括意义和形式的两个方面：”是情感，这和一般的情感是不同的，是一种特殊的情感；“形式”只是作品的各种成分的关系，它是纯粹的形式。3. 展览设计视觉传达科学进步与经济发展为会展设计视觉传达的形式的探索和表现带来更多的可能性。展览设计与视觉艺术的使命之一就是要创造“形式手段”的美学，提高观众对展品的兴趣，增强记忆，促进销售。3.1空间造型感不同形式的空间造型可以表达不同的形式意义。水平序列空间模型显示的展品沿水平方向，这是与“运动”的方向一致，为他们提供了舒适和自然的可视感。垂直空间模型在空间中常采用的是深、高的空间。随着空间的深度和高度的变化，游客可以获得不同的感觉。三角空间的造型会让参观者感受到与三角形三边的变化不一样的感觉。圆形，环形空间造型可以根据不同的需求转化，创造新的，动态的，柔软的，亲密的展位空间，以及制作的科学氛围。曲线的空间是移动和变化，使游客感到柔软，轻，优雅。当然，这些空间建模也可以被组合和交替的展位空间设计。此外，它必须是空间形式的独特性和强烈的视觉效果，给观众留下深刻印象。在一定的基础上，对某些部分的变化进行了整体的形式，以获得抗常规的效果。在上海国际汽车工业展览会第十一届Mini Cooper的展台，这是一个典型的矩形空间框架的双层结构，使时尚的总体印象，年轻和现代。特别是，设计师把房明亮的MINI Cooper敞篷的双层结构的侧。设计的这一部分是强烈的，令人难忘的。（如图1所示） 图1 艺术空间建模3.2造型艺术的风格特征不同艺术风格的相互渗透，其与时代的结合可以创造出更加丰富多彩的形式，整体形态的形式也会进一步增强。从传统的建筑风格、民族风格、传统艺术风格、现代艺术风格等，可以从传统的建筑风格中推断出来。中国旅游博览会1997的展位设计，利用传统的元素，体现了中国传统的风格。绘画，拱门，纸灯笼，红色的颜色，大熊猫，龙，柱等，都反映了中国传统文化的深远影响五千年。2000汉诺威世博会中国馆以长城为创意的基础上，装饰在与“长城四季”和戏剧面具图片展览厅，不仅表现出传统与现代的艺术风格，也表现了我国科学新成果的快速发展。（如图2所示） 图2 造型艺术的风格特征3.3平面视觉形象在展览空间中，人们的行为特征是：以静态和动态的方式来看待展品或接收信息的“流量停止流”。每一个停顿，每一刻的阅读过程中，都是对观众的美感。同时，观众的注意力从上到下，从左到右，从前面到后面，从远到近的过程中，这样才能得到一个身临其境的可视化，并获得更深入的知识和理解的对象。平面型和形状的设计只需吸引观众的注意力，使观众在同一个地方逗留了很久，达到了产品信息传递的目的。不可或缺的平面视觉形象，如显示板，展品，展示背景墙，海报，图形，文字，说明有自己的形式手段，以及它们的组合形式的整体造型成为魅力的整体设计的展览设计艺术。构图的构图、线条、曲面、色彩、图形或构图风格之间的关系是创造“有意义的形式”的展览设计的重要工具。例如，对比与和谐，对称与平衡，节奏的重复以及从大而小的变化，从强到弱，粗到细，线的节奏，节奏的黑白，色彩的节奏，符号，节奏，形态的节奏，这些元素都将成为一个“有意义的形式”。（如图3所示） 图3 平面视觉形象3.4动态性能动态形式是静态展示的动态展示，是现代展览设计中最流行的形式之一。不同于传统的静态显示，这种形式的显示方式利用了不同的显示类型，如活动类型、操作类型、交互类型等。观众不仅可以触摸展品，操作展品，制作标本和模型；而且还可以与展品进行互动，从而更直观的了解产品的特性和特点。动态和静态的显示形式的结合可以使展览更加生动有趣。展览的动态显示形式包括一个电子控制的展览，一个旋转台和大屏幕播放DV。它们的尺寸是可选的，大尺寸的旋转支架可以用来定位汽车，而小尺寸的支架可以用来放置珠宝、手机、电脑等。旋转支架的好处是，方便观众在各个方向上观看展品和观看的机会是平等的，这样的显示形式可以很好地提高利用的稳定和充分发挥其价值。此外，巧妙运用幻灯片、全息、激光、视频、电影、多媒体等现代单类技术可以扩大展品的静态展示，营造生动、温馨的展示环境，为观众提供身临其境的可视化。2004届北京国际车展上的福特汽车公司展位以30个大型显示屏为展台后墙，其设计理念体现在动态和静态的结合上。改变图像的大屏幕显示连续直接射进观众的眼睛，扑朔迷离的蓝色色调的灯光从深蓝色到淡蓝色的变化，从浅蓝到深蓝，来回。灯光的蓝调让人感到平静和安静，观众也会沉溺于大气中。这个设计很特别，很吸引观众的注意。参与者的动态性能与审美欣赏的关系正是静态与动态的关系。在三维、多层次、多层次、多层次、多层次、多层次、多层次、多层次、多层次、多层次、多层次、多层次、多层次的动态空间中。以科技手段提高受众的情绪，吸引他们的注意力。（如图4所示） 图4。动态多媒体展示4.总结展示设计的未来视觉传达，将趋向于更加开放、前卫，不再局限于传统的形式使用，但要利用好这个立体的、象征性的空间建模或多媒体的表现形式；其次，视觉传播将躺在个性化的重视，更多的关注整体的形象设计，突出企业形象，重视视觉冲击力，而更倾向于市场化，戏剧性的和更多的情节；再次，随着科学技术的发展，越来越多的使用高科技产品网络系统的引进，机械设备和娱乐设备将使一个更为深刻的小鬼对观众行为。随着计算机科学、材料科学、建筑科学、照明等科学技术的突破，会展设计的视觉传达也取得了更大的进步。总之，无论是“形式结构”的转变，还是“形”的“形”，都是由点、线、面、色、造型构成的，无论是由一种和谐的形式美和温柔，还是由强烈的湍流产生的，都是设计的形式，几乎所有的部分都是展示设计。参考文献：1 马青。展览设计与布局。北京：高等教育出版社，2004.52克莱夫钟。艺术。南京：江苏教育出版社，20053卡林思库尔特。展览设计1。大连：大连理工大学出版社，20054劳埃德摩根康威。展览设计2。大连：大连理工大学出版社，20052.外文原文Based on Form Means of the Exhibition Design Visual Communication Research Ma QingSchool of creative & art design Zhejiang University City College Hangzhou, Zhejiang Province 310015, China Abstract from the designers angle, the final work of exhibition design is an artwork. One of the missing in the exhibition design art is to produce the sense of artistic in form. starting from the angle of form means, the article discusses the overall form and holds that the meaningful form is the soul of the visual sense in the exhibition design. The designers should exert the power of form and linked the relations between form and meaning, form and psychology, form and life, and display the infinite charm of form.【Keywords】 Exhibition Design, Form means, Visual communication1. IntroductionWith the development of exhibition industry, exhibition design has attracted more and more attention. Although the preliminary work such as, the exhibition planning, invitation, attendance and the service consider more important in the whole exhibition activity, the final design of exhibition form is critical. The standard booths have already been discarded by exhibitors in large-scale exhibition, such as Estate Trade Fair, International Auto Show, Chinese Animation show, etc. However, they reconstruct the special design and decoration according to the corporate image and commodity display needs. It is trying to obtain more visual communication effect and emphasis on the corporate brand image.2. Exhibition design and meaningful formExhibition design is an integrated design art, which is a visible display of exhibition activities. As one of the most important part of exhibition, the exhibition design transmit the information to the audience through the full range design of vision, hearing, touch, smell, taste and feel. The design especially laid emphasis on the human potential and need to provide the feeling of beauty to the audience a siding from receiving the information.Due to various reasons, the creative of some exhibition design have ignored the design form, which can not well highlight the artistic level of products and brand image. In some way, the form of exhibition design has directed related to the display results. The entire esthetic exhibition can initiate the consumer happy psychology experience such as the decoration, the color and the overall layout, the designers should take the principle of design by esthetic form, choosing the proper display form to express the information the exhibitors want to transmit to audience. The exhibition design will be regarded as an artwork by the designers, which is not just simply been piled up some creative, its a perfect artwork that much been creative with the aid of the technical method according to their deep recognition of the products and the will of exhibitors. As an artwork, the design of display form will shock people and create a harmonious atmosphere. Clive Bell has pointed out in his book art: “The basic nature of an artwork is the meaningful form of it; The meaningful form is the common nature of all the visual arts. Therefore, I believe that the meaningful form is the soul of the visual sense in the exhibition design. The designers should exert the power of form and linked the relations between form and meaning, form and psychology, form and life, and display the infinite charm of form. Clive Bell said: line and colour combines into a form or the relationship of the form in a special way, arouses our esthetical feelings. The relationship and combination of the line and colour, the form of the esthetical feelings, thats all we call the meaningful form. The meaningful form including two aspects of meaning and form: meaning is emotion, which is different from the general emotion, is a special kind of emotion; form is just the relationship of the various constituent of the work, it is purely a form.3.Exhibition design visual communicationScientific progress and economic development bring more possibilities of performance and achievement about the explorations on the form of exhibition design visual communication. And one of the missions of exhibition design and visual arts is to create the aesthetics of form means, which improve the interest of the audiences on the exhibits, so as to strengthen memory and promote sales.3.1. Form feeling of space modelingThe different forms of the space modeling can express different form meaning. The horizontal sequential space modeling display the exhibits along the horizontal direction, which is consistent with movement direction of visitors, provides them with the comfortable and natural visible sense. The vertical space modeling is often used in the space which is deep and high. The visitors can obtain different feeling along with the change of the space depth and height. The triangular space modeling will make visitors feel differently with the change of the three sides of the triangle. The circular, ring-like space modeling can be transformed largely according to different needs, creating the new, dynamic, soft, intimate booth space as well as making the scientific atmosphere. The curve space is moving and changeable, as make visitors feel soft, light and elegant. Of course, these space modeling can also been combined and alternated in the design of booth space. In addition, it must be the uniqueness and the intense visual effects of the space form that impress the audiences. It makes variations on certain part based on the overall form to get anti-conventional effect. The MINI cooper booth on the 11th session of the Shanghai International Automotive Industry Exhibition, which is a typical double layer structure with rectangular space frame, makes a general impression of fashionable, young and modern. It is especial that the designer has stuck a real and bright MINI cooper convertible at the side of the double layer structure. This part of design is intense and unforgettable. (as shown in Figure1) Figure 1. The art of space modeling3.2. The style characteristic of modeling arts The mutual penetration of the different art styles and their combination with the times can create a more richer and varied forms, and the form means of the overall forms will be enhanced further more. It can be inferred from the traditional construction building style, the national style, the tradition artistic style, in the modern art style. The booth design of China Tourism fair 1997, which makes use of the traditional elements, reflecting the traditional Chinese style. Painting, arches, paper lanterns, red color, pandas, dragon, columns and so on, all reflect the far-reaching five thousand years of Chinese traditional culture. 2000 Hanover World Expo China Pavilion take the Great Wall as the basis of creativity, decorated the around of the exhibition hall with the Great Wall Four Seasons and drama mask pictures, not only displayed traditional and modern artistic style means, but also showed the rapid development of Chinas scientific and current achievements. (as shown in Figure2) Figure 2. The style characteristic of plastic arts3.3. Plane visual image The characteristic of Peoples behavior in the exhibition space is that they take the flow-stop-flow way of the static and dynamic approach to view the exhibits or receive information. Every pause, every moment of reading in the process, is enjoyment of beauty for the audience. At the same time, the audiences attention travels from the top to the bottom, from the left to the right, from the front to the back, from the far to the near in the process, so as to get an immersive visualization and get a more in-depth knowledge and understanding of objects. The design of planar form and shape just needs to attract the audiences attention and make the audience stay for a long while in the same place to enjoy, achieving the purpose of transmission of product information.The indispensable plane visual image such as the display panels, exhibits, show background wall, posters, graphics, text, instructions has their own form means, and their combination with the form of the overall shape turns into the fascination of the overall design of the exhibition design art. The composition of the point, line, surface, color, graphics or the relationship between the composition styles is an important tool to create the The meaningful form of the exhibition design. For example, contrast and harmony, symmetry and balance, repetition of rhythmic as well as their gradual change from large and small, from strong to weak, coarse to fine, the line of rhythm, the rhythm of black and white, color rhythms, symbols, rhythm, shape rhythm, all these elements will become a The meaningful form. (as shown in Figure3) Figure 3. Plane visual image3.4 Combination and transform of colorColor, a stimulus of light perception to the eyes, is of a powerful strength in the visual arts. Color is also the most popular form of the sense of beauty can easily arouse and change peoples emotion. In the exhibition design, color can not only convey visual information to the audience, but can also play an important role in the psychological feelings. Everyone has their own feeling of different colors, as the different race, geographic, individuals and their subjection to the different national habits, perceptual experience, emotional state and social impact of fashion, making peoples preference of color very different. However, the use of color in a successful exhibition design must make a deep impression on the audience. Different colors can express different psychological feelings, such as red is irritant, it makes people feel excited, enthusiastic and happy; yellow the brightest color of all the colors, it often gives people a bright, brilliant, brisk and clean impression; blue is often regarded as a symbol of calm, meditation, wisdom, and the forces to conquer the nature; white gives a clean, pure and striking feeling to the audience. The Lexus car booth is characterized by its back-wall. The back-wall is just a pure combined white light-emitting body, no mottled and very simple. The reflection of the background on the champagne color body together with the beautiful rhythm just make people feel like in a science fiction world, in line with the aim of this Exhibition design which is just designed to highlight the exhibits and services and to upgrade certain artistic quality of the exhibition.A variety of color combines into the colors tone and determines the dominant hue of the exhibition design, which is reflected in the color processing of the overall form. Changes in lighting color which has plays a much more effective role in the creativity, produce a more rich and colorful visual effects and enhanced forms of the communication of the form means.3.5 The dynamic performanceThe dynamic form is the pursuit of a dynamic exhibition in the static display; its one of the most popular forms in the modern exhibition design. Different from the traditional static display, this form of display takes advantage of different display types, such as the activity-type, operation type, interactive type, etc. The audience can not only touch the exhibits, operate the exhibits, produce the specimens and models; moreover, they can even interact with the exhibits so as to get a more direct understanding of the features and characteristics of the products. The combination of the dynamic and static display form can make the exhibition much more lively and interesting. The dynamic display form of the exhibition includes an electronically controlled exhibit, a rotating stand and a DV of large-screen broadcast. Their sizes are optional, the rotating stand of large size can be used to locate the cars, and the stand of small size can be taken to place the jewelry, cell phones, computers, and so on. The benefits of the rotating stand is that its convenient for the audience in every direction to take a whole viewing of the exhibits and their opportunities of watching are equal, so that this display form can well improve the utilization of the stable and give full play to its value.In addition, the clever use of slides, holography, lasers, video, film, multimedia and other modern single-like technology can expand the static display of the exhibits, create a lively and warm atmosphere of the show environment and provide the audience with the immersive visualization. The Ford Motor Company booth on the 2004 Beijing International Auto Show takes 30 large-scale display screens as the booth back wall, and the design concepts of it is embodied in the combination of the dynamic and static display. The changing images the big screen is showing continuously directly shoot into the audiences eyes, the bewildering blue-tone lights change from the dark blue to the light blue, and from the light blue to the dark blue, back and forth. The blue tone of the lights makes people feel calm and quiet, and the audience will addict themselves to the atmosphere. This design is special and attracts the audiences attention well.The relationship between the dynamic performance and the aesthetic appreciation of the participants is just the relationship between the static and dynamic form. The beauty of the form should be more displayed in the three-dimensional, multi-lateral and multi-level, dyna