市场营销 第一至四阶段作业.docx

barriers. (2) bench temporary protective railings on each side. (3) the top of the stairs, railings or temporary guardrails installed with the construction. (4) the bar should brush color. 4, balcony side: use formal balcony fence-slab, floor installation or the installation of a temporary fence. Spacing greater than 2 m to set up columns (ibid.). 5, frame structures: (1) when scaffold is not less than operations, equipped with operatingsociety; after after 60 years of development, the socialist society more full of life And vigor. The remarkable sign is in China adhere to the basic principles of scientific socialism, not lost ancestors, always adhere to dialectical materialism and historical materialism as the theoretical foundation, adhere to the to the realization of communism as the supreme ideal, adhere to the Party of the working class as the core of leadership, insist to liberate and develop productivity is the fundamental task, adhere to represent the most numerous peoples fundamental interests, adhere to public ownership and according to work, distribution is the basis of the socialist economic system, adhere to the position of the people as masters of the country is the essential characteristic of the socialist democratic politics, adhere to reform and improve the socialist system and institutional mechanisms, and so on. At the same time, our country socialist And with distinct Chinese characteristics, the road of socialism with Chinese characteristics, the system of theories of socialism with Chinese characteristics and the socialist system with Chinese characteristics, are deeply rooted in the creative practice of hundreds of millions of peoples indomitable, timely response to practice innovation theory calls, rich heritage of both historical and cultural traditions of the Chinese nation, and let the Chinese people love to see and hear the Chinese style and Chinese style, comply with the requirements of the development of the times, reflect the common aspiration of the people, with distinct characteristics of the practice, theoretical characteristics, national characteristics, characteristics of the times. Therefore, it can always maintain the vigor and vitality, and always guide contemporary China along the right direction stride forward. So we must always hold high the great banner of socialism with Chinese characteristics unswervingly. On the other hand, Chinas socialist society is still in primary stage, which is Chinas construction of socialist modernization insurmountable historical stage, the need for hundreds of years time. Chinas socialist system was born in semi colonial and semi feudal society, productivity level is far behind in the developed capitalist countries, which determines the our country must experience a long primary stage, to realize in other countries under the conditions of capitalism to achieve industrialization and production in the market, socialization and modernization. Today, our country socialism has made remarkable tremendous To accelerate the pace of achievements, but our country fundamental realities of the country is still has a large population, weak thin, development is not balanced. Chinas economy has leapt to the world, but the per capita gross domestic product is still ranked in the world the 90%; economic sustained and rapid development, but the development is not balanced, coordinated, can not be continued problems are still prominent, the transformation of economic developmentManipulator is now used as a industrial robots in use, the control objectives often appear often in industrial automation. Industrial automation technology has gradually matured, as mature a technology line has been rapid development in industrial automation as a separate subject. Manipulator application began to filter into welding, logistics, mechanical processing, and other industries. Especially at high or very low temperatures, full of poisonous gases, high radiation case, robot in similar circumstances showed great use also brings great convenience to the staff. Precisely because of this robot to get peoples attention began to be a high degree of development. Labor rates, working conditions, labor intensive aspects of promoting development. Both at home and abroad to develop the PLC (programmable logic controller) is in various special circumstances and under special conditions set for mechanical devices. Now turned on the development of the microelectronics automatic control technology and the rapid development of the trains, the success of PLC hardware software and simulation control win big and successful development, now continues to develop as a factory automation standards. Because robots are good development of the technology makes a good optimization of productive capital, and robot shows this unique advantages, such as: has good compatibility, wide availability, hardware is complete, and programming that can be mastered in a short time, so in the context of industrial PLC applications became ubiquitous. Manipulator in many developed country agriculture and industry has been applied, such as the use of mechanical harvesting large areas of farmland, repeated operations on the high-speed line that uses a robotic arm, and so on. Today, the high level of automation combined with restrictions on the manipulator development level is slightly lower than the international. The design is mainly arm welding machine by PLC Automation control. This of design let designers on in school by learn of has a must of consolidation, understand has some usually didnt opportunities awareness in world range within some leading level of knowledge has has must awareness, hope designers can in yihou of design in the can success of using in this design in the proceeds of experience 1.2 manipulator in both at home and abroad of research profile automation mechanical arm research began Yu 20th century medium-term, after years with with computer and automation technology of development, Makes mechanical arm on the Grand stage of industrial automation and shine, gradually became an industrial evaluation standards, and its importance can be seen. Now original robotic arm spent most of mass production and use on the production line, which is programmed robotic arm. As the first generation of manipulator position control systems main features, although not back several generations that can detect the external environment, but can still successfully complete like welding, painting, delivery as well as for materials simple movements. Second generation mechanical arms are equipped with sensors and manipulators have the environment there is a certain amount of sense, when the mechanical arm is to use the program as a basis. Difference is that the robot begand第一阶段一、判断题（共3道小题，共30.0分） 1. 产业市场具有购买者数量少、购买量大的特点。A. 正确 B. 错误 知识点:市场营销阶段作业一学生答案:A;标准答案:A;得分:10试题分值:10.0提示:2. 对于洗衣粉、食盐之类的产品，消费者购买决策受相关群体的影响大。A. 正确 B. 错误 知识点:市场营销阶段作业一学生答案:B;标准答案:B;得分:10试题分值:10.0提示:3. 亚文化群包括民族亚文化群、宗教亚文化群和地理区域亚文化群。A. 正确 B. 错误 知识点:市场营销阶段作业一学生答案:A;标准答案:A;得分:10试题分值:10.0提示:二、多项选择题（共3道小题，共30.0分） 1. 下列属于现代营销观念的有（ ）。A. 生产观念 B. 社会营销观念 C. 产品观念 D. 推销观念 E. 市场营销观念 知识点:市场营销阶段作业一学生答案:B;E;标准答案:B;E;得分:10试题分值:10.0提示:2. 影响消费者购买行为的主要因素包括（ ）。A. 社会文化因素 B. 政治因素 C. 心理因素 D. 技术因素 E. 个人因素 知识点:市场营销阶段作业一学生答案:A;C;E;标准答案:A;C;E;得分:10试题分值:10.0提示:3. 下列关于市场经营观描述正确的是（ ）。A. 产品观念属于传统营销观念 B. 现代营销观念是以生产者为中心 C. 传统营销观念的起点是市场 D. 现代营销观念是以消费者为中心 E. 社会市场营销观念强调顾客、企业、社会三者利益的统一 知识点:市场营销阶段作业一学生答案:A;D;E;标准答案:A;D;E;得分:10试题分值:10.0提示:三、单项选择题（共4道小题，共40.0分） 1. 中国人的口味大体上是东辣、西酸、南甜、北咸，这是一种（ ）现象。A. 地理亚文化 B. 种族亚文化 C. 宗教亚文化 D. 民族亚文化 知识点:市场营销阶段作业一学生答案:A;标准答案:A;得分:10试题分值:10.0提示:2. 在影响消费者购买行为的诸因素中，属于个人因素的是（ ）。 A. 动机 B. 家庭 C. 态度 D. 经济状况 知识点:市场营销阶段作业一学生答案:D;标准答案:D;得分:10试题分值:10.0提示:3. 根据恩格尔定律，恩格尔系数下降，说明该国家或地区的生活水平（ ）。 A. 提高 B. 下降 C. 不变 D. 不能确定 知识点:市场营销阶段作业一学生答案:A;标准答案:A;得分:10试题分值:10.0提示:4. 强调“以质取胜”的经营观念属于（ ）观念。A. 生产 B. 产品 C. 推销 D. 社会营销 知识点:市场营销阶段作业一学生答案:B;标准答案:B;得分:10试题分值:10.0提示:第二阶段一、判断题（共4道小题，共40.0分） 1. 前向一体化策略是指企业控制供应商，使供应和生产一体化的增长策略。A. 正确 B. 错误 知识点:市场营销阶段作业二学生答案:B;标准答案:B;得分:10试题分值:10.0提示:2. 市场细分理论是由美国营销学家温德尔斯密斯提出的。A. 正确 B. 错误 知识点:市场营销阶段作业二学生答案:A;标准答案:A;得分:10试题分值:10.0提示:3. 相对市场占有率是指本企业产品的销售量与同一市场上同类产品的销售总量之比。A. 正确 B. 错误 知识点:市场营销阶段作业二学生答案:B;标准答案:B;得分:10试题分值:10.0提示:4. 采用避强定位方式会给企业带来较大的风险。A. 正确 B. 错误 知识点:市场营销阶段作业二学生答案:B;标准答案:B;得分:10试题分值:10.0提示:二、多项选择题（共3道小题，共30.0分） 1. 进行产业市场细分的依据主要有（ ）。A. 人口变量 B. 用户行业 C. 心理变量 D. 用户地理位置 E. 用户规模 知识点:市场营销阶段作业二学生答案:B;D;E;标准答案:B;D;E;得分:10试题分值:10.0提示:2. 收集一手资料的主要方法有（ ）。A. 观察法 B. 风暴法 C. 实验法 D. 抽样法 E. 询问法 知识点:市场营销阶段作业二学生答案:A;C;E;标准答案:A;C;E;得分:10试题分值:10.0提示:3. 有效市场细分应遵循的基本准则有（ ）。A. 可衡量性 B. 殷实性 C. 可进入性 D. 可选择性 E. 反应差异性 知识点:市场营销阶段作业二学生答案:A;B;C;E;标准答案:A;B;C;E;得分:10试题分值:10.0提示:三、单项选择题（共3道小题，共30.0分） 1. 企业通过努力开拓新市场来扩大现有产品的销售量，从而实现业务增长，这种策略是（ ）。A. 市场渗透 B. 市场开发 C. 产品开发 D. 一体化 知识点:市场营销阶段作业二学生答案:B;标准答案:B;得分:10试题分值:10.0提示:2. 消费者市场的细分变量主要有地理变量、人口变量、心理变量、行为变量等，其中，消费者进入市场程度属于（ ）。A. 行为变量 B. 人口变量 C. 心理变量 D. 地理变量 知识点:市场营销阶段作业二学生答案:A;标准答案:A;得分:10试题分值:10.0提示:3. 企业为整个市场设计生产单一产品，实行单一的市场营销方案和策略，满足绝大多数顾客的需要，这种策略是（ ）。A. 集中性市场策略 B. 混合性市场策略 C. 差异性市场策略 D. 无差异性市场策略 知识点:市场营销阶段作业二学生答案:D;标准答案:D;得分:10试题分值:10.0提示:第三阶段作业一、判断题（共4道小题，共40.0分） 1. 渠道具有收集市场信息和促进销售的功能。A. 正确 B. 错误 知识点:市场营销阶段作业三学生答案:A;标准答案:A;得分:10试题分值:10.0提示:2. 撇脂定价策略通常是一种长期的价格策略。A. 正确 B. 错误 知识点:市场营销阶段作业三学生答案:B;标准答案:B;得分:10试题分值:10.0提示:3. 市场营销理论认为，产品的最低价格取决于产品的市场需求，最高价格取决于产品的成本费用。A. 正确 B. 错误 知识点:市场营销阶段作业三学生答案:B;标准答案:B;得分:10试题分值:10.0提示:4. 企业若以提高市场占有率为定价目标，一般采取低价策略。 A. 正确 B. 错误 知识点:市场营销阶段作业三学生答案:A;标准答案:A;得分:10试题分值:10.0提示:二、多项选择题（共3道小题，共30.0分） 1. 在调整产品组合时，可以采取（ ）策略。A. 扩大产品组合 B. 缩减产品组合 C. 产品线填补 D. 品牌化 E. 产品线现代化 知识点:市场营销阶段作业三学生答案:A;B;C;E;标准答案:A;B;C;E;得分:10试题分值:10.0提示:2. 企业在制定沟通（促销）组合时应考虑的因素有（ ）。 A. 沟通（促销）目标 B. 沟通策略 C. 促销预算 D. 产品市场的类型 E. 产品生命周期所处阶段 知识点:市场营销阶段作业三学生答案:A;B;D;E;标准答案:A;B;D;E;得分:10试题分值:10.0提示:3. 下列属于心理定价技巧的有（ ）。 A. 整数定价 B. 促销让价 C. 现金折扣 D. 尾数定价 E. 声望定价 知识点:市场营销阶段作业三学生答案:A;D;E;标准答案:A;D;E;得分:10试题分值:10.0提示:三、单项选择题（共3道小题，共30.0分） 1. 在海尔公司的产品目录中，有冰箱、洗衣机、空调、抽油烟机、电视机，这是描述（ ）。A. 产品组合宽度 B. 产品组合的一致性 C. 产品组合深度 D. 产品组合的关联性 知识点:市场营销阶段作业三学生答案:A;标准答案:A;得分:10试题分值:10.0提示:2. 沟通与促销的实质是（ ）。 A. 收集市场信息 B. 实现买卖双方的商品转移 C. 节省资金投入、分担金融风险 D. 在买卖双方之间进行信息交流 知识点:市场营销阶段作业三学生答案:D;标准答案:D;得分:10试题分值:10.0提示:3. 在企业定价方法中，目标贡献定价法属于（ ）。A. 成本导向定价 B. 需求导向定价 C. 竞争导向定价 D. 市场导向定价 知识点:市场营销阶段作业三学生答案:A;标准答案:A;得分:10试题分值:10.0提示:第四阶段一、判断题（共4道小题，共40.0分） 1. 服务企业可以通过增强顾客的参与程度来调节供给能力。A. 正确 B. 错误 知识点:市场营销学阶段作业四学生答案:A;标准答案:A;得分:10试题分值:10.0提示:2. 营销审计的目的是确保企业战略、目标、政策和策略与市场营销环境和企业内容资源的变化相一致。 A. 正确 B. 错误 知识点:市场营销学阶段作业四学生答案:A;标准答案:A;得分:10试题分值:10.0提示:3. 总体市场占有率是本企业销售额在全行业销售额中所占的比重。A. 正确 B. 错误 知识点:市场营销学阶段作业四学生答案:A;标准答案:A;得分:10试题分值:10.0提示:4. 市场营销计划是营销管理用于跟踪企业营销活动过程每一环节，以确保其按计划目标运行而实施的一套工作程序或工作制度。A. 正确 B. 错误 知识点:市场营销学阶段作业四学生答案:B;标准答案:B;得分:10试题分值:10.0提示:二、多项选择题（共3道小题，共30.0分） 1. 在平衡供求时调节需求的主要方法有（ ）。 A. 提高顾客的参与程度 B. 实行差别定价 C. 雇佣一部分非全日制员工 D. 实行预定制度 E. 在高峰期开展补充性服务 知识点:市场营销学阶段作业四学生答案:B;D;E;标准答案:B;D;E;得分:10试题分值:10.0提示:2. 在服务业的不同分类中，教育属于（ ）。A. 高接触性服务业 B. 中接触性服务业 C. 高无形、低不稳定性服务业 D. 高无形、高不稳定性服务业 E. 低无形、高不稳定性服务业 知识点:市场营销学阶段作业四学生答案:A;D;标准答案:A;D;得分:10试题分值:10.0提示:3. 营销控制的主要方式有（ ）。 A. 年度计划控制 B. 获利性控制 C. 财务控制 D. 战略控制(市场营销审计） E. 目标控制 知识点:市场营销学阶段作业四学生答案:A;B;D;标准答案:A;B;D;得分:10试题分值:10.0提示:三、单项选择题（共3道小题，共30.0分） 1. 在服务营销中，购买服务产品的风险较大，这主要源于服务特性中的（ ）。A. 无形性 B. 易逝性 C. 差异性 D. 不可分割性 知识点:市场营销学阶段作业四学生答案:A;标准答案:A;得分:10试题分值:10.0提示:2. 某企业年度计划要求第一季度按单价200元销售某种产品5000个，即销售额达到100万元，到了季末，只以单价180元卖出4000个产品，比目标销售额减少32万元，其中由于降价造成的是（ ）万元。A. 8 B. 10 C. 18 D. 20 知识点:市场营销学阶段作业四学生答案:A;标准答案:A;得分:10试题分值:10.0提示:3. 销售额分析、市场占有率分析、费用/销售额比分析、顾客满意度跟踪等是（ ）的常用方法。 A. 年度计划控制 B. 获利性控制 C. 效率控制 D. 战略控制 知识点:市场营销学阶段作业四学生答案:A;标准答案:A;得分:10试题分值:10.0提示:barriers. (2) bench temporary protective railings on each side. (3) the top of the stairs, railings or temporary guardrails installed with the construction. (4) the bar should brush color. 4, balcony side: use formal balcony fence-slab, floor installation or the installation of a temporary fence. Spacing greater than 2 m to set up columns (ibid.). 5, frame structures: (1) when scaffold is not less than operations, equipped with operatingmode and deepen the reform task of industrialization, urbanization and agricultural modernization, but the industry is big and not strong, agricultural base is still weak, rural development is relatively lagging behind, farmers income difficult problem is still a lot of; ideological and moral construction has made important progress, but some areas of moral anomie, integrity deletion The National Peoples life has reached a comparatively well-off level, but the gap between urban and rural areas and residents income distribution is stillAlthough large, education, employment, social security and other vital interests of the masses is also more, part of the life of the masses remains difficult; the creative vitality of society generally increased, but the impact social harmony and stability of the various contradictions also many; and so on. These shows, our country is still in and will remain so for a long time the basic national conditions of the primary stage of socialism has not changed, the peoples growing material and cultural needs with the contradiction between the backward social production, the social principal contradiction does not change, our countrys international status as the largest developing country in the world has not changed. I have to the problem, make decisions, do things, to promote reform and development of the any aspect of any field, Should be firmly based on the primary stage of socialism, the largest practical, do is not beyond the stage, and is not backward reality, both best effort, and our capabilities. the main content is what? , a total of eight, 281 words, including lead, the party honest self-discipline norms and the leadership of the party members and cadres self-discipline norms 3 parts, the main contents can be summarized as four must eight code. Lead part, reiterated on ideal and faith, the fundamental purpose, the fine traditions and work style, noble sentiments, such as four must principle, emphasized self-discipline, accept Higher request for self-discipline supervision subject. Finally, the foothold in maintaining the partys advanced nature and purity, to reflect the revised guidelines. Party members standard part around the party members how to correctly treat and deal with the public and private, cheap and rot thrifty and extravagance and bitter and music the relationship between the four norms. Party leader cadre clean fingered self-discipline norms for the leadership of the party members and cadres of the vital few, around the clean politics, from civil servant character, the exercise of power, moral integrity, a good family tradition and other aspects of the leadership of the party members and cadres four norms. the Party member of self-discipline norms and party members Guide cadre is clean fingered self-discipline norms, a total of eight, collectively referred to as the eight code . four must eight codemanipulator control mode and programmable controllers introduction 2.1 Select discussion with manipulator control 2.1.1 classification of control relays and discrete electronic circuit can control old industrial equipment, but also more common. Mainly these two relatively cheap and you can meet the old-fashioned, simple (or simple) industrial equipment. So he can see them now, however these two control modes (relay and discrete electronic circuits) are these fatal flaws: (1) cannot adapt to the complex logic control, (2) only for the current project, the lack of compatibility and (3) not reforming the system with equipment improvements. Spring for the development of Chinas modern industrial automation technology the substantial increase in the level of industrial automation, completed the perfect relay of the computer too much. In terms of controlling the computer showed his two great advantages: (1) each of the hardware can be installed on one or more microprocessors; (2) the official designer of the software writ