小米 SWOT.docx

4.0 SWOT Analysis4.1 Strengths and WeaknessesStrength:High technical skills1）softwareXiaomi Phone is a high-end smartphone, using a dual core (1.5 GHz) as its CPU and an Adreno 220 as its GPU, which is the fastest dominant frequency in China. The operation system of Xiaomi phone is customized based on the Android 2.3.5 system, which optimized nearly 100 improvements. Moreover, the official website provides MIUI and original Android these two application versions for users to choose from, which is called dual switch system, and Microsofts Windows Phone 7 is also as a consideration to add in. 2）hardwareReferring to hardware, it owns an 8 million pixels camera, and the screen use a reflective structure, which can be clearly seen even under the sun. Furthermore, the large battery of the phone can be networked standby 450 hours, continuous call for 15 hours, play music 45 hours, or watch the video 12 hours. Generally speaking, Xiaomi Phone is a kind of high configuration smartphone.Human resources and tangible assetsXiaomi Phone is a mobile phone designed by the Xiaomi Tech Company, which was created by Lei Jun, the CEO of King soft. Xiaomi Tech Company has an excellent founding team, including the former president of Google China Research, Lin Bin. In addition, it owns the core resources of Android developers in China and $ 50 million financing.Organizational system and competitive advantage The mobile phone production line has a high quality control system, which ensures the precision of cell phone internal manufacturing. The Xiaomi Tech Company also has a motivated information management system, a loyal customer base and a strong financial capacity. When it comes to marketing strategy, Xiaomi phone has a similar marketing approach to the Apple products, attracting the attention of the fans. The powerful dealer network, good supplier partnership and the sensitive response to the change of market environment are the competitive advantages of Xiaomi as well.4.2 Opportunities and ThreatsOpportunity：Strong market demand Not only the high-end with low price of Xiaomi Phone, but also the successful marketing strategy attracts a lot of customers to buy it, even though Xiaomi Phone can hardly be bought from the department store now. Based on such a large number of potential customers, the prospect of the Xiaomi Phone market is optimistic, because market demand is a big support to the success of a brand.Expand the customer baseXiaomi phones first round predetermined quantity is 300,000, but after that Xiaomi Tech Company ceased the reservation. The reasons are that except considering the problem of production capacity, the uncertainty on successful ordering and the relatively complex user groups are also affecting the reservation number. However, the weakness today is a good opportunity for Xiaomi to expand their customer base in the future through increasing production and another round promotion.Market segmentsThe main customers of Xiaomi today is those young cell phone fans who want to buy high-end phones but not have enough money. In the future, Xiaomi Phone could work out different types of phones for different age groups and meet the needs of different consumers.Product diversificationBased on the fact that Xiaomi Phone currently published only one production, Xiaomi Phone can publish more cell phones