Kunming, the development of new automotive service industry necessity and Strategy_9024.doc

kunming, the development of new automotive service industry necessity and strategy abstract: based on the current global economic situation and the profound changes in a period of rapid rise in chinese cities for a full optimization of industrial structure, to higher value-added, more energy-efficient, labor absorption capacity, as well as a more environment-friendly transformation of the service sector. based on this basic trend, combined with the current transformation of urban functions in kunming, industrial development urgently needs, a huge market space, as well as the transformation of the reality villages modes are discussed in kunming the need for the development of new automotive service industry, and on this basis to propose any particular more focused strategy. key words: kunming; new cars; services 1, kunming, the need for the development of new automotive service industry analysis (a) interpretation of the concept of new automotive services according to automotive products in the manufacturing sector in the market following the various links of the importance of the automotive service industry can be divided into the core of an integrated functional areas, support function areas and features of functional areas. the core level of the core functional areas, including new car sales, spare parts supply, used car sales, car maintenance, car repair, car rental and so on. supporting functional areas supporting layer consists of test services, one-stop service, banking services, car insurance, car modification, car beauty, juyou clubs, trade associations, automotive logistics, accidents agent, driving training, automotive advertising, gas stations, parking and so on. features extended floor area, including car shows, car expo, car video, car music, scale models exhibitions, motor sport, automotive electronics, food and other characteristics. (b) future urban development trends in demand 1, kunming - growing multi-center city. starting from the requests of the residents carry out various forms of transportation and environmental construction, so that the people living in the city more convenient and comfortable; enhancing the landscape and other public spaces, improving peoples daily life comfort. kunming in the future urban system planning, a multi-center development model. each center in order to achieve the effect of balanced employment and housing must be in the development of real estate and supporting infrastructure, based on the development of appropriate characteristics of industrial clusters in the region, to the content industries and enhance regional economic vitality, so that the residents nearby employment. 2, intensive use of urban land. according to the nature of kunming city, as well as land-use priorities and direction for future development, building control and guide land use demands put forward a reasonable decomposition of the total population and construction of the total, thereby making the whole central city land-use control. according to the development of land use control to varying degrees, the corresponding capacity of the land and the population is divided into high-capacity-controlled areas, the high-capacity-controlled areas, the low-capacity-controlled and low-volume-controlled areas in four phases. 3, reconstruction of kunming city traffic. kunming vehicle built-up area, population, building unit density, traffic congestion not only to the peoples lives and work for any inconvenience caused but also greatly increased the cost of running the urban economy, and seriously hampering urban development. 4, docking in kunming citys new plan. relevant regional planning as the kunming urban development an integral part of the overall plan and should not be there with a broken city planning concepts. the focus of urban construction in kunming from west to east transfer process, should pay attention to the balanced development of east and west. (c) kunming industrial layout requirements 1, industry turnover - to build a new bright spot in the service industry. the modern service industry is the future urban development, one of the leading industries, the current layout of kunming xishan industrial planning and the main tourism and cultural characteristics of farmers, wuhua main high-tech, miyato main financial and economic area, panlong main machinery manufacturing, in order to comply with regulations on the basis of the overall industry, while the formation of functional gap-filling, we have chosen to one of the modern service industry as the main development direction of automotive service industry. the main body of the automobile automotive service industry, automobile industry in yunnan has formed a central yunnan kunming, dali in western yunnan east yunnan qujing, and the common development of three industrial pattern. chinas auto industry will work with international auto major companies to carry out the depth of cooperation (dongfeng motor corporation and nissan motor co. joint venture is a comprehensive example), cars will become the main body of the automotive industry (2003 sales of passenger car production share of 50% of the first time ), private car consumption will truly occupy the dominant position of the automotive market has become the key driving forces of the development of chinas automobile industry. 2, extend the industrial chain - complete automotive and leisure industry. the above combination of the analysis of the concept of a new automobile service industry, the core functions of the industry segment is the market necessary to listen to, they are the main and core markets, and their concentration reflects the size of the market accessibility of the industry segment is the market supporting the corresponding and useful to add. their matching the efficiency of markets reflects the features of the industry segment is to increase the market value of the channel, and their abundance reflects the characteristics of the market. 3, upgrading the industrial structure - for big profit margins kunming, the amount of current car ownership has reached 800,000 and public parking spaces just over 30,000, far below the demand. a parking space about 30 square meters, 100 square meters can be built on three parking spaces, according to a parking income of 40 yuan a day, count (if 10 yuan per hour of dollars will far exceed this level) a month, 100 square parking meters can be charged 3,600 yuan, while the 100 square meters of residential rental only 1000-2000 yuan a month plus parking lot construction and maintenance cost is low, the construction of residential rental car park is much lower than cost-effective. fully enhance the industrial competitiveness, to achieve earnings leap-forward development. at the same time around the car lifestyle, car travel means extends all kinds of automobile tourism and cultural services trend of marketing and tourism and cultural services vehicles belonging to the modern services category, and its goal is to provide professional services to tourists, private cars, and extend out of tourism and cultural industries, leisure industry yetai. (d) the huge market demand for 1, car trip to yunnan, kunming, self-driving tourists. kunming, yunnans largest tourism as a distribution center and a node cities in each of the xin matai, the three places since the influx of yunnan, the number of driving hundreds of thousands of huge, especially in the yunnan golden week, the main channels were the average daily volume of the vehicle, 50000, while our land is for such a huge market potential in line with private car travel demand in the automotive reception centers, including motels, car clubs, car maintenance maintenance center, self-drive tourism service centers; 2, car home: in order to kunming in the private car owners as the main potential customers for supporting these customers to meet their settlement patterns (small type), parking (enough parking space), focusing on automotive topics dating interactions (auto club) , automotive cultural consumption (cars cultural center), fast commuting (community plenty of car channels) such topics as the community. as of the end of 2007, kunming, retain the amount of cars has reached 222.5 thousand, accounting for 51.13 percent of automobiles automobiles, and last year, an increase of 22.85%, of which auto vehicles reached 435.2 thousand, the amount of car ownership within the next two years will exceed 60 10000, this will also be a very huge market. (e) reconstruction of the village to build a new model of from kunming have been carried out in the reconstruction of the village model point of view, are one-time relocation resettlement, real estate, plus a routine commercial facilities be launched, unemployment, landless farmers, the problem has not been fundamentally resolved. therefore, in building an industry-matching, content, clear the new rehabilitation model, allowing local residents to have lost their land in circumstances where housing, money or jobs and other forms of compensation. reposted elsewhere in the paper for free download http:/ 2, corresponding to development strategy (a) establish a new automotive service industry incubation base based on the above analysis, in order to enhance the development of a balanced degree of central and western china, kunming, select xishan pick-up points as the base. hi-tech development zone in the xishan area near the wuhua first, there is support for future transport advantages; second is the future of high-tech zone docking of white-collar auto service needs. the establishment of automobile travel, recreational vehicles, vehicle life, auto, service-oriented, becoming both a market-based, to accommodate power consumption, with industry, the driving force in kunming automotive service industry incubation base and a big car of life community. (b) phased rolling development, improve infrastructure the entire automotive service industry and development needs to build a more long-term process, must be implemented in phases rolling development. from one to three projects to bring along the relevant sub-industry, phased use of land. for the present stage of development in kunming, the yunnan populations should be entering the market opening as early focus, especially of a commercial nature, car and large car park recreation center building should serve as a precursor of. prior to this, we should focus on improving the regional environment, using a combination reconstruction of the village project and the characteristics of the 23 rings of land between the centralized and detailed finishing, matching the corresponding municipal infrastructure, to build a sound industrial development environment. (c) build investment platform, operating characteristics, the project the implementation of industry investment, that is strong in the first auto service business circles to negotiate and achieve a high starting point and specialized operation, as far as possible the interests of different sub-sectors among the market-leading companies settled firmly assigned to the threshold increased to eliminate the usual college students donate sperm for lower-end automotive enterprises to enter. establishment, such as shopping mall model of service products hypermarkets, for a variety of car owners also need to set up the special needs of special projects for investment, the ultimate realization of large-scale, intensive management, improve the regional industrial grade, docking the future development needs. (d) strengthen the service concept, to develop service standards automotive service is the core service, not to say that unconventional business model, as well as characteristics of service products will be able to develop the automotive service industry, the market extended its corresponding cultural content out of its high standards of service requirements are in the first grade of the. the quality of the service personnel and technical equipment such as the core content, the need to improve the service quality of the main body of the integrated services, all kinds of service principal must be strengthened enterprise human resource management, promoting the improvement of the quality of service practitioners. automotive service association called for the establishment to develop the appropriate service standards and implement the system up to standard were eliminated, thereby strengthening regional competitive power, the real attract potential consumers. (e) the supporting auto club lounge, a solid service industries, and cultural base in yunnan province, kunming is the largest distribution center and the self-driving culture developed on this basis can be the cultural sector take the lead in major joint yunnan automobile club gathered in the industry settled in the region and to the base camp on a regular basis to hold a rally and other activities to strengthen the automobile culture made the gathering force, to form the center of kunming, car enthusiasts, thus driving the popularity, which in turn promote more capital and world-class companies settled. (vi) tourism development in