Unit2高教社新编商务英语综合教程第二版ppt课件.ppt

U2 main 1 3 4 TeachingAim 5 ReadingI ReadingII ExtendedActivities 6 Bonus WordStudy 2 Lead in 2 TeachingAim1 1 CognitiveInformation 认知信息 BasicConceptofMarketing2 LanguageFocus 内容重点 KeyWords I marketpotential feasibility feasible viable assess stand n tradefair exhibit sample prospectivecustomer publicity representative brochure booklet catalogue pressconference promote range model display campaign launch order delivery replacement sparepart after salesservice component service v machinery client II purchase supply conversely equilibriumprice shortage surplus maximizeprofits Phrases I inotherwords handout makeup forshort knowas II in terms inlarge smallquantities agreeon intheend TeachingAim 3 TeachingAim2 UsefulStructures toseeif whatasmany aspossible Whether ornot nounclauseassubjectandobject assuming adverbialphrasechoose toinf farmore adj Grammar NumericalExpressions 1 3 CommunicativeSkills 交际技能 Expressions Expressionsof IntroducingPeople Reading PriceList 4 Lead in main Lead in ListeningComprehensionTasks ExerciseII ExerciseIII SpotDictation ExerciseI 5 ExerciseI I Listentothepassageforthefirsttimeandthenwriteoutquestions ifthereareany aboutthepart s youfailtounderstand Ifyouhavenoquestions justmoveontoExercise 6 a buyingandsellingb amanagementprocessc afairexchanged adailytrade ExerciseII II Listentothepassageforthesecondtimewithyourfocusonthequestionsyouhaveraised ifthereareany andthencompletethefollowingmultiplechoiceexercises Youcantakenoteswhilelistening 1 Passage1describes a thebeginningofmarketingb howexchangesaremadec marketingandbusinessd thenatureofmarketing 2 Marketingmeans 7 ExerciseII 3 Whichofthefollowingdescribesthemeaningofafairexchange a Exchangesomethingformoney b Exchangemoneyforsomething c Exchangesomethingvaluedforsomethingofequalvalue d Bothaandb 8 ExerciseII a Simpleexchangebecameimpossibleduetolackofmoney b Tosomeextent lifeisallaboutexchangingonevalueforanother c Marketingisthesameasexchange d Marketersworkbyfindingoutwhatpeoplevalueandneed 4 Whichofthefollowingistrue 9 ExerciseII a Satisfytheneedsthatwerefirstdiscoveredandprovidethevaluethatpeoplewant b Createasolutiontotheidentifiedneedsandaproductthatpeoplewillvalue c Discoverwhatpeopleneedandwhattheywillvalue d Noneoftheabove 6 WhichofthefollowingisNOTMarketing sjob a identifying b selling c anticipating d satisfying 5 WhichofthefollowingisNOTmentionedinPassage1 10 ExerciseII a Consumerb Moneyc Marketerd Goods Services 7 AccordingtoyourunderstandingofPassage1 howwouldyoucompletethediagram a b c d 11 ExerciseII a 1b 2c 3d 4 8 Marketinghas task s 12 PassageScript Marketingprobablystartedwithonecavemanfindingthathehadtoomuchmeat butnofreshvegetable Sohemadeadealwithanothercavemanwhohadvegetables butnomeat Asimpleexchange Bothcavemenwerehappybecausetheyhadexchangedsomethingtheyvaluedforsomethingofequalvalue Meanwhile anoldwomanhelpedamanwithhiscookinginexchangeforhavinghergardendug Bothexchangedservicesratherthangoods Simpleexchangessoonbecameimpossible Sopeopleinventedmoney Eachitemcanhaveaseparatevalue andapricecanbefixedforeverything Allgoodsorservicescanbesoldforcash andthecashusedtobuywhatisneeded Lifeisaboutexchangingonevalueforanother Weusemoneytohelpusbuyandsellquicklyandeasily 13 PassageScript Marketingisacentralfocusforthisexchangeprocess Itisthemanagementprocessresponsibleforidentifying anticipatingandsatisfyingcustomerrequirementsprofitably Marketersmaketheirlivingbyfindingoutwhatpeoplevalueandthenbyprovidingafairexchange Ittakesknowledgeandskilltoplanandmanageafairexchange Marketing sjobisto discoverwhatpeopleneedandwhattheywillvalue createasolutiontotheidentifiedneedsandaproductthatpeoplewillvalue arouseadesireinpeopletobuytheproduct andsatisfytheneedsthatwerefirstdiscoveredandprovidethevaluethatpeoplewant 14 ExerciseIII IIIListentopassage2andthenanswerthequestionsbriefly 1 Whatisthewomaninterestedin 2 Whatisthenameofthecardealer 3 Accordingtotheman whyisthedealafantasticone 4 Whatisthewebsiteandphonenumberofthecardealer 5 Whereisthecardealerlocated 15 PassageScript Man InterestedinaVolkswagen Woman Mm Man Group1AutomotivehasafantasticdealforyouonthePoloSportyrange Woman Oh IlikethePoloSporty Man WhenyoubuyaPoloSportyfromGroup1Automotive notonlywillyougetagreatpriceforyouoldcar but wouldyoubelieveit theyguaranteetoexchangeitwithin12monthsandcredittheoriginalpriceyoupaid Woman Nodepreciation Man No Woman Oh I lltakeit Man Fordetails orringGroup1Automotive Houston on6475700 16 PassageScript Woman Sorry www group1 Man Woman Andthephonenumber Man 6475700 Woman Thanks 17 SpotDictation SpotDictation Wehaveemployeesandsalesof million Wemanufacturenearlycars trucks buses andofindustrial OurasamajorinternationalgroupinEuropeancountriesandAsiancountriesistheresultof andforpeopleandthe 3 600 3 716 worldwide 20 000 3 500 888 thousands engines position 24 15 environment safety quality 18 ReadingI main ReadingI Pre reading Text BackgroundInformation NewWordsandExpressions Notes Exercises Post reading 19 Pre reading mian Pre reading I Brainstorming II Pairwork 20 I Brainstorming I Brainstorming Workwithyourpartnerandlistthingscustomersmayconsiderwhentheymakeapurchase service reliability color style reputation package quality performance user friendliness environment friendliness 21 II Pairwork II Pairwork Discussthefollowingquestionswithyourpartner 1 Howdoyouusuallygettoknowanewproductorservice 2 Whatpracticesarecommonlyusedtopromoteaproductorservice 3 Areyoufondofbuyingpromotedproducts Whyorwhynot 4 Howdoyouseepromotionalactivitiesprevailingintoday sbusinessworld 5 Whatdoyouthinkaretheresponsibilitiesofacompany smarketingstaff 22 Text1 MarketingandPromotion1Whenacompanystartstosellgoodsinanewmarket theyoftendosomemarketresearchorapreliminarystudytoseeiftheprojectisfeasible Theyresearchthemarketpotentialordoafeasibilitystudytoseeiftheywillmakemoneybysellinginthenewmarket Inotherwords theywanttoseeiftheproductisviable 23 Text2 2Onewaytoassessthemarketpotentialistotakeastandatatradefairwherecompaniescanexhibitsamplesoftheirproductsandseewhatresponsetheygetfromprospectivecustomers Thetradefairisanexhibitionofgoods andacompanyexhibitsasampleofitsproductatitsstand Thisisalsoaformofpublicityandthecompanyrepresentativewillprobablyhandoutpublicitybrochurestopromotetheproductfurther Oftenjournalistswriteaboutthetradefairandsometimescompaniesholdapressconferenceiftheywanttopromoteaparticularmodelorrange Eachdifferenttypeofcar bike etc isamodel Allthedifferentmodelsmadebyacompanymakeupitsrange Thefullrangeofgoodsisnormallydisplayedinthecompany scataloguewhichisabookletorbrochure 24 Text3 3Anotherwayofpromotingorpublicizinganewproductistoplaceadvertisementsinmagazinesornewspapers Advertisementsarealsocalledadvertsoradsforshort Aplantodoalotofadvertisingofoneproductiscalledacampaign Startinganadvertisingcampaignonanewproductisknownaslaunchingtheproduct 25 Text4 4Theaimofpromotionistointerestcustomersorclientsintheproduct Initiallycustomersmightmakeinquiriesabouttheproduct Whentheydecidetobuy theyplaceanorder Atatradefaircompaniesaretryingtowinasmanyordersaspossible However beforeaclientplacesanorder hewantstoknowmanythings howlongdeliverytakes whetherthecompanycansupplyreplacementsandspareparts whattheafter salesserviceislike etc Ifoneofthecomponentsofaproductbreaks thecustomerwillwantareplacementsparepart Iftheproductiscomplicated skilledworkersmightbeneededtofitsparepartsortoserviceormaintainthemachinery Anymaintenanceorservicingofthecompanydoesafterithassoldtheproductiscalledafter salesservice Whetheracompanycanprovidegoodafter salesserviceornotmaydirectlyaffectthesalesofitsproducts 26 marketpotential marketpotential Potentialmeansthepossibilitythatsomethingwilldevelopinaparticularway orhaveaparticulareffect Marketpotentialmeansthepossibilitythatcertaingoodswillbedevelopedandsoldsuccessfullyinthemarket 市场潜力 27 toseeif what toseeif what tofindoutinformationorafact 发现 认定 e g I llcallhimandseehowthejobinterviewwent Shewentoutsidetoseewhatwashappening 1 toseewhat how when etc e g I vejustcometoseeifyouwanttogooutforadrink 2 seeif whether 28 feasible feasible beabletobemade doneorachieved possibleorreasonable 可行的 e g afeasiblesolutionNowthatwehavetheextraresources theschemeseemspolitically financially technicallyfeasible It squitefeasible possible that we llgetthemoney Feasibility 可行性 isthenounformoffeasible 29 inotherwords relate inotherwords toputitinanotherway thatistosay 换言之 那就是说 e g Yourperformanceintheexamdidnotreachtherequireddemand inotherwords youfailed 30 viable viable beabletosucceedinoperation 切实可行的synonym feasible e g Theschemeisnoteconomicallyviable Viability isthenounformofviableanditmeansfeasibility e g commercialviability商业上的可行性thelong termfinancialviabilityofthecompany公司的长期财政活力 31 Oneway Onewaytoassessthemarketpotentialistotakeastandatatradefairwherecompaniescanexhibitsamplesoftheirproductsandseewhatresponsetheygetfromprospectivecustomers 评估市场潜力的一种方法是在交易会上设摊 公司可在此展出他们产品的样品 来观察潜在顾客的反应 assess e g He ssolazythatit sdifficulttoassesshisability It stooearlytoassesstheeffectsofthenewlaw 2 tocalculateordecidethevalueof 估价 估计 e g Theyassessthevalueofthehouseat60 000 1 tojudgetheimportance worth orvalueof 评定 评价synonym evaluate 32 stand stand abooth stall orcounterforthedisplayofgoodsforsale 售货的亭子 摊位或者柜台 e g ahotdogstandanexhibitionstand 33 tradefair tradefair alargecommercialandindustrialexhibitionwherebuyersandsellersmeettodobusiness 贸易展销会 商品交易会Faircanalsomeanagatheringheldataspecifiedtimeandplaceforthebuyingandsellingofgoods amarketoranexhibition asoffarmproductsormanufacturedgoods usuallyaccompaniedbyvariouscompetitionsandentertainments 博览会 通常带有竞争性和娱乐性 e g astatefair国家博览会 34 exhibit exhibit topresentinapublicexhibitionorcontest 展览 e g Herpaintingswereexhibitedatagalery 35 sample sample anexampleusuallygivenfreeofanarticleorcommoditybeingofferedforsale sothatpossiblebuyerscanexamineandtestit 样品 e g samplesofanewshampoo 36 prospectivecustomer prospectivecustomer someonewhomaybuyinthefuture 潜在的客户 37 publicity publicity theact process oroccupationofdisseminatinginformationtogainpublicinterest 宣传 e g Wehaveplannedanexcitingpublicitycampaignwithouradvertisers Thepopgroup sarrivalbyhot airballoonwasjustapublicitystunt anunusualwayofattractingthepublic sattention 38 publicity2 辨析publicity propaganda e g Wewillholdabigpublicitycampaigntohighlightthedangersofsmoking Publicity 宣传 宣扬 meansthebusinessofbringingsomeoneorsomethingtotheattentionofthepublic e g Theirspeecheshavebeenexposedaspurepropaganda Propaganda 贬义词 尤指政府为了影响民意而进行的宣传 ontheotherhand isusuallyaderogativewordmeaninginformationthatisspreadinplannedorofficialway esp byagovernment inordertoinfluencepublicopinion Therefore theChineseexpression宣传部shouldnotbetranslatedinto PropagandaDepartment instead apropertranslationshouldbe PublicityDepartment 39 representative representative onethatservesasadelegateoranagentforanother 公司 代理人 e g Theroleofthesalesrepresentativeisextremelyimportantintheorganization soverallsaleseffort 40 handout handout togive sth toeachmemberofagroupofpeople 分发 散发synonym distribute e g Handoutthebookstoeveryoneintheclassroom He sverygoodathandingoutadvice Handout isthenounform whichmeansinformationgivenout usu intheformofprintedsheet 发给出席讲座等的听众的印刷品 讲义 41 handout1 辨析brochure booklet catalogue e g atravelbrochure Abrochureisasmallbookletorpamphlet oftencontainingpromotionalmaterialorproductinformation 小册子 常包括推销材料或产品信息 Abookletisaverythinbookwithasmallnumberofpagesandapapercover oftengivinginformationaboutsomething 小册子 e g Weboughtabookletaboutthecastlefromthetouristoffice e g amailordercatalogueanonlinecatalogue Acatalogue 商品目录 isacompletelistofthingsthatyoucanlookat buy oruse forexample inalibraryoratanartshow 42 pressconference pressconference meetingwherereportersfromnewspapersareinvitedtohearnewsofanewproduct 产品的 新闻发布会 43 model model astyleordesignofanitem 产品型号或款式 e g aluxury newmodelthelatestmodel 44 promote promotevt 1 togiveahigherpositionorrank 提升 e g Mydaughter sjustbeenpromoted Theyoungarmyofficerwaspromotedtotherankofcaptain Theypromotedhimcaptain 2 tobring goods topublicnoticeinordertoencouragepeopletobuy 推销 货物 e g Theystagedabigadvertisingcampaigntopromotetheirnewproduct 3 tohelpinthegrowthordevelopmentof 促进 增进 推动 e g Milkpromoteshealth Wemustmakeneweffortstopromotehumanpeaceanddevelopment 相关词 promotion 45 makeup makeup1 toformasawhole 形成 组成 构成synonym constitute e g Farmingandminingmakeupmostofthecountry sindustry 2 toinvent ofteninordertodeceive 虚构 捏造 编造 e g Hemadeupanexcuseforhisbeinglate 3 tousespecialpaintorpowderonsoastochangeorimprovetheappearance 化装 化妆 e g Shenevergoesoutwithoutmakingherselfupfirst Theymadehimupasanoldmanforthelastactoftheplay 46 makeup2 Make up 化妆 化妆品 isthenounform whichmeansthepowder paint etc wornontheface eitherbyactorsorforimprovingone sappearance Therefore wehavethefollowingphrases eyemake up 眼影 stagemake up 舞台化妆 47 display display topresentorholduptoview 呈现 展示 e g Whydon tyoudisplayyouradonthenoticeboardwhereeveryonecanseeit Thepermitshouldbeclearlydisplayedinthefrontwindow 48 forshort forshort asashorterwayofsayingit 简略为 简称 e g MynameisDavid orDaveforshort Asimilarphrasecontaining short is inshort 简而言之 whichmeans toputitintoasfewwordsaspossible e g Thisisourmostdisastrousandembarrassingdefeatever inshort afiasco 惨败 49 campaign campaign anoperationorseriesofoperationsenergeticallypursuedtoaccomplishapurpose 以达到某一目的而采取的一项 系列活动 e g anadvertisingcampaignforanewproduct 50 on on in anadvertisementcampaignonanewproduct Here on means affecting relatingto 关于 e g abookonChinanewevidenceonthematterataxoncigaretteshisinfluenceonyoungpeopleTherewillbenewrestrictionsonthesaleofweapons Whateffectwillthesechangeshaveonthetouristindustry Whenusedinthissense on isalwayscomparedwith about Theyarebasicallythesame but abookonrabbit ismoreformalandscientificthan abookaboutrabbits whichmight forexample beachildren sstory 51 on1 Thepreposition on canalsobeusedinthefollowingways 1 touchingorsupportedbyaparticularsurface 在 上 e g alamponthetablearingonyourfinger Whenusedinthissense itisalwayscomparedwith over and above Over means directlyabove higherthan butnottouching while above means higherthan butnottouching e g Thedoctorleanedoverthesickchild Thelamphungoverthetable Weflewabovetheclouds Thiscityis500metersabovesealevel However above and over canoftenbeusedinthesameway e g Let shandthepaintingover abovethefireplace 52 on2 Butifthereisanideaofmovement over isused 如果有表示动作的意思 就用over e g Thebirdsflewoverthelake Thesheepjumpedoverthewall 2 supportedby hangingfrom orconnectedto 由 支持 自 垂下 与 连接 e g tostandononefootaballonastringthewheelsonmycarWe renotonthephone 53 be knownas tobe be knownas tobe 以 而闻名synonym bereputedas tobe e g HangzhouandSuzhouareknownasparadiseonearth Americahaslongbeenknownasameltingpot Chinaisknowntobeapopulouscountry 54 customer client 辨析customer clientAcustomerisapersonwhobuysgoodsoraservice e g Mrs Lowcan tcometothephone she sservingacustomer Mrs Wilsonisoneofourregularcustomers Thereweretwoassistantstoservethecustomers Aclientisapersonwhoreceivesservices soifyouarepayingforservices forexample fromaawyerorabank youareaclient e g Mr Blackhasbeenaclientofthisfirmformanyyears Wealwaysaimtogiveourclientspersonalattention 55 order order arequesttomake supplyordeliverfoodorgoods 订单 e g CanItakeyourordernoworwouldyouliketohaveadrinkfirst Iwouldliketoplace make anorderforalargepinetable Order canalsobeusedasaverb meaningtoaskfor something tobemade suppliedordelivered esp inarestaurantorshop 订货 下订单 e g Areyoureadytoorder orwouldyouliketolookatthemenuforalittlelonger Thecustomersayssheorderedthebookssixweeksagoandshestillhasn treceivedthem 56 as aspossible as aspossible Thisphrasecanbeusedtomakeupalotofusefulphrasesandsentences e g assoonaspossibleasmanyaspossibleassimpleaspossibleasearlyaspossible 57 However However beforeaclientplacesanorder hewantstoknowmanythings howlongdeliverytakes whetherthecompanycansupplyreplacementsandspareparts whattheafter salesserviceislike etc 然而 在客户下订单前 他想知道许多事情 例如 送货时间长短 公司是否会提供配件及备用件 售后服务如何等 58 delivery ofgoods delivery ofgoods transportofgoodstoacustomer saddress 交货 59 replacement replacement sth thatreplacesanotherthing 代替者 替换物 e g Weareoutofstockandwaitingforreplacements 我们现无存货 正等待进新货 60 spareparts spareparts smallpiecesofmachineryusedtoreplacepartofamachinewhichisbroken 备件 61 component component oneofseveralpartsthattogethermakeupawholemachine system etc 元件 部件synonym constituent e g Thesecompaniesmakeelectroniccomponentsforcomputerproducts 62 machinery machinery machinesingeneralandisthusuncountable 总称 机器 e g Newmachineryisbeinginstalledinthefactory 63 service service Ifsomeoneservicesamachineorvehicle theyexamineitanddowhatisneededtokeepitworkingwell 维修 保养 e g I mhavingthecarservicednextweek 64 Butwemustuse Butwemustuse whether insteadof if 1 beforeinfinitives 不定式 2 afterprepositions 介词 3 insentencescontaining ornot e g Thequestioniswhethertogoorstay Itdependsonwhetherhe sreadyornot Iaskedhimwhetherornothewascoming 65 affect effect 辨析affect effect e g Thedivorceaffectedeveryaspectofherlife Theteam sperformancewasaffectedbytherain Ithinkalltheworryhasaffectedmybrain Thediseaseonlyaffectscattle Iwasdeeplyaffectedbythefilm Itcausedstrongfeelingsinme Theradiationleakhashadadisastrouseffecton upontheenvironment C Itriedtakingtabletsfortheheadachebuttheydidn thaveanyeffect U Thatdrinkhashadquiteaneffectonme Ifeellight headed C Governmentpolicywillnotaffectus willnothaveanyeffectonus First affectisaverb meaning tohaveaninfluenceon 影响 whileeffectisusuallyanoun theresultofaparticularinfluence 结果 66 Whether ornot Whether ornot nounclauseassubjectandobject Whether ornot canbeusedasthesubjectorobjectofasentence e g Whetheryouwillgowithmeornotisnotdecidedyet Whetheracompanycanprovidegoodafter salesserviceornotmaydirectlyaffectthesalesofitsproducts Iwonderwhetherornotweshouldtellher When if and whether clausesareusedasobjects theyareinterchangeableinthesenseof if ornot 是否 e g Heaskedmewhether ifshewascoming Itwasuncertainwhether ifshewouldrecover 67 Secondwhen