手机壳的市场营销方案.ppt

markingtingofiface group10陈康馨 陈妮 陈安琪 贺肖 董念鸽 胡敏捷 胡雅婷 withthesmartphone sbest selling themobilephoneshellcorporateorderssurge especiallywheniphonelistedintheu s mobilephoneshelldevelopmentuptonow isnolongerapurelypracticalmerchandise withthemobilephone spopularityamongyoungcommunities almosteveryfashionofyoungpeoplewanttohaveauniquemobilephone wecanseethemobilephoneshell sprospectsfordevelopment classification siliconecase holster crystalcase netshell transparentshell leather silicone cloth hardplastic softplastic velvet silk siliconecase silicone inorganicsilicone crystalcase holster netshell transparentshell 1 protectyourphoneagainsthardobjectsorthebodyofthephonescreenscratches 2 mobilephonesleevecanbeprintedonavarietyofcolors thereistheroleofbeauty3 siliconecovertopreventlongnailsscratchedwithkeycontacts worn thereistheroleofprotectingthescreenandkeys4 siliconeshellcanpreventslipping5 applemobilephonesets thereistheroleofenhancedsignal6 protectthephoneaccidentallydropped protectedthescreen function iface price priceisthekeytogetsuccessinyourbusiness itdecidethatthepriceneedstobecompetitive butthisdoesnotmeanthecheapest itdependsonthecost ifaceisacompanyfromkorea accordingtothesocialsurveys itshowsthatthepriceofthemobilephoneshellisabout120rmb maybethepriceofifaceistooexpensivethanothermobilephoneshells butthequalityoftheifaceisalsobetterthanothersandourcostisalsohigherthanothers place directsale directsalesmeansgoingstraighttoyourcustomerandsellingheryourproduct youcanphonethecustomer seeherfacetofaceorevenuseemail onemajorbenefittoadirectsalesstrategyisthatyouhaveahighlevelofinfluenceonyourcustomerandknowexactlyhowyourcustomerfeelsaboutyourproductorservicebecauseofthedirectcommunication wewillopenastorenearastorewhichmobilephonesaleshigherandalotoffloatingpopulation indirectsale thebenefittotheindirectsalesstrategyisthatthecompanycanexpanditsgeographicreachwithouthavingtohirehundredsoreventhousandsofsalesrepresentatives sowewillwholesaletomobilephoneshopandthevendor e commerce withthedevelopmentoftheinternet shoppingonlineisbecomingmoreandmorepopularnowadays sowewillsaleourporductontheinternet thewaystosell consumerpromotiontoolssamples coupons premiums advertisingspecialties patronagerewards point of purchaseobjective increaseshort termsalesorhelpbuildlong termmarketsharetradepromotiontoolsdiscounts buyingallowances merchandiseallowances specialtyaditems cooperativeadvertising dealersalescontestsobjectivepersuadechannelmemberstocarryabrand giveitshelfspace promoteabrandintheiradvertising ortopushabrandtoconsumersbusinesspromotiontoolsconventions tradeshows salescontests bonusesobjectivegeneratebusinessleads stimulatepurchase rewardcustomers motivatesalespeople promotion brandadvertisingspecialofferssalesman brand brandpositioning highend middleandhighend economypeople thegeneralpopulation tobuildagoodreputationaclearbrandpositioning quality taste art ideasthecoreofgoodreputation quality service price iface 品牌定位分析 是否期待与众不同唯美耐用一直是我们的极致追求在这里 总有一份艺术为你守候您的选择 让个性十足 advertising iface 让艺术无处不在 specialoffer pricereduction criticalprice salesman anotherkeytoasuccessfulpromotion whatcharactersshouldsalesmenhave consumergroups ifaceproducedmainlyapplephoneshellmobilephonebrands nowjoinedsamsung smobilephonebrandasamajorconsumerbrands soconsumergroupsmainlybasedonusingapplemobilephonesandsamsungmobilephones wecanseefromthepictureo