战略管理第五章作业.doc

本文档系作者精心整理编辑，实用价值高。Chapter 5Competitive Rivalry and Competitive DynamicsTRUE/FALSE2.Firms operating in the same market, offering similar products and targeting similar customers are competitors.5.“Competitive dynamics” indicates that firms and their strategic actions are independent.6.Expanding geographic scope in the global economy allows competitive rivalry to ease because of the larger potential customer base.8.The availability of daily newspapers on the Internet is an example of increased market commonality between traditional newsstands and newspaper publishers.13.Two firms that have similar resources, but do not share markets would not be direct and mutually acknowledged competitors.22.First movers can gain a sustained competitive advantage when they reduce their costs through reverse engineering.23.Kodak has recently entered the inkjet printer market. While this is an established market, Kodaks use of a new ink technology makes them a first mover.28.Product quality is a universal theme and is a necessary, but not a sufficient, condition for competitive success.32.The probability of a competitive response to a competitive action is based partly on the reputation of the competitor.35.The more dependent a firm is on its market, the more aggressively it will defend it from another competitor.40.Unlike fast-cycle markets, the struggle for market share in standard-cycle markets is moderate.MULTIPLE CHOICE1.Dell has been the longtime leader in the custom built, direct to consumer segment of the PC business. HP recently surpassed Dell as market share leader. In response, Dell has begun experimenting with opening retail stores to counter HPs presence in consumer electronics stores such as Best Buy. Which statement accurately reflects this situation?a.Because Dell is a $56 billion company, opening a few retail stores is a tactical action. b.HPs decision to focus its attention in markets where Dell was absent means HP was a late mover.c.While Dell offers built-to-order computers and HP focuses on sales of pre-built machines through retail distribution, the firms are direct competitors.d.Because Dell has not previously operated its own stores, it is a first mover in retail PC sales.3.Multimarket competition occurs when firmsa.sell different products to the same customer.b.have a high level of awareness of their competitors strategic intent.c.simultaneously enter into an attack pete against each other in several geographic or product markets.4.Competitive dynamics refers to thea.circumstances in which competitors are aware of the degree of their mutual interdependence resulting from market commonality and resource similarity.b.set of competitive actions and competitive responses the firm takes to build or defend its competitive advantages and to improve its market position.c.total set of actions and responses taken by all firms competing within a market.d.ongoing set of competitive actions and competitive responses between competitors as they maneuver for advantageous market position.7.In general, compared with firms which compete in only one market, among firms which face one another in multiple markets there isa.similar competitive rivalry.b.less competitive rivalry.c.more competitive rivalry.d.no competitive rivalry.8.Which pair of firms has the LEAST resource similarity?a.McDonalds and Microsoftb.Target and Wal-Martc.HP and Delld.FedEx and UPS10.Which pair of firms has the greatest market commonality?a.HP and Dellb.HP and Microsoftc.Dell and Microsoftd.Microsoft and Lenovo13.Firms with few competitive resources are more likely toa.not respond to competitive actions.b.respond quickly to competitive actions.c.delay responding to competitive actions.d.respond to strategic actions, but not to tactical actions.23.First movers area.entrepreneurs who lead in the establishment of new industries.b.firms that are first to exit a declining industry.c.firms that take an initial competitive action.d.individuals who move frequently as employment opportunities change in a locale.24.The chief disadvantage of being a first mover is thea.high degree of risk.b.high level of competition in the new marketplace.c.inability to earn above-average returns unless the production process is very efficient.d.difficulty of obtaining new customers.26.A second movera.is typically ineffective in its response to the first mover.b.attempts to provide a product with greater customer value than the first movers product.c.usually incurs higher expenses than the first mover since it must engage in reverse engineering.d.typically has a higher survival rate than first movers which typically take greater risks.27.Late movers are those firms thata.wait to act for a long period of time after the second movers have responded.b.respond to a first movers competitive action often through imitation or a move designed to counter the effects of the action.c.take an initial competitive action (either strategic or tactical).d.typically achieve higher-than-average returns because they can imitate the most efficient actor.30.All competitive advantages do not accrue to large-sized firms. A major advantage of smaller firms is that theya.are more likely to have organizational slack.b.can launch competitive actions more quickly.c.have more loyal and diverse workforces.d.can wait for larger firms to make mistakes in introducing innovative products.32.Which of the following is TRUE of Southwest Airlines?a.Southwest has an unusually low amount of flexibility for a large firm.b.Southwests success is largely due to the fact it has little market commonality with other airlines.c.Decision-making responsibility is centered at its Dallas headquarters, which allows the firm to respond quickly to competitive attacks.d.Southwests advantage lies in its ability to “think small.”33.Without quality, the firms productsa.can compete effectively on the basis of low price.b.lack credibility among customers.c.must be exported to developing countries, because they are not competitive in the U.S. or developed countries.d.are associated with predatory competition.41.Which organization has the highest market dependence?a.a chain of rapid-service oil change shopsb.a manufacturer of chemicals for the international pharmaceutical industryc.a regional department store having 26 locations in the Northwestd.a company that specializes in making replacement tiles for the space shuttle42.Sustained competitive advantage is most achievable in a _ market.a.slow-cycleb.medium-cyclec.standard-cycled.fast-cycle45.The ability of Disney to maintain its competitive advantage through proprietary rights to its characters would be s