Linkedin融资商业计划书.pptx

linkedinyournetworkisbiggerthanyouthink findandcontactthepeopleyouneedthroughthepeopleyoualreadytrust august2014confidential linkedinisprofessionalpeoplesearch2 0 professionalpeoplesearchincludes3keycomponentslinkedinpremiumservices serviceproviders jobs dealsandnetworking 1 targetedads contextualtextadstargetedonsearchtermsandprofiles listings jobslistingfilteredthrougheachprofessional snetwork 3 subscriptions serviceextendingreachofeachprofessional snetwork august2004confidential theproblem thereisnoeffective trustedwayforprofessionalstofindandtransactwitheachotheronline selectingserviceprovidersfromyellowpagesfails selectingemployeesfromresumedatabasesfails reachingprofessionalsthroughdirectoriesfails august2014confidential professionalpeoplesearch1 0usesflatdirectories august2014confidential professionalpeoplesearch2 0leveragesnetworks internet1 0 searchandtransactviaflatdirectoriesinternet2 0 searchandtransactvianetworks august2014confidential ebay onlinegoodslisting2 0 goodslistings1 0 onlineclassifiedsassessseller sreputationbylookingateachindividualseller sclaims goodslistings2 0 ebayassessseller sreputationbylookingatnetworkoftransactionbetweenusers august2014confidential paypal onlinepayments2 0 onlinepayment1 0citibanketaldetectfraudbylookingateachindividual sbehaviorinisolation onlinepayments2 0paypaldetectfraudbylookingatnetworkoftransactionsbetweenusers august2014confidential google searchforthings2 0 searchforthings1 0altavistaranksearchresultsbylookingateachindividualpageinisolation searchforthings2 0googleranksearchresultsbylookingatnetworkoflinksbetweenpages august2014confidential linkedin professionalpeoplesearch2 0 professionalpeoplesearch2 0 linkedinassessprofessionalsbylookingatnetworkofrelationshipsbetweenusers professionalpeoplesearch1 0 monster lexisnexis etalassessprofessionalsbylookingateachindividal sclaims august2014confidential establishingthenetwork ourfirstpriority forebay paypal google andlinkedin thekeyisthenetworkwherethenetworkisthekey thefirstmoveriscriticaltorevenuepaypalwaiteduntil4millionregisteredusersbeforeturningonrevenue today revenueis 400mm august2014confidential networkgrowth commitmentfromseriesa networkgrowth success linkedinhasquicklybecometheinternet slargestonlinebusinessnetwork linkedinismoststrictaboutkeepingitssitesolelyforprofessional businesspurposes forbes march2004 august2014confidential linkedinleadsthismarket registeredusersofonlineprofessionalnetworktoolsfebruary2004 total 0 3million non linkedinnumbersareestimatesbasedonbestavailableintelligence august2014confidential linkedinhashighestrateofadoptionlinkedin ssharehasincreasedfrom54 6monthsagoto73 todaytippingpointeffectsmeansmeanlinkedin ssharewillcontinuetoincrease registeredusersofonlineprofessionalnetworktoolsaugust2004 total 1 2million non linkedinnumbersareestimatesbasedonbestavailableintelligence linkedinhasgrownitslead linkedinisthemarkedleader numbersasof8 0 4 non linkedinnumbersareestimatesbasedonbestavailableintelligence users registereduserscurrentlyactivesinthesystem emailaddresses registeredusers otherindividualswhoarenotusers butwhoseemailaddresseshavebeenenteredintothesystembyusers growthincludesmajorgroupsprovidingstrongbrandendorsement redherringchoselinkedinforgroupsastheprofessionalnetworktoolforourconferencetoallowattendeestocreatelastingrelationshipsandtopromoteredherringtolinkedin shundredsofthousandsofhigh qualityprofessionalusers additionalgroupslivesincelaunchinapril2004additionalconferences supernova blogonadditionalalumnigroups mostlyclass level haasschoolofbusiness mittechlink mayfieldfellows carnegiemellon universityofwashingtonadditionalprofessionalgroups chinesesoftwareprofessionalsassociation interfrench industrystandardinternetexecutivegroup pressclubofcalifornia pdmanorcal associationofinternationalproductmarketingandmanagementadditionalcorporatealumnigroups sunmicrosystemsalumniassociation hpalumniassociationplusmorethan50othersimilargroups15 2 newgroupsaddedpermonth strongresultswithlessthan 4millionspent largeuserbase930k white collarregisteredusers29k weeklyusergrowthrate23m uniqueemailaddressesuploaded businessdevelopmentdirectemployersassociationamericanexpressopen atcontract 10 newinboundopportunitiesperweek high qualityusers22 ofusersarecxos seniorexecs100 countries130 industries increasingusagelevels20 ofoldusersloginpermonth1m usersearchespermonth20m totalmemberpageviewspermonth desktop notpromoted 6k ietoolbarinstalls18k outlooktoolbarinstalls2 5memailaddressesuploadedviatoolbar groups50 groupslive20 newgroupslaunchpermonth300 groupsinpipeline greatinboundbusinessdevelopment dominantnon profitconsortiumoffortune500hrdepartmentsanduniversitycareercenters fourth largestjobdatabaseonline two yearexclusiveagreementlaunched exposureoflinkedinto2millionamericanexpresssmallbusinesscardholders strongbrandendorsementoflinkedin currentlyatcontract linkedin smarket leadingpositioncreatesstrongbarrierstoentry inherentlyviralproductdesignwithtippingpointeffectspromotesongoingmarketleadership reputationsystemandnetworkofrelationshipsbetweenusersenablesverystrongnetworkeffectsandusertrust 2keypatentsinviralmarketingand socialnetworking 1granted 1pendingwith1999prioritydate thenetworkenablesrevenue network basedreputationsystemcreatestrust keytohightransactionvolume network basedfrauddetectionsystemmakesthebusinesseconomicallyviable network basedpageranksystemproduces ebaytakes transaction reputationsystemisnotdirectlymonetized paypaltakes oftransaction frauddetectionisnotdirectlymonetized adwordsareshowninsearchresults pageranksystemisnotdirectlymonetized valueofthenetworkrevenuemodel high level andofcourse user basednetworkeffectsarekeytomakingthebusinessvaluable thenetworkenablesrevenue network basedreputationsystemcreatestrust keytohightransactionvolumeandutility 1 inleads contextualsearchtextads 2 opportunities network filteredjoblistings 3 networkplus network extendingsubscription reputationsystemisnotdirectlymonetized universalservicestaysfreeforallusers valueofthenetworkrevenuemodel indetail buildingthenetworkisthechallenge andlinkedinhasthefoundation thenetworkenablesrevenue inleads opportunities andnetworkplus linkedinuniversalfreeservice revenuenetwork linkedin smarketopportunityislarge googleadwordsforpeople lexis nexisforservices yellowpages directories monsteretal classifieds metal searchads 2 8b lexis nexis 2 3b offllineyellowpages directories andlocalads 10b jonsites 0 8b excludingclassifieds personalssites 0 6b comparablescomparablemarketsizes 2004 1 inleads targetedads 2 opportunities listings 3 networkplus subscriptions 1 linkedininleadsdoesforprofessionalswhatgoogleadwordsdoesforproducts 35k dailyprofessionalsearches45k dailymemberpageviews i veclosedover 100kworthofbusinesssofar andcurrentlyhave 400kofdealsinthepipeline thankstolinkedin todddefren shiftcommunications 1 marketforinleads searchadvertisingislargeandgrowingfast linkedininleadsimprovesongoogleadwordsmodel infoonsearcher focusedwhite collardemographic 2 50cpcvs 0 35cpcforunfocuseddemographic abilitytomonetizecpm cpc andleads sources pricewaterhousecoopers goldmansachs 2 linkedinopportunitiesletsusersleveragetheirnetworktohire 2 reputation basedprioritizationofcandidatessavestimeandmoney iusedlinkedintosearchforamarketingvpand 30 000iwouldhaveotherwisepaidaheadhunter anonymousceo quotedinforresterreport july2004 linkedinhelpedmetoeasilyfindandcontact10productmanagers oneofwhomiendeduphiring linkedinsavedmeasignificantamountoftimeandeffort jeremyliew gm netscape hireplacedincolumbus oh throughlinkediniwasabletofindtheperfectmatchforasalesmangeropening anditsavedusover 20 000insearchcosts adamhonig ceo akiba newyork ny 2 marketforopportunities existingonlinejobmarketsarelargebutinefficient 3 linkdinnetworkplusgivespowerusersextendreach 3 marketfornetworkplus largeonlinepersonalsmarketprovidescomp linkedinhastakenreferral basedjobhuntingtothenextlevel march2004 sources goldmansachs marketdataenterprises revenueisnear term remainsfree largeuserbaseiskeyrevenue generatingasset alreadylive cpcpricingsetbyfreemarketauction 1 05 cpmpricing 3 10dependingoncategory eoi leadgeneration pricing 25 79perlisting remainsopenfor30days 11 04 pricelevelsincreasepost 2005 5 95permonthor 59 95peryear 1 05 pricelevelsincreasepost 2005 linkedinuniversalservice 1 inleads searchads 2 opportunities listings 3 networkplus subscription pricingplan preliminary launchtiming internet2 0businessmodel highrevenueandhighmargins greatrevenuepotentialforinleads opportunities andnetworkpluslawoflargenumberensureshighrevenue veryhighoperatingmarginsfreecustomeracquisition digitalgoodstransactionswithzeroincrementcostoperatingmarginsvirtuallybreakevenevenforuniversalfreeservice executiondifficultydecreasesaslinkedingrowsthenetworkhardestpartisbuildinglarge high qualityuserbase seriesbbringslinkedintooperatingprofitabilityin2005 keyassumptionsinlinkedinmodelmacroassuptions monthlyusergrowthof3 13 belowcurrentlevel monthlyusagegrowthrateof5 10 belowcurrentlevels 1 inleads searchads assumptions cpmspricesat 3 5 cpcspricedat 1 bothwellbelowcomps clickthroughandconversionratesof0 6 2 75 2 opportunities listings assumptions listingpricingat 793 networkplus subscription assumptions subscriptionratof0 5 0 3 highendofrangenotuntil2007 seriesbbringslinkedintooperatingprofitabilityin2005 businessandtechteamhasstrongtrack record reidhoffman ceo formerevpandfoundingboardmember paypal investorinfriendster ironport sixapart vendioetal