陕西省定边县第四中学高中英语 Unit 5 Inside advertising Using language课件 新人教版选修9.ppt

keepingadvertisershonest unit5insideadvertising discussion therearemanyadvertisementsaroundus somearehonest whilesomearedishonest appreciatethefollowingadvertisements tellwhichoneyoubelieveandwhichyoudon t renewyourskininsevendays thelaw advertisingorganizations complaintsorganization theconsumer readthepassagequicklyandfindoutthewaystokeepadvertisershonest canmakethecompanystopusingtheoffendingadvertisementifacomplaintaboutanadiscorrect b isalsoresponsibleforcheckingtheproductbeforebuying c canpreventadvertisersdoingthewrongthing d makerulesthatarecalledacodeofethicsforeveryoneintheorganizationtofollow matchthetwocolumns 1 thelaw 2 advertisingorganizations 3 complaintsorganizations 4 theconsumer wouldyoucomplainaboutanyoftheadvertisementsinthispassage thetwoadsonpage49havesomemisleadinginformation theyexaggeratetheusefulnessoftheproducts theteaadtriestopersuadepeopletobuyit becauseitclaimstoreduceweight theshoeadimpliesthatifpeopledon tweartheirproduct theywillbealoser 1 advertisersgotoalotoftroubleandexpensetomakeadvertsandsotheywanttomakesuretheyachievetheirpurpose andso连接并列句 languagepoints e g thanksgivingisanonlyamericanholidayandsoneitherbritishpeoplenoraustralianpeoplecelebratesit 感恩节只是美国人的节日 因此英国人或者澳大利亚人都不过这个节日 sheistiredofherbusycitylifeandsosheplanstospendherwinterholidaysinasmallvillagewithherhusband 对繁忙的城市生活感到厌倦 她决定和丈夫一起到一个小乡村过寒假 makesure 确保 确定 证实 一般后面接从句 e g helookedbacktomakesurenoonewasfollowing 他回头看了看 以证实没有人跟踪 ididittomakesureyounoticed 我这么做是为了确保你注意到了 askforreceiptandmakesureyougetit 要一张收据 而且一定要确保你拿到收据 2 onewaytocontroladvertisingistomakelawsthatpreventadvertisersdoingthewrongthing 控制广告的方法之一就是制订法律以约束广告商们的不法行为 onewayto isto 做某事的 方法之一就是 e g onewaytohelpthemistohelpthemlearntohelpthemselves 帮助他们的方式之一就是帮他们学会自助 3 insomecountriesadvertisingalcoholicdrinksortobaccoisbannedaltogether 在一些国家 为酒精饮品和香烟做广告是完全禁止的 banv 尤指法律上 禁止n 禁令 禁止 e g thereisabanonsmokinginthistheatre 这戏院内不准吸烟 4 mostadvertisersaredecentandhonest andtheyareasinterestedaseveryoneelseinmakingsureadsareethical decent指人是 诚实的 正派的 值得尊敬的 举止端庄的 口语还表示 和蔼可亲的 乐于助人的 e g theyarealldecent hard workingcitizens 他们都是诚实勤劳的市民 heisalwaysdressedindecentclothes 他总是穿着体面的衣服 decent指行为是 合宜的 得体的 合乎道德规范的 e g itisadecentfilm withoutcrimeorviolence 那是一部合乎规范的电影 没有犯罪和暴力镜头 5 eventhoughtherearelawsandadvertisers codeofconduct somebad