广东省佛山市三水区实验中学高中英语 Unit11 The Media Lesson3 The Advertising Game课件 北师大版必修4.ppt

lesson3theadvertisinggame whatdoyouthinkofthedesignofnowadaysadvertisements theadvertisinggame 1 3 5 2 4 6 readthetextandcompletethetable carefulreading paragraph1 aim contents theclassicads giveinformationaboutfinding a thenameofa b whatthecompanies c wheretheyare andthe names products company sell brand located certain subject corporationn 公司 certainadj sure确信some某一 paragraph1 paragraph2 aim contents theadsinthemarket andholdthe ofthepublic picturesorthewordsof advertisementsthatpeople lookingat attract experts enjoy attention consistof subject contain由 组成 paragraph3 aim contents modernads high of designwithnewconcepttoattractpeople thehigheststandardsofdesignwith linkedtotheproductstomakethemmoreattractive standards visual combine ideas subject concept概念 原则 ideaswhicharelinkedto paragraph4 aim contents thetopadsoftoday somethingthathasneverbeenseenbeforeandis forpeopletolookat surprisedandnewand ideas create fascinating humour unusual subject fascinatingadj 迷人的 赏心悦目的 paragraph5 aim contents thepublicads make tosociety encourage to inimprovingtheirneighbourhood protectingtheenvironment andhelpingotherpeople citizens participate contributions subject readingfordetails 1 whendoesthesimplesttypeofadvertisementwork itworkswhen 2 whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities 3 whatideasdotoday sadvertisersusetomakeyounoticetheirproducts 4 whathasthegovernmentdoneduringthelastdecade 4 whathasthegovernmentdoneduringthelastdecade savingwater fightingaids helpingthepoor givingupsmoking 3 whatideasdotoday sadvertisersusetomakeyounoticetheirproducts 2 whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities becausepeopleareusedtoseeinghighstandardsofvisualdesign 1 whendoesthesimplesttypeofadvertisementwork theyworkwhenthereisnotmuchcompetitionandtheyworkforproductsthatpeopleneed paragraph1 whatisanadvertisement anadmaygivedirectinformationlikenamesorlocations b m b toobroadm mainidean toonarrow paragraph2 adsaremadevisuallyattractivetoholdtheattentionofthepublic someadshavepicturesthatpeopleenjoylookingat m n paragraph3 productsaresometimeslinkedwithdifferentconceptsorideas usingcommonideastosellproductsisasoldasadvertisingitself modernadsmuststandouttomakethemselvesattractive n m b paragraph4 someadvertiserswanttocreatesomethingthathasneverbeenseenbefore newandunusualideasoftenappearintoday stopadvertisements advertiserslookforotherwaystomakepeoplenoticetheirproducts n m b paragraph5 notalladvertisingisaboutsellingproducts thegovernmenthasworkedhardatusingadstoeducatethepublic publicadshavehelpedtoincreasepublicknowledge n m b therearemanydifferentkindsofadvertisements somemaygive informationabouttheproduct somearemade attractivetoholdpeople sattention othersuse likesuccessandwealth nowadaystopadvertisersprefertouse aswellasnewand ideastosurprisepeople publicadvertisements however focusonincreasingpublic direct visually concepts humour unusual knowledge theadvertisinggame 1 3 5 2 4 6 theclassicads location brandname companyname product brandname product companyname location theadsinthemarket picturesorthewordsofexperts enjoylookingat modernads higheststandardsofvisualdesign highclear light thin idealinkedtotheproduct thetopadsoftoday humour surprisedandnewandunusualidea thebestpart theymakepeopleforgetthatsomeoneistryingtosellthemsomething thepublicads protecttheenvironment makecontributionstosociety publicadvert publicadvert 一切唯以利润指南 很快失去方向感 publicadvert publicadvert publicadvert justdoit 只管去做 耐克 askformore 渴望无限 百事 thetasteisgreat 味道好极了 雀巢咖啡 goodtothelastdrop 滴滴香浓 意犹未尽 麦斯威尔咖啡 enjoyyourself thievesgotothebeachtoo takecareofyourbelongings helpprotectyourisland thebible god sroadmapforlife publicdvertisements advertisementsurprisingyou wedonottearyourclothingwithmachinery wedoitcarefullybyhandtiredofcleaningyourself letmedoit dogforsale eatsanythingandisfoundofchildren usedcars whygoelsewheretobecheated comeherefirst 我们不使用机器 以免撕毁您的衣服 我们会用手工小心的修补衣服 厌倦自己打扫房间了吗 让我来帮你做吧 出售小狗 不挑食 喜欢于儿童相处 二手车公司 为什么要选择别的地方 当心受骗 还是先到我们这里看看吧 readthesewordstogetherandmatchthemwiththemostsuitabledefinitions approach boom budget classic concept consistof contemporary corporation neighborhood suitable a traditional typicalb companyc rightforsomethingd contain consistof classic corporation suitable e planofhowmoneyshouldbespent f rapidincreaseg ideah methodi belongingtothepresenttimej areaaroundwhereyoulive budget neighborhood contemporary approach concept boom consistofapplytostandoutaimtomakecontributionstoparticipateinbelikelyto 1 hiscompanyfailedto thesociety 2 mrheisverytalland inourclass 3 aschool teachers studentsandadministrators 4 somestudentsofourclass theenglishreadingcompetitionlastweek 5 weshould whatwelearn thesociety 6 we makeourcityabetterplace makecontributionsto standsout consistsof participatedin applyto aimto trueorfalse 1 tsingtaobeer tellsyou3piecesofinformationsoitisattractive 2 advertisementsmustbeattractiveandcreative 3 thepurposeofalladvertisementsistomakecustomerspendmoney f t f 4 producingpublicadvertisementsmentionedinthetextisfree 5 thetextinferredthatadvertisementsaretryingtosellyousomethingmakescustomersbored 6 thepurposeofadvertisementsiscreatingsomethingthathasneverbeenseenbefore f t f 7 standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign t 分析句子 1 forexample itcouldbe shanghaisewingmachine or tsingtaobeercorporation andyouwouldknowwhatthecompaniessell wheretheyarelocated andthebrandnames itcouldbe andyouwouldknow knowwhatthecompaniessell sellsth wheretheyarelocated belocatedinaplace 分析句子 2 aspresent dayadvertisersoftenhavelargebudgets alotofmo