产品经理必须知道的专业术语.docx

BRD：Business Requirements Document (商业需求文档)MRD：Market Requirements Document (市场需求文档)PRD：Product Requirements Document (产品需求文档)FSD：Functional Specifications Document (功能详细说明文档)C2C：Consumer to Consumer(顾客对顾客)B2B：Business to Business(商家对商家)O2O：Online to Offline(线上线下电子商务)P2P：person to personB2C：Business to Consumer(商家对个人)UCD：User Centered Design(以用户为中心的设计)SNS：Social Networking Services(社会性网络服务)KPI：Key Performance Indicator(关键绩效指标)IM：Instant Messaging(即时通信)JD：Job Descriptions(职位描述)LBS：Location Based Service(基于位置的服务)PV：page view(页面浏览量)UV：unique visitor(独立IP)RSS：Really Simple Syndication(简易信息聚合)SDK：Software Development Kit(软件开发工具包)DAU：Daily Active User(日活跃用户量)OTA：Online Travel Agent(在线旅行社)UX：User Experience Design(用户体验)UI：User Interface(用户界面)UGC：User Generated Content(用户生产内容)CLI：Command-line Interface(命令行界面)GUI：Graphical User Interface(图形用户界面)NUI：Natural User Interface(自然用户界面)GM：General Manager (总经理)VP：Vice President (副总裁)AVP：Assistant Vice President (副总裁助理)HRD：Human Resource Director (人力资源总监)OD：Operations Director (运营总监)MD：Marketing Director (市场总监)OM：Operations Manager (运作经理)PM：Production Manager(生产经理)、Product Manager(产品经理)、Project Manager(项目经理)BM：Branch Manager(部门经理)DM：District Manager(区域经理)URL：Uniform Resoure Locator(统一资源定位器)UED：User Experience Design(用户体验设计师)GMV：Gross Merchandise Volume(商品交易总量)SEO：Search Engine Optimization(搜索引擎优化)SKU：Stock Keeping Unit(库存量单位)SPU：Standard Product Unit (标准化产品单元)ROI：Return On Investment(投资回报率)C2C：Copy to China(借鉴国外成功产