汽车旅馆项目研究.doc

汽车旅馆项目研究1、项目投资背景简介 雅致股份经中国证监会批准于2009年11月24日在深圳证劵交易所发行 A股成功，本次公开发行A股7364.1万股，每股申购价格16.82元，已募集资金12.38亿元。本次雅致股份IPO发行成功后，根据公司2008年扣除非经常性损益后的全面摊薄净资产收益率为25.11%，由于从募集资金到投资项目产生预期效益需要一定时间，募集资金到位后公司的净资产将大幅增加，而投资项目收益尚未完全体现，短期内公司存在净资产收益率下降的可能。 为避免净资产收益率降低的风险，需要开拓新的投资领域，按供应链理论通常的做法一般可投资企业现行的上游或下游领域。由于企业对对下游的活动房屋运用领域较为熟悉，同时与该领域具有较广泛的接触，俗话说“做生不如做熟”，因而投资活动房屋的新兴运用领域为其中的选择之一。据我公司的经营性质和产品特色，可考虑进军汽车旅馆行业。2、汽车旅馆项目介绍2.1汽车旅馆简介 汽车旅馆，原文源自英语Motel，由motor hotel 缩写形成合成词Mote。原指没有房间的旅馆，可以停车，而人就睡在汽车内，比停在露天多了层保护。 汽车旅馆与一般旅馆最大的不同点，在于汽车旅馆提供的停车位与房间相连，一楼当作车库，二楼为房间，这样独门独户的设计为典型的汽车旅馆房间。汽车旅馆多分布于高速公路交流道附近或是离城镇较偏远公路旁，便于以汽车作为交通工具的旅客投宿。在中国，分布在全国的几百家莫泰(motel)连锁酒店尽管叫“汽车旅馆”，但实际上是连锁商务酒店。而在日本或台湾，汽车旅馆有时候是“情人旅馆”的代名词。在台湾，许多高速公路沿线地区、新开发的市镇或风景区附近，分布有较多的汽车旅馆。由于竞争激烈，使得汽车旅馆的经营走向休闲的方式，装潢设计达到甚至超越高级饭店的水准，还有主题式的房间设计（例如夏威夷式、科幻式），申请住房的客人也不再限定于旅客，更扩展到一般民众的休闲娱乐的需求。此类汽车旅馆经常被业内人士自称为“精品（汽车）旅馆”或类似的命名方式，除了供一般旅客投宿过夜外，也提供短暂休息服务，即时钟旅馆式的租用方式，作用与日本等地的爱情旅馆（）类似。近年来也陆续出现了一些度假别墅（Villa）风格的汽车旅馆，汽车旅馆的开设位置也由市郊逐渐往市区内推移。2.2汽车旅馆发展历史一家在美国俄亥俄州利马公路边的典型汽车旅馆图片A motel is a hotel designed for motorists, usually having direct access to an open parking area.汽车旅馆起源于美国，最早是为汽车驾驶员而开设，通常有一个直接的通道通往一个开阔的停车区域。翻开二战后的词典，“汽车旅馆”解释为汽车和旅馆的合成词，是指有一个面向停车场的门的房间的单独建筑，在某些情况下是由一个公共区域，一排小木屋和带有一个公共停车场组成。Entering dictionaries after World War II, the word motel, a portmanteau of motor and hotel or motorists hotel, referred initially to a type of hotel consisting of a single building of connected rooms whose doors faced a parking lot and, in some circumstances, a common area; or a series of small cabins with common parking. As the United States highway system began to develop in the 1920s, long distance road journeys became more common and the need for inexpensive, easily accessible overnight accommodation sited close to the main routes, led to the growth of the motel concept.1 随著20世纪20年代美国公路系统的迅速发展，长距离的公路旅途越来越普遍，Contentshide 1 History 2 Long-term 3 Short-time 4 Films 5 Legal issues 6 References 7 External links edit HistoryWigwam Motel No. 6, a unique motel/motor court on historic Route 66 in Holbrook, ArizonaAuto camps predated motels by a few years.2 Unlike motels, auto camps and tourist courts typically provided bed and breakfast or hotel style service, usually with stand-alone cabins. After the invention of the motel, auto camps continued in popularity through the Depression years and after World War II, their popularity finally starting to diminish with the construction of freeways and changes in consumer demands. Examples include the Rising Sun Auto Camp in Glacier National Park and Blue Bonnet Court in Texas. Such facilities were mom-and-pop facilities on the outskirts of a town that were as quirky as their owners. They attracted the first road warriors as they crossed North America in their new automobiles. The 1935 City Directory for San Diego, CA lists motel type accommodations under Tourist Camps.Arthur Heinemans Motel Inn of San Luis ObispoIn contrast, though they remained Mom and Pop operations, motels quickly adopted a homogenized appearance and were designed from the start to cater purely for motorists.3 The motel concept originated with the Motel Inn of San Luis Obispo, constructed in 1925 by Arthur Heineman. In conceiving of a name for his hotel Heineman abbreviated motor hotel to mo-tel.1Motels are typically constructed in an I- or L- or U-shaped layout that includes guest rooms, an attached managers office, a small reception and, in some cases, a small diner. Post-war motels sought more visual distinction, often featuring eye-catching neon signs which employed themes from popular culture, ranging from Western imagery of cowboys and Indians to contemporary images of spaceships and atomic era iconography.Motels differ from hotels in their common location along highways, as opposed to the urban cores favored by hotels, and their orientation to the outside (in contrast to hotels whose doors typically face an interior hallway). Motels almost by definition include a parking lot, while older hotels were not built with automobile parking in mind.With the 1952 introduction of Kemmons Wilsons Holiday Inn, the mom-and-pop motels of that era went into decline. Eventually, the emergence of the interstate highway system, along with other factors, led to a blurring of the motel and the hotel, though family-owned motels with as few as five rooms may still be found, especially along older highways.edit Long-termThe Oceanic Inn, a motel on the oceanfront in Asbury Park, New JerseyMotels / hotels with low rates sometimes serve as housing for people who are not able to afford an apartment or have recently lost their home and need somewhere to stay until further arrangements are made. Motels catering to long-term stays often have kitchenettes.edit Short-timeSee also: Love hotelIn most countries of Latin America and some countries of East Asia, motels are also known as short-time hotels, offering a short-time or transit stay with hourly rates, primarily intended for people having sexual liaisons and not requiring a full nights accommodation. In Mexico, love hotel equivalents are known as Motel de paso (Passing Motel), even if they are actually meant mostly for pedestrian access. In Colombia, Venezuela and Brazil, motels are used by people for sexual intercourse only. In Argentina, these establishments are called albergue transitorio (temporary lodging), though known as telo in vesre-slang. In Panama, love hotels with individual garages are known as Push Buttons (referring to the button that you push to close the garage door and the other button that grants access to the room). In Paraguay, similarly to Brazil and Colombia, motels may charge only by the hour and are also popularly known as reservados. In Singapore, cheap hotels often offer a slightly more euphemistic transit stay for short-time visitors. In Manila, a campaign against the hotels, believed by religious conservatives to contribute to social decay in the predominantly Roman Catholic country, ended with the city banning hotels from offering stays of very short duration. As of December 2006, there are still many short time hotels in operation. In Belgium and France, these establishments are known as htels de passe. In Chile, they are known as moteles parejeros (coupling motels), and many of them offer hourly rates. In the United States and Canada, some ordinary motels in low income areasoften called no-tell motels or hot sheet motelsplay a similar role to love hotels.edit FilmsBates Motel set at Universal StudiosThe Bates Motel is an important part of Psycho, a 1959 novel by Robert Bloch and Alfred Hitchcocks 1960 film, Psycho. Film sequels, Psycho II and Psycho III, also feature the motel as does the 1987 television movie, Bates Motel. The motel makes appearances in Psycho IV: The Beginning, but is not featured as much as in previous films. The Bates Motel returned to prominence in the 1998 remake of the original film.edit Legal issuesMotels have also served as a haven for fugitives of the law. In the past, the anonymity and the ability to move around easily between motels in different regions by dropping in and checking out with a simple registration process allowed fugitives to remain ahead of the law. However, several advances have reduced the capacity of motels to serve this purpose. Credit card transactions, which in the past were more easily approved and took days to report, are now approved or declined on the spot, and are instantly recorded in a database, thereby allowing law enforcement access to this information. This system was implemented in 1993 after the abduction and murder of Donna Martz, whose credit card was used by her killers, following her death to purchase food, gasoline and to pay for overnight motel stays.4 The story of Martzs disappearance, leading to the development of this system, was described on The FBI Files. Laws in many places now require registering guests to present a government-issued photo ID, especially when paying with cash. Local law enforcement agencies frequently check motels when they suspect a wanted individual may be staying in their jurisdiction. 项目前景据悉，汽车旅馆采用标准化的建造模式，内部省掉了一切顾客不需要的设施和豪华装饰，以最低的价格向驾车的商务旅行者和度假家庭提供廉价的住宿服务。从国际上汽车旅馆产生与发展的