秋装 衬衫分析.docx

符合以下条件的衬衫会比较好卖颜色材质版型领型衣襟布料细节做工风格军绿纯棉修身小尖领明门襟纯色布纽扣免烫时尚白色直筒八字领格子布绣标水洗商务天蓝条纹布撞色绅士黑色logo图案绗缝衬衫分析：衬衫在男装类目排名第4，有明显下降趋势，目前有11.89%的市场份额。趋势为：衬衫有短袖衬衫和长袖衬衫，适应不同季节，可以外穿内搭，全年销售比较稳定，冬季需求减少，但是流量增多，反而销量上升。短袖上新节点是年后，长袖上新节点在八月上旬。衬衫增幅与 男装增幅规律相符合，在二月份因为换季对衬衫影响不大，单价低，衬衫原先销量一般等因素，导致衬衫销量不降反升。特征次数人数日均次数日均人数结论短袖1,583,086377,81152,76912,593短袖依然是最热门的，长袖追赶速度也很快长袖784,109177,96126,1365,932衬衣716,760195,36023,8926,512男式装703,828261,56023,4608,718男士676,461169,09922,5485,636正品546,460219,21718,2157,307大家喜欢的元素：韩版 修身 格子 英伦 休闲韩版504,752144,53016,8254,817修身259,26274,7268,6422,490格子211,33962,0017,0442,066新款192,07878,9396,4022,631夏装189,16069,9886,3052,332面料方面：亚麻 丝光棉突起，但是销售的实际情况还是纯棉为主男款127,94640,0104,2641,333弯弯122,28036,5374,0761,217原单121,00741,9904,0331,399亚麻117,49632,7223,9161,090英伦108,11038,7723,6031,292颜色：天气热，喜欢白色休闲104,75841,7163,4911,390衣服103,34241,3833,4441,379牛仔92,71929,4743,090982白色衬衫84,05826,3092,801876中袖77,53118,8232,584627牛仔 中袖等较少见的元素被重视t恤75,79830,3972,5261,013大码72,20122,0522,406735外贸62,22719,6932,074656丝光棉61,71212,5242,057417热门关键词搜索人数搜索次数收藏人数收藏商品数成交笔数成交金额转化率衬衫193310723,52711,62510,73816,8671,312,1622.33%衬衫 男 短袖71,248278,5024,5844,2948,443622,1273.03%衬衣54,255179,6882,0582,0102,757205,9561.53%长袖衬衫48,389158,0343,9943,5003,578268,8632.26%杰克琼斯48,05265,9252,8902,5921,887249,9582.86%白色衬衫38,727106,4095945761,245110,5421.17%格子衬衫36,451103,9881,3441,2981,34586,3391.29%衬衫 男 长袖36,274139,1033,6123,3663,294264,9372.37%男士短袖衬衫35,772144,0022,3792,2884,308348,4132.99%短袖衬衫 男35,153154,8722,7222,6464,981384,7753.22%衬衫 男26,81194,6562,3152,2522,393168,0852.53%G200025,59453,3906986354,080438,0117.64%长袖衬衫 男25,193100,9062,6332,5432,294169,0722.27%雅戈尔23,65957,0536336191,219186,7042.14%短袖衬衫21,96277,4591,3051,2742,848226,3783.68%杰克琼斯 衬衫20,55869,0461,1541,11869487,7131.01%g2000 衬衫 正品 男19,92044,0516475922,862293,7516.50%情侣18,62325,7291,03097256136,8272.18%雅戈尔 短袖 衬衫18,11449,8401,1491,1031,747301,3423.51%衬衣 男 短袖17,36662,1131,0381,0162,212182,1723.56%牛仔衬衫17,03353,3071,0921,01141237,7340.77%亚麻 衬衫14,73050,26193588563065,5091.25%林弯弯 衬衫13,93146,0681,1211,07455432,4041.20%陈冠希 衬衫12,97043,1561,0791,00957531,3521.33%衬衣 男 长袖12,86547,3641,1061,06999375,1232.10%品牌占有比例很大，白色 格子 情侣 亚麻 牛仔是买家喜欢的元素价格：建议短袖衬衫成交价格在59到89之间，长袖衬衫价格在79到129之间男装总体分析：男装目前处于蓄势爆发的时段，八月为换季阶段，夏装依然是目前成交占比最大的，但是开始下降趋势，秋装飙升很快，这个时候如果有一次天气降温，就会引爆秋冬装的销售，男装市场大码和情侣两个元素应该得到注重，目前可以开始加大秋装各种手段推广的力度。 特征次数人数日均次数日均人数结论短袖8,472,2012,173,596282,40672,453夏装依然是目前成交占比最大的，但是开始下降趋势，秋装飙升很快，现在可以开始主推正品6,671,6012,398,709222,38679,956短裤6,382,0042,049,237212,73368,307韩版5,437,5511,720,739181,25157,357男式装4,951,3461,810,429165,04460,347新款4,484,8751,446,143149,49548,204顾客比较注重的元素：正品 韩版 新款 休闲 修身 男士3,692,7651,134,596123,09237,819秋装2,680,583885,72189,35229,524情侣装2,597,460712,99586,58223,766裤子2,222,778745,34474,09224,844休闲2,216,953818,62473,89827,287大码男装呈现比较多的需求外套2,079,261791,36969,30826,378男式裤子1,997,328635,98766,57721,199原单1,697,857520,82056,59517,360修身1,647,866559,24054,92818,641长袖1,427,207373,56347,57312,452情侣装市场比较大，可以开发几款中性的多色的衣服做情侣装，每个月的14日可以主推男款1,314,007442,53243,80014,751夏装1,312,728475,44543,75715,848大码1,260,203391,56842,00613,052衣服1,103,672414,59736,78913,819牛仔1,090,003348,50536,3331