湖南省蓝山二中高中英语《unit1 Task》教案 牛津版必修4.doc

湖南省蓝山二中高一英语必修四unit1 task教案 牛津版skills building 1: listening for statistics and descriptionsin this part, you are to learn to gain information from statistics. and listen for fractions, decimals, percentages and descriptions of statistics.1. lets first review the expressions of fractions, decimals and percentages. 1/2 (a/one half) 2/3 (two thirds) 4/7 (four/sevenths)0.45(zero/ nought point four five) 9.89(nine point eight nine) 6.79 six point seven nine58% (fifty-eight per cent) 36.36%(thirty-six point three six )2. go over point 1 on page 12 how to read fractions, decimals and percentages. now, lets turn to and learn them together.3. go over point 2 on page 12 to make sure you know how to describe an increase, a decrease, no change, trends, a range, an average, and a limit. an increasethere was an increase of 56 per cent. the price has gone up by 9 per cent.a decrease there was a decrease of 36 per cent. the figure / amount / rate decreased/ fell by 21 per cent.no change there was no change. the figure / amount / rate remained/ stayed the same.a range the sales figures vary between 30 and 40 per cent/ from 35 to 50.an averagethe average age was 56.a limitthe maximum price reached 67.the figures fell to their lowest level.4. listen to the tape and do the exercises on page 12.tapescript1 two years ago, the number of members stood at one thousand two hundred. by the following year, it had grown by a hundred.2 we started off quite well five years ago. our market share rose to eighty-five per cent. unfortunately, last year, it fell by twenty per cent.3 consumption figures for this year ranged between fifty and sixty per cent. over the next few years, the figure will reach seventy-five point five per cent.4 a lot of our students continue their education at local universities or abroad. last year, the percentage of students from our school studying at local universities was twenty-three point four compared to eleven point five, which is the percentage of students studying abroad. this year, the percentages have increased to twenty-four point five and thirteen point six.5 our research showed a sharp increase in the number of young people visiting our museum. compared to last years figures, three time as many young people have visited our museum this year. this is about one third of the total number of our museum visitors.answers1. 1,200 1,300 2. 85% 65% 3. 50%-60% 75.5%4. 23.4% 11.5% 24.5% 13.6% 5. 9,000 3,0000step 1: completing a bar chart1. well, now suppose you are a marketing assistant in the candy company. and the director of the company is making an announcement at a meeting. listen to the announcement and complete the bar chart for future reference.tapescriptdirector: good morning, ladies and gentlemen. were here today to talk about sales of our chocolate bar, chocoloco. chocoloco was first sold in nineteen fifty. we did quite well in the first year, with a ten point five per cent share of the market. however, the sales figures in the next few years were not so good. by nineteen sixty, market shares had decreased by five per cent. then we introduced a new marketing programme, and market share increased to seven per cent in nineteen seventy. however, this was still below what we had expected. in nineteen seventy-nine, we packaged the chocolate bar in a new way. the results were good, and in nineteen eighty, the number of people buying chocoloco rose sharply to twelve per cent. the sales figures for nineteen ninety stayed the same as those for nineteen eighth. in the year two thousand, we had a new model in our advertisements. this had a good effect and market share increased to fifteen per cent. we will continue using this model in our advertisements and packaging. in two thousand and ten, we expect a nineteen point five per cent market share. we hope that this increase will continue, and in two thousand and twenty, we expect it to rise to twenty-four percent.thank you for your attention!2.pair work. read the memo from the director in part b on page 13. and can you think of a subject for the memo?answer b repackaging of the chocoloco barskills building 2; stating opinions and giving supporting reasonsin this part, youll learn to state opinions and give supporting reasons. meanwhile, you can learn to use conjunctions like because, as and since and sentence structures like first, second, then, (next, finally, ) to introduce reasons. 1. id like to give you 2 minutes to read point 1, 2 and 3 on page 14 and then answer the following questions:1) do you think packaging is important for a product?(i think / i dont think/ it seems to me/ to me/ in my opinion/ i dont believe /i believe that packaging is important.)2) why or why not? (because packaging can add value to a product. / as packaging can attract customers attention and increase sales. / since packaging may increase the cost of a product and the amount of waste.)2. ok, now lets make a dialogue to talk about our opinions on advertising. of course, you can refer to the conversation on page 14. sample answersa1. friends opinion: they are attractive and colourful.your opinion: they are too big, too many and ugly.2. friends opinion: ads for food and cosmetics on tv or in magazines.your opinion: ads for books and films on the internet. 3. friends opinion: famous pop stars or sports and music make ads interesting.your opinion: models and music.4. friends opinion: cosmetics and clothes.your opinion: books and health products.5. friends opinion: an ad for a mobile phone. i like the famous star in the ad, which makes me think that using the phone is really cool and fashionable.your opinion: an ad for a brand of crisps. the story on the ad is very funny and the crisps look really tasty.6. what advertisement(s) do you like least? why?friends opinion: some shampoo ads have exaggerated their functions. it is really hard to believe that after using the shampoo, your hair will be as shiny as a mirror.your opinion: ads for some health care tablets have boasted about how effective they are for different kinds of people. they may be good for your health to some extent, but they cannot cure diseases. they are not a type of medicine after all.1. ill give you several minutes to prepare a role-play between a marketing assistant and his/her friend. refer to vocabulary on page 15 if necessary.2. go over parts c and d on page 15 and then write down the responses you received from your classmates and then report them to your classmates.sample answers cdear sir,after interviewing my friends about good advertisements, i will sum up what they said as follows: in their opinion, most of the ads in public places are attractive. it seems that clothes and food ads on tv are the most interesting. they think that famous stars, trendy music and good text make good advertisements. they often buy food and health products after they have seen them in ads. they like some ads partly because they are funny and partly because they are fashionable. skills building 3: using different sentence types correctlylets turn to page 16 and read the chart to learn the structures and main use of different sentence types. meanwhile, you can work in pairs and give some examples of each sentence type.well, look at the advertisement on page 16 and label the sentence types.answers 2. negative statement3. command4. positive statement5. exclamation6. positive statement7. exclamation8. positive statement step 3: writing an advertisement1. go over the two sample ads in part a on page 17 and use the adjectives given to finish the exercises individually.answersa (1) amazed (2) new