英语教案－unin5 Advertise lession1920.doc

英语教案unin5 Advertise lession1920 ADVERTISING(2) StepI.ReadingComprehension:(givethestudents7to8minutestofinishtheexercises.) 1.Aordingtothetext,mostpeoplereadadvertisementsfor:. A.knowledgeB.fun C.killingtimeD.bothinformationandfun(Key:D) 2.Whydomostadvertisementsbeginwithaquestion? A.Becausenobodyknowstheanswer. B.Becauseaquestioncanmakeanadvertisementfunny. C.Becausereaderswillbeinterestedinfindingouttheanswer. D.Becauseaquestionwillwinmorecustomersforapany.(Key:C) 3.Whatisveryimportantinanadvertisement? A.Aquestion.B.Information. C.Humor.D.Astory.(Key:C) 4.Whatisoneofthedangersofaseriesofadvertisements? A.Readerswillbetiredofreadingtoomanytexts. B.Readerswilllosepatience. C.Readerswillforgetthenameoftheproduct. D.Readerswillforgettheadvertisement.(Key:C) 5.Whatmayturnagoodadvertisementintoabadone? A.Aquestion.B.Astory. C.Badtranslation.D.Theexpensivepriceoftheproduct(Key:C). StepII.lanuagepoints: 1.Whatmakeagoodadvertisement？怎样才能使广告做得好呢9 句中的make是及物动词，作“（有条件）成为”解。原句相当于：Whatmakesanadvertisementagoodone？ 又如：Coldteamakesagooddrinkinsummer冷茶是夏季很好的饮料。 2.Nobodyboughtheproduct，however，becausewhentranslateditmeant“Xputslivingthingsintodryhair” 然而，谁也不来买这个产品，因为原句经过翻译之后，意思变成了“X使干发生虫。” 句中的whentranslatedwhenitwastranslated，相当于一个时间状语从句。 当从句的主语和主句的主语一致时，我们可将从句的主语和部分谓语动词省略，而采用分词的形式.如：IwontgounlessInvited（=unlessaminvited）如果没有邀请，我就不去了。 Ifplayingallday，youlllearnnothing如果整天玩，你什么也学不到。 当从句是由引导词十itis/itwasadj这一结构时，可将itis或itwas省略，类似的说法有whennecessary，whenpossible，ifnecessary，itpossible等。 又如：Thisdifficultymustbeavoidedifpossible Ifnecessary，welltryourbesttohelpyou（Ifitisnecessary，）如果需要，我们将尽力帮助你们 3.Isitawasteofmoney？广告是不是浪费钱呢？ 句中的waste是不可数名词，但它表示一种浪费时，可与不定冠词a连用，用成Itiswasteoftimemoneybreathenergyspeechtodosth.。e.g. Itsawasteofbreathtotalktohim和他交谈自费口舌。 Itsawasteoftimetowaitanylonger再等下去是白费时间。 4.Apanythatsoldhaircreamwantedtosay“xputslifeintodryhair” 一家卖发蜡的公司本来是想说：“X使干发生辉。” 句中的putinto的直接意思是“把放入”，随着put后面所接名词的不同，含义异常灵活。 putlifeintothedryhair（life为生命力、活力）使干发生辉。 putlivingthingsintothedryhair（livingthings为有生命的东西）使干头发生虫。 5.Sometimesadvertisementstellastory，orthestorymaybecontinuedoveranumberofadvertisements.有时广告述说一个故事，或者这个故事在今后的一系列广告中连载。 句中的over为介词，在此处指时间，意为“在中度过一段时间”。eg Theseappleswillkeepoverthewinter可以把这些苹果一直保存到冬天以后。 Hehasmadegreatprogressinhisstudiesoverthepasttwoyears在过去的两年里，他在学业上取得了很大进步。 6.Wehadtheideatriedout.这个观点已验证过了。 这句的句式havetheideatriedout为过去分词triedout做复合宾补。这句式常用在havegetmakekeep等动词后面，意思是“把让某人某物怎么样”。过去分词做复合宾语时与句子的宾语存在着逻辑上的被动关系。eg Weshallhaveyourluggagefetchedfromtheairport我们将派人去机场把你的行李取回。 Hesgoingtohaveanewadvertisementfilmed.他准备马上叫人拍一份新广告。 教学设计示例 听力阅读教案 I.Listening: Advertising:Threepeople,Harry,JennyandBrian,arediscussingtheiradvertisingplansforanewproduct. H=HarryB=BrianJ=jenny H:So,howmuchmoneyhavewegottospend? B:Sevenhundredandfiftythousandpounds.Jenny,whatdoyousuggest? J:IsuggestthatweusemainlyTV,cinemaandprint. B:Isee,Magazinesandnewspapes.Canyougiveusyourreasons? J:Sure.First,ourproductlooksgood.Soitwouldbeawasteofmoneytouseradio.Second,ourproductmoveswell,anditmovesfast.SoIwantpeopletoseeitontheroadsinourads,goingthroughthehills,thatkindofthing. B:Whataboutadvertisingboards? J:No.Iprefermagazinesandnewspapers,andwehaventgotthemoneytodoallthree.SopeoplewillseetheadonTVandinthecinema.Thentheyllbeabletoreadallaboutitwhentheyresittingdown,readingtheirnewspapersandmagazines. H:Igettheidea.Thencustomerscanreadthedetailedproductinformationandchecktheprices. J:Exactly. H:Sonoadvertisingboards.Whendoyouwanttheadvertisingtostart,Brian? B:Maythe1st.ThatgivesusthreemonthstoruntoAugust1stwhenmostpeopleliketobuytheirnewcars. J:Isee.Soweretalkingaboutthreemonths.Andhaveyouthoughtofaheadline? H:Whataboutthisone?“ThenewCentury505-thecaryoualwayspromisedyourself.” II.Readingprehension. A Amanoncesaidhowuselessitwastoputadvertisementsinthenewspapers.“Lastweek,”saidhe,“myumbrellawasstolenfromaLondonChurch.Asitwasapresent,Ispenttwiceitsworthinadvertising,butdidntgetitback.” “Howdidyouwriteyouradvertisement?”askedoneofthelisteners,amerchant. “Hereitis,”saidtheman,takingoutofhispocketaslipcutfromanewspaper.Theothermantookitandread.“LostfromtheCityChurchlastSundayevening,ablacksilkumbrella.ThegentlemanwhofindsitwillreceivetenshillingsonleavingitatNo.10BroadStreet.” “Now,”saidthemerchant,“Ioftenadvertise,andfindthatitpaysmewell.Butthewayinwhichanadvertisementisexpressedisofgreatimportance.Letustryforyourumbrellaagain,andifitfails,Illbuyyouanewone.”Themerchantthentookaslipofpaperoutofhispocketandwrote.“IfthemanwhowasseentotakeanumbrellafromtheCityChurchlastSundayeveningdoesntwishtogetintotrouble,hewillreturntheumbrellatoNo.10BroadStreet.Heiswellknown.” Thisappearedinthepaper,andonthefollowingmorning,themanwasastonishedwhenheopenedthefrontdoor.Inthedoorwaylayatleasttwelveumbrellasofallsizesandcoloursthathadbeenthrownin,andhisownwasamongthem.Manyofthemhadnotesfastenedtothemsayingthattheyhadbeentakenbymistake,andbeggingthelosernottosayanythingaboutthematter. 1.Theresultofthefirstadvertisementwasthat_ A.themangothisumbrellaback B.themanwastedsomemoneyadvertising C.nobodyfoundthemissingumbrella D.theumbrellawasfoundsomewhereneartheChurch (Key:B) 2.“Ifitfails,Illbuyyouanewone.”suggestedthat_. A.hewasquitesureofsuess B.hewasnotsurewhetherhewouldgettheumbrellahack C.hewasrichenoughtoaffordanewumbrella D.hedidnotknowwhattodo(Key:A) 3.Thisisastoryabout_ A.auselessadvertisement B.howtomakeaneffectiveadvertisement C.howthemanlostandfoundhisumbrella D.whatthemerchantdidfortheumbrellaowner (Key:B) B FuchengGardenVillasissituatedalongtheNorth4thRingRoad,just2kilometreseastawayfromtheAsianGamesVillagewitheasytrafficconnection.Itis5kilometresfromtheBeijingLufthansaCentre. FuchengGardenVillasoupiesanareaof34.7hectares(公顷),over80%ofwhichiscoveredbytreesandgreens,justlikeagardeninthecity. Allthe108villasweredesignedbyAmericanCompanyIDI,inAmericanstyle,luxuriousbesidesfortable. Allmaterialsoftheconstructionanddecoration(装饰)aswellasequipmentarefamousAmericanproducts. FromnowtoJuly31st,preferential(优惠)pricesforsaleandrentareoffered.YoucanmoveintoFuchengGardenvillasonsigninganagreement. Bankswillprovidea50%mortgage(抵押)for5years. OverseassalesLicense:No.124 Developer:BeijingHongda.RealEstateCo.ltd 69East,North4thRingRoad,ChaoyangDistrict,Beijin