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Supplement to PPT of Sophisticated Business EnglishProf. Guoping GuiLecture 1. I. Evaluate your current English by translating the following sentences into English: 1. 武汉大学是中国教育部直属的最著名的综合性大学之一。/Wuhan University is one of the most prestigious comprehensive universities directly under the Chinas Ministry of Education.2. 我在武汉大学WTO 学院攻读第二学位,根据我们的教学方案,我们有一共 30门课程,其中23门是必修课,7门是选修课,此外还有一篇学位论文。/ I am taking a second degree from the School of WTO Studies of Wuhan University. Under the curriculum of our program, we have all together 30 courses of which 23 are compulsory courses, 7 are optional courses in addition to a degree dissertation.3. 嗨, 哥们,我想买一辆二手车,你有何高见?/ Hi, man, can I have your advice on buying a used car?4. 敢问先生是做哪门子生意的?啊,我是经销汽车的,实际上我是本田汽车(Honda)的专营商。/ Excuse me, may I know your line of business, sir? _ Sure. I deal in cars. In fact, I am the exclusive dealer in Honda vehicles. 5. 一旦我们公司上市,我们就会为我们的技术改造和研发搞到足够的资金,到时候,我们就能够批量地生产该产品,这将给我们带来基于规模效益的竞争优势。/ Once our firm has become listed, we shall have access to sufficient funds for both capital improvement and R & D. Then, we shall be in a position to manufacture the products on mass scale, which shall bring about the competitive edge based on economies of scale.6. 一旦我们在巴基斯坦的那个项目投产,我们将给当地创造一亿美元的税收并创造4000个就业机会。Once our project in Pakistan is put into operation, we shall annually generate a revenue of 100 million USD and create 4000 jobs for the locality. 7 Meet needs project item 项目/the capital improvement program n.*-staffing / over-staffing / under-staffing/ / This policy is designed to cure the company of the overstaffing once and for all. *-performance management 绩效管理*-compliance with合规*-orientation n 方向、定位* N-wide a 全N范围的 They launched a nation-wide promotional campaign. 发动了一个全国性的促销攻势。*- compensation v.s damages v.s royalty n. *-bonus奖金/allowance津贴/subsidy补贴/(company)benefits .公司福利 n*-S.P: be entitled to. v.s . If you take our flight, you are entitled to a baggage allowance of 25kgs. For baggage in excess of 25 kgs, extra shall be charged at $15 per kg. *skip over to P. 17 (v.s go into sth. )*-N-oriented a. N-导向性的 export/market/performance-oriented a.*-corporate a. 企业的、公司的*-established 1.既定的2.老牌的、(公司、客户 Since he is one of our established customers, he is in the position to obtain supplies from us on open account挂账进货 )3.著名的 By taking this second degree from Wuhan University, we have access to first class lecture by those established professors of Wuda. *-recognize v. *-corporate attorney n. *-assign assignment 1.分派、派驻 Expatriate Assignment : 2.责任。任务3.*-investment/equity、/contract assignment 投资、股权转让。 Technology transfer 技术转让*-S. P.-keep sb informed of/about sth. Under the relevant laws, the management of a listed firm is bound to keep the public investors informed of business performance and major change in personnel . *-Now, lets get down to the business! *-local business practice 当地行规。 Lecture 3. Operations, Supply Chains & Logistics Management *-Lets get down to business. /*-S.P: Mean business. V. *-a complaint letter . 投诉信*-A claim letter 索赔信 . v.s An adjustment Letter . n. 理赔*-S.P: to make/maintain trade-off between/among sths. V The difficulty in running a commercial bank is to make trade-off among profitability, liquidity and safety. *-A collection letter = A Reminder n. *-竞争力 to enhance our competitiveness n. *-core competency 核心竞争力 n. *-发挥日益重要的作用。 Brand power is playing an increasingly important role in business competition. *-manufacturing v.s non-manufacturing v.s merchandising firms. N. *-draw up v. *-process n. 流程、 business processes. . 业务流程. *-S.P: to measure/weigh A against B. n. Under this policy the management of the firm shall measure the performance of each functional head against preset indexes by the end of the year. *-profit margin n. 利润空间*-ROI , (anticipated rate of ROI )ROA,ROE* value attribute sought by. *-status n. *-Overstating ! Overstating!*-priority S.P: n. to give priority to sb/sth. Once the workers return to their work, we will give priority to your order. 予以倾斜 / a priority project. _On behalf of the management, I shall assign you to a priority project abroad as project manager._ Well, I shall work harder than before so as to live up to great expectations of the management of the firm. *-process and capacity design. 流程与产能设计. * annual capacity年产量 /over-capacity v.s under-capacity v.s idle-capacity. *-Shanghai Volkswagen used to suffer from an under capacity, as a result, one had to buy a Tiguan on a premium of 20,000 yuan. 上海大众一度产能不足,人们得加价2万买一辆途观越野车。*-inventory n. 存货、盘存 zero inventory =/inventory holding = stock ()*-S.P: 批量生产1/ to manufacture sth on mass scale /2. to put sth to mass production. 付诸于*-business/management philosophy n. *-minimize v.s maximize vt. *-constraint 约因 *-facility n. 1.设施2.制造基地3.bank facility银行信用4*-facility with sth.精通 She was given an offer by that US MNE owing to her facility with professional English and expatriate assignment. *-dominate dominance .air dominance n. Lecture 4. Marketing and E-Commerce *-subject matter n. 标的物。 (goods, services and works)*-Under newly introduced policy, directors off the office shall no longer be entitled to such interests. *-P. 53*-business. /Do you mean business? *-Product Launch n. 新产能品推出 v.s Press Launch of Peugeot 2008.标致2008轿车新产品发布。Vt. To launch acampaign vt.发动。攻势。In order to regain the leading position in Chinas electric appliances industry, the Haier has launched another round of nation-wide promotional campaign. *-S.P: -be oriented to 定向、定位*-introduce vt. 1.推向 to introduce a product onto the market. 2.推出(政策举措等)*- The newly introduced policy is very popular with the citizens of the city. / Introduction of sth v.s Introduction to sth. /*-marketing scheme .营销计划/方案*-segment n.v市场细分. segmentation n. *-investigation v.s survey n.调查。 /They conducted a follow-up survey of previously launched product. *-S.P: to reach an agreement /consensus on sth.迄今谈判尚未对定价原则达成一致/共识. /So far no agreement has been reached on the pricing principles at the negotiation. *-furnish sb with sth. 向sb 提供sth*-TV Commercials . n.*-Mix = Portfolio 组合 product Mix /investment portfolio .Toyotas core competency lies in its unmatched product mix. *-S.P: to come up with sth. 得出*-to bring down the price v.s to mark down/up the price v.s to push down/up the prices /They shall mark down the car prices in light of the sales situation of competing cars(products 竞品). *-S.P: to incorporate A into B. v*-sales outlets n. 销售终端*-from.perspective adv. *-business process。业务流程/ 令人感到极大失望的是,我们在职场总是处于劣势,因为雇主们总是强调有先前工作经历者优先,因为他们熟悉业务流程。、/To our great disappointment, we are always at disadvantage at the job market, as employers are inclined to give priority to those with previous working experience, because they are familiar with business processes. *-retails 零售 v.s wholesales 批发 n *-It pays to shop around . *-Offering v.s Bid (Invitation for Bids )bid on sth/ bid for a business. v.s quotation n. 报价*-(real ) property real estate 不动产= residential property + premises n. *-auction n. 拍卖 *-S.P: -collaborate with sb v.s corporate with sb. *-a physical store n. *-facilitate vt. 极大地便捷了Unite 5 Corporate Finance 公司理财*-This unit, as one of our two competitive edges, shall have the lions share in both your final and future international business.*- cleric English 文员 v.s professional/executive English. N*-S.P: The customs officer levied a duty of $200 upon her digital camera at the customs.*-责任responsibility v.s accountability v.s liability. N . *-S.P: to hold sb liable for sth. V 追究sb的sth责任;*-S.P: to launch a claim against sb for sth. V.因sth对sb提出索赔. *-substantial v.s modest (increase/decline) n*-bind /binding be binding upon sb. /bound = Sb is bound to do sth. .* be referred to as 称作,简称为;*-insight into sth. N. *-entity n实体*-consolidated 1.统一的 (consolidated industrial and commercial tax/invoice)2.合并的 (consolidated financial statements )*-S.P: to deduct A from B, so as to arrive at N. v*-gain/loss/interest/profit/return/on sth. *-gain on used assembly line n. *-What do you mean by (doing) ? 1.2.3 By ., we mean that ;*-slump. = collapse v. The scandal triggered the slump in the firms share price. N *-adequacy . *-proceeds from disposal of used truck v.s gain on disposal of used truck. 2015-10-24 Lecture 6 Modern Banking Practices*-S.P: to buy sth on mortgage v. *-S.P: be indispensable to sth. V. Banking business is indispensable to any business operations. *-deal in sth. ( a dealer in sth)*derive A from B. vt*-spread n. 1.价差2.息差*-liquidity 流动性 n. v.s liquidation n. 清算*-S.P: to achieve sth at the expense of sth. V*-to raise funds mobilize funds n. *-economy n. 1. transitional economies 2.经济性fuel economy 3/规模效益economies of scale/scale economies/economies/ *-agreed a. 约定的 *-prevail vi. 1. 盛行2. tenure / We are bound to prevail !* net vt*-demand C/D/loan v.s time C/D/term loan. n *-根据 in accordance with /under/ in light of (Performance pay is released to each employee in light of their performance. ) / on abasis (to obtain supplies from us on open account and accounts shall be settled on a quarterly basis. /*-maturity date v.s expiry date 到期日。*-S.P: to pose a threat/risk/challenge to sb. V*-replenish .ment v. s compensation n. v.s damages v.s royalty n.v.s adjustment n. *-line of credit 授信额度 n. *-extend vt. (On behalf of the management of our bank/firm, Id like to extend our most heart-felt welcome to you, our distinguished guests.) *-revolving credit agreement 循环信贷协议*-to draw on sbs bank account . 在sb账上提款;*-to set/lift limit (ceiling/floor) on sth to (degree)(The management of the firm decided to lift the ceiling on monthly bonus to $2000 for key professionals of that priority project. )*-overdraft 透支*-honor vt. 付现 dishonor 拒付*-credit balance (贷方余额) v.s debit balance 借方余额 n *-current account n. *-accept / acceptance n.承兑*-draft = bill of exchange 汇票*-handling /经办的、处理的 handling capacity处理能力、加工能力、*- to draw a funds from an account v.s to draw a letter of credit /*-finance 提供融资 vt. Fund 由。提供经费 vt *-capital requirement资本金要求*-debt instrument 举债工具*-convert into 兑换成* A Dialog on Buying A Car on Mortgage n* To pay in cash/ with a check/ on card/on mortgage /in installment. /*-S.P: be held up at (place) 在。堵车了 * with/without sbs consent adv. 经、未经sb同意*-She talked over the meeting. (She stayed up deep into the night reading a novel, as a result, she slept over the morning lecture. )*-on .industrial estate n. v.s in an economic development zone. *-S.P: be exhausted from doing sth. vt. *-preferential policies and treatment 优惠政策和待遇*-insurance premium 保险费*-to make a down payment 作一笔首付*-S.P: -在。那办理手续 to go through procedures/formalities / with sb. You are supposed to go through declaration procedures with the customs by the weekend./check-in/check-out procedures . *-mortgage v.s collateral n. 抵押品*-title/deed to the house /car.*-entrust sb with sth. 委托给sb*may as well. *-S.P: to open an account with a bank.在。银行开户*-credit to the account/debit to the account. 2015-10-31 Lecture 7 Securities Investments *Notice: Mid-term Test is due next lecture for the first period. See that you go over notes for previous lectures. *-S.P: Securities investments are as opposed to capital investments.*- to maintain the momentum !*-英语学习的至高境界1. accuracy 2.economy 3.*imagery 4* variety *-fiscal 财政的*-tax credit (or tax cuts ) 投资减免税*-discourage sb from doing sth. V阻止、抑制sb to do sth ;*-business environment n. *-
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