另眼看文化—文化对中美商务活动的影响.doc

另眼看文化文化对中美商务活动的影响 ANewViewonCulture-TheImpactofCultureonSino-U.S.BusinessActivities Abstract Sino-U.Sbusinessactivitiessinceoneeconomicactivity,alsoisonekindofculturalactivity.Cultureisthesoulcarrierofhuman-being,whenwetalkedabouttheSino-U.S.businessactivities-firstlyweshouldconsideringtheculturefactors.ThisarticlefirstelaboratestheculturefromthedifferentfouraspectstotheChineseandAmericancommerceactivityconcreteinfluence.Thenfromculturalangleconcretecomparativeanalysisonbothcountriescoreculturevalues,theconceptofinterests,ethicsmoralsview,workviewandbehaviorviewdifference,expoundedthecultureinbothcountriescommerceactivitytheinstitutevitalrole.Sino-U.S.tradeactivitiesisincreasinglyfrequent,intheprocessofcommercialcontacttheculturalbarrierbecomesmoreandmore;therealityurgentlyrequestsustospeeduptheresearchoftheeliminationtradeontheculturalbarrieraspect.Therefore,inordertoeliminatinginthesebusinessactivitiestheculturalbarrier,wemustcomefromtwoaspectsdiligently:one,intherespectconcreteonculturaldifferenceinbusinessactivities;twoarecompromisestheculturaldifferenceintheSino-U.Sbusinessactivities.Nowtheworld,theculturealreadyistacitlyapprovedisonekindofsoftstrength,onlyhasthepositiveuseittoseekvictoryminimizeslossescanreducethenonessentialeconomiclossandtheculturallossintheChineseandAmericantradestage.Thecultureisthedouble-edgedsword,onlyhasdancethisswordwell,Sino-U.S.caninbothcountriescommercialactivitiesthemutuallybeneficialreciprocalbenefit,harmoniousdevelopment. KeyWords:culture;culturedifference;culturalimpact;Sino-U.S.businessactivities 摘要 中美商务活动是1种经济活动,也是1种文化活动。文化是人类从事经济活动的精神载体，谈中美商务活动就必须考量文化因素的作用。本文首先从不同的4个方面来论述文化对中美商务活动的具体影响，然后从文化角度比较分析两国的核心文化价值观、利益观、伦理道德观、劳动观和行为观等方面的差异，来阐明文化在两国商务活动中所起的重要作用。中美贸易活动愈来愈频繁，商务交往中所产生的文化壁垒也越来越多，现实迫切的要求我们来加快消除贸易中文化障碍方面的研究。我们就必须从两个方面来努力：1是尊重具体商务活动中的文化差异，2是调和中美商务活动中的文化差异。当今世界，文化已经被默认为1种软实力，只有积极的利用它趋利避害才能在中美贸易的舞台上减少不必要的经济损失和文化损失。文