高中英语 Unit1 Reading（1）教案 译林牛津版必修4.doc

英语必修4译林牛津unit 1教案（2）reading（1）period 2 readingteaching goals 1. enable the students to learn something about advertisements (ads), the types of advertisements and the differences between commercial advertisements and psas. 2. help the students understand what an ad is and the types of ads. teaching important points help the students understand what an ad is and the types of ads and the differences between commercial ads and psas. teaching difficult points how to help the students improve their reading ability and understand the passage better. teaching methods 1. fast reading to get a general idea of the passage. 2. careful reading to understand the passage better. 3. discussion to help the students understand what they have learned. teaching aidsa tape recorder and a multimedia. teaching procedures and ways step i greetings and lead-ingreet the ss as usual and get them review what they have talked about in last period. t: as we all know, advertisements are playing an important part in our daily life. some ads are used to sell products or services. others are used to make people aware of the needs of others and the dangers around them. today we are going to read an article posted on the school website, which will give us some detailed information about ads. (in this step, the teacher may also play a game with students. first, pretend you need something or some service, and let students give you some choices. students are required to say some words that the ads use to attract the customers attention. they are allowed to use chinese. this activity will arouse studentsinterest in learning about ads.) step 2 fast readingt: now i will play the tape for you to listen to, and after listening, you should answer three questions: 1. what do ads try to persuade people to do? 2. what does psas stand for? 3. what are psas aim to do? so keep these questions in mind while you are listening. make some notes if you like. after listening to the tape, the teacher checks the answers. suggested answers:1. to buy a product or service ,or believe in an idea. 2. public service advertisements. 3. they aim to teach us and help us lead better lives.step 3 careful readingt: now i will give you some more minutes to read the passage carefully and finish exercises c1 and c2. let the ss go through the exercises first, then read the text. after 5 minutes, the teacher will check the answers. ci: suggested answers: 1 t 2 f 3 f 4 t 5 f 6 tc2: suggested answers: 1. they are usually found in newspapers and magazines, on the internet, radio and tv. 2. a commercial ad is one which someone has paid for to advertise a product or service. while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare. 3. because even though an ad doesnt lie, it doesnt mean it is altogether innocent.4. in 1996. 5. because psas are meant to benefit the public, and by following the advice in psas, we can often learn a lot.for exercise c2, the teacher may get the ss to correct the wrong statements. statement 2: psas can be found in many places, just like the commercial ads, such as newspapers, magazines, the internet, radio and television.statement 3: not all ads tell the complete truth, especially the commercial ads. sometimes they are just trying to sell the customers the products or services by using very attractive images and persuasive words. statement 5: sometimes the aim of some commercial ads is just to try to sell us some products or services by using some invaluable or even false information to persuade us to buy something. t: very good, all of you have done a good job. now we have known the general idea of the text, and youve done very well. make sure you can understand the passage in detail. can you tell me what kind of writing the passage is?text analysis let the ss read the reading strategy and learn about expository reading. t: now read the reading strategy on page 3. lets learn something about expository writing. after the ss finish reading.t: as we can learn from the strategy box, this article is an expository writing. it introduces some basic information on ads. whats the basic format of expository writing?ss: introduction of subject, supporting details and conclusion. t: this passage has analyzed the format of paragraph three. now lets take paragraph four for example, find the statement, supporting details and conclusion in it. t: go through the text again and find out how many parts the text can be divided into, and summarize the main idea of each part. s: the first paragraph is the general introduction of ads. the last paragraph is the conclusion part. the rest paragraphs explain ads from different aspects with details. t: great answer. so in which aspects the second part explain ads?s: they explain ads from three aspects: first, the definition of ads, that is to say, what is an ad? second, does an ad tell people the complete truth? third, public service advertisements.step 4 listening and discussiont: ill play the tape again for you to listen to and repeat. please pay attention to the stress and intonation. play the tape for the ss to listen and repeat. t: up to now, we have learned what an ad is, the types of ads and the differences between commercial ads and psas. now please discuss the following questions with your partners. ill give you some minutes to finish the task. questions: 1. do you think psas are very helpful? why? please give us all example. 2. what is the most impressive psa youve ever seen? why do you think so?3. do you think young people are easily persuaded into buying new products? what attitude should we have towards commercial ads?give the ss some time to discuss the questions in groups of four. during this period, the teacher may go into the ss to give them help if necessary. after several nfinutes, collect the answers from the ss. step5 practicingt: next, well do some practice. open your books and turn to page 4 ill give you some minutes to finish the exercise part d and part e alone. several minutes later, check the answers with the ss. t: time is up. whod like to read your answers out aloud?s: im glad to have a try. answers:part d: 1. h 2. c 3. b 4. d 5. f 6. g 7. e 8. apart e: 1. dealing with 2. comments 3. promote 4. fool 5. even if 6. cheated 7. campaigns 8. benefitcorrect the mistakes if possible. step 6 summary and homework1.t: in this period weve learned something about adswhat an ad is, the types of ads and the differences between commercial ads and psas. youve done very well. after class, you should go through the passage again and tick out the important and useful phrases and sentence structures by yourselves. are you clear? now class is over. goodbye, class!2. students should finish the exercise on page 90 part a1 and part a2passible answers:part a1 1 a am not used to b be used for c used to 2 a affected b effect（s）3 a pleasure b pleased c pleasantpart a2 1 share 2. fall for 3. cured 4. persuade 5 promoting 6. encouraged 7. follows 8. aims at / aimed atrecord after teaching:课后训练surviving the boredom of a school day can be bad enough, but when you have to worry about school gangs as well its enough to make any student want to stay at home and under the covers! unfortunately, gang culture can be found in many british schools, and it brings with it negative, and dangerous, side effects. the presence of weapons at or near school, the appearance of graffiti on buildings and lockers, and pressure to blow off school work and exams all follow where the gangs lead. none of these things contribute to a good education, but for school gangs thats exactly the point - school is for being popular and having fun, not learning anything or preparing for the future. keep these tips in mind and say goodbye to school gangs.know your own mind. often it is those with low self-esteem and a poor self-image who become victims of school gangs. these students dont know their own mind or have a clear picture of what they would like to do in the future, so it is easy to be influenced by those who dont want to do any work today.keep yourself busy. school gangs often hang around at or near schools with no real reason. students who have nothing scheduled can easily be sucked into these groups, but if you are busy, busy, busy and always on the move there will be less chance that youll have the time to stay and play. choose your friends wisely. with a core group of like-minded friends, it is much easier to stay away from school gangs because you simply dont need them. remember that gangs are a source of power for members, but they can also be a source of intimidation.work hard and have fun. no one likes a teachers pet, but school gangs in particular hate them. work hard and have fun at school, but dont annoy anyone with extreme goody-two-shoes (伪君子） behaviour . school gangs can be a nightmare if you must deal with them constantly. stay away from gang hangouts and gang members, and dont involve yourself in any gang related activities.31. for the school gangs, school is _.a. where they are instructed to behave themselves.b. a good place to prepare for the future.c. where they win popularity and enjoy themselves.d. a place that contributes to a good education.【答案】c 【解析】细节理解题。根据school gangs thats exactly the point - school is for being popular and having fun,学校帮派是受欢迎的和玩地开心，故选c。32. from the authors opinion, gangs lead to the following problems in schools except _ .a. the presence of weaponsb. the appearance of robberyc. pressure to blow off school work and examd. students scare【答案】b【解析】细节理解题。根据the presence of weapons at or near school, the appearance of graffiti on buildings and lockers, and pressure to blow off school work and exams all follow where the gangs lead.及when you have to worry about school gangs as well its enough to make any student want to stay at home and under the covers!帮派导致了武器的存在，毁掉学校工作和考试的压力及学生的恐慌，故选b。33. which statement is not true according to the passage?a. school gangs are harmful to educationb. students lacking enough intelligence often follow school gangsc. school gangs often wander around schools aimlesslyd. school gangs will provide their member with so-called power【答案】b【解析】细节理解题。根据school gangs can be a night