电子商务试题(样卷-新).doc

电子商务(样卷) I Translate the following terms into Chinese. (110 =10points)1 Business-to-Consumer 2 File Transfer protocol文件传输协议3 Value chain价值链4 Domain name域名5 Cyber marketing网络营销 6 Conversion cost转换成本7 opt-in e-mail定向邮件系统 8 Knowledge management知识管理9 Reserve price保留价格10 Project management项目管理II Concepts.(3*4=12 points)1 Value added network增值网络: 租用公用网的通信线路与计算机连接，进行信息的存储、处理的通信网系统2 electronic commerce电子商务: 主要是指利用Web提供的通信手段在网上进行的交易。3 network economic structure网络经济结构:4 affiliate marketing联属网络营销III Single choice.(3*6=18 points)1. A(n) _ is an interconnected network, usually one that uses the TCP/IP protocol set, and does not extend beyond the organization that created it.a. Internet c. Intranet(内联网) b. Extranet(外联网) d. ARPANET2 A(n) _ coordinates ad sharing so that other sites run one companys ad while that companys site runs other exchange members ads.a. banner discount network b. banner replacement networkc. banner exchange network d. banner link network3 Association ABC helps its members get discounts on the purchases by buying in bulk. What type of business model are they using? A.Group purchasing B.Online auction C.Affiliate marketing D.Name your price 4 Which of the following is not an example of B2E? _ A.An employee uses training materials on the company Web site B. Employees request office supplies online C.A business advertises for new employees on their Web site D. A business places memos on their intranet 5. Cocoa Cola and Pepsi are two companies that have established powerful brand images in the same business, but the have developed significantly different _. a. customer appeal b. products c. packaging d. Web presencesIV True-False Questions (2*6=12 points)1 SWOT is often used as a way to analysis and evaluate business opportunities.2. Scrip can serve as a substitute for government-issued physical currency and can be exchanged for cash.3 companies usually classify customers into groups and create targeted messages for each group when implementing electronic commerce.4 Business-to-Business Auctions typically used to sell new products. 5 The idea that the key to success was to copy the business model of a successful dot-com business led the way to many business successes.6 Electronic wallets can be only stored in customer-side. V Questions (32 points)1 Outline the differences of Internets, Intranets, and extranets. (8 points) （1）在操作权限上互联网提供的服务基本上对用户没有全线控制或很少控制，而内联网提供的控制是很严的。（2）在内容上互联网提供信息的页面以静态为主，而内联网提供的信息内容大部分与数据库有关，即内联网提供的信息内容是动态的，随着底层数据库的变化而变化。（3）在服务对象方面互联网服务的对象是全世界用户，而内联网服务的对象是企业员工。（4）在联结方式上互联网强调各个组织网站之间的联结，无交易的企业、消费者都是它的业务范围；外联网强调各个企业间的联结，业务范围包括交易伙伴、合作对象、相关公司、销售商店以及主要客户；内联网强调企业内部各部门的联结，业务范围仅限于企业内。2 Explain the Five-stage model of customer loyalty (10 points)3 What kind of product or service is well suited to electronic commerce? Give the example to each kind. (10 points)VI Case study(23 points)AlliedSignal is a diversified manufacturing and technology business selling products in the aerospace, automotive, chemicals, fibers, and plastics industries. In 1999, the company had more than 70000 employees and annual sales exceeding $15 billion. In early 1999, AlliedSignals CEO, Larry Bossidy, called together the heads of the companys business units for a one-day conference. He invited CEO of Dell Computers and CEO of Cisco Systems, to speak about their companies electronic commerce implementation successes. At the end of the day, Bossidy gave the business unit heads their marching orders. they were to take what they had learned and create a strategy for implementing electronic commerce in their business units-in two months. Bossidy told the room full of rather stunned managers that, although most of their Business units were at or near the top of their industries, the Internet would change everything. He believed that the kinds of electronic commerce strategies that had worked so well for Dell and Cisco in the computer industry could also work in many of AlliedSignals business. Required1 Suppose you are one of the AlliedSignals business managers, outline four kinds of electronic commerce strategies you can create (6 points)2 List the common measuremen