工业设计专业英语结课论文.doc

Design and Design Managementpreface The current design is each company, every manager inevitably, we all have to design than a few years ago, and we on personal concept in the higher living standard requirements, such as: in decorate our home aspects in the hotel when I hope if have such experience, in the new car hope to have the same comfortable. Looking for uniqueness will never end of competition, graduallyenhanced product and service level.In indicated below and integration of product or service process, main determines whether any personal enterprise in first profit success or failure, and among the selected markets continue to have profit performance. In other words, the key is to design how to properly appointed and management. Therefore, the design is each enterprise is indispensable, and with all other business activities as needed to management skills, all of the company is to provide consumers with product or service exists, must also from sketch design or will have the idea of painting down. Of course, for those who own the company or in the midst of people need more work is to meet the needs of the consumers, reasonable salary, social interactions, the knowledge and the value of the mission needs, all is leading companies and part of the culture, but sometimes, especially in large companies, some employers even subprime managers, also depend on company provides consumers to buy the product and lost some life basic requirements. If began to be satisfied and full, the design can be ignored and cause antiquated product or service, consumers will refuse and choose another better company, If sustained ignore them, this market will disappear forever, the problem is more complicated because of the many market factors is no longer just enough to provide satisfying consumers demands, or suitable demand, consumer not expecting to go from suit of things to find suitable for product quality and performance. With the recent different is, challenge to prison sometimes only for a particular product one or two manufacturers can provide useful and durability of things, these basics of quality of life and has now been is taken for granted.Further, buyers have even more prepared to pay a higher than normal quality products and only in order to enjoy the expenses, such as the most advanced technology, or attractive appearance, but, consumer any explore all have the same properties as distinctive, changes, flexibility and money price. The same prep above is average quality, reliability level determines the design stage larger space, can attract consumption and not just general price or bonus attract consumers, also has caused the successful supplier better by interest rates.Good design representing successful businessSome commentators, says the current competitive market design is to determine the key success factors, they noted that the second world war from shortage period of stability revolution, almost any product, whether bad design and manufacture all can find a stable market, via 1960 and 1970s supply and demand balance, then placed in price competition, key delivery speed and basic quality level. Today many manufacturers were achieving similar prices, qualities, durability and reliability. Design decision factors appearing, different satisfy demand and variability makes consumer can make a choice.In the post-war period, for manufacturing methods will be more focused in reliability and durability, having better project and quality control, only a small part is and design correlation. Today, in addition to design, product quality request outside than other to paragraph influence come more big.Based on this part, more and more types of products manufacturers have been and automobile company to reach consensus - appearance or performance is usually consumer decision key factor, The same is, car appearance has become keep niche market and to stimulate main revising element, we now also found applicable to other products of the same phenomenon. Such as across spectra, from high fax to climbing boots, from long handle-pot to sofa, from computer to carpet appearance is always the main factor that influence consumer purchases, consumers will pay much money and how fast they will repeat purchase.Though it was so said, but if we say, external shape is only concerned about factor is wrong, product technical level is still very important. In fact, in product functional point of view, there are updated interests, but not because of the quality of importance but because before the new technology can be many to utilize. Cheap and reliable electric appliances, contains precision instrument, computer unit, also means the many traditional (and not so traditional) products have a new life, this example include sewing machines, answering machine, typewriter, cameras and appliances. These lasting impact is for more product creativity and ability, has the more keen interests (but not only those can be incorporated into &electric appliance product), such as the pram, decoration system, garden equipment and suitcases observationally, etc.And the product itself is, after packing content trafficking objects in today already especially important, it symbolizes the more new decoration store in senior streets already appear, if some retailers and install horizontal division increasingly be replaced and redesign to comply with new product conditions, of course the subject is retained, or resurrects the interests of consumers to keep lite-on technology level, in addition to product packaging and displays, all along the related literature must needs. n the laser printer age, from inferior photographic photocopier printed out the spotted files will not is have high quality impression associations.The same arguments also apply in the service: competition strength promoted basic level to the same level until design has become the main difference elements, at any price, within the scope of the company to provide the services such as hotel chains, airlines, banking, insurance companies, or retail, seem to whether the company is to properly use homogeneity, but design can make a company profit and beyond its competitors, and this is part of the market by developing a tenth.For example, many insurance companies for specific ethnic (more than 50 years old, dont smokers, freelancer, etc.), then go to new strategy worked to strengthen specific different place, use charts design to make special brochures, suggest format and related documents required, although the traditional conservative for reform footsteps very slow, a few insurance companies are to their relationship with customers do a thorough reform, using the main levels design to improve business performance, it must also go to do with technology, service not only uniqueness, also is not related to the persistent, too much of the design concept will confuse the consumer and lack of direction and quality control. Design uneasiness sexAll the designs are considered mentioned demand with products, market, accounting, business functions, and need to strenghten the same management skills, some managers reactions will have two different conditions, not to neglect of all sorts of evidence and refusal to design importance, or can the importance of cognitive design but will remain responsible add on the other projects, managers will not dream let financial status, or individual to product decided go downhill (for example), may from the design can do anything to help close the distance.Abhor design reason usually focus on actual surface and the explanation on the culture, including the disputed point is: managers when bad judgment next decisive, or appropriate inappropriate design, typically feel greater difficulties and anxiety, as their technical knowledge all seem to be obtained in (for example analysis principle of mechanical or accounting). Often, they are not ready when it related to the similar design concept of case, outstanding visual (more than hand-tuned good) information and subjective assessment the formulation of demand, special is, they will not go to assess a design case results.Besides the interpretation is that the appearance of the base, color and appearance will be regarded as the main point of women, and many men cannot apply (or present is not suitable for). Because management continues to by male manipulation, especially high-level supervisors, lack of design of hobbies, another cultural impact may have relations; In education, early special means directly non-academic ones related creative themes, such as: art design and art institute, deprived clever student to develop field technical opportunity.This part may implement to industry and obvious many companies - even a little on the reform of good design can revitalize company, but we must consist of accounting, committed to the existing management control activities instead of cultivating new idea to manage it.Whether these explain why the message, undoubtedly, when need to do something about the design and management design case decision is a little uneasy, achieve good design results need, is no longer uncertainty but other management work.The key to success in the design case before the start of sufficient preparation, and design begins to run the control of work, a lot of unsuccessful design occur due to the manager for what is what they needed to achieve no clear idea, or because they cannot step-by-step plan to determine whether there will be the correct results, the design of direction and control must be formulated by the most senior executives, but a few companies obviously by the council theme cognitive decide design, even a few distribution specific liability for managers, but most fabricated design for important things.Managers and designer, different viewsWhen managers and design was trying to understand each others opinions, mentality in change, but still to bet on cultural conflicts eye is interested in.To have reached a consensus of managers speaking, design is a can increase the added value of the product and the service resources, if use proper, just like cleverly put money on ads or manufacturing department of streamline, on the design line of investment can produce good profit and increases an enterprises won rates; On the contrary, stylist will focus on their work in other priorities, and opposes trying to measure in finance and plan project in their efforts to the results.With stylist dialogue sometimes can show more wide concern things, such as: improving the environment, the desire to make the public art and design taste enhance or even to help social or political change, however, management will focus on these projects is better or less, their interest in the design of the main almost invariable called design for the benefit of. Consecutive, what is good or bad design with more different. In business is that good design simple definition is to sell well, but sometimes stylist criticism popular design by winning design results to replace, on the secular perspective it seemed to understand and impractical.Even agree with each other is so ambiguities, when design magazines and design project product characteristics such as furniture, it is easy to here, mass sales project has rarely be covered in, even though they may for millions of consumers to purchase, present a is money higher value and provide much more job opportunities and prospects, in those seems filled with odd theme photographs with some business potential. Some extraordinary and of weird thought perhaps for evaluation of new direction provides a goal. But unfortunately, about daily things change, sometimes to the designer is totally incomprehensible, but hard to discover stylist can simply to explain the process, FeiKeJi language.Put these problems is extremely important because these future the fundamental basis, the main point is to design as a business resources, which is in business interests in the competition is an important determinant, it doesnt mean that the benefits or non-commercial organization related design, they design plan for different purposes, but decided to design direction skill is the same, briefing designer and operations of the case also is the same.Design is what?After we design management make further understanding before, we should start to design what is what some concepts and designers, design this word is often use (maybe too often), the dictionary definition into plans or plan, this word is also sometimes used to refer to the final result, especially the design process of appearance as we know as car design.Perhaps to design sense of understanding is the best introductory ideas, I can be used as appearance shape, or things, such as material configuration, shape, sketches, color, texture, design etc., sometimes in technology perspective view design is a product or the use of convenience, including human engineering point of view and economics similarly, purchase price or service value appeared, perhaps will see (correctly) some parts and design related.Use the design common reason is can help findings into successful reform - or expand an existing reforms of use, many of the examples can be proof of basic reform market potential for design and diversified development already.Also, there are about design skills of good ideas from our personal life experience, at the same time ripping occasional is our most others, for example: to decorate a room, heavy build gardens, or clothing, all design lies in us to change the existing condition, can reach a new, more useful or more attractive results. We can say this is fine adjustment to achieve a suitable for our demand results, and this is a good method of thinking about the design.Such fine adjustment suggests we have on the basis of introduction idea has the product concept, and almost always so, design must be started with a clean SLATE statement is a myth, in 99 per cent of new cases, more or less range is determined by a existing products derivatives, for those management design planners concerned deal with various beneficial relationship has important cognitive, good use of stylist time, more rapid case program, etc.Beware that there is - in described the design also focuses on the demand of the consumers design can clearly define these demand; Stylist is seldom provide all the information they need and they must know how to find themselves, so design is a more extensive than general imagination in more complex activities, deservedly should not be regarded as a in response to specific input and produce output of black.Stylist do?In order to solve the design management related work problems, we need to think of the problem, cultivating designer work by some public opinion and discussions to decide, seems to stylist itself with a certain degree of trouble. Design of definition, like the following Jones from textbooks (1980) listed items, describes a wide range of cognition:A goal oriented problem solving activities.In a related product status give satisfaction.From the current facts cross into the future possibility things of imagination.Have about popular part of the product inspection factors.These descriptions are not completely each other a relationship, but they are not the same, for those who seek to design a simple understanding of others can emphasize its different managers.Design may be as in marketing problem (or timing) appropriate solution before buy the preparatory work, these questions may be clear or showing no signs of, any cases, design of key activities is to review relevant token or the environment, and clearly defined or further define the problem.Then analysis, evaluation, repeat past habits of deprived of possible solutions.In part of the design process, many activities should be related, including cultivation of novel ideas, to review and revise the existing concept on experimental production samples, and seek constructive opinions and other judgement, therefore, those engaged in the work must be creative, analytical, combination and communication skills, ability to solution of plus nowadays technical knowledge and current and future design trend.In the design products need special technology includes understand user demand, longing, taste and priority hobby of ability and choose the right materials and manufacturing process ability, create quite aesthetic conception, ergonomics, quality and economic benefit of product ability, as well as to pattern and description and enterprise working inside person communicate design finally completed phase.The design process of the modelIn fact, some stylist to undertake the case and those that did not design department of the company is similar, because design work management method and skill already for managers cognitive (perhaps with a experienced way, for example, define design problems), will also design work and other specialized knowledge as equally important, as judge of a fixed design way, in order to accurately implement management concept to think construct an design process model is useful, but ZongKuo speaking, attempt to construct a typical design model is its danger, not only it is implied that a applies to all status of ordinary method. Therefore, it emphatically lies in a model in design work mode can be described the point of applications. Systematic solution of the problem Results transmute into products and market Basic simple model can see in figure 1.1, in many public design work can find similar models, this model is its main shortcoming of linear type can be reached a perfect design, but in the design process and need a subsequent further work.Real life this is not true, design the perfect, but can still find some particular strengths, even if the human is not the case, persistent mar