湖南省怀化市溆浦县第三中学高中英语 模块四Unit 1 Advertising教案 牛津译林版.doc

module 4 unit1 advertisingreadingteaching aims:1.to help ss get a general idea about the text.2. to make ss become familiar with the detailed information about the text.3. to help ss master reading strategy.teaching important points:1.how to make the students understand the passage better.2.how to help the students finish all the exercises.3.how to help the students develop their creative, comprehensive and consolidating abilities. teaching important difficulty:how to help ss master reading strategy.teaching approaches:visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. emphasis will be put on ss ability of speaking, expressing cooperation. ill introduce a rich variety of activities and approaches to meet different needs of the ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.interaction patterns: teachers -class, individuals, pairsss ability to work both independently and together is very important to their success in the future. it is therefore important for ss to have opportunities to develop their english skills and knowledge independently, in pairs, in groups and as a class.teaching aids: multimedia and a blackboard procedures for teaching:step 1 revision and lead-in1. review about different ads.2. talk about more ads.step 2 step2 readinglet ss skim the article and answer the questions on page2step 3 reading strategylet ss learn expository basic format. expository writing usually follows the same basic format: 1. introduction of subject 2. supporting details 3. conclusionstep4 fast readinggive the students four minutes to read the article, and then answer the questions on partc1 on page4 individually.step 6 debate hold a debate in class.group a: advertising has a positive effect on our lives. group b: advertising has a negative effect on our lives. step7 summary and homeworkin this period we learned some basic information about advertising, including the two basic types of advertisements -commercial advertisements and public service advertisements, the methods used in advertising and chinas public service advertising campaigns. the reading strategy in this unit teaches students how to read expository writing by identifying the introduction, exampl