BEC中HR市场营销等方面词汇.doc

Human resource planning, 人力资源规划Low labour turnover,低离职率Good industrial relations,良好的劳资关系Estimate demands for numbers and skills of employees,人力资源需求预测Estimate existing supply of labour,人力资源供给预测Job analysis, 工作分析Job evaluation, 工作评价Job description,工作描述Selecting, 筛选performance appraisal,绩效考核Resignation,辞职Dismissal,辞退redundancy,裁员Flexible working patterns,弹性工作工作制Motivation in theory,激励理论Maslows hierarchy of needs,马斯洛需求层次Job rotation,工作轮换Empowerment,授权Performance related pay,绩效工资Incentive schemes,激励方案Fringe benefits,附加津贴Works council,员工委员会Span of control,管理跨度Informal organization,非正式组织Matrix organizations,矩阵式组织结构Centralisation,集权Decentralisation,分权Departmentalisation,部门化assess v. 评定，估价asset n. 资产current asset n. 流动资产fixed asset n. 固定资产frozen asset n. 冻结资产intangible assets n. 无形资产liquid assets n. 速动资产tangible assets n. 有形资产account n. 会计帐目accountancy n. 会计工作accountant n. 会计accounts n. 往来帐目*accruals n. 增值，应计 例如，我买了一份手机报backing n. 财务支持，赞助bad debt 死账（无法收回的欠款）balance n. 收支差额，余额balance of payments n. 贸易支付差额balance sheet n. 资产负债表bankrupt adj. 破产的bankrupcy n. 破产bank statement n. 银行结算清单（给帐户的），银行对账单Bond n. 债券 bonus n. 津贴，红利 books n . 公司帐目 book value n. 账面价值，（公司或股票）净值 bookkeeper n. 簿记员，记账人 capital n. 资本，资金cash n. 现金，现付款 v. 兑现cash flow n. 现金流量books n . 公司账目book value n. 账面价值，（公司或股票）净值bookkeeper n. 簿记员，记帐人bottom line 利润break even v. 收支相抵，不亏不盈break even point 收支相抵点， 盈亏平衡点compensate v. 补偿，酬报compensation n. 补偿，酬金*consolidate v. 帐目合并debit n. 借方，欠的钱v. 记入帐户的借方debt n. 欠款，债务deferred payments n. 延期支付cost n. 成本fixed costs 固定成本running costs 日常管理费用variable costs 可变成本cost-effective adj. 合算的，有效益的costing n. 成本计算，成本会计credit n. 赊购，赊购制度credit control 赊销管理（检查顾客及时付款的体系）letter of credit 信用证credit limit 赊销限额credit rating 信贷的信用等级，信誉评价creditor n. 债权人，贷方discount n. 折扣，贴现current adj. 通用的，现行的Current account 往来帐户，活期（存款）户current assets n. 流动资产current liabilities n. 流动负债dividend n. 股息，红利，年息financial adj. 财政的financing n. 提供资金，筹借资金equity n. 股东权益expenditure n. 花费，支出额expense n. 费用，支出expense account n. 费用帐户expenses n. 费用，业务津贴evaluate v. 估价，评价funds n. 资金，基金futures n. 期货交易gross adj. 总的，毛的gross margin n. 毛利率gross profit n. 毛利gross yield n. 毛收益insolvent adj. 无清偿力的installment n. 部分，分期付款insolvent adj. 无清偿力的lose v. 亏损loser n. 失败者loss n. 损失sales ledger n. 销货帐*leverage n. 杠杆比率liability n. 负债*liquidity n. 拥有变现力net margin n. 净利润partnership n. 合伙（关系），合伙，合伙企业*petty cash n. 零用现金fixed rate 固定费用，固定汇率going rate 现行利率，现行汇率profit n. 利润operating profit n. 营业利润profit and loss account n. 损益帐户accounts receivable 应收帐receivership n. 破产管理stock exchange n. 证券交易所*stockbroker n. 股票经纪人Turnover 流水；周转率limited （liability） company （ltd.） 股份有限公司public limited company （plc） n. 股票上市公司blue chips n. 蓝筹股，绩优股bear market n. 熊市arbitrage n. 套利hedge 套期保值equity capital n. 股本equities 普通股，股票P/E ratiocapital gains tax n. 资本收益税 corporation tax n. 公司税，法人税income tax n. 所得税 value added tax 增值税 tax allowance 免减税 tax avoidance 避税 taxable 可征税的 taxation 征税 tax-deductible 在计算所得税时予以扣除的mergeacquisitionconsolidatecombinetake overamalgamation1、4PsProduct Place Price Promote2、marketing Demand niche market利基市场 Mass market Segmentation 市场细分market shareMarket orientation, 市场导向Product orientation, 产品导向Market EconomyMarket myopia, 营销近视症3、ProductProduct life cycle 产品生命周期Product portfolio analysis, 产品组合分析4、Placedistribution channelDirect marketing channel, 直销渠道Exclusive distribution, 独家分销Conventional distribution channe