企战沃尔玛SWOT分析小组作业.doc

企业战略管理小组作业关于沃尔玛公司的SWOT分析小组成员：=Wal-Marts business background: Wal-Mart company by the United States retail legend Sam Walton in Arkansas in 1962 set up. After forty years of development, the company has become the world s largest private employer and the largest chain, in the global 14 countries opened more than 7000 stores, the total number of employees more than 2000000 people, a weekly visit Wal-Mart customers totaling 176000000.Wal-Mart entered China in 1996, in Shenzhen opened its first Supercenter and Sams club. The Wal-Mart global procurement center headquarters set up in Shenzhen in 2002. After twelve years of development, the current Wal-Mart in the country has a total of 63 city opened 115 stores, including Wal-Mart shopping plaza, Sams club, Wal-Mart store in three formats, including Wal-Mart shopping plaza in 110, Sams Club 3, a community shop 2, at the same time have Haoyouduo 35% stake. Wal-Mart has in China created more than 50000 jobs.As a good corporate citizen, Wal-Mart since entering the China will actively participate in community service and charity events, twelve years accumulative total to various charities donated more than $57000000 of goods and capital. Wal-Mart attaches great importance to environmental protection and sustainable development, and environmental protection 360 into the concept of Wal-Marts daily work of every link, while also encouraging partners become the Wal-Mart environmental protection 360 part of the plan, a common commitment to China s environmental protection and sustainable development.Elsewhere, the Wal-Mart in China always adhere to the companys fine tradition, that is good to focus on every restaurant, every good customer service. Committed to the everyday low price to provide customers with a full range of high quality products and friendly service. Wal-Mart opens a market every time in China, both for the local introduction of advanced technology and innovative retail concept retail. By promoting a healthy competition, we hope to continue to improve the management level and service quality, so as to contribute to the prosperity of local economyWal-Mart in China business always adhere to the local procurement, through the purchase of high-quality products for the local to provide more employment opportunities, supports the local manufacturing industry, promoting the development of local economy. At present, the products sold by Wal-Mart in China local products reached more than 95%, and nearly 2 ten thousand supplier to establish a cooperative relationship. We always treat our suppliers as partners, and suppliers of common development. In 2008 September, by the Shanghai News - supplier satisfaction evaluation Office Center released 2008 supplier satisfaction survey report, it again was named comprehensive satisfaction chain stores. In addition, Wal-Mart annual direct procurement of Chinese goods exports amount to about $9000000000. Wal-Mart and Chinese consumer goods manufacturers work closely together, share our information and resources, and support manufacturing enterprises to improve production, technology and management level; the worlds leading retail techniques and experience to promote China, the domestic retail industry to raise the level of.Wal-Mart s internal strengths ( S )In 1, management of highly standardized, philosophy of science. Wal-Mart all management through information technology to complete, no matter the managerial staff of the headquarters or mall sales are in accordance with the instruction of computer work, will not randomly. Wal-Mart in the price of domestic enterprises is not the killer and its advanced management concepts and scientific management;In 2, a highly developed information technology. Wal-Mart in the information technology investment spare no effort, specifically responsible for the software design engineers have more than 2000, China and the United States headquarters linkages by satellite, the application of computer technology to get in by every opening;3, business promotional features. Wal-Mart store layout is very active, in the commodity sales promotion is also very distinctive. Wal-Mart is not completely at the expense of suppliers and their own interests to do promotions, but very exquisite skill, the skill in the consumer psychology made a lot of efforts. In addition to the commodity demonstration, time-limited sales promotions, and arcade entertainment promotional activities and other aspects are very distinctive In 4, the training system of. Wal-Mart employees from entry to the entry after training are very perfect, training for quite a long time, Chinese employee training before the shortest amount of not less than 3 months, after the training staff for the positions of knowledge very comprehensive;In 5, a strong logistics system ( mainly referring to foreign ). Walmart has not yet large-scale in the domestic set up distribution centers, only in Yantian Port has a distribution center of Guangdong Province, all the stores for distribution. And Guangdong Province shop, usually require purchasing localization, part no local procurement of goods required Shenzhen to set up offices in the local suppliers for distribution;In 6, the United States of America brand commodity prices have obvious advantages. This is not reflected in the price sign, and reflected in the purchase rebates. For example, the United States of America Procter & gamble on Chinese domestic businesses to supply price is the same, but as Procter & Gambles biggest clients, Wal-Mart in the United States each year can be P & G company headquarters made substantial procurement commission. This description if blindly in some big brand goods and Wal-Mart are price war, the loss will be larger;7, brand advantage. Wal-Mart is wearing the world the first halo, this brand is absolutely can not be ignored, for example, many of the retail industry the ideal of the youth is the hope to be able to enter the Wal-Mart, Wal-Mart brand advantages brought about by lethality and charisma is any cannot replace.In 8, management of human nature, the enterprise culture the importance of human resource management, the staff as a partner, outstanding talent.Wal-Marts internal disadvantages ( W )1, although has the leading IT technology, but because it stores all over the world, this span will lead to some aspects of the control force not strong enough. Huge scale, bring on the management challenges, problems are more.In 2, fair wages and welfare treatment, currently in the country is very common. ( in foreign countries their governments trade union causes, so foreign employees will be better ). As you all know, oppression of suppliers. Many suppliers are afraid to talk about price and wal-mart. There is so large a group, including differences must be serious.In 3, the company so far, all the local branch, is still the only accredited senior director, below the middle level is the local staff, and this company future localization full development, mutual contradiction. Cause to the future development of advanced local management staff shortage, local employees in the personal future occupation career planning development boundaries : local management staff is easy to lose, not conducive to the companys future in China for the global procurement center development strategy orientation, training mode to the occupation skill, has neglected to employee occupation ethics and occupation standard education and training. The lack of enterprise and employee affective interaction management.In 4, due to the mainland domestic production and supporting infrastructure, thus causing serious economic and social problems. If the government did not take timely relative effective measures, the scale of production and social purchasing power cannot form benign loop condition, will likely increase the current domestic deflation. The company is large in scale, bring on the management challenges, problems are more, no internal innovationIn 5, Wal-Mart, best thing is using satellite support background information processing system, this system will manufacturers, logistics business completely into their information under the control of. Although the logistics outsourcing, while still achieving such as Crossdocking ( en route distribution ), vendor managed inventory and automatic replenishment system. A piece of goods from the factory to the shelves of the average time control in 5 to 7 days, while rivals often have to use 30 days. It is Wal-Mart ahead of all of the opponents core competitiveness, and this point even impossible to imitate, but in China, the satellite useless, policy restrictions making it impossible to share the global procurement system, global logistics system. The Wal-Mart China to become American Wal-Mart, must wait for the Chinese retail industry, the right to import and export trade, logistics industry comprehensive opening of synchronization. In other words, the retail industry opening degree has decided the Wal-Mart business area; the right to import and export trade openness decided its circulation of goods : sales is the small circle or global big circle, is one-way flow or free in and out. 2 to 4 years after the problem of course does not become an issue. The problem is the worlds 50 largest retail corporations have Qi Qi into China, expand the enclosure movement, Wal-Mart is not much time left.翻译结果重试抱歉，系统响应超时，请稍后再试 支持中文、英文免费在线翻译 支持网页翻译，在输入框输入网页地址即可 提供一键清空、复制功能、支持双语对照查看，使您体验更加流畅5, control force is not strong enough6, because the product diversification relative to other products more focused competitors relatively inflexible. Covered by clothing, food and other departments, competitive weaknesses7, globalization, at present only a few countries develop the marketThe external threat ( T )In 1, the retail industry leader status to become all competitors to overtake the target, such as a huge market, the strength of the carrefour.2, globalization strategy makes it possible to its operations in countries experiencing political issues.3, the reduction of manufacturing cost, so that the variety of consumer goods cost tends to drop. Causes and reducing the manufacturing cost is the main cause of the outsourcing of production to the world of low cost area. This has led to price competition, and in some areas caused by the deflation. Malignant price competition is a threat.4, political issues, cultural differences will affect the application of Wal-MartWal-Mart ( O ) external opportunities1, expand the market ( such as China, India)In 2, and other international retailersIn 3, focused on the European or Chinese specific marketIn 4, the existing large supermarket strategy onIn 5, the scale of operations, the low price strategy carry the world before oneIn 6, and other retailers to form strategic alliancesThe overall analysis and summaryBy using SWOT analysis method from the four aspects of Wal-Mart global analysis, we to Wal-Mart in all aspects of the company to have the further understanding, play advantage: to logistics as specified, Wal-Mart from building the first day on the goal for his customer first, and keep on carving on the target, in order to to achieve this goal it using JIT management, called JIT is timely, timely, the use of information technology of satellite position system in the first time to understand the surplus goods, on time in advance to order to order, to ensure that the goods is enough, can be done when the customer demand, can provide goods in time. Take JIT also can realize zero inventory, eliminate the inventory cost, save this part of cost profit transferred to customers, so that customers can buy a low demand for the product, thereby stabilizing the customer, bring profit to the enterprise, can become the basis of retail industry leader. Wal-Mart to establish their own distribution system, omitting the dealers participation, simplify the companys purchase link, in order to reduce the cost of. Face China to this particular market, Wal-Mart in the understanding of Chinese consumption patterns, the first time made in the management team, procurement and management mode, the rapid implementation of localization. Especially in the retail store management method has carried on the innovation and change. Eliminate the disadvantages: 1) financial management target only and management or business strategy together, form and business consistent performance driving ability, ability makes the enterprise obtain sustainable growth momentum, and the final realization. Wal-Mart putting the customer first business strategy is to achieve financial goals in a way, it is often the most successful way. And those directly to maximize shareholder value or stakeholder maximization as the goal of financial management of the enterprise, not all consumers, financial management target is zero. The balanced scorecard is used in conjunction with a strategic evaluation and drive business performance, but its ideas also tells us, financial results are gained the customer to drive, the customer won on the outstanding performance of the process to achieve flexible and efficient operation, process and the need to keep learning and growing. In order to adapt to the changing environment. In the financial, customer, process and study and growth, Wal-Mart can effectively, promote the realization of the strategy, also achieved the realization of financial management objectives.2) cash flow model can be used for daily cash holdings control, also can change an angle to strategy application, the key is how to treat the cash flow, the turnover rate of these financial elements embodied in the management thought and management strategy. Wal-Mart through maximize inventory and accounts receivable turnover, and as far as possible to delay the accounts payable turnover, free access to a large number of suppliers, for the enterprise strategy management to provide financial resources. How to improve the inventory turnover is the strategic need to consider the issue, how to delay payment of receivables time only in the strategic alliance and the long-term cooperation on the premise condition, supplier will be most willing to accept. Cash flow internal flow pattern for Wal-Mart strategic investment provides a clear clue and direction. 3) improve the long-term efficiency in the use of assets often through the internal potential, through the reorganization, or by taxi to achieve. Wal-Mart gave us another demonstration, can communicate with suppliers of common use of long-term assets, let suppliers share part of the cost, improving efficiency in the use of assets. Of course, let suppliers share cost condition is to let suppliers have good prospects of gain, long-term assets must be flexible and efficient operation. This is still the management need to address the problem, but the financial or to provide a space for imagination, to improve the achievement of company finance affairs has contributed to. 4) the brand for the enterprise provides intangible resources, the brand can be added to a material or commodity procurement price leverage, so that from the source, in terms of cost can obtain some competition advantage. On the other hand, the benefits can be compared to the competitor to delay payment, and can obtain funds on interest. Brand and reputation are often associated with the brand, and reputable companies to do business, can reduce the business risk and financial risk. In response to the external environmental threat: in recent years, with the increasing competition of enterprises of the same kind of Wal-Mart, Carrefour is the most powerful one of the competitors, Carrefour in price, location, and enterprise collaboration continued to win support among the people, but also from the customer market stores, the downtown area. Secondly, Hualian, MerryMart, small Aries also in competition range, Wal-Mart to face all challenges, threats are urgent. In order to increase profits, reduce the cost of each enterprise is shared by means of. So, will cause the price competition, has the potential to increase sales, but does not necessarily increase the profits, but will cause the burden on enterprises, continued to lose money. Therefore, Wal-Mart the need for different customers, different forms of retail operation, were occupied high, low market. And to strengthen the professional