商务英语文选讲义.doc

2005级商务英语文选课教案2008年9月-2009年1月广东培正学院外语系班级：1、4、5班教师：田晓晴商务英语文选课课程授课说明（Teaching Illustration）1、教学目的(Teaching Objective)本课程的主要目的是培养高等院校商务英语方向的学生的英文阅读能力，在扩大视野，激发思维动力同时了解当前最新国际经贸动态，为未来从事商务活动打下牢固的基础。2、教学计划(Teaching Plan)主要涉及教学时间的安排。本学期共设18个教学周，19、20周为全校统考时间。本课程的教学时间为51课时（排除掉国庆长假），周课时为3节，属于随堂考试科目，最后一堂课为考试时间。根据教材内容，本课程安排每次课教学一大章3个小单元，但是因课文的难易程度和篇幅的长短，每篇课文所用的时间有所不同，教师将根据实际情况对部分内容做出适当调整以适应学期教学的需要。1Introduction & Chapter One10Chapter Ten2Chapter Two11Chapter Twelve3Chapter Three12Chapter Thirteen4Chapter Four13Chapter Fourteen5Chapter Five14Chapter Sixteen6National Day15Chapter Seventeen7Chapter Six16Chapter Eighteen8Chapter Seven17Chapter Nineteen9Chapter Eight18Final Exam3、教学方法(Teaching Method)主要采用的教学方法有：提问法，讨论法，翻译法，释义法，总结法等。4、对学生学习本课程的要求（Requirements to the students）v Students must present themselves in class whenever a lecture of this course is given. v Students should finish and hand in your homework on time. v Students should make preparation before each class.5、成绩评定方法项目比例考勤10%平时表现（包括作业与小测验）30%期末考试60%Chapter OneSection A American Governments Role in the EconomySection B The Economy of the Euro AreaSection C Japanese EconomyI. 教学目的(Teaching Objective)1、使学生通过阅读，了解美国政府在美国经济中的作用，并对欧元区经济和日本经济有所了解。2、使学生进一步熟悉和掌握基本的阅读技巧，如总结、浏览、寻找段落的主题句以及根据上下文判定生词的意思等。3、使学生熟悉本课常用的一些练习方式，如翻译、解释和讨论等。II. 教学方法(Teaching Method)1、口授法：传授、讲解新知识2、探讨研究法：学生完成课堂阅读练习并与之对联系的成果进行讨论已巩固知识技能。讲解时突出重点、难点。课堂练习要充分调动学生的积极性，其形式和内容服从教学目的。III. 教学步骤（teaching steps）Step 1: 背景介绍 (Background Knowledge Introduction)1. America is the strongest power in the world at present. Its economy is prosperous and growing steadily. The GDP which measures the total output of goods and services in a given year, has risen from more than $ 3.4 trillion in 1983 to around $ 8.5 trillion by 1998. In 2002, American GDP was nearly $ 10 trillion. There is no denying that American economy is a mixed one in which both privately owned business and government play a crucial role.2. the Great Depression: The Great Depression was a dramatic, worldwide economic downturn(低迷时期) starting in most places in 1929 and ending at different times in the 1930s for different countries. It was the largest and most important economic depression in world history, and is used in the 21st century as a benchmark（基准） on how far a modern economy could possibly fall. The Great Depression originated in the United States; historians most often use as a starting date the stock market crash on October 29, 1929, known as Black Tuesday. The end of the depression in the U.S. is associated with the onset of the war economy of World War II, beginning around 1939.3. Federal Reserve Board: The Federal Reserve System (also the Federal Reserve; informally The Fed) is the central banking system of the United States. Created in 1913 by the enactment of the Federal Reserve Act, it is a quasi-public (government entity(实体) with private components（成分）) banking system composed of (1) the presidentially appointed Board of Governors of the Federal Reserve System in Washington, D.C.; (2) the Federal Open Market Committee; (3) 12 regional Federal Reserve Banks located in major cities throughout the nation acting as fiscal agents for the U.S. Treasury, each with its own nine-member board of directors; (4) numerous private U.S. member banks, which subscribe to required amounts of non-transferable stock in their regional Federal Reserve Banks; and (5) various advisory councils. As of February 1, 2006, Ben Bernanke serves as the Chairman of the Board of Governors of the Federal Reserve System.5. fiscal policy: Fiscal policy, taking the scope of budgetary policy, refers to government policy that attempts to influence the direction of the economy through changes in government taxes, or through some spending (fiscal allowances（津贴、补贴）).6. Monetary policy: is the process by which the government, central bank, or monetary authority of a country controls (i) the supply of money, (ii) availability of money, and (iii) cost of money or rate of interest, in order to attain a set of objectives oriented towards the growth and stability of the economy. Monetary theory provides insight into how to craft optimal monetary policy.7. The US Food Stamp Program is a federal assistance program that provides food to low and no income people living in the United States. Benefits are distributed by the individual states, but the program is administered through the U.S. Department of Agriculture.8. Franklin D. Roosevelt: (Roosevelt, Franklin Delano1882-1945)The 32nd President of the United States (1933-1945). Governor of New York (1929-1932), he ran for President with the promise of a New Deal for the American people. His administration was marked by relief programs, measures to increase employment and assist industrial and agricultural recovery from the Depression, and World War II. He was the only U.S. President to be reelected three times (1936, 1940, and 1944). He died in office.9. Lyndon Johnson: Lyndon Baines Johnson (August 27, 1908 January 22, 1973), often referred to as LBJ, was the thirty-sixth President of the United States, serving from 1963-1969. Johnson was a major leader of the Democratic Party and as President was responsible for designing the Great Society legislation（立法） that included civil rights laws, Medicare (health care for the elderly), Medicaid (health care for the poor), aid to education, and the War on Poverty. Simultaneously, he escalated the American involvement in the Vietnam War from 16,000 American soldiers in 1963 to 550,000 in early 1968.10. Ronald Reagan: (Reagan, Ronald Wilson) Born 1911. The 40th President of the United States (1981-1989). An actor turned politician, he was governor of California (1967-1975) and defeated the incumbent Jimmy Carter in the 1980 presidential election. His administration was marked by economic recovery, military involvement in Grenada, Central America, Lebanon, and Libya, and improved relations with the Soviet Union.Step 2: 重点、难点讲解1. supply and demand 供给和需求When economic forces are unfettered, supply and demand determine the prices of goods and services. Prices, in turn, tell businesses what to produce; if people want more of a particular goods than the economy is producing, the price of the goods rises. That catches the attention of new or other companies that, sensing an opportunity to earn profits, start producing more of that goods. On the other hand, if people want less of the goods, prices fall and less competitive producers either go out of business or start producing different goods.2. recession: An extended decline in general business activity, typically three consecutive quarters of falling real gross national product. 3. inflation: A persistent increase in the level of consumer prices or a persistent decline in the purchasing power of money, caused by an increase in available currency and credit beyond the proportion of available goods and services.4. Competition law, known in the United States as antitrust law, has three main elements:1. prohibiting agreements or practices that restrict free trading and competition between business entities（实体）. 2. banning abusive behaviour by a firm dominating a market, or anti-competitive practices that tend to lead to such a dominant position. 3. supervising the mergers and acquisitions of large corporations, including some joint ventures.5. security 指各种有价证券，包括股票（stock: Stock in a company gives the buyer a chance to vote on company issues）和债券（bonds: Bonds represent a loan）6. trade barriers: A trade barrier is a general term that describes any government policy or regulation that restricts international trade. The barriers can take many forms, including:Import dutiesImport licensesExport licensesImport quotasTariffsSubsidiesNon-tariff barriers to trade: Voluntary Export Restraints7. edge away徐徐移动, e.g. edge away from ones responsibilities渐渐卸掉责任8. inflation: A persistent increase in the level of consumer prices or a persistent decline in the purchasing power of money, caused by an increase in available currency and credit beyond the proportion of available goods and services.Step 4 Finish the exercises after the text by the studentsStep 5 Discuss the keys to exercisesIV. Question: Chinese governments role in the EconomyV. HomeworkRead and understand Section B and Section C of this chapter and finish the exercises after the texts.VI. SupplementaryRead American current news about the housing crisis and American Governments activities and understand the role of American government in economyChapter TwoSection A Foreign Commodity TradeSection B Process on Trade will help Developing CountriesSection C Trade Development: Involving the Business CommunityI. 教学目的 (Teaching Objectives)：1、使学生通过阅读对中国对外商品贸易管理、贸易进步对发展中国家的帮助和贸易发展有所了解。并对贸易权利、国家贸易和指定贸易、关税和其他税及收费、非关税措施和进出口许可证制、关税税率配额、技术性贸易壁垒、卫生及检疫措施、海关估价、原产地规则、出口税”等内容有所了解，并为今后从事进出口贸易打下牢固的基础。2、使学生进一步熟悉和掌握基本的阅读技巧，如在掌握段落主题的基础上抓住主要细节，以及根据上下文判定生词的意思等。3、使学生熟悉本课常用的一些练习方式，如翻译、解释和讨论等。4、熟悉用英语表达的相关内容。II. 教学方法 (Teaching Method)：1、用学生熟悉的实例，引导学生思考本主题；2、结合背景知识介绍串讲课文(包括释义和经贸知识讲解)；3、归纳要点及问题讨论结合的方法处理本课文。III. 教学步骤 (Teaching Steps)Step 1: 背景介绍 (Introduction)Concerning the two aspects of “China foreign trade management” and “processing trade and border trade”, this article introduces the management system and rules of China foreign commodity trade after entering WTO in detail. In the former part, it illustrates “trading rights”, “state trading and designated trading”, “customs duties and other duties and charges”, “non-tariff measures and import and export licensing procedures”, “tariff rate quotas”, “technical barriers to trade”, “sanitary and phytosanitary measures”, “customs valuation”, “rules of origin” and “export tax”.2. Protocol on the Accession of the Peoples Republic of China3. Report of the Working Party on the Accession of China.4. WTO5. Information Technology Agreement (ITA)6. Interim Procedures for the Export Licensing System7. the principle of citizen treatment8. CIF (cost, insurance and freight)9. Custom Valuation Agreement10. rules of origin11. registered capital12. national economy13. foreign exchange reserve14. value-added tax15. processing tradeStep 2: 重点讲解1. in accordance with2. staple3. in between4. go through5. prohibit6. exemptStep 4 Finish the exercises after the text by the studentsStep 5 Discuss the keys to exercisesIV. Question: Businessmens response to Chinas accession to WTO.V. HomeworkRead and understand Section B and Section C of this chapter and finish the exercises after the texts.VI. SupplementaryRead materials about Chinas accession to WTOChapter FourSection A Multinational CorporationSection B Opportunities and RisksSection C The Smell of Huge Profits over Cocktails and SushiI. 教学目的 (Teaching Objectives) ：1、使学生通过阅读了解跨国公司和全球公司的差别，以及跨国公司的历史和今天；了解国际贸易中的机遇和风险。2、使学生进一步熟悉和掌握基本的阅读技巧，如在掌握段落主题的基础上抓住主要细节，以及根据上下文判定生词的意思等。3、使学生熟悉本课常用的一些练习方式，如翻译、解释和讨论等。4、熟悉用英语表达的相关内容。II. 教学方法 (Teaching Method)：1、用学生熟悉的实例，引导学生思考本主题；2、结合背景知识介绍串讲课文(包括释义和经贸知识讲解)；3、归纳要点及问题讨论结合的方法处理本课文。III. 教学步骤 (Teaching Steps)Step 1: 背景介绍 (Introduction)1. Multinational corporations have been playing important parts in international business. A multinational corporation may engage in such business as investment in securities of foreign enterprises, import and export, production or sale of components or materials. Multinational business has a long history. The colonization of the LDCs offered a lot of development chances for multinational corporations. Things changed completely in the 1980s, however, as a result of increased restrictions by foreign governments, increased competition from Third World multinationals, and increased political and economic instability in the international environment. Multinational Corporations will have a lot more to do so as to confront more challenges.2. Fidel Castro: Fidel Alejandro Castro Ruz (born August 13, 1926) is a Cuban revolutionary leader who led his country from December 1959 until his resignation in February 2008.3. Bhopal tragedy: The Bhopal disaster was an industrial disaster that occurred in the city of Bhopal, Madhya Pradesh, India, resulting in the immediate deaths of more than 3,000 people, according to the Indian Supreme Court. A more probable figure is that 8,000 died within two weeks, and it is estimated that the same number have since died from gas related diseases. However, testimonies(证词) from doctors who provided medical assistance during the tragedy claim over 15,000 were dead in the first month and approximately 20,000 in total.4. Lloyds of London: A British Insurance Company5. Eastern Bloc: During the Cold War, the term Communist Bloc (or Soviet Bloc) was used to refer to the Soviet Union and countries it either controlled or that were its allies in Central and Eastern Europe (Bulgaria, Czechoslovakia, East Germany, Hungary, Poland, Romania, anduntil the early 1960sAlbania).Step 2: 重点讲解1. burdensome: of or like a burden; onerous. 繁重的2. saturated: unable to hold or contain more; full.3. untapped: not used, exploited;4. less affluent countries: not rich and prosperous countries; less developed countries;5. lenient: inclined not to be harsh or strict; merciful, generous, or indulgent:in accordance with6. vertical: relating to or involving all stages from production to sale(纵向联合的，垂直合并的包括从生产到销售全部过程的); vertical integration.包括从生产到销售各个阶段的纵向联合;7. encompass: to constitute or include;8.nationalization: 国有化9. reimburse: to pay back or compensate (another party) for money spent or losses incurred.Step 4 Finish the exercises after the text by the studentsStep 5 Discuss the keys to exercisesIV. Question: How to deal with the international risk.V. HomeworkRead and understand Section A and Section C of this chapter and finish the exercises after the texts.VI. SupplementaryThink about Chinas international business situation today.Chapter FiveSection A International Monetary System in 1972-1999Section B Win-win or WaitSection C Whos Carrying the Can?I. 教学目的 (Teaching Objectives) ：1、使学生通过阅读文章，了解1972-1999年国际货币体系及相关的专业术语；电子汇票与支付业务的前景；银行与企业之间的关系。2、使学生进一步熟悉和掌握基本的阅读技巧，如在掌握段落主题的基础上抓住主要细节，以及根据上下文判定生词的意思等。3、使学生熟悉本课常用的一些练习方式，如翻译、解释和讨论等。4、熟悉用英语表达的相关内容。II. 教学方法 (Teaching Method)：1、用学生熟悉的实例，引导学生思考本主题；2、结合背景知识介绍串讲课文(包括释义和货币基本知识讲解)；3、归纳要点及问题讨论结合的方法处理本课文。III. 教学步骤 (Teaching Steps)Step 1: 背景介绍 (Introduction)1. “International Monetary System in 1972-1999” is selected from “A Reconsideration of the Twentieth Century” by R. A. Mundell.2. R. A. Mundell: R. A. Mundell: Since 1974, Robert Mundell (born 1932) has been Professor of Economics at Columbia University in New York. After studying at M.I.T. and the London School of Economics, he received his Ph.D. from M.I.T. in 1956, and was the Post-Doctoral Fellow in Political Economy at the University of Chicago in 1956-57. He taught at Stanford University and The Johns Hopkins Bologna Center of Advanced International Studies before joining the staff of the International Monetary Fund in 1961. From 1966 to 1971 he was a Professor of Economics at the University of Chicago and Editor of the journal of Political Economy; and from 1965 to 1975, he was (summer) Professor of International Economics at the Graduate Institute of International Studies in Geneva, Switzerland. For 1997-98 he was the AGIP Professor of Economics at the Johns Hopkins Bologna Center of the Paul H. Nitze School of Advanced International Studies.3. the international gold standard: A monetary standard under which the basic unit of currency is equal in value to and exchangeable for a specified amount of gold. 4. James Earl Jimmy Carter, Jr. (born October 1, 1924) is the thirty-ninth President of the United States, serving from 1977 to 1981, and the recipient of the 2002 Nobel Peace Prize. Prior to becoming president, Carter served two terms in the Georgia Senate and as the 76th Governor of Georgia, from 1971 to 1975. 5. David Ricardo (18 April 1772 11 September 1823) was an English political economist, often credited with systematizing economics, and was one of the most influential of the classical economists, along with Thomas Malthus and Adam Smith. He was also a member of Parliament, businessman, financier and speculator, and amassed a considerable fortune.6. Paul Adolph Volcker (born September 5, 1927 in Cape May, New Jersey), is an American economist. He is best known as Chairman of the Federal Reserve (The Fed) under United States Presidents Jimmy Carter and Ronald Reagan (from August 1979 to August 1987). He is today an economic advisor to Democratic presidential candidate Barack Obama.7. The Phillips curve is a historical inverse relation between the rate of unemployment and the rate of inflation in an economy. Stated simply, the lower the unemployment in an economy, the higher the rate of increase in wages paid to labor in that economy.Rate of Change of Wages against Unemployment, United Kingdom 1913-1948 from Phillips (1958)Short-Run Phillips Curve before and after Expansionary Policy, with Long-Run Phillips Curve (NAIRU)9. Dow-Jones Average: n. It is a composite of the price movement of 65 stocks, including 30 industrials, 20 transportation, and 15 utilities. 10. The Bretton Woods system of monetary management established the rules for commercial and financial relations among the worlds major industrial states. The Bretton Woods system was the first example of a fully negotiated monetary order intended to govern monetary relations among independent nati