高级商务英语 unitCrisis Managementppt课件.ppt

UnitEightCrisisManagement Whatiscrisismanagement Whatarethekeystoeffectivequalitycrisismanagement Casestudy Tylenol 1 Uniteight Para MainTopicsPara 1 7themismanagementofToyota squalitycrisisshapedbyJapanesecorporateculturePara 8 12thesocial economicandpoliticalstatusofJapanrelatedtoToyota squalitycrisisPara 13 19suggestionsabouthowToyotashouldcopewithqualitycrisis 2 Uniteight 1 InJapan thereisaproverb Ifitstinks putalidonit Line1 Para 1 Ifasituationoraproblemarises seektocoveruporfudgethefacts 3 Uniteight Crisismanagementdoesnotgetanymorewoefulthanthisandthecostofthisbunglingsofar isonlyadownpaymentonthefinaltally Line2 Para 2 isonlyaninitialportionofthetotalamountintheend 4 Uniteight loom Para 2 v hangover asofsomethingthreatening dark ormenacingsynonyms emerge appearexample Nationalself confidencehasbeenflaggingunderthethreatofloomingrecession 5 Uniteight companieshaveshortchangedtheircustomersbyshirkingresponsibilityuntiltheaccumulatedevidenceforcesbelateddisclosureandrecognitionofculpability Paraphrasecompanieshavetreatedtheircustomersunfairlybyavoidingresponsibilityuntilanincreasingamountofevidenceobligesthemtomakeadelayedmoveofrevealingthetruthandconfessingtheirfault 6 Uniteight thecostsofsuchnegligencearelowinJapanwherecompensationforproductliabilityclaimsismostlyderisoryornon existent Translation在日本 产品责任的赔偿数额低的可怜或根本没有赔偿 因此 为这种疏忽付出的代价是很低的 7 Uniteight Whyisthecaseofbloodcontaminationofpharmaceuticalcompaniessaidtobe oneglowingexceptiontothisparsimoniousrecord Inmostcasesofqualitycrises Japanesecompanieshabituallythinklightlyoftheircustomersbyshirkingtheirresponsibilitiesandthecostsofsuchbelittlementandnegligencearelow Butdrugcompanyexecutivespaiddearlyforsellingtaintedblood arathergeneroussettlementofcompensationandanabjectapology 8 Uniteight WhatculturalinclinationscanJapan snegligenceofcrisismanagementbeascribedto para 6 7 First owninguptoproductdefectsposesthreatstocorporateface especiallyforsuchahigh statuscompanyasToyotainanationobsessedwithcraftsmanshipandquality Secondly duetoacorporateculturethatvaluesteam work employees loyaltyforfirmsandconcernforcorporateimageoverridetheircompassionforconsumerinterest Thirdly thehierarchicalcorporatestructureandacorporatecultureofdeferencepreventthetwo waycommunicationbetweensuperiorsandsubordinates 9 Uniteight penchant Para 6 n astrongliking 强烈的 倾向 爱好synonym aptitudeexample ItisnoticedthatChinesecustomershaveapenchantforproductsprojectingnationalprideintraditionalChineseculture 10 Uniteight raisethebarondisclosureandassumingresponsibility Para 6 Paraphraseraisespeople sstandardsforunderwhatcircumstancesthetruthmustberevealedandresponsibilitymustbeclaimed 11 Uniteight Andahigh statuscompanylikeToyotahasmuchtolosesinceitscorporatefaceisatstake Line4 Para 6 ItscorporateprestigeisatriskforToyotaenjoyingagoodmarketstanding 12 Uniteight deference Para 7 Heisdeferentialtohissuperiors 他对他的长官 上司毕恭毕敬 13 Uniteight thefocusonconsensusandgroupisanassetinbuildingteamwork butalsocanmakeithardtochallengewhathasbeendecidedordesigned Para 7 Translation对一致意见和团队的重视是团队合作的优势 但这也会使公司难以质疑和挑战已经做出的决定和设计 14 Uniteight Q1 What sthemainideaofPartII Para 8 12 Thesocial economicandpoliticalstatusofJapan closelyrelatedtoToyota areimpactingToyota sreformonqualitycrisismanagement 15 Uniteight Outsidedirector non executivedirector insidedirectorAnymemberofacompany sboardofdirectorswhoisnotanemployeeorstakeholderinthecompany Outsidedirectorsarepaidanannualretainerfeeintheformofcash benefitsand orstockoptions Corporategovernancestandardsrequirepubliccompaniestohaveacertainnumberorpercentageofoutsidedirectorsontheirboardsastheyaremorelikelytoprovideunbiasedopinions 16 Uniteight Outsidedirector non executivedirector insidedirectorOutsidedirectorsareadvantageoustothecompanybecausetheyhaveverylittleconflictofinterestandmayseethebigpicturedifferentlythaninsiders Thedownsideisthatsincetheyarelessinvolvedwiththecompaniestheyrepresent theymayhavelessinformationuponwhichtobasetheirdecisionsandreducedincentivestoperform 17 Uniteight above and beyond Para 8 adj exceedingwhatisrequiredorexpectedexample Thesoldiersdemonstrateabove and beyondcourageindefenseoftheircountrymen 18 Uniteight sheddingtheconstraintsofafustycorporatecultureandwowingcustomerswitharecallandaboveandbeyondaftersalesserviceandcare Para 8 Paraphraseremovingtherestrictionsofoutdatedcorporatecultureandpleasingcustomerswitharecallandsuperbafter salesserviceandcare 19 Uniteight YetearlysignsarethatToyotaisnolongerthenimblecompanythattooktheworldbystorm Line9 Para 8 Toyotaisnolongeradynamiccompanywhichcansweeptheworld 20 Uniteight WhatarethetroublesToyotafacedwith internally para 9 andexternally Internally ToyotacannoteitherresolvetheproblemofovercapacityorshakeoffitsoverrelianceonAmericanmarket 21 Uniteight WhatarethetroublesToyotafacedwith internally para 9 andexternally para 11 12 Externally LiberalDemocraticPartyhasgoneoutofpowerandthepublicisappealingtomoretransparencyandaccountabilityofgovernmentaswellascorporations JapanAirlinesonthevergeofbankrupcyandasoaringdebt to GDPratiothreatentounderminenationalconfidence 22 collusive Para 10 adj involvingsecretorillegalcooperation especiallybetweencountriesororganizations共谋的 勾结的 串通的synonym connivingexample Acountryshouldhavelawspenalizingcollusivebehaviorinbiddingorotherformsofbusinesspractice alongwithacommitmentandcapacitytoenforcesuchlaws 23 Uniteight TheJapaninc model buthasrunoutofsteam Para 10 Translation日本公司的业务模式体现在企业和政府之间相互合作 共同谋划的关系 这种关系曾经创造过日本的经济奇迹 但如今却是大势已去 24 Uniteight Thepowersthatbe Thepowersthatbe isaphraseusedtorefertothoseindividualsorgroupswhocollectivelyholdauthorityoveraparticulardomain 25 Uniteight 26 Uniteight Nationalconfidencehasbeenflaggingforsometime butamidsttheprolongedmalaise peoplecouldstillbaskinthesuccessofnationalchampionssuchasToyota Line7 Para 12 ParaphraseNationalconfidencehasbeendecliningforsometime butamidstanenduringsenseofunease peoplearestillderivingcontentmentfromthesuccessofnationalchampionsuchasToyota 27 Uniteight Nationalconfidencehasbeenflaggingforsometime butamidsttheprolongedmalaise peoplecouldstillbaskinthesuccessofnationalchampionssuchasToyota Line7 Para 12 民族自信心低落已经有一段时间了 但是即使在长期萎靡不振的状态下 人们依然能够沉浸在像丰田公司这样的王牌企业获得成功的喜悦中 28 Uniteight What sthemainideaofPartIII Para 13 19 WithmutualinterestsofToyota reputationofmade in JapanproductsandAmericaneconomy Toyotaissuggestedofgivingup