Unit 5 Inside advertising 课件.ppt

Unit5Insideadvertising课件 词汇过关 1 重点单词拼写 Withsomanymessagesfromafillingourdailylives itisimportanttounderstandhowadvertisementswork 答案 advertisers 2 Someadverts liketheenvironmentalprotectionadvertisement appealtoourcorourdesiretobeworthycitizens 答案 conscience 3 Insomecountries advertisingalcoholicdrinksortobaccoisaltogether 答案 banned 4 Heisverymforhisage 答案 mature 词汇过关 5 Thebossorderedthethaveallthedocumentstypedwithinoneday 答案 typist 6 Shewasfinherownlanguagebytheageoftwo andinFrenchbythetimeshewasfive 答案 fluent 7 Thehostesshadtheideliveredaweekbeforetheparty 答案 invitations 8 HeisunlikelytosucceedingettinghisbillthroughCongress howeverwitis 答案 worthy 9 Thefirmhasdrawnupabforthecomingfinancialyear 词汇过关 答案 budget 10 Decisionswereoftenmadeonthebofincorrectinformation 答案 basis 2 重点词词形变换 Ifyouwanttosellyouroldsofa whynotputaninthelocalpaper Imustforanewsecretary advert 答案 advert advertisement advertise 2 I vebeentogiveatalkattheconference Igladlyacceptedtheirtoopenthefete 义卖会 invite 答案 invited invitation 3 Thewereaskedtotheletteroutintenminutes type 词汇过关 答案 typist type 4 Houserepairs holidaysandotherreducedherbankbalancetoalmostnothing Justatthattimeandressedladycameintotheroom expense 答案 expenses expensively 5 Hesoonhisfortune areencouragedtocomplainaboutfaultygoods consume 答案 consumed Consumers 6 Shemaybeifyoudon treplytoherinvitation Anyagainstsocietywillbepunishedsoonerorlater Ifindyourattitudemost offend 答案 offended offender offensive 词汇过关 7 Ofcourseit stocheatsomeoneoutoftheirmoney It snotpartofanovelist sjobtomakejudgements moral 答案 immoral moral 8 Hemeintothinkinghewasrich Thetown snewshoppingcentergivesaimpressionofprosperity mislead 答案 misled misleading 短语习得 persuadesb todosth说服某人做某事 turn into 把 变成 inotherwords换句话说 fitinto适合 ontheotherhand另一方面 relyon 依赖 依靠 havenousefor不需要 厌恶 对 不耐烦 expose tosth 曝露 beworthyof值得 turntosb 向 求助 replytosth 回答某人 raisemoney募集钱 1 短语积累 短语习得 belongto 属于 makerules制定规章 befloodedwith 淹没 铺满 充满 2 从上面列举的短语中选择适当的 填入下面的空格中 1 Idon tthinkhethepraise forheonlypretendedtobehard workingatthattime 答案 isworthyof 2 I msorryIhaven tenoughmoney youcan tgo 答案 Inotherwords 3 Iftheair theobjectwouldbedestroyedsoon 答案 exposedto 4 Nowourvillagetobuildanewschoolforthechildren 答案 israisingmoney 5 AfterIopenedthewindow theroommoonlightallatonce 短语习得 重点句型 1 However itwouldbenouseadvertisingproductsonradioiftheadreliesonvisualeffects P43 It snousedoingsth 做 是没用的 It snousepretendingyoudidn tknow 即时强化练习 翻译下面句子 劝他戒烟是没用的 答案 It snouseadvisinghimtogiveupsmoking 1 andhowtheproductwouldfitintotheirlives P42 fitin into适应 适合 与 相适应 与 相协调 容纳 Iwasn tsureifshewouldfitinwithmyfriends Shefittedintotheteamverywell Idon tthinkwe llbeabletofitanymorepeopleintothecar fitsbforsth试穿 胜任 Hewenttothetailor stobefittedforacoat Hisexperiencefittedhimforthejob fitAtoB fitBwithA把一物装到另一物 目标解读 2 Anadvertisementisamessageorannouncementthatinformsorinfluencespeople P42 informvt 告诉 通知 报告 使充满 使活跃 鼓舞 vi 告发 告密 against on Thenameofthedeadmanwillnotbereleaseduntilhisrelativeshavebeeninformed Walterswasnotproperlyinformedofthereasonsforherarrest Theterroristssaidthatanyonecaughtinformingonthemwouldbekilled 词汇网络 beinformedof听说 接到 的通知 berightly wronglyinformed得到正确的 错误的知识 情报 keep informed随时向 报告情况 informagainst on uponsb 告发某人 检举某人 目标解读 3 iftheadreliesonvisualeffects P43 relyv 依赖 依靠 信赖 依赖于 常与on upon搭配 Thesuccessofthisprojectreliesoneveryonemakinganeffort I mrelyingonthegaragetofixthecarbytomorrow Britishweathercanneverbereliedon it salwayschanging Don trelyonfindingmeherewhenyougetback Imighthavegone 词语辨析 比较rely depend 都含 信赖 的意思 rely指 在过去经验的基础上 依赖 相信某人或某事物 希望从中得到支持或帮助 如 Hecanbereliedontokeepsecrets 目标解读 depend指 出于信赖而依靠他人或他物 以取得其支持或帮助 这种信赖可能有过去的经验或了解为根据 也可能没有 如 Hecandependonhiswifeforsympathy 4 Wouldreallygoodadvertisingpersuadeyoutobuyproductsandservicesyouarenotinterestedinorhavenousefor havenouseforsb 不容忍 不喜欢 Ihavenouseforpeo