江苏省邳州市高流中学高一英语 period 6 Unit1 Project导学案 译林牛津版.doc

课题名称unit1 project课型新授课课时no.6【学习目标】1.try to fully understand the two reading materials and master the language items.2. to improve the ability of reading.【学习重点】1.how to improve their reading ability.2.to understand this passage better and how to use the language points better.【学习难点】try to fully understand the two reading materials.【学法指导】read, practice; individuals, pairs 【导学过程】（学习方式，学习内容，学习程序，问题）个案补充课前自主学习预习导学（10分钟）一、read the article on page 18 quickly and answer the questions.（a 级）1.what is an ad campaign? 2.when you start a successful ad campaign, what must you have in mind? 3.before building an ad campaign, what questions you must consider first? 4.why is it important to know your audience? 5. what should your advertising campaign be based on? 二、read the article on page 19 quickly and answer the questions. （a 级）1. what is the subject of this ad campaign? 2. who is the target audience for this ad campaign? 3. what is the ad campaign aimed to do? 4. what is the slogan for this campaign? 5. why do they build this ad campaign? 课中合作探究展示导思（25分钟）1.there are three major questions you must first consider: (line8-p18)consider v. 考虑，认为常用搭配 consider n. / doing sth. 考虑（做）某事consider sb. / sth. to be / as + n. / adj. 认为 consider sb. to have done 认为某人做过某事e.g. (1) i am . 我正在考虑出国。(2)我认为他是一个诚实的人。 i consider him (to be ) .或i consider him( to be) .(3) charles babbage is generally considered _ the first computer. a. to invent b. inventing c. to have invented d. having invented2. its time to decide what you want the audience to know or think about.(line16line17p18)its time (for sb.) to do sth. 到做某事的时间了链接 it is ( high) time that sb. should do/ did sth.it/ this/ that is/ was the first/second time thathave/ had donee.g.(1)到你给同学们演讲的时候了。its time give a speech to your classmates.(2)你该去上学了。 its high time that you .it was high time that you school.(3)这是我第一次到中国。 3.what aspects of this problem would they care about or be concerned with? (line22p18) concern n. u 关心，担心，担忧 c 关心的事,重要的事 v. 涉及，关系到，使担心【拓展】 concerned形容词，意为“有关的；担心的”。 concerning介词，意为“关于；有关”。 【相关用法】 be concerned with 和有关；涉及be concerned about/ that 关心/ 担心as far as sb. be concerned 关于，就而言e.g. (1)nowadays, more and more people are environment. 越来越多的人都关注环境保护问题。(2) his new book is concerned with africa他_4. convince vt. 使确信，是相信；说服【用法】convince sb of sth / convince sb that clause使某人相信某事; sb. be convinced of /that.某人相信某事convince sb. to do sth. 说服某人做某事 convincing adj. 有说服力的;令人信服的； convinced adj. 确信的；坚信不移的；被说服的1)thats a _argument. 这是一个有说服力的论点。2)but we failed to _him _his mistake. 我们没能使他相信他是错的。 3)he was it was necessary to get it across to them.他相信有必要告诉他们这件事。【拓展】puzzle, interest, surprise, astonish, excite, disappoint, please, satisfy, frighten, amaze, convince 等意思为“使”的动词都属于同一类，现在分词表主动，可译为“令人的”，过去分词表被动，表示“（本身）感到的”课堂自主检测 检测导练（10分钟）一、结合课文内容翻译下列短语。(a级)1.达到特定的受众 2.在头脑中有明确的目标 3.理解，计算出 4.提前 5.依靠，取决于 6.死于吸烟 7.引起，导致 8.对造成极大损害 9.劝阻某人做某事 10.提供某人某物 二、单项选择。(c级)( )1.the comments which he made _ marketing bothered his boss greatly. a. being concerned b. concerned c. concern d. concerning( )2.the students _ mr. yang _ the best one in teaching. a. consider; as b. consider; being c. considers; / d. considering; to be( )3.his parents tried to _ him _being an actor.a. encourage; from b. discourage; fromc. discourage; to d. encourage; to ( )4.the report _that all children _ taught to swim.a. urge; to be b. urged; be c. urged; to be d. urge; be( )5._ _that the government can lead them out of the financial crisis, people are optimistic about the future of the country.a. convincing b. convinced c. to convince d. having convinced( )6._ to buy a colour tv set, he wouldnt _ you.a .determined; listen to b. determined; hearc. determining; listen d. determining; hear( )7.mr. smith, _ of the _speech, started to read a novel.a. tired; boring b .tiring; bored c. tired; bored d. tiring; boring( )8.at the meeting they discussed three different _ to the study of math.a. approaches b. means c. methods d. ways三、根据中文完成句子：（c级）1.my parents always _.(鼓励我当众讲话)2.who _last night？(谁付的晚饭钱)3.women are always _.（总是对广告信以为真）4.now peoples lives are improving,_.(用先进的科技)5. the style of this product _. （迎合年轻的家庭妇女）6. we all appreciate the way_ _. （她的着装方式）7.public service advertisements _.( 能解决很多社会问题)8.our taking exercises _.( 为了更好地享受生活)9. what you know _ _.（很重要）period 6一、1.an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. 2. a clear aim and an audience 3.(1).who is the audience for your ad campaign? (2).what do you want your ad campaign to say? (3).how do you reach your audience? 4.because you can create the right message for the right people.5.on your target audience and which kinds of ads reach that group best.二、1.antismoking 2.high-school teenagers 3.to discourage young people from smoking. 4.smoking kills 5.smoking costs countries a lot of money and causes great damage to the welfare of the people.1. (1) considering going abroad (2) honest 或an honest man (3) c2. (1)for you to (2) went to school. had gone to (3)this is the first time that i have come to china. 3.(1)concerned about protecting (2)他的新书与非洲有关。4. 1)convincing 2)convince of 3) convinced that1.d 2. a 3.b 4.b 5.b 6.a 7.a 8.a三、1.encourage me to speak in public. 2.