“有梦就有可能”juniper2004全球论坛会议（英文提案）.ppt

PallasAssociates ExecutiveForum2004China 2004 3 NothinghappensunlessfirstadreamEventProposal PallasAssociates TheForumThemesEnvisaged Wesuggestthefollowingforthethethemesoftheforum NothinghappensunlessfirstadreamWithDreamComesSuccessesInfranetOriginatesinDreamsNetworkShapestheFutureNetworkAddsValueInfranet TomorrowSky Earth InfranetTheDreamofInfranetInfranetReshapestheFuture PallasAssociates Preamble Today sFable Achildenjoyschasingdreams heisBorntoday andnamedJuniper Oneday Junipersawhisdream Infranet InternetUtopia Inreality itisasturdybabystandingontheshoulderofagiant Infranetshoutsoutaprophecy IcometoChina Thosewhotaketheleadinginwelcomingme Willbethewinnerofthefutureworld PallasAssociates Preamble Weconsiderthisforumanunusualmeeting apioneeringeventthatbringsthepastandfutureseamlesslytogether ThemissionoftheforumistoinculcatethetwosymbioticideasofJuniperandInfranetintoChina However thelowvisibilityofJuniperandInfranetinChinacouldmakethiseventunnoticed impedingthepromotion Aftermeticulousdiscussion weformulateherebythepromotionstrategyfortheforumasfollows PallasAssociates OurStrategy DualEmphasis EqualStrength A PressMarketing Pre eventPressCampaign B ForumDesignCarryoutconceptualpropagationsforthisforumthroughabovetwoapproaches PallasAssociates PlanningArchitecture Pre EventPressCampaign3 20 5 25 makingfulluseofthepropagandaabilityofnewsmediatopileontheatmosphereNewsreportSpecialColumSpecialistInterviewForumDesign5 27 29ExceptionalforumandactivitiesarrangementsPost forummanipulations furtheringitsinfluence PallasAssociates Pre EventPressCampaign InviewofthenoveltyofInfranetpromotedbyJuniperNetworksinChina stelecommunicationandITsectors weadvanceaoperatingoptionofusing PressMarketing tomakethedreamofMovingBeyondInternetcometrue ThisapproachistoamplifythroughpressmediaandgenerateaconceptualfrenzyforJuniperandInfranetinChina therebybuildingthecorporateimageofJuniper andthesmoothmarketentryforInfranet PallasAssociates Pre EventPressCampaign Thepressreportsweenvisagesasfollows DareneglectthepowerofthinyetstrongInfranet InfranetnetworkreshapesthefutureGatewaytosuccess InfranetInfranetavowstobuildaneweraofbusinessnetworksGloballyleadingnetworksolutionsallfromInfranet PallasAssociates Initially conceptualwarmingup wecapitalizeontheallpurposepressmarketingandthestrongmediapurchasingpowertocreateaatmospherefortheforum attractingtheattentionofpopulaceandtheindustryelitistsalike Primarilythroughpressreport specialcolum specialistinterviewetc Conveneapressconferenceattheoccasionof 5 17ChinaTelecomDay toannouncethecomingInfranetForumlateMay Pre EventPressCampaignManeuvering PallasAssociates Pre EventPressCampaignManeuvering CCTVForumThe DialogueProgram ofCCTV 2EconomyChannelisquiteinfluentialinChina andinviewofthishighprofileforum werecommendairingLnfranetNetworkTechnologyExplorationintheDialogueProgramonMay17ChinaTelecomDay invitinginfluentialindustrycelebrity expertsandmanagementtothepeak Dialogue therebyinfluencingourtargetaudienceandthecarriers PallasAssociates Pre EventPressCampaignManeuvering TheforumcanenlistontheindustryauthorityliketheMinistryofInformationIndustry usingitsprowessplusthejointforceofauthorityandmediatopromotetheconceptoftheInfranetforum andthefar reachinginfluencethereof PallasAssociates Specialnewspaperandmagazinereportsensueaftertheforum Publishtheconferenceproceedingsaftertheforum VCDThetreasurecontentsoftheforumavailableinspecialqualitymagazinesformemoryTechnicalsymposiumsperiodicallyoroccasionallypendingontheinfluenceoftheforum EventcontrolandsummaryreportsWeofferone stopservicefortheentireconferencedesigningandarrangements andprovidemediacontrol andprepareasummaryreportaftertheforum PostForumManeuvering PallasAssociates ForumDesign TableofContents ForumAtmosphereDesign LeisureActivitiesDesign ExpertTopicsandDebateDesign PallasAssociates ForumAtmosphereDesign ConferenceSetting Takethestyleofinformationagecreatingasenseoffuturethroughperformance costume stageproperty lighting three dimensionalscene MOVIEinspiretheimaginationonJuniperandInfranet ConferenceRoom UsingthecolorofcorporateLogoforthepodium chairthrone highlightingcompanyLogoandLnfranetLogo atalk showstylewillimplementontheforumtoinspiretheatmosphere generouslydesignedyetfirmbackboard embodyingtheiconfeatureofinformationage Thecomputerlightshoutsoutcompanylogoonthebackboard Thethemeoftheforumontheexhibitionboardindarkcolor demonstratingcorporatestrengthandmassiness ConferenceSurroundings Foliage flowers drinkingtable protocolgirlsforguidance PallasAssociates LeisureActivitiesDesign May27 pm DelegatesvisittheGreatConscienceTemple DaJueTemple listeningtotheinternationallyrenownedBuddhadignitarytopreachonthepowerofBuddha enjoyingtheperformanceofinternationalteamaster includinginteractivediscussion Remarks Buddhismcherishesthecultivationofaperson smoralityandcharacterviatranquilapperception Incontrast theChineseteadoctrineshowcasesgrandness eleganceandin depth thusbewitching andabsorbing Thetwincombinationisseamless inspiringdelegatestoappreciateinease andcreatinganatmosphereforhigh levelpeopletoexchangeideas especiallyforJUNIPERtocommunicatewithclients PallasAssociates LeisureActivitiesDesign May28 pm UnveilingceremonyforLnfranetthemesculpture theforumdelegatessignautographonthesculpture andthenspeaktothemediaRemarks AcollectionofsculpturecreatedbyworldfamousmasterstoinspirepeopletolookforwardtothebrightfutureofInfranet andtheever lastingsculpturetestifiestotheongoingstrengthofInfranet svitality andcommemoratesthebirthofInfranetinChina Thenovelyetboldcreatingstylewillpulltogethereachdelegatefromthebottomoftheirheart givingrisetoanautomaticpromotioneffect andeventuallydeepeningtheconceptofLnfranetandJUNIPERdeeplyinpeople smind andmakingitsublime PallasAssociates ExpertsTopics TheinevitabilityofInfranetbeyondInternetHowthefuturebusinessnetworkmodelshapeup ThemetopicsdiscussionInteractivediscussion PallasAssociates ForumFlow DetailedConferenceFlowMay26 AirportpickupMay27 am KeynotespeechesMay27 pm SpeechbytheBuddhadignitaryfromtheGreatConscienceTempleetc May28 am KeynoteDiscussionMay28 pm Ribbon cuttingceremonyforLnfranetthemesculpture forumelitistssignautographincollection andgroupphototaking May28 evening Banquet brilliantperformance maskedballorBanquetwithperformance speciallydesignedinteractivegameMay29 Sendoff PallasAssociates ForumVenues Recommended BEIJINGVENUECHINAWORLDTRADECENTERKERRYCENTERINTERNATIONALCLUB PallasAssociates MediaList People sPostandTelecommunicationsNews CommunicationsWorld CommunicationsWeekly CommunicationsTimes CommunicationsInformationNews Web Sohu Tom Sinaetc CCTV PallasAssociates PostForumValueAddedServices notinthebudget VCDThetreasurecontentsoftheforumavailableinspecialqualitymagazinesformemoryTechnicalsymposiumsperiodicallyoroccasionallypendingontheinfluenceoftheforum