旅游管理专业导游业务与技巧课程设计与实施中英文对照.doc

/ /旅游管理专业导游业务与技巧课程设计与实施中英文对照Tourism management professional tour guide and skill course design and implementation of Chinese and English language compared 一、课程定位及培养目标The orientation and training target, course “导游业务与技巧”是旅游管理专业的核心课、必修课，也是全国导游资格证考试的必考科目，是一门指导导游工作，培养高素质导游岗位的职业能力课程。该课程主要是在学习“旅游学概论”“旅游公共关系”“旅游礼仪礼节”等前续课程的基础之上，与“导游基础知识”“旅游政策法规”两门课程有机衔接，是提高学生职业能力、参加导游证考试和就业的主要支撑性课程。Tour guide business and skills is the core of tourism management professional course, compulsory course, is also the national tour guide qualification examination of the study subjects, is a guide tour guide work, train high quality tour guide post professional ability of course. Mainly in learning this course introduction to tourism travel public relations tourist etiquette etiquette, such as totem of course and basic knowledge tour guide tourism policies and regulations two course organic link, is to improve the students vocational ability, take legally examination and employment of the main supporting course. 通过学习，要达到的培养目标如下：第一，职业知识目标，指学生能掌握导游服务性质和内容、服务规范与程序，学会处理导游带团的问题;第二，职业能力目标，指学生能运用相关知识进行导游讲解、带团服务、生活服务、具备良好协调能力和处理分析问题能力;第三，职业素质目标，指学生能具备良好旅游职业道德、身体素质、心理素质，成为旅游业的文明传播者。By learning, to achieve the training objectives are as follows: first, professional knowledge goals, refers to the nature and content, students can master the guides service in the service specification and procedures, learn to deal with the guide of tour; Second, professional ability goal, refers to the students to use knowledge to guide, tour service, service life, good coordination ability and deal with problem analysis ability; Third, goals, professional quality refers to the students to have good professional ethics of tourism, physical quality, psychological quality, become tourism culture disseminator. 二、课程设计思路Second, the curriculum design train of thought 在全课程设计过程中，以现代导游职业能力调查为基础，以校企合作开发和“工学结合”为平台，以教学内容与方法的改革为突破口，形成了以项目为导向，以任务为驱动力，模拟与全真结合，融“教、学、做”为一体，实行以能力为中心的开放式、全程化考核为评价机制的课程设计理念。In the process of whole course design, based on the current tour guide professional ability survey, in cooperation between higher vocational colleges development and work-integrated learning as a platform, for breakthrough in the reform of teaching contents and methods, formed the project oriented, with task as the driving force, simulation and the whole union, it is a combination of teaching, learning and doing, centering on the ability to open and whole course assessment to evaluate the mechanism of curriculum design. 通过详细解构导游岗位的典型工作任务，如地陪服务技能、全陪服务技能、领队服务技能、导游讲解技能、处理突然事故技能等，再对其各项典型工作任务过程进行描述，对相关知识、技能、素质等按照工作过程进行重新整合与编排，设计符合导游岗位用人需求的课程内容，使学生通过一项工作任务的实施将其相关的知识和技能进行训练，突出导游服务的专业技能和职业素质的培养。由于其学习情境是根据工作任务设计，因此，学生学与做的过程与企业的实际工作过程基本上一致，这就为今后学生的就业打下良好的基础，提高其适应岗位的能力。Through deconstruction typical work tasks, guide post in detail such as the local guide service skills, full with service skills, team skills, guide skills, deal with sudden accident, etc., and typical work tasks of the process was described, the related knowledge, skill and quality, etc. According to the working process and readjusting the layout, design conforms to the guide posts of choose and employ persons needs of course content, causes the student through a work task to the implementation of the relevant knowledge and skills training, highlight the training of professional skills and professional quality of tour guide service. Due to their learning situation is based on the design task, therefore, students learn to doing actual work process and enterprise process is basically consistent, this is for the future lay a good foundation for the employment of students, improve their ability to adapt to jobs. 三、课程设计内容Three, curriculum design, content 以实际导游岗位的工作任务为引领，以完成任务所需的基本操作技能与服务能力为课程主线，根据学生的认知特点，设置五个典型的导游工作任务，分别为地陪导游服务程序、全程导游服务程序、处理突发事件处理与预防、满足个性化需求、导游带团职业技能。根据五个典型的导游工作任务，设计了具体学习情境与学习单元，见表1。To guide actual job tasks as the lead, with the basic operation skills needed to complete the task and service capability for the course, according to the cognitive characteristics of students, set up five typical tour guide job, respectively for the local guide tour guide service program, the entire tour guide service program, processing and handling emergencies prevention, satisfy the personalized needs, skills of tour guide. Five typical tour guide work task, according to the design of specific learning situations and learning unit, as shown in table 1. 同时根据导游的岗位技能与职业素质要求，设计了“导游业务与技巧”课程的教学内容与实践项目，见147页表2。At the same time according to the requirements of the guide post skills and professional quality, designed the tour guide business and technique course teaching content and practice of project, see table 2 on page 147. 四、课程教学组织与实施Fourth, teaching organization and implementation 1.教学组织与实施。针对本课程实践性强的特点，主要采用三大实训方式相结合，帮助学生不断提高导游业务技能。三大实训方式具体是指课堂模拟训练、3D 微格实训室模拟训练、景点实训。课堂模拟实训主要强调紧紧围绕导游基础素质需要，切实落实“厚、宽、广”的知识功底及基本能力的掌握。根据基础课程理论性强、知识设计面宽的特点，聚合多样化的教学手段，有效提升教学效果。其中比较有代表性的是多媒体技术运用、仿真操作、小组学习、知识宣讲等。3D微格实训室模拟训练是充分利用现代化的3D微格实训室，依据导游工作流程，逐一组织学生进行项目任务实训，使教学内容和实训项目具有针对性和适用性，全面指向学生专业技能的强化和提升。景点实训是指由教师带领学生驱车前往任务中的各个景点，由学生实践带团讲解，教师全程录制拍摄并及时指导。同时，还针对学生可从事英文导游的需求，在课程中嵌入双语教学法，引入英文讲解资料和有关欧美客源的英文信息，让学生掌握实用的英文讲解及带团用语，帮助他们获得更大的发展空间。1. The teaching organization and implementation. Aimed at the characteristics of strong practicality, this course mainly adopts three practical way, combining business skills to help students improve the tour guide. Three specific refers to the practice way classroom training simulation, 3 d paper training room simulation training, site training. Classroom practice mainly based quality need to emphasize closely around the guide, implement the thick, wide, wide knowledge and mastery of basic foundation. Based on strong theoretical foundation course, design the characteristics of wide knowledge aggregation diversified teaching methods, enhance the teaching effect. The more representative of which is multimedia technology, the simulation operation, group learning, knowledge to preach, and so on. Micro-standard training room 3 d simulation training is to make full use of the modern 3 d paper training rooms, according to the guides work process, each organization project task training for students, the teaching contents and training programs targeted and applicability, the strengthening of the comprehensive point to students professional skills and ascend. Site training is to point to by teachers lead students drove to work in the various attractions, practice of tour by the students, teachers to record all the filming and timely guidance. At the same time, also in order to meet the needs of students can be engaged in English tour guide, embedded in the course of bilingual teaching, the introduction of English interpretation of the data and information on European and American customers in English, let the students master useful English interpretation and language of tour, help them gain greater space for development. 2.教学资源的选用。为配合全国导游资格证考试，目前使用的是旅游局统一印发的考证系列教材，使学生掌握导游服务技能的同时，能更有针对性地进行学习，提高考证过关率。同时针对本课程实践性强的特点，专职教师利用挂职、培训的机会，收集导游实际工作中使用的工作资料，如接待计划表、日程安排表、客人意见表等，为学生学习带来一手资料。最后，根据设置的五个典型的导游工作任务，专门编写了实训教学大纲，将情境教学与实际工作任务紧密结合，在教学中取得了良好效果。2. The selection of teaching resources. To tie in with the national tour guide qualification examination, currently make with tourism bureau unified printing series teaching materials of textual research, enable students to master the tour guide service skills at the same time, can be more targeted to study, improve the examination pass rate. According to the characteristics of strong practicality in this course at the same time, the full-time teachers using credentials, training opportunities, collect guide work data used in the actual work, such as reception schedule, schedule, the guest sheet, brings firsthand material for students to learn. Finally, according to the set of five typical tour guide job, specially to write the training syllabus, situational teaching and combining actual work tasks, has obtained the good effect in teaching. 3.师资要求。本课程针对实践教学需要，加强了双师素质队伍建设。课程组成员中4位主讲教师都曾在旅行社挂职或带团实践，有3位主讲教师有导游资格证书，其中1位还具有出国领队资格证书;2位兼职教师具有旅行社企业经理任职资格证书，辅导教学的3位教师主持或参与多项省部级旅游课题研究，整个教师队伍具备“双师”素质，体现了高职教学特色。3. The teacher asked. This course is in accordance with the need of practice teaching, to strengthen the double quality team construction. Curriculum group 4 speaker teachers have temporary work or practice of tour in the travel agency, have three speaker teachers have tour guide qualification certificate, in which one has to go abroad manager qualification certificates; Two part-time teachers have travel agency enterprise manager qualification certificate, counselling teaching three teachers presided over or participated in a number of provincial tourism research, the teachers have the double division quality, embodies the characteristics of higher vocational teaching. 4.实训场地、设施要求。目前校内已建成了功能较齐备、设施较完善、能满足导游教学需要的3D微格实训室、校内实作场所、多媒体教室等。同时已与21个校外旅游企业建立实习基地，包括10家旅行社、4家导游服务公司和多处旅游景点，使传统意义上的实习基地变成学校、企业、社会多方协作，良性互动多赢的产学研结合基地。 只想痩下身4. The training venue and facility requirements. At present, the school has built the function is all ready, facilities more perfect, to meet the need of 3 d tour guide teaching must practice room, the campus implementation place, multimedia classrooms, etc. At the same time with 21 travel companies to establish practice base outside, including four out of 10 travel agencies, tour guide service company and several tourist attractions, made in the traditional sense of the practice base school, enterprise, social, collaborative, collaboration between benign interactive win-win base. Just want to hand-picked body 五、课程考核方式Five, the curriculum evaluation mode 本课程以导游服务实践工作能力考核为重点考核点，将学习过程纳入课程考核的范围，以实际操作作为考核的主要方式，实施“多维”立体化考核体系。Work capacity assessment for this course by the tour guide service practice, emphasis point, will be included in the scope of the courses examination, learning process to act