集成房屋建筑国际市场推广方案.doc

集成房屋建筑国际市场推广方案The International Market Development Scheme of Integrated Housing System公司名称：广州宝丰集成建筑科技发展有限公司，简称宝丰国际Name of Company: Guangzhou Baofeng Integrated Construction Science & Technology Company Limited. In short is: Baofeng International. 宝丰国际的直接合作方股东：郑瑾先生 - 自然人股东北京宝丰轻钢别墅建筑发展有限公司-目前是中国轻钢结构和超轻钢建筑体系最大的生产供应商之一郑州玛纳墙体设备发展有限公司-目前是中国最专业的墙体设备及技术供应商之一，中国建设部墙体技术协会的会员The Direct Shareholder of Baofeng International: Mr. Zhengjin - natural person shareholderBeijing Baofeng Light Steel Villa Construction Development Company Limited Currently it is one the biggest and most professional light steel building system manufacturerZhengzhou Mana Composite Wall Panel Equipment Development Company Limited Currently it is one of the most professional composite wall panel equipment manufacturer and technology supplier, member of the composite wall panel technological associations of China Construction Ministry业务领域：集成房屋建筑材料与传统钢筋水泥框架结构的集成，取代各种砖块内外墙体；轻钢结构别墅，工业厂房，轻钢结构简易房屋及各种门卫房，亭房等。Business Scope: the combination of the integrated housing materials and the traditional concrete frame structure, to replace the different kind of the brick wall system; light steel villa system; industrial factory building; light steel prefab house and different kind of guard room, simple room, temporary house etc. 主要目标市场：中东，印度，整个非洲，东亚，俄罗斯和西欧地区。The Main Target Market: Middle East Countries; India; the whole Africa; the west Asia; Russia and Western Europe etc. 目标产品：核心目标产品-是集成房屋建筑体系的关键部分，是不可替代的，也是市场需求最大的部分，集成墙体也是海运成本最高的部分，是最适合就地取材，当地设厂的部分。非核心目标产品-是附属产品，不是集成房屋建筑体系的核心部分，是可替代的，相对运输成本也不是很高。核心目标产品包括：水泥及轻质发泡水泥中空及夹芯墙体板；轻钢及超轻钢建筑结构体系。非核心目标产品包括：钢木门；文化石；水泥艺术围栏；菱镁装饰板；菱镁内墙装饰板，包括PVC覆膜，UV吊顶板，木质复合及UV内墙装饰板；菱镁屋顶大小瓦。The Target Product: The core products are the irreplaceable key parts of the integrated building system, also the parts with biggest market demand; the shipment cost of composite wall panel is the highest items in the oversea development of the integrated building system, and the main raw material normal cement is easily available in any countries, so it is the most suitable item that shall set up production line locally. The non core products are the replaceable parts of the integrated building system, they are auxiliary product, and the relative shipment cost is also not high. The core target product including: cement, light foam cement, middle hollow or sandwich composite wall panel; light steel or super light steel construction system. The non core target product including: steel wooden door; culture stone; cement color fence; MgO decorative board; deep processing MgO decorative board, including PVC cover board, UV ceiling board, wood composite MgO board, UV MgO wall decorative board etc; MgO roofing sheet and roofing tile. 三大支持体系：轻钢结构及超轻钢建筑体系墙体体系专业建筑及施工队伍支持体系Three Supporting System:Light steel and super light steel construction systemComposite wall panel systemProfessional building & construction team技术支持体系：中国建材菱镁技术研究中心会员中国建筑墙体技术研究所会员Technical Supporting System:The member of national magnesium building material technology research center of China Ministry of Construction. The member of national composite wall panel technology research center of China Ministry of Construction. 宝丰国际的策略联盟合作厂：宝丰钢结构加工厂；石家庄钢木门厂；河北菱镁瓦厂；江苏菱镁防火板厂；上海菱镁墙体装饰板厂The Strategic Alliance Cooperative Factory: Baofeng light steel factory; Shijiazhuang steel wooden door factory; Hebei MgO roof tile factory; Jiangshu MgO decorative board factory; Shanghai MgO decorative board deep processing factory. 业务推广体系：专业网站：中英阿俄四文专业网站，将郑州玛纳墙体设备公司，北京宝丰钢结构公司的网站信息整合到宝丰科技的网站上，策略联盟合作厂的相关产品信息也将集成在该网站上。苏丹，埃及，印度等已经着手开始的海外合作厂的网站，也由宝丰科技统一设计，并集成在该网站上。网络业务推广：基于本专业网站，通过各种互联网手段，国际网络广告体系，进行集成建筑项目的国际网络推广。样本别墅计划：分别在广州，苏丹，埃及，迪拜，孟买等地建造高规格的轻钢样本别墅，以实物展示的方式进行国际业务的推广。参加国际展会：宝丰国际定期要参加广交会，迪拜国际建材博览会，欧洲建材博览会等国际性建材商业博览会。其他方式：通过中国驻外使馆商务处进行项目推介活动。Market Promotion System:Professional Website: Chinese, English, Arabic and Russia, the four language website of Baofeng International will integrate all the product information of Baofeng light steel company, Mana composite panel company together, all the product information of the strategic alliance cooperative factory of Baofeng international will be also integrated into this professional website. The current oversea cooperative factory in Sudan, Egypt and India, the website of these oversea factories, will be designed by the unified mode, and also be integrated into this professional website. Network of Business Promotion: based on this professional website, through different kind of international web advertising system, conduct the international market promotion of the integrated construction technology system. Sample Show Villa Promotion Plan: High grade light steel integrated villa will be built at Guangzhou China, Khartoum Sudan, Cairo Egypt, Dubai etc, conduct the market promotion through the way of the live sample. The Participation of the International Building Materials Exhibition: The Baofeng International will regularly attend the Guangzhou fair, Dubai international building materials exhibition etc to promote the integrated building technology system. The Other Ready Channel: Conduct the project promotion through the help of commercial department of China oversea embassy. 集成建筑体系的派生项目：相关建筑附件产品的国际贸易。不同目标市场情况下的不同推广策略：对于埃塞，苏丹和埃及市场，由于MGO资源比较丰富和廉价，推广策略应是以大型墙体板生产线为主，结合配套的MGO板，瓦及简单的MGO装饰板深加工厂。对于北部非洲其他几个国家，由于离埃及比较近，较容易从埃及获得MGO资源，推广策略应是以大型墙体板生产线为主，结合配套的MGO板，瓦及简单的MGO装饰板深加工厂。对于非洲其他国家，由于没有MGO资源，推广策略应是仅以大型墙体板生产线为主，结合文化石，围栏等可以传统水泥为原料的项目，所需的内外墙装饰，吊顶，瓦等可通过就地采购，直接从中国进口或就近从埃及，苏丹合作厂采购的方式解决。对于印度，俄罗斯，由于MGO资源比较丰富和廉价，推广策略应是以大型墙体板生产线为主，结合配套的MGO板，瓦及简单的MGO装饰板深加工厂。对于西欧，东亚和中东地区，由于当地水泥廉价，没有MGO资源，推广策略应是仅以大型墙体板生产线为主，结合文化石，围栏等可以传统水泥为原料的项目，所需的内外墙装饰，吊顶，瓦等可通过就地采购，直接从中国进口或就近从埃及，苏丹合作厂采购的方式解决。The Different Market Promotion Policy According To Different Market Situation:For the country of Ethiopia, Sudan and Egypt market, as the MgO resources is available and cheap; the market promotion policy shall be centered by the big composite wall panel production line, plus the MgO board, sheet and the simple MgO deep processing board equipment. For the other countries of north Africa, as they are near from the Egypt, the MgO resources is easily available, the market promotion policy shall be centered by the big composite wall panel production line, plus the MgO board, sheet and the simple MgO deep processing board equipment.For the countries, which without the MgO resources, the market promotion policy shall be centered by the big composite wall panel production line, art stone, color fence etc, whose main raw materials are cement, the needed interior and exterior decoration wall panel, ceiling panel, and roof tile, could be solved locally or import from China, or import from the cooperative factory in Sudan and in Egypt. For the country of India and Russia market, as the MgO resources is available and cheap, the market promotion policy shall be centered by the big composite wall panel production line, plus the MgO board, sheet and the simple MgO deep processing board equipment.For the countries of Western Europe, which without the MgO resources, the market promotion policy shall be centered by the big composite wall panel production line, art stone, color fence etc, whose main raw materials are cement, the needed interior and exterior decoration wall panel, ceiling panel, and roof tile, could be solved locally or import from China, or import from the cooperative factory in Sudan and in Egypt. 建立以宝丰国际为中心的项目发展集成体系：整个集成建筑体系的国际推广业务体系将以宝丰国际为中心，所有的海外合作厂的业务将整合到宝丰国际体系中，拥有同意的网站，同意的技术支持。宝丰国际在苏丹，埃及等国家和当地的海外合作厂共同承揽的集成建筑项目，宝丰国际将提供全部技术支持，钢构部件的加工和组建专业的安装施工队伍。在非洲其他国家和中东国家承揽的集成建筑项目，现有的苏丹，埃及海外合作厂将作为宝丰国际的国际供应商，从就近的海外合作厂采购相关的建筑材料。宝丰国际在参加各种国际建材商展活动中的订单，现有的苏丹，埃及海外合作厂也将作为宝丰国际的国际供应商。Establish the Oversea Development System of Integrated Construction System Centered with the Baofeng International The international promotion of this whole integrated construction system will be centered with the Baofeng international, all t