M4Unit1Advertising1.doc

M4Unit 1 Advertising 单元知识清单I词形变化。1. advertising (n.) advertisement (n.) advertise (v.)2. persuade (v.) persuasion (n.) persuasive (adj.) 3. skilful (adj.) skill (n.) skilled (adj.)4. innocent (adj.) innocence (n.)5. fool (n.) foolish (adj.)6.cure (n&v) curable (adj.) incurable( adj.反)7. pleased (adj.) please (v.) pleasing (adj.) pleasant (adj.) pleasure (n.) 8.benefit (n&v) beneficial (adj.)9.promote (v.) promotion (n.)10. intelligence (n) intelligent (adj.)11.slave (n) slavery (n)12.comprehension (n.) comprehend (v.) comprehensive (adj.)13.recommend (v.) recommendation (n.)14.young (adj.) youth (n.) youthful (adj.)15.determine (v.) determined (adj.) determination (n.)16.analysis (n.) analyze (v) analytical (adj.)17.react (v.) reaction (n.)18.personally (adv.) personal (adj.) person (n.)19.shock (n&v) shocked (adj.) shocking (adj.)20.consult (v.) consultant (n.)21.designer (n.) design (v.) Designer(adj.)22.latest (adj.) latter (n.) _ later (adj.) _23. mental (adj.) mentally (adv.)II译出下列短语。1.旨在，目的是 be meant to 2.虽然，即便 even if/ though3.口臭 bad breath 4.上.的当，受.的骗 fall for 5.欺骗，捉弄 play tricks on 6.死于. die from 7.愚弄某人做 fool sb. into doing 8.服务大众 serve the public9.过更好的生活 lead better lives 10.教我们如何过健康的生活 teach us how to live healthy lives11 心中有明确的目标 have a clear aim in mind 12.使用不同的媒介 employ different kinds of media13.提前 in advance14.以某种方式 in a certain way 15.收集这种信息 gather this information16.主要取决于 depend mainly on 18.对.造成巨大的伤害 cause great damage to 19.阻止年轻人吸烟 discourage young people from smoking 20.说服某人不做某事 convince sb. not to do 21.戒烟 give up smoking 22.对我身心健康有好处 do good to me both mentally and physically 23.吸引观众 appeal to the audience 24.hold ones breath 屏住呼吸 out of breath/breathless 气喘吁吁 take a breath 吸一口气25.be pleased/content/happy with 对感到高兴26.be beneficial to be of benefit to 对有好处 benefit from 从中收益 For the benefit of 为了 的利益27.consult sb. about sth. 向某人咨询某事 consult a dictionary 查字典28.be designed for 专门为. 而设计 meant e out/ be published 出版31.in all aspects 在各个方面32.cheat sb of 欺骗某人33.cure sb. of sth. 治愈某人某病 There is no cure for 无可救药34.be a slave to 成为的奴隶35. bargain with sb. about 于某人就讨价还价 Its a real bargain. 便宜货36. be a target for 是的目标 be targeted at 以为目标三高频单词，词组的用法和搭配1persuade （全程方案P.65）2. aim （全程方案P.66）3promote （全程方案P.66）4recommend （全程方案P.67）5determine （全程方案P.67）6appeal （全程方案P.67）7urge （全程方案P.67）8be meant to do sth. （全程方案P.68）9deal with （全程方案P.68） 10get sth. across (to sb )（全程方案P.69）4 重要句子1 Not all ads play tricks on us, though.但并非所有的广告都跟我们玩花招。2 When it comes to advertisements, we must all use our intelligence and not be a slave to them.谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶。3 It is time to decide what you want the audience to know or think about it. 是时候决定你想要你的观众了解或思考什么了。4 Our main aim is to discourage young people from smoking. 我们的主要目标是阻止年轻人吸烟。5 If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.如果我们能说服年轻人不要开始，他们也许回督促他们的父母或其他人戒烟。6 Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does to their health.许多人认为吸烟很酷，很享受，但他们没有充分意识到烟对他们身体造成的伤害。单元知识综合练习一、根据句意及中文提示写出所缺单词的完全形式1. Sometimes customers can b_ from some advertisements.2. The company is p_ their new products by advertising on television.3. Before going on a diet, youd better c your doctor.4. At 20, Steve left his hometown, d not to return without realizing his dream.5. The doctor tried his best to c_ the old man of lung cancer.6. It is a new latest book. Our teacher recommends that I p_ a copy to read.7. His deeds (使震惊) her out of making friends with him.8. If you have any questions, a_ to your teachers for help without hesitation.9 .How did you _(劝服) him into giving up smoking? Its amazing!10. I would rather fail than _(作弊) in the examination.Benefit promoting consult determined cure purchase shocked appeal二、选词填空in advance urgeto discourage from fall for appeal to get across deal with benefit from play tricks on make comments on determine to do be meant to1. We _ him to help us, but he turned us down.2. I found it difficult to _ his American jokes _ to an English audience.3. If we can convince young people not to start, they might then_ their parents and other people _ give up smoking, too. 4. In order to determine your audience, you will need to do a little research and analysis _.5. Our main aim is to _ young people _ smoking.6. No one can predict what will happen in your life so life _ always _ be unpredictable.7. If you tell him that itll make him a lot of money, hes bound to _ the idea.8. Famous experts are often invited to CCTV to_ the situations in Iraq.9. In order to handle the problem he had to _ all kinds of people.10.Its a tradition to _ people on April 1stAppealed to get across urge to in advance discourage from is meant to Fall for make comments on deal with play tricks on 三、句型转换1. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country.China began a nationwide public service advertising campaign in 1996, _ _various types of PSAs have _ _ _ around the country. Since when come into being 2. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. An ad campaign is a planned programme of advertisements _ _ various kinds of ads to reach a certain audience, _ _ _ _ a single advertisement. That use which are different from 3. It is important to always try to appeal to the audience in order to get them to react in a certain way. _ is important _ _ you should try to _ the audience to _them _ in _ way. What is that attract have react some 4. There are lots of different ways to get your message across to the audience when you are putting together an ad campaign._ _ an ad campaign, you should _ different ways to make the audience _ your message.Putting together employ understand 5. We are so used to them that we often do not even realize how many we see and hear in a day.We are _ used to them _ realize how many we see and hear in a day._ _ to them _ _ that we are often not _ _ how many we see and hear in a day.Too to so used are we aware of 四、单项选择1. Mary！Why are you so happy？ I bought a dress for only 10 dollars in a sale; it was a real _.A. exchangeB. bargainC. trade D. business2. T is a free site, where visitors can not just _ almost all kinds of products but open their own online shops.A. purchase B. aim C. promoteD. bargain3. Teachers recommend parents their children under 12 to ride bicycles to school for safety.A. not allow B. do not allow C. mustnt allow D. couldnt allow4. That fashions differ from country to country may reflect the culture difference from one _. A. trickB. mottoC. aspect D. slogan5. _ that the government can lead them out of the financial crisis, people are optimistic（乐观）about the future of the country.A. Convincing B. Convinced C. To convince D. Having convinced6. One Friday, we were packing to leave for a weekend away _ my daughter heard cries for help.A. after B. while C. since D. when7. They _ him to prepare for the coming exam, but he spent all day playing computer games.A. persuadedB. urgedC. suggestedD. made8. As a teacher, we should try to _ it _ to our students how helpful a correct learning method is . A. get; about B. get; away C. get: across D. get: off9. Learn a lesson from it and never _ such trick again! A. fall down B. fall for C. fall off D. fall to10. A clean environment can help the city bid for the Olympics, which in turn will _ its economic development. A. prohibit B. prove C. promise D. promote11. Two years ago I didnt know what to _ the new equipment and now I have learned how to _ it.A. do with; deal with B. do with; deal with C. deal with; deal with D. do with; do with12. Many pupils cant make full use of their time, _they realize how valuable it is. A. as if B. now that C. even though D. so that13. Id like to go to the cinema with you, Dad. Sorry, but the film is_ for adults only. A. promised B. admitted C. permitted D. designed 14.The seaside here draws a lot of tourists every summer. Warm sunshine and soft sands make _it is.A. what B. which C. how D. where15.At the beginning of class, the noise of desks _ could be heard outside the classroom.A. opened and closed B. to be opened and closed C. being opened and closed D. to open and close五语段翻译众所周知，有两种广告-公益广告和商业广告。公益广告目的是服务公众，推动健康的生活方式。换句话说，它们是为了公众的利益。但是商业广告回使用一些技巧来出售东西。有时他们会愚弄我们买许多我们不需要的东西。例如，与香烟有关的广告都是吸引人的，它们宣称如果我们买了某种香