GBI随时随地沟通调研和规划

Slide 1 GB Group Limited | Confidential General Biologic 2011 GB Group Limited 随时随地 :沟通 ,调研 ,和规划 2nd Pharma Decision Science Summit August 29-31, 2011 Qingdao, China Slide 2 GB Group Limited | Confidential 2011 GB Group Limited General Biologic China pharma focused since 2002 60+ people SOURCE CPB Review Weekly Roundup Market Assessment Due diligence M&A Licensing Physician data & CRM service Segmentation software & services Field force tools Consulting GBI Information Commercial Effectiveness Physician Engagement Pharma Intelligence Slide 3 GB Group Limited | Confidential 2011 GB Group Limited General Biologic SOURCE includes most key data needed for China SOURCE GB Proprietary GB Partners GB Public (raw + value added*) Synthesis/linking/integration/analysis SOURCE General Manager Regional & HQ BD & Strategy Market Research, Marketing, CI Regulatory & Govt. affairs Commercial Single entry system to track all aspects of Chinas competitive landscape Multiuser license across company all functions use system (50+ users) Customized alerts that integrate into workflow Game changing transparency into entire industry Slide 4 GB Group Limited | Confidential 2011 GB Group Limited General Biologic Centralized information repository Information spread across institutional barriers Third party information Benchmark against competitors Tools to identify trends and gaps 360 degree perspective on a company or product Zero in on issues and problems Goal is better decision making More informed decisions Make decisions more quickly Ongoing monitoring of the competitive landscape Tendering Advertisement tracking Academic activity trends Pipeline applications Import data Hospital academic activity and focus profile Benchmark approvals Slide 5 GB Group Limited | Confidential General Biologic 2011 GB Group Limited 集博移动 Jibo Yidong Slide 6 GB Group Limited | Confidential 2011 GB Group Limited General Biologic GBI saw breakdowns in customer communication Product Manager Physician Field Force Challenge to effectively drive rep messaging Getting information back is even harder Traditional market research is limited bandwidth channel Sending direct messages to physician is slow Key message delivery is difficult to validate Physician response is even more difficult to capture Slide 7 GB Group Limited | Confidential 2011 GB Group Limited General Biologic Treatment guidelines Drug reference News Academic papers Colleague profiles Professional networking 集博移动 (Jibo yidong) powerful tools for doctors Slide 8 GB Group Limited | Confidential 2011 GB Group Limited General Biologic Drug reference Medical table, calculation Medical news Academic activity, profile Medical events Survey Network Launch page - Easy access to key areas “splash page” shows client message while app loads Messaging Slide 9 GB Group Limited | Confidential 2011 GB Group Limited General Biologic Basic info ATC code and description Dosing and interaction EDL, Reimbursement, Pricing ADR, Counterfeit, Lawsuits Academic papers Drug reference is critical and unique Enhanced brand content - Logo - Medical contact number - Link to brand web portal - Featured academic paper Messaging Slide 10 GB Group Limited | Confidential 2011 GB Group Limited General Biologic Oncology Cardiology Endocrine / Metabolic Renal Respiratory Hematology Hepatology Neurology Surgery Pulmonology Musculoskeletal Calculators are key for certain physician types Brand impression at point of care Messaging Slide 11 GB Group Limited | Confidential 2011 GB Group Limited General Biologic Physicians digest Segmented news and events Latest news Specialty news Reminder and calendar News and events: daily interaction with customer Send medical messages via the newswire Messaging Slide 12 GB Group Limited | Confidential 2011 GB Group Limited General Biologic Review personal profile Look up colleagues Find important papers Search Browse by research area Browse by drug Academic research - profile, network, search Profile research papers directly in the app Messaging Slide 13 GB Group Limited | Confidential 2011 GB Group Limited General Biologic Sales Force Effectiveness Visitation frequency Validation Share of voice Key message retention Market Research Prescription patterns Physician behavior Physician preferences Ongoing customer interaction with monthly surveys Monthly marketing effectiveness dashboard Messaging Slide 14 GB Group Limited | Confidential 2011 GB Group Limited General Biologic Keep current - China and international medical news, papers, and events Increase productivity and skills Dont wait in line for computer at hospital or look for books Integrated into life -always available in hand, use on bus, home, and hospital Build knowledge, professionalism, accuracy, safety without asking others Calculators and other tables to reduce wasted time at point of care Circumvents entire HIT system, personal device that works for physicians Career tracking and social networking Track academic achievements and benchmarks Keep track of friends and colleagues and their academic achievements No payment answering surveys maintains access via value exchange Financial benefits Surveys, Academic sponsorship, etc. China specific not a copy of US or European product Summary value for physician Slide 15 GB Group Limited | Confidential 2011 GB Group Limited General Biologic Splash page Brand content Medical calculator Branded clinical pathway Sponsored news Survey Professional messages in a professional context Slide 16 GB Group Limited | Confidential 2011 GB Group Limited General Biologic Pharma faces key problems in relationships with physician/pharmacist Rep owns entire commercial relationship Access intermittently blocked by government activities Knowing whether reps actually contact physicians is difficult MNCs struggle to focus conversation on academic merits, quality of products JBYD is an answer to these problems A platform for pharmaceutical companies to utilize a channel to the physician throughout the day independent of the medical representative Short surveys 1X per month to monitor Rep visitation frequency Key message retention Associate your brand with an academic and quality improvement tool Continuity of con