市场营销专业辅修教学计划.doc

管理类市场营销专业 长沙理工大学市场营销专业辅修教学计划课程编码Codes of Courses课程名称Names of Courses类别Types学分Credits学时Credit Hours其中Including考试/考查Examinations /Tests备注Remarks讲课Lectures实验Experiment上机Computer Practice实训Training12020116市场调研Market research 必修Core Course2.54832610考查Tests12022026市场调研课程实习Courses pratice for market research必修Core Course11周1 Weeks考查Tests12020166消费行为学Consumer Behavior 必修Core Course34848考试Examinations市场营销竞争模实习Marketing Compete practice必修Core Course11周1 Weeks考查Tests12020139销售管理Sale management必修Core Course34848考试Examinations12022035销售管理课程实习Courses 期practice for Sale Management必修Core Course11周1 Weeks考查Tests05030021广告策划与管理Advertisement Management必修Core Course23232考试Examinations05032003广告策划与管理课程设计Courses design for advertisement management必修Core Course11周1 Weeks考查Tests营销策划实习必修Core Course44周考查Tests12020027电子商务与网络营销Electronic commerce & network marketing选修Elective Course2402416考查Tests营销渠道管理Distribution channel management选修Elective Course23232考查Tests现代商务谈判Business negotiation 必修Core Course23232考查Tests12020012产品管理Product management选修Elective Course23232考试Examinations12020129物流与供应链管理Logistics & Supply-chain management B选修Elective Course23232考查Tests12020033服务市场营销Services marketing选修Elective Cours23232考查Tests03030002公共关系学Public Relations A选修Elective Course23232考查Tests08230030连锁经营管理Chain Operations Management选修Elective Course1.52424考查Tests12020023电力市场营销Electric power marketing选修Elective Course23232考查Tests12020090品牌营销与管理Brand Marketing & Management选修Elective Course23232考查Tests12020078价格决策与管理Pricing management选修Elective Course23232考查Tests12020084客户关系管理Customer relation management选修Elective Course1.5341816考查Tests12020058国际市场营销International Marketing选修Elective Course23232考查Tests房地产市场营销Real Estate Marketing选修Elective Course23232考查Tests旅游与酒店营销Tourismamd Hospitality Marketing选修Elective Course23232考查Tests说明Declaration辅修本专业要求完成25学分,其中必修20.5学分,选修4.5学分.Repuirements 25 Credits,Including Core Coures 20.5 and Elective Courses 4.5 Credits.市场营销专业双学士学位教学计划课程编码Codes of Courses课程名称Names of Courses类别Types学分Credits学时Credit Hours其中Including考试/考查Examinations /Tests备注Remarks讲课Lectures实验Experiment上机Computer Practice实训Training1.12020051管理学原理Management Principles A必修Core Course34848考试Examinations2.12020117市场营销学Marketing A必修Core Course34848考试Examinations3.市场营销认知实习Marketing Practice 必修Core Course11周1 Weeks考查Tests4.市场营销竞争模实习Marketing Compete practice必修Core Course11周1 Weeks考查Tests5.02020086微观经济学Microeconomics B必修Core Course2.54040考试Examinations6.12020005财务管理Financing management A必修Core Course34848考查Tests7.07010055统计学Statistics A必修Core Course34848考查Tests8.12020116市场调研Market research 必修Core Course2.54832610考查Tests9.12022026市场调研课程实习Courses pratice for market research必修Core Course11周1 Weeks考查Tests10.12020166消费行为学Consumer Behavior 必修Core Course34848考试Examinations11.03010028经济法Economic Law A必修Core Course34848考查Tests12.02020027国际贸易International Trade A 必修Core Course2.5523418考试Examinations13.12020139销售管理Sale management必修Core Course34848考试Examinations14.12022035销售管理课程实习Courses 期practice for Sale Management必修Core Course11周1 Weeks考查Tests15.05030021广告策划与管理Advertisement Management必修Core Course23232考试Examinations16.05032003广告策划与管理课程设计Courses design for advertisement management必修Core Course11周1 Weeks考查Tests17.02020037宏观经济学Macroeconomics B选修Elective Course23232考查Tests18.12020027电子商务与网络营销Electronic commerce & network marketing选修Elective Course2402416考查Tests19.营销渠道管理Distribution channel management选修Elective Course23232考查Tests20.12020069会计学原理The Principle of Accounting B选修Elective Course3544410考查Tests21.现代商务谈判Business negotiation 选修Elective Course23232考查Tests22.商务谈判模拟实习Business negotiation practice选修Elective Course11周1 Weeks考查Tests23.12020012产品管理Product management选修Elective Course23232考试Examinations24.02020054金融学Finance B选修Elective Course23232考查Tests25.12020129物流与供应链管理Logistics & Supply-chain management B选修Elective Course23232考查Tests26.12020033服务市场营销Services marketing选修Elective Cours23232考查Tests27.03030002公共关系学Public Relations A选修Elective Course23232考查Tests28.08230030连锁经营管理Chain Operations Management选修Elective Course1.52424考查Tests29.12020023电力市场营销Electric power marketing选修Elective Course23232考查Tests30.12020013产业与组织市场营销Industrial & organization marketing选修Elective Course23232考查Tests31.12020090品牌营销与管理Brand Marketing & Management选修Elective Course23232考查Tests32.12020078价格决策与管理Pricing management选修Elective Course23232考查Tests33.12020084客户关系管理Customer relation management选修Elective Course1.5341816考查Tests34.12020058国际市场营销International Marketing选修Elective Course23232考查Tests35.房地产市场营销Real Estate Marketing选修Elective Course23232考查Tests36.旅游与酒店营销Tourismamd Hospitality Marketing选修Elective Course23232考查Tests37.12022019企业经营管理仿真模拟实习Business Operations Simulation Systems必修Core Course22周2 Weeks考查Tests校内38.120220