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Baldrige Performance Excellence Program Strategy MapMission: To improve the performance and competitiveness of U.S. organizations in ways that enhance economic security and improve our quality of life Metric _Balanced ScorecardFunder and StakeholderPerspective: “What measurable impacts must we achieve to satisfy our funders/stake-holders?Broad Meaningful UseBaldrige =ExcellenceHighly Visible Value CreationLead and Guide Effective Enterprise Total Relative Use Outperform Index Brand Perception Assessment (Excellence Question) Key Partner Quality IndexCustomer Perspective: “In order to achieve our funder/stake-holder objectives, what must we do for our customers?”Awareness + Ease of Use + Performance Excellence LeadershipNational RecognitionCustomized PathwaysCompelling Business CaseEnhanced Competitive-ness+Products at Leading Edge of Validated Mgt Practice=Relationship Net Promoter Score (NPS) User Retention Brand Perception Assessment (Awareness Question) Key Partner NPS for Baldrige ProgramInternal Process Perspective: “In order to satisfy our customers, what business processes must we excel at and how?”Manage RelationshipsCommuni-cationsBrand Clarity & IntegrityProduct & Service InnovationResearch & AnalysisExcellence in Operations Research Use Return on Innovation Investment Brand Clarity Index Communications Learning & Growth Perspective: “What skills and infrastructure do our people need to achieve our desired business process outcomes?Engaged WorkforceMission Critical SkillsCapability Planning & DevelopmentIntegrated Knowledge Management SystemCulture of Accountability“Living Baldrige”Org. Design? Workforce Engagement Survey External Workforce Retention Competency Model Assessment IDP AlignmentStrategic ThrustsPromote Performance ExcellenceDefine Performance ExcellenceRecognize Performance ExcellenceFunder/Stakeholder Perspective:Total Relative Use: This measure will be an attempt to gauge the year-on-year growth of Broad Meaningful Use of the Baldrige approach. It will be calculated by summing the number of organizations that participate at specific levels with the Baldrige Program and partner programs. It would likely include: Applicants for the Malcolm Baldrige National Quality Award Applicants at all levels of the state and local quality programs Applicants to other affiliated programs such as the Veterans Administrations Carey Award, the American Health Care Association award, etc. Participants in Baldrige-based accreditation programs such as the Accreditation Council for Business Schools and ProgramsAs new partner organizations are brought into the enterprise, the set would be expanded and the participation would be normalized to account for these additions. Outperform Index: This measure would be used to assess the Highly Visible Value Creation for organizations that had demonstrated a certain level of maturity in the Baldrige journey. This might potentially include Baldrige Award winning organizations, organizations receiving national site visits, and organizations receiving top level recognition from the partner programs described above. Given the wide variety of factors that impact organizational performance, we dont believe it would be possible to demonstrate a clear cause and effect relationship between the use of the Baldrige approach and any organizations particular performance. Therefore this measure would seek to demonstrate that organizations using the Baldrige approach outperform their industry on key metrics. Obviously this would have to be done on a sector (or perhaps sub-sector) by sector basis and would require that we select those metrics most important to stakeholders and decision makers from that sector. Social Rate of Return: A calculation of the net benefits to society of the Baldrige Program following a methodology similar to the study produced by Link and Scott in 2001. Brand Perception Assessment (Excellence Question): It would be our intent to conduct an annual survey on the Baldrige brand. This survey would attempt to construct a valid sample by utilizing our partner organizations (such as the American College of Healthcare Executives and the American Association of School Administrators) as well as purchasing questions with organizations that conduct national surveys of CEOs. This question would ask to what extent these senior leaders associate Baldrige with performance excellence.Key Partner Quality Index: As an initial step in measuring our success at Leading and Guiding a Baldrige Enterprise, we would work with partner organizations to identify a set of quality indicators for Baldrige based programs and then assess how many of the participating programs are meeting some minimum number of these indicators. This approach draws heavily on the work of the Data Quality Campaign who has used it very successfully to move forward the initiative to have high quality longitudinal student data systems in every state. Customer Perspective:Net Promoter Score: For those organizations that are engaged in Broad Meaningful Use (see above) a survey asking “How likely would you be to recommend the Baldrige approach to a professional colleague?” would be used. A more thorough description of the Net Promoter Score methodology can be found on our page detailing our 2010 Judges Survey of applicants to the Baldrige Award program. We moved to this metric for assessing our relationship with our applicant customers two years ago and have found that this focused question, and the follow up “What is the one thing keeping you from giving this a higher rating?,” have provided significantly more actionable information and should allow us to gauge our success at delivering on the majority of concepts in this portion of the strategy map.User Retention: For the organizations engaged in Broad Meaningful Use, how many remain engaged year-on-year, and potentially, how are they progressing through programs that have tiered recognition. This is intended as a check on driving use through churn rather than by capturing and retaining customers. Brand Perception Assessment (Awareness Question): Using the survey methodology described for the Excellence Question above, a question to senior leaders regarding their awareness of and attitudes toward the Baldrige Program.Key Partner NPS for Baldrige Program: A single question for our partner programs (as described in Broad Meaningful Use above) about how good a partner we have been with the follow-up about what one thing keepsInternal Process Perspective:Total Relative Use: This measure will be an attempt to gauge the year-on-year growth of Broad Meaningful Use of t

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