在艺术设计中色彩运用的重要性外文翻译

中文 3683 字 THE IMPORTANCE OF THE USE OF COLOR IN ART DESIGN Claire CampbelPima Community College, Claire Campbell, Appropriation, Transformation and Contemporary Fiber Art:. Textile Society ofAmerica Symposium Proceedings. In art and design the use of color is very important. At the same time, the performance of color is infinite, it has the meaning of existence, at the same time, a mysterious hidden charm, how to use color expressive force, to create new works, to attract the masses. Color because of its physical properties, namely, different colors have different wavelengths,therefore, will directly or indirectly affect peoples emotional, mental and psychological activities.Different color through the reflection of peoples vision to the brain, but can cause people to feelthe dark, cold, weight, distance, can generate excitement, depression, tension, irritability, stability,ease the psychological effect. Such as cream makes people feel lovable, naive, simple; yellow,orange, red and relaxing; exciting, give a person with bold, strong feeling; pink romantic breath is grumous; rose, lavender is full of elegant, mysterious, beautiful mood; green, vibrant, moral ofyouth and hope, the symbol of new life in the spring; the deep color, Coffee olive steady, calm;blue can play relaxed, cool effect; white is a solemn, stately, pure artistic conception. Art design is a creative activity - perceptual art design combined with rational is an art and science and technology, technology, science, aesthetics, style, color, design solutions. Is thedesign of a comprehensive, such as the activities of daily living appearance design, with water as an example, except the design of pure beauty, but also meet the fitness of human body engineering, to study what kind of grip handle is comfortable, what kind of the cup is convenient for people drinking problems, and so art design is not just sentimental, still need to analyze theargument, do a lot of experiments. In addition, art design and simple artistic creation is different,we should consider not only the creators preferences, but also to consider the needs of consumers and the cost of production, creation faster. At the same time, need to learn a lot of knowledge science. Through the above analysis we can see that the scope of the design art design is very wide, butthe use of color is also very important, but playing each university, professional open coursecurriculum design direction have color. Then we can through the following examples to illustrate the importance of color in art design. A case Graphic design is an art and design direction, however clever use of a plane advertisement designis successful or not is one of the factors of color, the color for the plane advertisement designwork, and its importance is obviously. Color and advertising designers, like Punchline, is aimportant strength of advertising works wonderful, moving and not. There is color is not isolated,to embody the texture of products, features, and can beautify the advertising space; at the same time to adapt with the environment, climate, appreciation and so on, but also consider the far and near, big, small, visual changes, make the advertisement more aesthetic. A physiological function, color Humans will have different physiological responses to different color, which has been proved byscience. Red, orange, yellow and other colors to give people the feeling of fire, we call it warm;blue, green and other colors will be reminiscent of the sea, the sky and the river, which we callcool. We are in the color design, color hue, lightness, purity is not the same in the mutual collocationuse should pay attention to the following points: 1 the intensity of the color sense. Generally speaking, more warm color visual effect and highcolor purity and brightness is lower than cool color and brightness. In addition, hue, lightness and purity is more big, the color contrast is stronger. 2 colors of the advance and retreat. Warm color and higher color purity and brightness is forward,cool and low purity and green colors give people retreat feeling. 3 color sense the severity of. High brightness color than low lightness feels lighter, more deep color to feel more heavy. The above example is some physiological functions of color, in the packaging design, flexible use of these will get beat all the magical effect. For example, large area as a background color should try to avoid moving and strong sense of color, you avoid the relationship between primary and secondary disorders, prevent consumers to quickly understand the commodity information. Two, color and psychology Psychological function of colors is due to physiological function in the brain are formed, it was affected by age, gender, nationality, environment, education and other factors. Such as greysystem most older people like lightness and purity are relatively low, but children are like brightand vibrant colors. Color design in packaging needs to consider the color to the viewers physiological and psychological factors, but also consider the nature and characteristics of the product packaging.As mentioned above Coffee and chocolate packaging are mostly brown. Packaging the color as far as possible to be able to properly reflect the products personality. Color influence on peoples psychology, it can produce different feeling, it can lead to mood,imagination. This is because people feel about things often have the association, the color alsoinitiates the emotion. Design is very important in advertising color this association and emotionaleffect. Effects of advertising colors on peoples psychological, as a result of peoples life experience, personality, age, gender, occupation, hobbies, habits and customs, religious beliefs,social consciousness and so on are not the same and the formation of. Different psychologicalfeelings also raises different association of emotion. Color matching rules three, advertisement design Identify 1 Main Color How to express the specific theme in advertising, you need through the text, images, color and other factors to the performance of. For the color, want to a proper extent of foiling the theme and the theme, the emotional association and symbolism, the central idea conforms to the advertisement subject. For example: cosmetics advertising, this kind of product on skin care beauty, so fresh and beautiful, safe and reliable. In the color choose neutral colors and elegantcolors, such as pink, light green, milk white color, give a person with health, elegant, fresh andtender feeling. Application of 2 advertising color affection law In the aspect of color preference and advertising design, color can have the association and emotional, which ultimately affect peoples choice. (1) the age, gender and experience different preferences for color also has a great influence. It ispure bright children, this is because this kind of color are very attractive to them, with their lively character. Women more than men love white, because white is a symbol of purity, while men like blue, because blue symbolizes the straightforward, calm, mature and open minded. The villagepeople are favorite color is pure color, but in the city people love the purity is relatively low, therelatively rich, soft color and light color. (2) the national customs and preferences for color trends influence is also very obvious, make people reflect on the color also each are not identical. Such as the European multi use black to express sorrow, but I have more white. The western white dress to show the brides pure and noble, but our country is indicated in red festive. But as the international exchanges become more frequent, the custom has also gradually assimilation. Attention 3 color in advertising The advertisement color tips, induction, can arouse people to products of interest. People today have been surrounded by the multitude, a multitude of names color media, fashion trend of colorchanges in the moment, the eyes have become inured to the unusual, almost can accept any of the color of the processing mode. Case two Color is very important in interior decoration, it is the most powerful language of human visual symbols. On holidays, friends and coworkers mutual friends, as long as you pay attention will find,some people even though the decoration is very luxurious, spent a lot of money, but always feelto the visual feel uncomfortable, one very important reason is the interior color is not uniform. Differences in color Uniform color design plays in the interior decoration to create some kind of change or the role of style, will bring some visual differences and the enjoyment of art, let a person shine at the moment . According to the survey, a space to enter the first few seconds to get the impression,seventy-five percent is the feeling of color, and then only to understand the physical. Therefore,the color is an important factor in interior design can not be ignored, the important role of different functions and people understand the different colour generated its request for color isself-evident. One, unified rules In interior design, the use of color is rich and varied, the color itself is not beautiful or not beautiful, the key is to look at how to mix, how to match, but must be consistent with the overall style interior interior design in the process of combining, otherwise it will appear anduncoordinated, like a traditional Chinese style, with color trend of European fashion series ofgaudy, that the proper. Color coordination means that the three elements of color: hue,harmonious application between lightness and purity, the formation of a unity consciousness, butto avoid too monotonous, boring and too dull. Therefore, color harmony should show aharmonious contrast, from the background (including thermal contrast, contrast, brightness,purity.) So, to create a good indoor environment, color cannot be ignored, we have a harmonious relationship between serious analysis and contrast, the interior color with good collocation, the atmosphere will be more good. Two, people of color feeling rules Different color makes people feel effects on mental, emotional, psychological or big or small.Therefore, in determining the color and the use of interior design 在艺术设计中色彩运用的重要性 在艺术设计中“色彩的运用是至关重要的”。同时 色彩的表现无限，它具备各种存在的意义，同时潜藏着一种神秘的魅力 ， 如何运用色彩的表现力， 来达到创造新颖效果，使 作品 吸引 大众 群体 。 色彩由于其自身具有的物理性质的关系，即不同色彩有不同波长，因此，会直接或间接地影响人的情绪、精神和心理活动。不同色彩通过人的视觉反映到大脑中，除了能引起人们产生阴暗、冷暖、轻重、远近等感觉外，还能产生兴奋、忧郁、紧张、轻松、烦躁、安定等心 理作用。如奶油色使人觉得可爱、天真、朴实；黄色、橙色使人轻松、活泼；红色使人兴奋，给人以大胆、强烈的感觉；粉红色浪漫气息浓厚；玫瑰色、淡紫色充满雅致、神秘、优美的情调；绿色充满生机，寓意青春和希望，象征春天的新生；深咖啡色、橄榄色稳重、沉着；蓝色能起到轻松、凉爽的作用；白色则产生一种冷峻、庄严、纯洁的意境。 艺术设计 是感性与理性相结合的创造性活动 艺术设计是美术与科技、技术、科学、审美、造型、色彩、设计融汇的一门艺术。进行的是一种综合的设计，比如对生活日用品的外观设计，以水杯为例，除进行纯美观 的设计以外，还要符合人体工学的适合度，如要研究什么样的把手握起来舒服，什么样的杯口便于人们饮用等方面的问题，所以艺术设计不仅仅是感性的，还需要分析论证，做大量的实验。另外，艺术设计与单纯的进行艺术创作不同的是，不仅要考虑创作者的喜好，更要考虑消费者的需要以及生产成本，创作速度要快。同时，需要学习很多理科的知识。 通过以上的分析我们看出艺术设计所设计的范围很广，然而色彩的运用也就是相当的重要了，然而打各个大学中，设计方向专业所开的课的基础课程都有色彩。那么我们就通过以下的例子来说明色彩在艺术设计中的重 要性啊。 案例一 平面设计是艺术设计的一个方向，然而一张 平面广告设计 是否 成功因素之一就是色彩的巧妙使用 ， 色彩对于平面广告设计工作而言，其重要性是显而易见的。“色 ”之与广告设计师，犹如点睛之笔，是决定一件广告作品精彩、动人与否的重要力量。色彩不是孤立存在的，要既能体现商品的质感、特色，又能美化装饰广告版面；同时要与环境、气候、欣赏习惯等方面相适应，还要考虑到远、近、大、小的视觉变化规律，使广告更富于美感。 一、色彩的生理功能 人类对于不同的色彩会产生不同的生理反应，这一点已经通过 科学的实验得到了证实。红、橙、黄等颜色给人以火的感觉，我们称其为暖色；蓝、绿等颜色会使人联想到大海、天空和河流，我们称其为冷色。 我们在进行色彩设计时，色相、明度、纯度不相同的色彩在相互搭配使用时要注意以下几点： 1.色彩的强弱感。一般说来，暖色及纯度和明度较高的色彩比冷色和明度较低的色彩视觉效果更强。此外，色相、明度和纯度相差越大，色彩的对比度就越强。 2.色彩的进退感。暖色及纯度和明度较高的色彩有前进感，冷色及纯度和明度较低的色彩给人以后退的感觉。 3.色彩的轻重感。明度较高的色 彩比明度较低的色彩感觉要轻，越深的颜色给人的感觉越沉重。 以上举例是色彩的一些生理功能，在进行包装设计时，灵活的运用这些就会收到意想不到的神奇效果。例如，大面积的作为背景底色就应该尽量避免使用前进感强的色彩，你避免主次关系的紊乱，妨碍消费者快速的了解商品信息。 二、色彩与心理 色彩的心理功能是由于生理功能作用于大脑而形成的，它受年龄、性别、民族、环境、受教育程度等诸多因素的影响。如老年人大都喜欢明度和纯度都比较低的灰色系，而儿童则大多喜欢明亮和鲜艳的色彩。 包装中的色彩设计需要考虑到 色彩对观者产生的生理和心理方面的影响，还要考虑到所包装产品的性质和特点。就像前文提到的咖啡和巧克力的包装大都用褐色。包装所选用的色彩尽量要能够比较贴切的反映商品的个性。 色彩对人们的心理影响很大，它可以产生不同的感觉，它可以引发情绪、产生联想。这是由于人们对事物的感受往往产生联想，对色彩也就引发了情感。这种联想和情感作用在广告色彩的设计中至关重要。广告色彩对人们的心理感受的影响，是由于人们的生活经历、性格、年龄、性别、职业、爱好、风俗习惯、宗教信仰、社会意识等都不尽相同而形成的。不同的心理感觉也就引发 了不同的联想个情感。 三、广告设计的配色规律 1.主色调的确定 如何在广告中表达其特定的主题，就需要通过文字、形象、色彩等因素来表现。对于色彩而言，要恰如其分的起到烘托主题和表现主题，发挥其情感的联想和象征作用，符合广告主题的中心思想。例如：化妆品类广告，这类产品多讲求护肤美容，使人靓丽清新，安全可靠。在色彩上多选用中性色调和素雅色调，如粉红、淡绿、奶白等色彩，给人以健康、优雅、清香和温柔的感觉。 2.广告色彩感情规律的应用 在色彩喜好倾向与广告设计方面，色彩能产生联想和感情， 从而最终影响人们的选择。 （ 1）年龄、性别和经历的不同对色彩喜好也有很大的影响。儿童多系好极鲜明的纯色，这是因为这类颜色对他们产生很强的吸引力，符合他们活泼好动的性格。女性比男性更爱白色，因为白色象征着纯洁，而男性则多喜爱蓝色，因为蓝色象征豪爽、沉稳、成熟和心胸开阔。对乡村的人来说则比较喜爱颜色较纯的色彩，而城市中的人则喜爱一些纯度较低，对比较富丽、柔和的色调和浅淡的中间色。 （ 2）民族与风俗对色彩的喜好倾向影响也很明显，使得人们对色彩的反映也各不相同。如欧洲多用黑色表示悲哀，而我过就多用白色。 西方用白色礼服来表示新娘的纯洁高尚，而我国则用红色表示喜庆。但随着国际间的交往日益频繁，这种风俗习惯也渐趋同化。 3.广告中色彩的注目性 广告色彩的提示、诱导，可唤起人们对产品的兴趣。当今的人们已被浩如烟海、名目繁多的色彩媒体所包围 ,色彩的流行趋势时刻在改变 ,人的眼睛却已见怪不怪 ,几乎可以接受任何对色彩的处理方式。 案例二 色彩在室内装饰中十分