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DigitalBrandManagementServices 1 Whatisthevalueofabrand 2 Brandsarecriticalassetstoacompany BrandValueinBillions Coca Cola70Microsoft64IBM51Disney29McDonalds25Ford20Apple5Amazon3 Brandsinmanycasescanrepresentonaverage35 ofacompany smarketcapitalization 50 OfMkt Cap IsyourDigitalBrandProtected 3 DoestheGovernmentCare 4 Growingcomplexityofdomainnameregistrationsdrivescustomertowardsoutsourcedservices x 192Registries Restricted106countries Unrestricted86countries 3Commercial com net org 4Restricted edu gov mil int 2Unrestricted info biz 5Restrictedname pro aero museum coop DomainNames243CountryCodetopleveldomains ExistinggTLD s NewgTLD s Multilingual Brands Services Products Divisions CorporateDigitalAssets RegistrationRequirements LanguageBarrier TimeZones Currencies RenewalDates MultiLingualgTLD130Languages MultilingualccTLD130Languages DomainNamesManagementChallenges 5 VeriSignDigitalBrandManagementServices BRANDS ProtectandPromote IntheDigitalWorld 6 BreathofdigitalassetmanagementservicesIndustryexpertise enterprisecustomersupportFinancialstrengthandstabilityMarketleaderandRegistryoperator VeriSignmanagesmorethan80 ofFortune1000 com netand orgnames DBMShas 200clientsoftheGlobal500GlobalReachSeriousaboutSecurity Morethan5billionDNSlookupsperday DigitalBrandManagementServices Highlights 7 BestPractice DigitalBrandManagementServices 8 BestPractice Strategy Risktolerance CorporateSecurity CopyrightPiracyProtection IntellectualPropertyProtection E CommerceStrategy BrandProtection On linePartnerCompliance UnauthorizedDistribution RenewalManagement DigitalBrandManagementServices 9 BestPractice Research GlobalSearchonDomains gTLDs cCTLDs TradeMarks ServiceMarks Brands Domains Slogans RegistrantSearch BrandPresence HomePageContent DigitalBrandManagementServices 10 OnlineBrandAnalysisReport DiscoverHongKong SearchMechanism Crawling40million registereddomainsand20million homepages SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce containobjectionablecontent sitealive etc Monitorifthebrandnameappearsineitherthedomain sitetitle metatags text link logoonthehomepageforeachofthesites Ifthereisahit onecountisrecordedforthatspecificcategory i e porn hate gambling Thesearehighlyrelevantinformation May22 2003 11 OnlineBrandAnalysisReport HongKongTour SearchMechanism Crawling40million registereddomainsand20million homepages SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce containobjectionablecontent sitealive etc Monitorifthebrandnameappearsineitherthedomain sitetitle metatags text link logoonthehomepageforeachofthesites Ifthereisahit onecountisrecordedforthatspecificcategory i e porn hate gambling Thesearehighlyrelevantinformation May22 2003 12 BestPractice Manage DomainRenewalManagementLockDownDomainsandStandardizeManageDNS DigitalBrandManagementServices 13 BestPractice Build GlobalRegistrationLocalPresenceServicesDomainRecovery Acquisition DigitalBrandManagementServices 14 Netherlands nl Colombia co Paraguay py CzechRepublic cz Norway no ElSavador sv Portugal pt Finland fi SaudiArabia sa France fr Morethan100countrieshavearestricteddomainregistrationprocess including7ofthetop10markets asmeasuredbyGDP VRSNLocalPresencecanhelpyoutosatisfythisrequirements SouthKorea kr Germany de Singapore sg HongKong hk Spain es Hungary hu Sweden se Iceland is Taiwan tw India in Vietnam vn Australia au Ireland ie Boliva bo Italy it Brazil br Japan jp Canada ca Jordan jo Chile cl Malaysia my China cn GlobalRegistration LocalPresenceQualification 15 BestPractice Monitoring GlobalDomainandWebWatchInstallSurveillancetoContinuouslyMonitorBrands DigitalBrandManagementServices 16 DigitalBrandManagementServices DomainWatchforCybersquattingAtrulyuniquecybersquattingsolutioncombining100 coverageofallTLDs patentedwebcrawlingtechnology andacasemanagementsystemWebWatchforOnlineBrandAbuse includesDomains Atrulyuniquebrandprotectionsolutioncombining100 coverageofhomepagesandregistereddomains patentedwebcrawlingtechnology andacasemanagementsystem PremiumBrandProtection Comprehensive Acomprehensiveprotectionsolutioncovering40 000 000 domainsand5 000 000 000 webpages andmanymore Introducinguniquelyaffordablebrandprotectionservices 17 WatchProducts MasterListofover40 000 000RegisteredDomains MonthlySearchesofEveryHomePage DetailedAttributesaboutOffendingSiteforContext ExcludeCriteriatoEliminateIrrelevantInformation ActionCenter Unique aggressivelypricedonlinebrandprotectionproducts Theselow costservicesleverageindustry proventechnology DigitalBrandManagementServices 18 TechnologyofIntelligenceCenter DigitalBrandManagementServices 19 ProductDetails DigitalBrandManagementServices 20 ProductDetailsContinued DigitalBrandManagementServices 21 ProductDetailsContinued DigitalBrandManagementServices 22 BrandMonitoringServicesComparison AsimplifiedcomparisonofBrandMonitoringServices DigitalBrandManagementServices 23 NewChinaccTLD DBMPortalHomePage DigitalBrandManagementServices 24 Domainsreporting DigitalBrandManagementServices 25 DomainManageHomePage DigitalBrandManagementServices 26 TaskOrderAuditTrail DigitalBrandManagementServices 27 CustomerBenefits DigitalBrandManagementServices 28 b MasterServicesAgreement NoP O ormoneyneededtoexecute2yearterm automatic2yearrenewalsDesignateupto5individualstoplacetaskordersAutomaticdiscountonpremiumservicessuchasinternationalregistrationsDedicatedaccountteamfromVeriSignDigitalBrandManagementService