商务谈判英文策划书.doc

商务谈判英文策划书 商务谈判英文策划书篇一：英文版商务谈判书 商 务 谈 判 计 划 书 专业班级： 11市场营销专升本 学生姓名：拾以婷，李玉敏，叶蕾，汪平莉，张晨，朱真真 吴颖翔，章王亮，张玉铜，尹成存 Phone Agency Company Negotiation Plan 1.Backgrounds Our company ： Our company was established on April 20, 2000, mainly engaged in mobile voice, data, IP telephony and multimedia services. In addition to providing basic voice services, it also offers mobile phone sales agents, IP phones and other value-added data services, with Global , M-Zone , Shen Zhou Xing and other well-known customer brands. Opponent company ： Samsung Group is South Korea s largest conglomerate, has sales outlets in many countries and regions, businesses involved in electronics, finance, machinery, and many other fields, in the international market highlights prowess. 2. Theme Cooperate with each other to obtain, at a reasonable price to buy 5000 mobile phone, customized technical guidance and after-sales service and reasonable time. 3. Team members Leader：Gao Tiaoqin Main negotiator：Yan Bin Assist negotiator：Huang Mengmeng Legal advisor：Jia Miao Financial advisor：Gao Tiaoqin Analysis of opponent negotiating team members Guo Xvru：good reaction force（Leader, Assist negotiator） Chen Jiali：calm（Legal advisor） Zhao Yajing：strong observation ability（Financial advisor） Zhang Najuan：good at debating（Main negotiator） 4. Negotiation situation analysis Our advantages ： 1) Good operating performance and great development potential 2）As a buyer, we have the initiative in the choice of cooperation companies. The opponents advantages： Tough brand strength , multi-service network。 Our disadvantages： Since the machine is customized contracts, time-consuming, it is difficult to profit in a shorttime. The opponents advantages： Initial negotiations with us,not familiar with the market. 5. Negotiation goals 1).The highest goal: Opponent company can allow us to take installments, with the lowest price to buy. 2).Acceptable goal：Establish long-term partnership, cooperation and win-win。 3).The lowest goal：Price cannot be higher than the market price 6.Negotiation agenda： To reach the opponent company on June 25, for a period of two days。 The first day (visit, preliminary negotiations) 9:00-10:00 visit the Samsung mobile phone company 10:00-11:00 visit the major sales outlets 15:00-16:00 sales staff of opponent company introduce mobile phone sales, preliminary negotiations related matters The next day 9:00-10:00 subject of negotiations we proposed. 10:00-11:30 accept each other hospitality. 14:00-16:00 reach final negotiations. 21:00 left 7.Negotiation strategies 1. Start negotiating strategies 2. By using negotiation, positive language to make a statement, make each other feel good for one s own, so that negotiations commence negotiations in a friendly and pleasant atmosphere. 3. Interim Strategy and Analysis negotiations(1) Highlight the advantages of a buyer s market: (2) When we make the appropriate concessions, remember to request return. . (3) Using diversionary tactics to deal with opponents strategies,our main goal is to achieve low-cost purchase.(4) Emphasize the success of our agreement to the other benefits of both hard and soft at the same time, if the other party fails implied agreement with us will be a huge loss. 8. Emergency plan 1. How to handle a deadlock during negotiations? Strategies: First impasse main topic set aside, first discuss some minor issues. When necessary permissions to use the limited number of strategies and tactics to wait and see. 2. If negotiations to find each other really well, but there is still room for bargaining on price. How will we hold? Response: For the price we must adhere to the bottom line not to give way, first with large quantities of orders made chips hold each other, if the other party is not willing to make concessions on price, we can ask each other to provide better on the other side of the original price, excellent after-sales service to ensure that the interests of the company :商务谈判英文策划书篇二：卖方商务谈判方案英文版 Catalogue 、Negotiation Theme 、 Negotiation Team 、 Preliminary Investigation Industry Background Our Business Background Other Business Background 、Deep Analysis Benefits the two parties want to get and the analysis of advantages and disadvantages through the negotiation Negotiating issues identified 、Negotiation Objectives 、Negotiation Process 、Negotiation Strategy The start of negotiation The analysis of strategies used in the mid-term negotiationThe final sprint stage 、 Emergency Plan Negotiation matters with the British Lipton on tea wholesale 、Negotiation Theme The negotiating cooperation around the central theme of tea procurement will be launched by the exchange of feelings to achieve peace negotiations and show our sincerity. We hope that both sides can reach a win-win situation over the negotiations through the exchange, and achieve the long-term cooperation in the future . 、 Negotiation Team Our company: Chief negotiator: Yang Miaomiao (responsible for the negotiation matters on tea wholesale ) Auxiliary negotiator: Chen Cong ( negotiation assistant) British Lipton: Chief negotiator: He Yanjiiao (marketing director) Auxiliary negotiator: Liu Xiaofei (Financial Officer) 、 Preliminary Investigation Industry Background Domestic background of tea market : At present, China s tea production, domestic sales, tea exports are at best level in history,mainly due to the financial support from local government , the deepening reform of tea enterprise, the new capital and the new technology widely used in tea production, as well as the development of new tea products, which have injected new vitality into tea industry in China. British background of tea market : Nowadays,UK is the largest tea importer around the world. Britons are world-renowned as the person who enjoy drinking tea with the consumption of 160 million cups of tea per day. The tea they import from other countries are most of bulk tea , which is made through blending, packaging (small packages) or processed into a teabag after entering into the market. Britons pay more attention on the high quality of tea. Tea-drinking is deeply rooted in the British tea culture and usually in high-end consumer-oriented with a great variety of tea,which could be divided into Ceylon tea, Earl Grey, English breakfast tea, Irish breakfast tea and organic tea. In recent years, due to the strong growth of tea trade on green tea, Darjeeling tea, fruit tea, herbal tea and some other new varieties of tea, overall sales in the UK tea market decreased slowly. At this point, in order to maintain market share, the original merchants must introduce new varieties and seize new opportunities to develop tea markets. Our Business Background Fujian Tea Import Export Co., Ltd. is a foreign trade company held by China Tea Co., Ltd., which is under China National Cereals, Oils and Foodstuffs Corp. (COFCO). Established in February, 1950, our company has developed a business mode, led by foreign trade and integrated by agriculture, industry and trade. Our mission is to promote Chinese tea, pioneer Fujian tea, and provide tea products that are natural, healthy and delicious; the vision is to enhance values of our brand, employees and company with outstanding quality to achieve sustainable development and become the leading enterprise in Fujian tea industry. Fujian Tea Import Export Co., Ltd.(hereafter refers to as Fujian Tea Co.) mainly engages in exporting special teas, which include oolong tea, jasmine tea, white tea, black tea, green tea, etc. We are always working on tea trade and supply base construction, and have built tea gardens according with the green food standards (in atmosphere, soil and water) and had organic gardens about 2533 hectares. JianOu Ming Yuan Tea Co., Ltd., SongXi Rui Ming Tea Co., Ltd. and YongChun Rui Ming Tea Co., Ltd. are our main base companies. At the same time, we own Fuzhou and Fuxing tea processing factories, whose automatic production lines for oolong tea and jasmine tea are leading in this area, and inspection facilities are complete. In recent years, Fujian Tea Co. has been committed to the updating of products and the development of new products, and has introduced Japans advanced three-dimensional triangle teabag equipment as well as Italian dual-chamber, no-aluminum-staple teabag machine-IMA C24 which is the only one at home now. The products are environment friendly, suitable for modern fashionable, convenient living needs, and favored by consumers at home and abroad. Other Business Background British Lipton has run the tea business for many years.In the UK, British Lipton owns 40% of the market share and is renowned over the world . There are enough idle funds which could be used for the tea investment.The aggregate investment budget is up to 3 million yuan.The company can choose tea suppliers from different countries. 、Deep Analysis Benefits the two parties want to get and the analysis of advantages and disadvantages through the negotiation Our interests: we hope to expand our production scale and advocacy efforts through international cooperation, so as to create a broader overseas market and increase the global awareness of our company. Other benefits: through the introduction of new varieties of tea to develop the tea market Our advantage: We are selling the tea produced in the beautiful city Fujian . Nowadays, our company has developed a business mode, led by foreign trade and integrated by agriculture, industry and trade. Our mission is to promote Chinese tea, pioneer Fujian tea, and provide tea products that are natural, healthy and delicious; the vision is to enhance values of our brand, employees and company with outstanding quality to achieve sustainable development and become the leading enterprise in Fujian tea industry. Our Disadvantages: The export of small package tea ranked first in our country, but poor sales of high-end tea gifts in foreign countries. Other advantages:British Lipton has run the tea business for many years.In the UK, British Lipton owns 40% of the market share and is renowned over the world . There are enough idle funds which could be used for the tea investment.The aggregate investment budget is up to 3 million yuan.The company can choose tea suppliers from different countries. Other disadvantages: the various unknown risks in the search for a new tea market. Negotiating issues identifiedQuestion 1:.To negotiate the purchase quantity and the type of payment Analysis: It can be seen from the figure that, from 2007 January to 2010 November, the number of China s enterprises of refined tea processing industry has increased, but in 2011 the number of China s refined tea enterprises has significantly decreased,which relatively reduced the competition with our company. So our company has the ability to maintain good performance in production and trade. Question 2: matters about the product packaging Analysis: The ancient people like to use tin to purify water to make the taste more sweet. Tin is non-toxic and harmless to the human bodies. The tea pot made of tin has the better function on fresh-keeping because the body of tank is quite thick.In the processing of packaging technology, general tank can adopt inclose deoxidizer packaging method, to remove the oxygen inside the package. Sealed cans use pneumatic, vacuum packaging. This negotiation is not only the generalization for our companys products,but also can make the other company increased the business and trade,which is a win-win project where both sides could achieve opportunities for development .商务谈判英文策划书篇三：国际商务谈判策划书范文 信阳毛尖集团和英国立顿红茶进口公司 谈 判 策 划 书 首席代表：赵三秋（学号：100724057） 财务顾问：牛亚丽 （学号：100724073） 市场顾问：白玉瑞（学号：100724056） 法律顾问：史文娟（学号：100724059） 商务人员：牛雪（学号：100724058） 目录| 一、谈判双方公司背