【教学设计】Unit 11 Lesson 3（北师大） (2).docx

北京师范大学出版社 (必修四) 畅言教育Unit 11 The MediaLesson 3 The Advertising Game 教材分析This lesson is taken from a book of New Senior English for China by Beijing Normal University. This lesson is about the reading part. By learning this passage, the students can master some language points and reading skills, as well as some right life guides. 教学目标【知识与能力目标】(1) .knowledge objects1).Vocabulary: advertise, classic, certain, sew, beer, corporation, brand, suitable, advertiser, budget, visually, boom, visual, concept, approach, humor, contemporary, contribution, citizen, niece, nephew.2).Phrase: stand out, consist of, in direct competition with, consist of, linked to, be linked with, aim to, participate in,3).grammar: Gegunds as a subject/verb/preposition/noun(2).Ability objects1).Listening skills ：understand what the teacher is saying, listen to the tape after class.2).Reading skills ：general understanding，detail information3).Speaking skills： use the new expressions to talk about Ads in your daily life.4).writing skills：write a short passage about your opinions on Ads with new expressions learned.【过程与方法目标】Learn to catch the main ideas and specific information through fast reading and careful reading.【情感态度价值观目标】Ads help us know more about the products, but there are also cheats in ads. We should observe carefully about ads before buy the goods. We should watch more public advertisements ,participate in improving our neighbourhood, protect the environment, and help other people. 教学重难点【教学重点】Gegunds as a subject/verb/preposition/noun【教学难点】Listening materials are unfamiliar to students, and students lack the background knowledge of paparazzi 课前准备 1. a tape recorder2. multimedia3. the blackboard 教学过程General introduction: Step1 is for lead-in. Step2, 3 is for reading and listening skills objectives; Step4 is for knowledge objectives; Step5 is for speaking skills objectives and emotion objectives; Step6, 7 is for consolidation of new knowledge and practice students writing skills. Thus we can meet all the teaching demands.Step1 Greetings. Revision and smoothly start the new lesson (2 minutes)Step2 Fast-reading and search for the answer for “T” or “F” questions, general understanding. (8minutes) “modern advertisements were made to make people forget that someone is trying to sell them something. T or F?” “Not all ads are trying to sell people products or services. T or F?”Step3 Detailed reading and look for the information needed. The ability to get detail information. (9minutes) “What ideas do todays advertisers use to make you notice their products?” “What has the government done during the last decade?”Step4 Explain difficult sentences and use of new phrases in detail under the help of some teaching equipments. (10minutes)Step5 Task-based discussion(10minutes)Work in groups of four, choose one advertisement you know and describe it. Use some of the words and phrases learned today. Step6 Summary of the lesson with related exercises. Menti