(免费下载华为培训)业务与软件产品展厅培训教材(英文).doc

中英文日报导航站 内部资料，注意保密业务与软件产品培训教材展厅技术部 编辑华为技术有限公司2005前言本课程通过对华为业务与软件产品发展历程、产品结构、功能、性能、产品卖点、典型应用实例、与竞争对手的比较以及产品发展趋势的讲解，辅以学员自己的讲解演练和展厅讲解实习，使学员不仅掌握华为业务与软件产品主要特点、技术优势、典型应用等知识，而且掌握基本的宣讲技能和技巧。学完本课程后，学员能够达到：l 了解华为业务与软件产品研发、市场应用情况l 掌握华为业务与软件产品基本结构、功能和特性l 掌握我司业务与软件产品机会点和推广策略l 掌握基本宣讲技巧l 能够对一般专业性的市场客人和各类非市场客人进行公司产品讲解，为今后的市场营销工作打下良好基础。 Chapter1 Explanation for application and software strength41.1 Exhibition board 1 Huawei VAS deployment and strength41.1.1 The development of Huawei IN41.1.2 The development of Huawei mobile data41.1.3 Huawei IN application worldwide41.1.4 Huawei MD application worldwide51.2 Exhibition board 2 abundant service5Chapter2 Mobile data explanation72.1 Exhibition board 3 Huawei mobile data total solution72.2 Exhibition board 4 Sunday deployment7中英文日报导航站Chapter1 Explanation for application and software strength1.1 Exhibition board 1 Huawei VAS deployment and strengthHuaweis application and software product are classified into three fields, that is, voice VAS, data VAS and BOSS. This is our deployment worldwide. There are 111 operators in 52 countries enjoying Huaweis service and software product. The total subscriber number is 500 million.1.1.1 The development of Huawei INHuawei started to develop IN in 1993. In 1996, Huawei can provide IN total solution. In 1999, Huawei first provided IN equipment complied with camel phase2. In 2002, Huawei TELLIN obtained the first-level award of National Science Progress, which is the first of the kind for the software products.1.1.2 The development of Huawei mobile dataHuawei started to develop short message in 1995. In 1997, dedicated short message product line was established. With the increase requirement of mobile data, Huawei started to pre-research mobile data service based on 2.5G and 3G network in 1998. Huawei set mobile data institute in Sweden, India and America. In 2001, Huawei established value-chain open lab focus on the cooperation of SP, terminal vender and operator.1.1.3 Huawei IN application worldwideIn the area of IN field, huawei is a leading vender with about 22% of market share by subscriber in global market according to OVUM in Jan. 2005. Huawei has constructed more than 90 sets IN for 50 countries.In chinas market, huawei also holds a dominant position with 75% market share. For china mobile, the biggest operator by subscriber and revenue in China, huawei holds 90% market share. Huawei has Constructed the national backbone IN for six major operators in China.1.1.4 Huawei MD application worldwideFor the data VAS field, SM is a killer service. Huaweis short message are widely used for more than 20 countries including Thailand, Russia and Hongkong, serving more than 200 million subscribers. In global market, Huawei has become No.2 second only to Logica according to OVUM based on service traffic. In China short message is a giant market. In 2004, the short message traffic of China exceeds 210 billion. Especially during the Chinese spring festival, the short message service traffic exceeds 10 billion during seven days. China mobile the biggest operator in China holds over 80% of SM market share. Huawei holds 80% of SM market share in CMCC. In 2002, China Mobile started to constructed MMS network. Huawei constructed 4 cites of MMS and became the first vender to provide MMS commercial application. Now Huawei MMS equipment bear 85% service traffic of MMS.Huawei constructed 6 cites of WAP gateway for china mobile which bear 45% of mobile data service traffic. WAP gateway is widely used for 2.5G and 3G network of more than ten countries such as America, Brazil, Hongkong.1.2 Exhibition board 2 abundant serviceBased on Huawei platform, abundant services are provided. Here I will introduce you some typical and interesting service. We established a service experience hall, in which you can experience all service by yourself.l VPNVirtual Private Network (VPN) service, refers to a network dedicated to logic speech channels that is created on the Public Switched Telephone Network (PSTN) and Public Land Mobile Network (PLMN). This network allows the communication within enterprises and group members by means of abbreviated dialing and short numbering plan. With VPN service available in PLMN, mobile members within the group that has applied for this service can enjoy the private network service.The VPN service allows on-net call, off-net call, off-net number group call for VPN members. Besides, it provides groups and members with preferential call fee, helping operator to attract more major customers.l RBTColor ring back tone is an innovative and entertaining mobile service that enables the subscribers to personalize the traditional ring back tone with music, jokes and sound effects. It had become a new revenue machine for telecom operators. This service started out in Korea in 2001 and has been the most popular value added service in east Asia. Now, more and more operators around the world see the color ring back tone service as the next killer service since SMS and ring tone downloading.l WEB800allows the end user to make a collection call on the Internet through WEB or click-to-dial or by dialing a WEB800 number with a fixed phone. It also provides a yellow page function for the subscriber to search and dial a WEB800 number. WEB800 enables businesses to provide their customers with a quicker and easier free hot line servicel Video ConferenceVideo Conference is becoming increasingly popular with big businesses. “Video Conference” allows governments, hospitals, and educational institutions to hold remote video conferences with ease. Through a broadband Intranet, an IP Centrex subscriber can originate a video conference with a broadband video phone or other video terminals or vide software. l Mobile GameMobile game can be operated on the mobile terminals (such as the mobile phone chess games, sport games, risk games and “Pet” games), for example, car racing, RPG. Mobile games can be classified into two types: Offline and Online. l Mobile DownloadingThe mobile downloading is a kind of K java service, for implementing such functions as unified management of the operators, releasing of SP, self-help of subscribers and high-speed downloading through wireless terminal. It provides abundant contents for downloading: Music, ringing tone, picture and K java game.l Location based Service The mobile location service is used to offer subscribers with relevant services with the support of an electronic map by locating a mobile terminal subscriber (longitude and latitude) through the network of the mobile operator.中英文日报导航站Chapter2 Mobile data explanation2.1 Exhibition board 3 Huawei mobile data total solutionThe mobile communication represents the direction for developing personalized communication and its mobility. The Internet represents vast amount of information, sharing of information without boundries. The data service is the direction of the future communication service. The integration of the above three will produce huge bussiness oppotunities for the telecommunication carriers service, create new margin source, and becomes of the focus of competitiveness in the future telecom carrier market.Ever since 2000 in China, the WAP browsing and MMS (multi-media messaging service) subscribers are doubling continuously based on the speedy develpment of the WAP mobile data service. Up to the end of July, 2004, the MMS subscribers have excceed 8.5 million, and the MMS volume will reach 120 million in July. The new mobile data services such as mobile downloading, mobile positioning, and mobile streaming media are developing quickly and they bring to the customer a kaleidoscopic telecommunication experiences.Huawei provides total mobile data solution for 2.5G and 3G network.2.2 Exhibition board 4 Sunday deploymentSunday is one of the service pioneer operators in HONGKONG. Now, sunday has already got the 3G license.and listed in hongkong stock market and nasdaq in USA. At the end of 2003, SUNDAY decided to partner with Huawei to deploy the 3G network covering the whole HK. Till now, WCDMA call has been success