双语幼儿园.doc

Report AbstractFor the sake of enhancing the enrollment rate of kindergarten, the managing level determines to reform about the teaching method. Thus, they altered the bilingual model to achieve this goal and they have made a market research to confirm it.The main purpose of this research is to analyze the demands of customers and the market share they can achieve. Meanwhile, they are eager to get the approval and understanding of bilingual kindergarten. (Agirdag, 2010). Another task of this research is to make the parents being aware of the distinction of bilingual kindergarten with the ordinary one and promote the benefits of bilingual teaching. The method the writer use is to distribute questionnaires. The questionnaires are finished during weekends with altering 100 couples randomly and it is finished in a week to distribute questionnaires and to analyze the statistic. (Adcock, 2001).IntroductionThe USA is a country with long history valuing the significance of bilingual education. In 1968, the federal allocated about 7.5 million in supporting bilingual education, and when it was in 1975, this figure came to 750 million dollars. (Frum, David, 2000) The bilingual education in America is mainly a course for the limited English proficient students. The supporters of it have stated that bilingual education in USA not only prevented the kids whose first language is not English from lagging behind, but also improve their performance in English study. But is it feasible to extend the bilingual mode to kindergarten? Can the children so young study two languages? (2009)For this purpose, the writer made a report about it. This research targets at the parents with zero to five years old children and those who are thinking about to have one. For convenience sake, the writer adopted the probability sampling method to analyze the figures and it is concluded as follothe writerd.FindingsnumberABCD131%69%26%78%16%346%21%31%2%466%34%572%28%625%13%62%( different choice in different questions)Based on the statistic, the writer find that 31% of total parents have received bilingual education while the rest have never received. Meanwhile, for 78%of them, they are just making the bilingual education as education with two languages. The above figures have suggested the potential of bilingual education and the plasticity of it. So, it is necessary for the managers to advertise more to attract the customers and state the importance of bilingual education. 66% of the parents are willing to attempt bilingual education and most of the 66% have paid great attention on cultivating their childrens literal ability. This suggests the huge potential demand of bilingual education. 72% of the parents spot the necessity of mother tongue and 68% of the parents would like the teachers to teach through lively activities. This tells us to teach the mother tongue prior to the second language when the writer design the bilingual courses, and to develop the interests of the children too. In addition, it is not wise to adopt the much too strict method to educate them. ConclusionFrom the chart above, it is not too hard for us to find the potential and feasibility of bilingual education in USA. But the writer have to address another reality that parents are worrying about if there will be linguistic chaos for the too young children in this kind of education. (Vag, 1975) Therefore, an attention on advertising and designing the courses is in necessity and the suggestions are listed below.RecommendationsThe first part aims at the education itself: the most important thing is to improve the ability of teachers, which is greatly emphasized by the customers. The teachers are not only requested to be equipped with the bilingual teaching experience, but also their specialty. In addition, never forget the design of bilingual courses-70% and 30% of them should be centering on mother tongue and second tongue, meanwhile to teach by various activities. Valuing the communication link of the education process is also important.The second part concentrates on the price: it is available to set up the free auditing class. Few classes of audition will let the parents know the intension of bilingual education and attract the children. After all the classes end up, a margin of preference is endothe writerd to those who signs up. These measures are supposed to increase the market share prior to achieving largest profits.The third is to advertise and promote. It is feasible to adopt network marketing (Guiltinan et al., 1996) and to distribute advertising leaflet. The content of these advertisements are to reveal the scientificalness and significance of bilingual education, such as “Being in line with the regular pattern of linguistic study and paying attention on the outcomes of students”. Meanwhile, the advertising team is expected to make the advertisements attractive-doggerels can be used such as “ linguistic study starts from young” etc.The final part is the communication during the audition and formal period. This kind of communication covers both kid-to-teacher and kid-to-parents communication. In details, it requires the kindergarten to feedback the grades to parents, in which way to make the parents engage into the study of their children. Meanwhile, asking the performance of children at home, if possible. In one word, it is important to intensify the both way interflow. (Dev, Chekitan S, 2005). ReferenceAdcock, Dennis;Al Halborg,Caroline Ross(2001).Introduction.Marketing: principles and practice(4th ed.). p.15. Retrieved 2009-10-23. -the marketing statistic analysis)Agirdag, Orhan (1 May 2010).Exploring bilingualism in a monolingual school system: insights from Turkish and native students from Belgian schools.British Journal of Sociology of Education31(3): 307321.doi:10.1080/01425691003700540. -what customers are wondering about bilingual kindergarten)Dev, Chekitan S.;Don E. Schultz(January/February 2005). In the Mix: A Customer-Focused Approach Can Bring the Cu