




已阅读5页,还剩78页未读, 继续免费阅读
版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
史上最全PPT图表集合 730页 第五辑 说明 本PPT图表素材收集于网络 是目前为止最为全面的PPT图表 共计730页 全面满足各类PPT图表元素之需 是值得永久保存的精品PPT资源 本模板由17PPT模板网整理发布 更多免费精品PPT模板 敬请访问 17PPT模板网 专注精品PPT模板分享 所有模板免费下载 UseexistingProducts STEP1 STEP2 STEP3 STEP4 BecomeAwareofNew NewProductisAvailable BuyNewProduct MARKETVALUE 2008 2006 2005 3000 5000 7000 BrandManagementProcess BrandDiagnosis STEP1 BrandPerspective STEP2 BrandCulture STEP3 BrandCommunication STEP4 Case064 BusinessContents Category1 Category2 Category3 Category4 Sub category01 Sub category02 Sub category03 Sub category04 Sub category01 Sub category02 Sub category01 Sub category02 Sub category01 Sub category02 eSolution consulting strategy ModelofSaleFormation UseexistingProducts STEP1 STEP2 STEP3 STEP4 BecomeAwareofNew NewProductisAvailable BuyNewProduct Safetyneeds Socialneeds Esteemneeds SelfActualizationneeds NEEDSAnalysis Case067 BrandManagementProcess Step1Mediamix Step2Targetmix STEP3Brandmix STEP4Seasonality STEP5Regionalmix ProcessCompleted RenewalCategory SearchSystem CommunityShop WebDesign RecruitSystem Mailingsystem advertising creative Mediaplanning measurability concept 1 2 2 2 0 Case070 Areyougettingthere Wherearewe Whyarewethere Howcouldwegetther Wherecouldweare T plan Case071 attention interest desire memory action AIDMA EstelmoLews AIDMA 1 Attention 2 Interest 3 Desire 4 Memory 5 Action WebDesign SearchSystem RecruitSystem CommunityShop MailingsystemAdmintool Site System System System RENEWAL Case072 Rogers Latemajority laggard Socialfactors TargetMarket ConsumerPromise Support Personality Case074 Case075 TV TV FTP Process ADMIN Case077 WhatistheBrand Rationalproductfeatures attributes WhatwillItdoforme RationalexpectationsasaResultofuse benefits Whatkindofpersonwolulditbe Basichumanvalues theendEmotionalrewardsoneexpectsFromusingthebrand values Whatdoesitmeantome Theimageofthebrand AsElicitedintermsofhumanCharacteristics personality WhatistheenduringCoreofthebrand Everybrandhasa soil whichcreatesitandidentifiesit essence Thebrand Support ADGoal TargetMarket ConsumerPromise Personality SystemInfra CreativePower PROJECTSUPPORTSYSTEM MediaPower PromotionStrategy CommunicationStrategy MarketingConsulting SYSTEMFLOW STEP1 STEP2 STEP3 STEP4 Irrelevantcharacters Relevantcharacters Flot Setting Symbols Mood Leadcharacter Flot Setting IrrelevantCharacters Relevantcharacters Symbols Mood Case082 OSIModelLayer application network transport session presentation datalink physical 1 2 3 4 5 6 7 Formoracle Case083 Maxmarketingmodel synergy linkage sales Activ ation advertising Accoun tability media targeting PRODUCTFUNCTIONS BRANDNAME GRAPHICS PRDUCTDESIGNMIX LOGOS TRADEMARKMIX PACKAGING AUGMENTEDPRODUCTFEATURES CONTENTSCASE1 CONTENTSCASE1 CONTENTSCASE1 STEP07 STEP06 STEP05 STEP04 STEP03 STEP02 STEP01 ERP Salescoupon stamp Servicecontest EarlyBuyingDeal Pushmanager Rebate Demonstrator Premium Incentive Contest Pricedeal allowance Rebate Dealerservice Sampling DM Event DH Exhibition Displaystand ERPSYSTEM MRP MPS PRconsulting Crisismanagement Investorrelations MediaRelations Eventmanagement Databasemarketing Marketingpromotion Production On linePR PRconsulting Crisismanagement Investorrelations Mediarelations Eventmanagement Databasemarketing Marketingpromotion Production On linePR InternetHost WindowsforWorkgroups Windows95 98 AppleMacintoshSystem WindowsNT IBMMainframe TCP IP NetworkPrinter UNIXSystem VMSSystem Windows2000 PRAGENCY PRconsulting Crisismanagement Mediarelations Eventmanagement Marketingpromotion On linePR Investorrelations Databasemarketing Production Advertising InternetHost WindowsforWorkgroups Windows95 Windows98 AppleMacintoshSystem IBMMainframe WindowsNT Windows2000 MSLanManager UNIXSystem NetworkPrinter VMSSystem PART Tradeallowanes Priceoffs In onornear packs Sampling Coupons Tradecoupons Free in the mailPremiums Self liquidatingPremiums Contests Sweepstakes Refundoffers Bonuspacks Stamp Continuityplans 2005 2006 2007 2008 2010 6 030 034 7 010 000 9 000 000 11 000 000 numeric 5step 4step 3step 2step 1step innovator Earlyadaptor Earlymajority Latemajority laggard Different Benefit Relation LA Ontario Miami Santiago Tokyo KualaLumpur Jakarta Sydney Auckland Shanghai Dubai Amman Johanesburg Beijing Case098 POLAND EUROPE Objective 2 SalesActivity No 1WholesalerinJapanwithintegratedmarketingsystemlinkingstorageterminalandsaleschannelthroughon linenetworkupto2010 10Millionkl Salevolumein2010 YourBrain On Presentations RightBrain LeftBrain SensoryEmotions impressionsImagistic holisticHereandnow Logical sequentialAnalytic dataShort termmemoryDefenseintensive PresentationImpact BrainProcesses IT TryAgain 10 200 200 3 1 5 4 2 OHPTV PT PT PT PT Update PTSHOP PTSHOP 2003 5 0 Tryagain TryAgain powerPT Template StoryBoard Design Setting Plan PowerfulPresentationDesignProductsProcess withdesigner PresentationDesign PresentationDesign 2005 05 MOU 2004 09 2004 07 KIDP 2004 07 MOU 2004 05 2003 2003 03 27 2002 09 PTshop 2001 12SKISAC2002 1999 03 97 2005 01 01 1 4 3 2 3 PTTraining Color Gifanimationimage III 2 3 Content Visual Delivery DESIGNSCHOOL INJECTIONSCHOOL EXTRUSIONSCHOOL TECHSCHOOL Package FastGrowth TheFirst FlagshipProductsPremiumProducts ProfitManagementProfessionalMarketers BrandRecognitionMarketingClinicIn storeCommunicationPR Quality SVCMarketing Mid Long termSalesGoalStrategiesbyMarketFastExecution ProductLeadership PeopleLeadership MarketLeadership MajorStrategicIssues Gif SGH Z500 Design Display 262KColorTFT Internal 65KColorOLED External 89x44x24 5mm 95g Multimedia Megapixel VGACameraMPEG4Recording2XDigitalZoomMP3 AAC AAC Player Others Bluetooth USBDigitalPowerAmpE mail SyncMLTransFlashMemory 3GFunctionality VideoTelephonyVideoStreamingVideoMessaging ProductOverview 16 14 70 NorthAmerica Europe Others TopTierCompetition TopTierCompetition TopTierCompetition AlthoughThisbrokeintotheGlobalTop3in2004 thereisstillabiggaptobeovercomeintheNorthAmerican Europeanmarkets ABIGGAP 0 10 20 30 40 50 60 70 80 90 100 1988 1999 2000 2001 2002 2003 2004 Units Export 7 6 17 22 29 42 55 7 86 5 StrongSalesPerformance 0355 7M 0486 5M 55 SustainableSalesGrowth 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 200000 2000 2001 2002 2003 2004 308 465 410 615 110 669 Total 45 15 9 5 6 20 40 57 63 60 33 3 10 20 23 25 21 27 TopBrand PC TopBrand PC TopBrand PC TopBrand PC 2004 2002 2001 2003 BrandRecognition TopTierCompetition BrandRecognition BigGap 2007 2008 2009 2010 FIFA Olympic SouthAfricaWorldCup BeijingOlympic Women sWorldCupChina WorldYouthChampionship VancouverWinterOlympic U 17WorldChampionship 37 25 59 FastGrowth L Lemon Lemonade Lemonoil B Banana Bananacake P Persimmon Persimmonleaftea P Papaya WonderFruits W Watermelon Watermelonjuice M
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 26蜜蜂引路教学课件
- 田字格学写汉字课件
- 新解读《GB-T 36777-2018材小蠹(非中国种)检疫鉴定方法》
- 体育接力跑教学课件
- 初中物理重力教学课件
- 贵州省毕节市织金县2024-2025学年七年级下学期期末语文试题(含答案)
- Unit 1Making friends单元测试卷(含答案含听力原文无听力音频)
- 用电基础知识培训内容课件
- 《ABB工业机器人虚拟仿真技术》(1+X) 课件 任务6.3 双电机装配与旋转设置
- 急性溶剂中毒神经病变护理查房
- 高中英语新课标3500个词汇
- 保安服务报价明细表
- 市场监督管理局企业注册、经营范围登记规范表述:行业分类及条目代码
- GA 802-2019道路交通管理机动车类型
- TSG-G0001-2012《锅炉安全技术监察规程》
- 初中数学几何1000题专项训练(含详解分析)-最新
- 《组织行为学》(MBA)课件
- HG20615-RF法兰标准尺寸
- 儿科常见疾病双向转诊指南
- 中国传媒大学-电视播音员主持人形象设计与造型(第2版)-课件
- 装表接电课件(PPT 86页)
评论
0/150
提交评论