商务英语精读教案.doc

Unit One (1)Content Text: The Nature of BusinessTeaching Aim 1. Learn something about basic concept of business.2. Talk something about business.Important Points 1. Comprehend the meaning of the article. 2. Get familiar with the key words or phrases: Production生产, manufacture大量制造, service, 服务merchandise买卖, trade贸易, land土地, labor劳动, capital资本, distribute分发,entrepreneurship企业家素质, accomplish完成, perform表演，实行, go bankrupt破产, creditor债权人, venture（有风险的）工作项目, profit利润;relate-to/with将-联系起来, be extracted-from从-中提取, be responsible for对-负责, make-of value使某物更有价值, look for寻找，decide on做出决定，up to 直到，refer to, 提到，涉及，pay for为-而付钱, distribute-to/among在-中分发， 分销，分配。.Difficult Points1. Talk about some words, phrases or expressions about business; 2. There are many new words in the text;3. Translate some difficult sentences of the text. Teaching Methods1. Discussing some terms about business; 2. Repeating and translating the new words;3. Explaining the text and making some examples. Teacher Book Page2-7; Page 24.Procedure 1. Warm-up; 2. The first part (Paragraph 16 ) of the text: new words-text-questions; 3. The second part (Paragraph 79 ) of the text: new words- text-questions; 4. Sum up and order homework.Homework1. On Exercise-Book: Copy some new words about one page tidily;2. Read the new words correctly and read the text repeatedly;3. Do the exercises: No. II.1-5 and No. III.1-10, on Page 8-10, Textbook.Time 90 minutes Part One: 15 minutesPage 2: Warming-up1. Work with your group and think out as many words, phrases or expressions as possible about business.(Teachers Book: Page 24) People or Organizations Engaged in Business: Company, firm, enterprise, joint-venture, corporation, individual company, collective factory, private company, conglomerate集团企业，manager, merchant, salesman, businessman; Places to Conduct Business Activities: Market, department store, supermarket, stock exchange, hotel, restaurant, bank; Other Terms Frequently Used in Business Operation: Sell, buy, goods, order, profit, interest, invoice, check, bill, consumer, customer2. Pairwork: 1) Are you interested in business? Why or not? 2) What activities do you think can be labeled as business activities? 3) Have you ever been involved in any business activities before? 4) What do you think is important for success in todays business world? (Teachers Book: Page 24) Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service.Part Two: 15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one; 3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1.Read the first 6 paragraphs silently and pay attention to the difficult points;2.Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 8 1) What does “business” mean in the text? The key comes from Paragraph 1: It means the human activity related to material things. Its necessary for civilization. And it is found in all societies, even the simplest ones. Its the activity of producing and distributing goods and services. 2) What are the four basic factors of production? The key comes from Paragraph 2: They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer? The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earths surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production comes from the land, the air, and the oceans.4) What does the term “labor” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money. 6) What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. Its all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to spell the words one by one; 3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1. Read the paragraphs silently one by one and know what are your difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7) What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make something of value, is called entrepreneurship8) What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9) What kind of problems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. Its hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some money to the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay. 10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. Read the rest 3 paragraphs together to review. Part Six: 5 minutes1. Sum up the general meaning of the text and review the new words by reading;2. Order homework: 1) On Exercise-Book: Copy some new words about one page tidily;2) Read the new words correctly and read the text repeatedly;3) Do the exercises: No. II.1-5 and No. III.1-10, on Page 8-10, Textbook.Unit One (2)Content 1. Review the new words and the text, The Nature of Business;2. Do some exercises about the text;3. Self-learning. Teaching Aim 1. Read the text and stress on recognizing the new words to review what learnt last class;2. Do the items to review the new words and enlarge students vocabulary.Important Points 1. Review the text by reading;2. Do exercises to study some key words or phrases exactly.Difficult Points1. Textbook: V.1-10, Page 10-11; Translating sentences2. Textbook: VII. Page 12; Making up sentencesTeaching Methods1. Reading and repeating the new words and text;2. Discussing the items and translate the sentences;3. Self-learning and competing.Teacher Book Page8-12; Page2426.Procedure 1. Review new words by translating games ;2. Review the text by reading;3. Do exercises by discussion;4. Self-learn and do some items about grammar;5. Sum up and order homework.Homework1. On Exercise-Book: Copy some new words about one page tidily;2. On Exercise-Book: Rewrite the sentences of VI. 16, Page 11;3. Read the text fluently;4. Self-learn more about the texts. Time 90 minutes Part one: 35 minutes Textbook: Page 5-7Review new words by translating games:1. Lead reading the words in three groups;2. Play Translating Game step by step;3. Recognize or translate words quickly;4. Read all words together. Part Two: 10 minutesTextbook: Page 2-5:Review the text by reading.1. Read the text by two parts;2. Self- reading twice.Part Three: 40 minutesDo some exercises on Page 8-12 by translating and discussing:(Key on Page 24-162, Teachers Book:) II.15; Choose the best answer to complete the following sentences.III.1-9; Complete the following statements with words or expressions you have learned in the text.IV. 1-15; Give the English words for the meanings provided. V. 1-10; Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.VI. 1-6; Rewrite the following sentences and replace the underlined parts with appropriate words or phrases from the text. VII. 1-5. Word Study: For each of the following clues, use the given prompts to produce sentences in the same way as is shown in the model. Part Four: 5 minutesSum up and order homework:1. On Exercise-Book: Copy some new words about one page tidily;2. On Exercise-Book: Rewrite the sentences of VI. 16, Page 11;3. Read the text fluently;4. Self-learn more about the texts. Unit One (3)Content Extended Activities: B, C, DTeaching Aim 1. B: Practice meeting people and saying Good-bye;2. C: Practice reading timetable;3. D: Enlarge vocabulary.Important Points 1. Item B: Practice meeting people and saying Good-bye;2. Item C: Practice reading timetable.Difficult Points1. Oral exercises to complete the dialogues;2. Complete the table with departure or arrival time;3. Answer questions to finish the items.Teaching Methods1. Practice meeting people and saying Good-bye by translating Chinese into English;2. Discuss and complete the dialogues;3. Self-learn and check together;Teacher Book Page26-28Procedure 1. Review the new words on Page 5-7 by reading;2. Learn how to greet and say Good-bye by Translating;3. Practice reading timetable by self-learning;4. Get familiar with some names of the world-famous companies ;5. Learn more by oneself.6. Sum up and give homework.Homework1. On Exercise-Book: Copy some new words about one page tidily;2. On Exercise-Book: Copy dialogues of I, II of C;3. Review and read the unit fluently;4. Self-learn more or read E and F. Time 90 minutes Part One: 15 minutesReview the new words on Page 5-7 by reading.Part Two: 20 minutesLearn to greet and say good-bye by Translating:Textbook: B, Page 22-241. Read the examples;2. Translate the sentences into Chinese;3. Translate some Chinese sentences into English orally;4. Complete and read the items:I. 1-4II. 1-4jPart Three: 20 minutesPractice reading timetable by self-learning:Textbook: C, Page 25-271. Self-learn and do the items I. and II. I4 orally;2. Translate the menu into Chinese;3. Check the key.Part Four: 20 minutesGet familiar with some names of the famous companies in the world:Textbook: D, Page 26-271. Read by oneself;2. Discuss and check;3. Read the words with the keys.1.1通用汽车公司 2.-7戴姆勒-克莱斯勒公司 德3.2福特汽车公司 美 4.12 沃尔玛百货公司 美5.-11三井公司 日 6.-6 伊藤忠商社 日7.-18三菱公司 日 8.-3埃克森公司 美9.-4通用电器公司 美 10.-5丰田汽车公司 日11.14皇家荷兰壳牌集团 英/荷 12.-17丸红公司 日13.-8住友公司 日 14.-20国际商用机器公司 美15.-15AXA公司 法 16.-13花旗集团 美17.-9大众汽车公司 德 18.-16日本电报电话公司 日19.-10 BP阿莫科公司 英 20.19日胜公司 日Part Five: 10 minutesLearn more by oneself.Part Six: 5 minutesSum up and give homework.1. On Exercise-Book: Copy some new words about one page tidily;2. On Exercise-Book: Copy dialogues of I, II of B;3. Review and read the unit fluently;4. Self-learn more or read E and F. Unit Two (1)Content Text: Marketing and PromotionTeaching Aim 1. Learn something about basic concept of marketing; 2. Talk something about marketing research, trade fair, launching a new product or advertising campaign.Important Points 1. Comprehend the meaning of the text. 2. Get familiar with the key words or phrases: Market potential市场潜力, feasibility可行性, feasible/ viable可行的, assess评估, stand摊位, trade fair商品交易会、贸易展销会, exhibit展览, sample样品, prospective customer潜在的顾客, publicity宣传, representative代表, brochure小册子, booklet册子, catalogue目录, press conference新闻发布会,promote提升、推销、促进, range系, model型, display展示, campaign活动,launch推出, order订单、下订单 delivery递送、运送, replacement替换物, spare part备用零件, after-sales service售后服务, component零部件, service (v.) 保养、维修, machinery机器（总称）, client委托人;In other words也就是说, hand out分发, make up形成、构成, for short简称, be known as通称为; maintain维持、保养, project工程、项目, fit适合.Difficult Points1. Answer the questions about marketing and promoting orally; 2. There are many new words in the text;3. Translate some difficult sentences of the text into English or Chinese. Teaching Methods1. Discussing and summarizing some questions about the text to understand well; 2. Repeating and translating the new words to memorize the words;3. Explaining the difficult words or sentences and making some examples. Teacher Book Page31-40.Procedure 1. Warm-up; 2. The first part ( Paragraph 12 ) of the text: new words-text-questions; 3. The second part ( Paragraph 34 ) of the text: new words- text-questions; 4. Sum up and assign homework.Homework.1. On Exercise-Book: Copy some new words about one page tidily;2. Read the new words correctly and read the text fluently;3. Do the exercises: No. II.1-5 and No. III.1-10, on Page 36-37, Textbook.Time 90 minutes Part One: 15 minutesPage 30: Warming-up1. Work with your partner and list things customers may consider when they make a purchase.(Teachers Book: Page 58) Brand, price, color, style, size, type, package, usage, fashion, modern, date, company, address, performance, reputation, pollution, taste, smell, shape, materials, quality, after-sales service, attitude, user-friendliness, environment-friendliness, reliability, comfortable, convenient, portable, sexy, beautiful,品牌，价格，颜色，样式，大小，类型，包装，使用，时尚，现代，日期，公司，地址，业绩，信誉，污染，味道，气味，形状，材料，质量，售后服务，态度，方便用户，环境友好性，可靠性，舒适，方便，轻便，性感，美丽， 2. Pairwork: 1) How do you usually get to know a new product or service? 2) What practices are commonly used to promote a product or service? 3) Are you fond of buying promoted products? Why or why not? 4) How do you see promotional activities prevailing in todays business world?(Teachers Book: Page 31) Modern marketing can direct the flow of goods and services from products to consumers. The satisfaction of particular customer needs was essential for success. Essentially, the marketing concept focuses all the activities of the organization on satisfying customer needs by integrating these activities with marketing to accomplish the organizations long-range objectives.现代营销可以引导从产品到消费者的商品和服务的流通。特定客户的需求满意度是成功的关键。基本上，营销理念集中在满足客户需求的所有活动的组织上，通过这些活动，完成本活动的长远目标。 5) What do you think are the responsibilities of a companys marketing staff? (Teachers Book: Page 31-32)They may think of something as product planning, promotional techniques, advertising, product development, new-product development, organizing the channels, credit policies, customer support, distribution, and corporate communications. To identify marketplace need, develop market offer, coordinate production and finance personnel, provide customer satisfaction, achieve organizational goals. 他们可能考虑如产品规划，推广技术，广告，产品开发，新产品开发，组织渠道，信贷政策，客户支持，分销，及企业交际。 确定市场需要，发展市场供给，协调生产和财务人员，提供客户满意度，实现组织的目标。Part Two: 10 minutesPage 32: New words No.1-14 to the first 2 paragraphs of the Text1. Divide the words in two groups: No.1-4; No.5-14;2. Lead the students to spell the words one by one; 3. Repeat the words and play translating game;4. Mark the words in the two paragraphs and recognize them.Part Three: 30 minutesPage 30: Translate and understand the first 2 paragraphs of the Text1. Read the first 2 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: from 1to 6, of No. I, Page 35 1) What does a company often do when it lands on a new market? The key comes from Paragraph 1:They often do some market research or preliminary study to see if the project is feasible. 2) What is the purpose of doing market research? The key comes from Paragraph 1: To see the project is feasible, or to see if they will make money by selling in the new market, or to see if the product is viable.3) What does a company exhibit at a trade fair? The key comes from Paragraph 2:Samples of their products.4) Why does a company exhibit its goods at a trade fair?The key comes from Paragraph 2:To see what response they get from prospective cu