外贸英文函电 信函格式.doc

实验一 信函格式【实验项目编号】4161304620001【实验项目名称】信函格式【实验目的】完成不同格式和结构的商务信函。【实验设备】1.微型计算机；2.Windows2000操作系统；【实验步骤及内容】The Format of a Business Letter(信函格式)Blocked format: all letter parts begin at the left margin. Because this style can save typists time, it has come to be much widely used and preferred now.Semi-blocked format: all letter parts begin at the left margin, except the dateline, complimentary closing, signature and writers identification. It is also named as a modified blocked format.Indented format: this style may follow the same layout as either the blocked or semi-blocked formats, but will differ in that the paragraphs will each be indented by four or five spaces. It is a traditional format, especially in Britain.The format of envelopes: most companies have the return address in the upper-left corner of the envelope. Name and address of the receiver is always single-spaced with all lines aligned on the left, and they should be in capital letter, with no punctuation at the end of each line.The Structure of a Business Letter(信函结构)The basic components of a business letter must contain 7 parts: letterhead, date, inside address, salutation, body, complimentary close, and signature.Additional components: mailing or in-house notation, reference, attention line, subject line, multiple-page letter heading, reference initials, enclosure notation, carbon copy notation, postscript.Establishing Business Relations(建立业务关系)Useful Expression:(1)We learn from your letter of April 1 that you are interested in establishing business relations with us for the purchase of our tools.(2)Having had your name and address from the Commercial Counselors Office of our Embassy in the U.K., we avail ourselves of this opportunity to write to you and see if we can establish business relations with you.(3)Through the courtesy of Mr. Freemen, we are given to understand that you are one of the leading importers of electric goods in your area and wish to enter into business relations with us.(4)We have come to know the name of your corporation and have the pleasure of writing this letter to you in the hope of establishing business relations with you.(5)We are willing to enter into business relations with you firm on the basis of equality and mutual benefit.(6)We write to introduce ourselves as one of the leading exporters of a wide range of electric fans and air conditioners.(7)To acquaint you with the light industrial goods we handle, we are sending you, by separate airmail, several pamphlets for your reference.(8)Specializing in the export of Chinese foodstuffs, we wish to express our desire to trade with you in this line.(9)Please accept our thanks for the trouble you have taken. (10)We are obliged to thank you for your kind attention in this matter. (11)We tender you our sincere thanks for your generous treatment of us in this affair. (12)Allow us to thank you for the kindness extended to us. (13)We are expecting to receive your earliest reply to this enquiry.(14)We have an enquiry for silicon carbide and would like to ask you to send us an offer for 1 000 metric tons for shipment during September. (15)We have received an inquiry for Men s Shirts and request，you to send us your offer not later than the end of this month.(16)We have recently received many inquiries, from retailing shops in New York area about the captioned items and are sure that there would be very brisk demands. We shall appreciate your quoting us your most competitive prices on a CIF New York basis for the following. (17)We have seen your advertisement in the Textile journal and should be glad if you would send us patterns and prices of quality cotton piece goods available from stock.例l ：要求建立业务关系Dear Mr. Trooborg,We learned form the china light industrial exhibition held in shanghai on 2010 that you are interested in our companys plush toy. We are writing to you to establish long-term trade relations with you. Our company is a state-owned foreign trade enterprise. In recent years, with the internal reform and rapidly increase of the amount of the business, we have made a great achievement in economic strength and the system of reform and management. We have our principle as “mutual benefit and common development”. We will provide the best service and establish the long-term relationship with customers all over the world. We have a good variety of colors and sizes to meet with different need. To give you a general idea of our products，we are sending you several pictures about our product. We are looking forward to your specific inquiries。And we are looking forward to learn more about your companys credit circumstances. Yours truly, Universal Trading Co., Ltd Li Junwei (Mr.) Toy Department 如果是第一次和收信人联系，或者是通过BBS 帖子联系，信中应附加一些介绍自己公司业务范围、可能的成交份额等内容，以引起对方更大的兴趣。当然，这样的信函应当提供详细的联系地址、电话、电子邮件、网页，联系人等，以便今后进一步联系。例2 ：寻求供货 Exercises:()Rewrite the following sentences and phrases (MORE EFFECTIVE)1. We have for acknowledgement your sample. 2. We have in acknowledgement your letter dated 3. In reference to said contract 4. Re your claim 5. Pursuant to 6. The writer wishes to acknowledge your letter of 7. I write with reference to our telephone conversation yesterday regarding the above matter. 8. We wish to state 9. I am writing to inform you that 10. We refer to our previous communication ()Arrange the following in the proper form as they should be set out in a letter.(1)senders name: China National Light Industrial Products Import & Export Corporation, Shanghai Branch(2)senders address:123 Jiefang Road, Shanghai, China(3)sender