《人工智能与数据挖掘教学课件》cou.ppt

2020 2 6 AI DM BUPT 1 ArtificialIntelligence DataMining SchoolofEconomics ManagementBeijingUniversityofPosts Telecommunications 2020 2 6 AI DM BUPT 2 CourseIntroduction Contentsofthecourse whatWhythiscourse whyDualLanguages howTextbooks references 2020 2 6 AI DM BUPT 3 1 Contentsofthecourse WhatisArtificialIntelligence WhatisDataMining BasicDataMiningTechniquesClassificationAssociationClusteringAdvancedDataMiningTechniques artificialintelligence ArtificialNeuralNetworksOtherArtificialIntelligentSystemsExpertsystems rule basedsystems 2020 2 6 AI DM BUPT 4 Summary OLAP StatisticsandDataMining Hindsight Foresight Basedon MichaelJ A Berry DataMiners http www data Insight 2020 2 6 AI DM BUPT 5 Example whyCRMneedsDM CRMformobilephonecompany customerretention churn Assumption ThecostofkeepingcustomersaroundissignificantlylessthanthecostofbringthembackaftertheyleaveApproach giveawaygifts targetcustomers whatgift whattime 2020 2 6 AI DM BUPT 6 Issuestoconsider 1 Targetingcustomers EverycustomerHighexpenditurecustomersMostprofitablecustomers whoare Customerslikelytochurn concentrateontheoneswhoarelikelytoleaveanddonotworryabouttheoneswhowillstay Question whichkindofpersonsislikelytochurn 2020 2 6 AI DM BUPT 7 Issuestoconsider 2 Typesofgift SamegifttoeveryoneGiftsthatareproportionaltocustomervaluestoyourcompany customervalue GiftsrelatedtocustomerneedsHighreliabilityofnetworkNewphoneLowrateforeveningcallsOtherlittlegiftsQuestion whichgiftsuitswhatkindofcustomer 2020 2 6 AI DM BUPT 8 Issuestoconsider 3 Timeofoffering Aweekbeforeacustomer scontractends Notlongafteracustomerjoiningthecompany Question Optimaltimeofoffering Conclusion AreallygoodCRMNEEDSdatamining 2020 2 6 AI DM BUPT 9 2 Whythiscourse ComputerandinformationtechnologiescanimprovebusinesscompetitiveadvantagesTherearedifferenttypesofinformationsystemsthatcansupporttheoperationofbusiness wordprocessor spreadsheets databases accountingsystems ERP decisionsupportsystems expertsystems businessintelligence Thiscoursewillfocusontechniquesusedinintelligentinformationsystems datamining neuralnetworks rule basedsystems case basedsystems Oneofthemostwantedandmostinfluentialskillsinrecentyears 2020 2 6 AI DM BUPT 10 3 DualLanguages InEnglishTextbooks Lecturenotes Referencepapers Coursework Exam 2020 2 6 AI DM BUPT 11 4 Textbooks References DataMining ATutorial basedPrimer 数据挖掘基础教程 R J Roiger M W Geatz 清华大学出版社 43 00 英文版数据挖掘教程 翁敬农译 清华大学出版社 45 00 DataMining conceptsandtechniques JiaweiHan MichelineKamber 数据挖掘 概念与技术 高等教育出版社 39 00 英文影印版 数据挖掘 朱明编著 中国科技大学出版社 2002年 23 00 StronglyrecommendyourNOTtoreadtheChinesevers