电子商务管理.doc

注意：本次答题，除了个人信息和英译汉是汉语，其他都必须是英语作答题型：1、 名词解释，即给出缩写，请写出全名，或给出名称，请给出解释。10小题，共计20 分；2、 填空题。30个空，共计30分；3、 翻译。5小题，共计20 分；4、 简答。4小题，共计30 分。一Abbreviations1. HTTP: Hypertext Transfer Protocol 超文本传输协议2. VOIP: Voice over IP 互联网语音信息传播3. B2C: Business to Consumer4. EDI: Electronic Data Interchange电子数据交换5. HTML: Hypertext Mark-up Language 超文本标记语言6.SOA ：service-oriented architecture 基于服务的架构7. SCM: Supply chain management8. CRM：customer relationship management9. URL：uniform (universal) resource locator10. IP: Internet Protocol 因特网协议11.FTP: File Transfer Protocol11. Firewall: A specialized software application mounted on a server at the point where the company is connected to the Internet.防火墙是一个专门的软件应用程序，安装在服务器上，通过它连接到互联网。其目的是为了防止外部人员未经授权而进入企业网站。12. Privacy: A moral right of individuals to avoid intrusion into their personal affairs.隐私权是指个人避免他人涉入其个人事务的道德权利。13. E-marketing: Achieving marketing objectives through applying digital technologies. 电子营销是通过利用数字化技术以实现营销目标的一种方法。14. Bluetooth：A wireless standard for transmission of data between devices over short ranges (less than 100m).蓝牙是一项应用于短距离数据传输的无线技术15. Knowledge Management is the management of activities and processes for leveraging knowledge to enhance competitiveness through better use and creation of individual and collective knowledge resources.知识管理是通过更好地使用个人和集体的知识资源，对利用知识的杠杆作用来增强企业竞争力的活动和流程的管理。16. Globalization refers to the move towards international trading in a single global market-place and also to blurring of social and cultural differences between countries.全球化指的是将目标市场从本土向全球转移的运动，同时也是一个社会和文化差异逐渐融合的过程。17. Bandwidth: Indicates the speed at which data are transferred using a particular network media. It is measured in bits per second (bps).18. Blog An online diary or news source prepared by an individual or a group of people.19.Search-engine optimization (SEO) A structured approach used to increase the position of a company or its products in search-engine results according to selected keywords.20. Strategy is definition of the future direction and actions of a company defined as approaches to achieve specific objectives.21. Wi-Fi (wireless fidelity): A high-speed wireless local-area network enabling wireless access to the Internet for mobile, office and home users.二、1. The elements of IS strategy include business information strategy, IS functionality strategy and IS/IT strategy.2. Six criteria that were used to assess the companies are Concept, Innovation, Execution, Traffic，Financing，Profile 评价公司的6个标准是理念、创新、执行、流量、财务和形象3. Sell-side threats include intermediary threats and customer threats, while buy-side threats include supplier threats and intermediary threats .4. Reasons for failed e-business strategies include Timing errors时间错误, Lack of creativity缺乏创造性, Offering free services提供免费的服务, Over-ambition过度的野心, Situation analysis形势分析, Objective setting目标制定, Strategy definition战略制定 and Implementation执行5. In SLEPT framework, SLEPT stands for Social, Legal, Economic, Political and Technological factors.6. Four different forms of organizational change组织变革 are tuning调整, adaptation适应, re-orientation重新定位 and re-creation再创造.7. Types of virus include boot-sector virus引导区病毒, worms蠕虫病毒, macro-viruses宏病毒, E-mail attachment viruses电子邮件病毒, Trojan viruses特洛伊木马病毒, Hoax e-mail viruses恶作剧邮件病毒.8. Methods for e-business create business value include adding value, reduce costs, manage risks, create new reality9. Typical benefits of online services. (Six Cs) include Content内容 Customization定制, Community社区, Convenience便捷, Choice选择, Cost reduction成本消减 10. The four stages in the growth of the digital marketing organization（数字营销组织） are Ad hoc activity特别活动阶段, Focusing the effort专注努力阶段，Formalization形式化阶段, Institutionalizing capability制度化的能力.11. Factors that governing e-commerce service adoption include cost of access, value proposition , ease of use, security and fear of the unknown影响互联网使用率的因素包括接入成本、使用价值、操作方便性、安全性、抵触新事物。12In SWOT analysis, S means Strengths, W means Weaknesses, O means Opportunities , T means Threats .三、Some main knowledge1. Disintermediation and reintermediation：Disintermediation: The removal of intermediaries such as distributors or brokers that formerly linked a company to its customers.脱媒是对媒介的解除，例如对以前连接着企业和其客户的经销商或经纪人的解除Reintermediation: 再媒The creation of new intermediaries between customers and suppliers providing services such as supplier search and product evaluation.2. The concepts of Intranet and Extranet. Intranet:A private network within a single company using Internet standards to enable employees to access and share information using web publishing technology. Extranet:A service provided through Internet and web technology delivered by extending an intranet beyond a company to customers, suppliers and collaborators.3. Four different types of sell-side e-commerce：1). Transactional e-commerce sites. 电子商务交易网站2). Services-oriented relationship-building web sites.面向服务的关系建设网站3). Brand-building sites.创牌网站4). Portal, publisher or media sites.门户或媒介网站4E-marketing planning E-marketing planning is a plan to achieve the marketing objectives of the e-business strategy.电子营销计划是实现电子商务战略的营销目标的相关计划Questions which describe E-marketing planning include: 1) Situation where are we now?形势-我们现在在哪？2) Objectives where do we want to be?目标-我们想达到哪？3) Strategy how do we get there?战略-我们怎样达到？4) Tactics how exactly do we get there?战术-我们具体怎样做？5) Action what is our plan?行动-我们有什么计划？6) Control did we get there?控制-我们达到目标了吗？5. Some questions apply equally to marketing include: 1) Who are our customers?2) How are their needs changing?3 )Which do we target?4) How can we add value?5)How do we become first choice?6. Two main types of auction, and why companies use auction? 1) Forward, upward or English auction (initiated by seller).2) Reverse, downward or Dutch auction (initiated by buyer).Companies may use reverse auctions to rationalize suppliers in a particular spending category and source new components in an area they are unfamiliar with.公司可能会利用逆向拍卖达到两个目的:合理化一个特殊消费品类别的供应商；在一个不熟悉的领域里寻找新的合作者。7. E-procurement and Five rights of purchasingE-procurement is the electronic integration and management of all procurement activities including purchase request, authorization, ordering, delivery and payment between a purchaser and a supplier.Five rights of purchasing:1)at the right price2)delivered at the right time3)of the right quality 4)of the right quantity 5)from the right source8. Characteristics of information include: 1) Reach: This refers to the potential number of customers a business can interact with. 可达性：指经营业务可以接触到的潜在客户数量。2) Richness: The Internet enables more detailed information about products, prices and availability to be made available. It also enables more interactivity and customization to engage customers and to provide more up-to-date information. 丰富性：互联网能够使产品、价格和实用性等信息更详细、有效，也能更具有交互性和针对性地为客户提供信息，而且所提供的信息能得到及时更新。3) Affiliation: This refers to the effectiveness of links with partners.联合性，指与伙伴联合的效应。9. The elements of site design include:1) Site design and structure the overall structure of the site.2) Page design the layout of individual pages.3)Content design how the text and graphic content on each page is designed. 10. The concept of supply chain management? Supply chain management (SCM) is the coordination of all supply activities of an organization from its suppliers and delivery of products to its customers. 11. Some different types of business model that can be facilitated by the web include: 网站支持的商业模式有:1) E-shop 电